{"id":41022,"date":"2022-11-12T04:24:26","date_gmt":"2022-11-12T04:24:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41022"},"modified":"2026-01-26T17:57:50","modified_gmt":"2026-01-26T22:57:50","slug":"%ed%8f%ac%ec%9e%a5-%eb%94%94%ec%9e%90%ec%9d%b8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ed%8f%ac%ec%9e%a5-%eb%94%94%ec%9e%90%ec%9d%b8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\ud3ec\uc7a5 \ub514\uc790\uc778 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\ud3ec\uc7a5 \ub514\uc790\uc778 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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\ud3ec\uc7a5\uc774 \uc65c \uc911\uc694\ud569\ub2c8\uae4c?<\/h2>\n\n\n\n

\ud3ec\uc7a5\uc740 \uc911\uc694\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud574 \uc0c1\ud488\uc744 \uc7a5\uc2dd\ud558\uae30 \uc704\ud574 \ud3ec\uc7a5\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ub9e4\ub825\uc801\uc774\uace0 \uc124\ub4dd\ub825 \uc788\ub294 \ud3ec\uc7a5\uc744 \uc81c\uc791\ud558\uba74 \uccab \uad6c\ub9e4\uc790\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc18c\ube44\uc790\ub294 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \ud3ec\uc7a5\uc744 \ubcf4\uace0 \uc81c\ud488\uc744 \ud310\ub2e8\ud569\ub2c8\ub2e4. \uc81c\ud488\uc758 \uc544\uc774\ub374\ud2f0\ud2f0\uc785\ub2c8\ub2e4. \uc1fc\ud551\ubc31\ub3c4 \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\uace0 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n\n\n\n

Many companies conduct extensive research on designs<\/a> and color schemes for product packaging. These companies need to know the types of packaging that are most attractive to the intended consumer. Why do they go to such lengths? Because product packaging is often what often entices the consumer to take a look at the product.<\/p>\n\n\n\n

\ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc81c\ud488\uc744 \ud3ec\uc7a5\ud560 \ub54c \uac00\ub2a5\ud55c \ubaa8\ub4e0 \ubd80\ubd84\uc744 \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \ube44\uc6a9 \ud6a8\uc728\uc131\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc7ac\ub8cc\uc758 \ud488\uc9c8\uc744 \uc0b4\ud3b4\ubd10\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ub3c8\uc5d0 \ub9de\ub294 \uac00\uce58\ub97c \uc5bb\uc73c\ub824\uba74 \uc0ac\uc6a9\ub418\ub294 \ubc30\uc1a1 \ubc29\ubc95\uc744 \uc0b4\ud3b4\ubd10\uc57c \ud569\ub2c8\ub2e4. \ub610 \ub2e4\ub978 \uace0\ub824\uc0ac\ud56d\uc740 \ube0c\ub79c\ub4dc \uac15\ud654\uc774\ub2e4. \ud68c\uc0ac\uc758 \ud3ec\uc7a5\uc5d0 \uc0ac\uc6a9\ub418\ub294 \ub514\uc790\uc778 \ud2b9\uc9d5\uc740 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uc758 \uc8fc\uc694 \ubd80\ubd84\uc785\ub2c8\ub2e4. \ud328\ud0a4\uc9d5\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \ud574\ub2f9 \uc815\uccb4\uc131\uc744 \uc804\ub2ec\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc758 \uc6a9\uc774\uc131\uc740 \ub610 \ub2e4\ub978 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \ud734\ub300, \uc0ac\uc6a9, \ubcf4\uad00\ud558\uae30 \uc26c\uc6b4 \ud328\ud0a4\uc9c0\uac00 \uad00\ub9ac\ud558\uae30 \uc5b4\ub824\uc6b4 \ud328\ud0a4\uc9c0\ubcf4\ub2e4 \uc131\ub2a5\uc774 \ub354 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud3ec\uc7a5 \ud2b8\ub80c\ub4dc\uc758 \ubd80\uc0c1<\/h2>\n\n\n\n

\uae30\uc5c5\uc740 3D \ud504\ub9b0\ud305\uacfc \uac19\uc740 \ud2b8\ub80c\ub4dc\ub97c \ud65c\uc6a9\ud558\uc5ec \uc8fc\ubb38\ud615 \ud3ec\uc7a5\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud615 \ud3ec\uc7a5\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uae30\uc5c5\uc740 \ud2b9\ubcc4 \uc774\ubca4\ud2b8\uc5d0 \ub300\uc751\ud558\uc5ec \uc0c8\ub85c\uc6b4 \ud3ec\uc7a5\uc744 \ucd9c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub85c\ube44 \ub2e8\uccb4\uc640 \uc5b8\ub860\uc758 \uc555\ub825\uc73c\ub85c \uc778\ud574 \ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \ud50c\ub77c\uc2a4\ud2f1\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub3c4\ub85d \uac15\uc694\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ub610\ud55c \ube0c\ub79c\ub4dc\uac00 100% \uc9c0\uc18d \uac00\ub2a5\ud55c \ud3ec\uc7a5\uc744 \uc0ac\uc6a9\ud558\ub3c4\ub85d \uac15\uc694\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758 \uacfc\uc81c\ub294 \uc5b4\ub5a4 \uc0c8\ub85c\uc6b4 \uc790\ub8cc\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc88b\uc740\uc9c0 \uc815\uc758\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ub429\ub2c8\ub2e4. \uc5ec\ub860\uc758 \ud750\ub984\uc774 \uc790\uc8fc \ubc14\ub00c\uae30 \ub54c\ubb38\uc5d0 \uc774 \uc815\uc758\ub294 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uce94\uc5d0\uc11c \ud30c\uc6b0\uce58\ub85c \ud3ec\uc7a5\uc744 \ubc14\uafb8\ub294 \ub370\uc5d0\ub3c4 \uc2dc\uac04\uc774 \uac78\ub9bd\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ud658\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \uc0dd\uc0b0 \ub77c\uc778\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud50c\ub77c\uc2a4\ud2f1 \ud30c\uc6b0\uce58 \ubc31\uc740 \uc5ec\uc804\ud788 \uac00\uc7a5 \ube44\uc6a9 \ud6a8\uacfc\uc801\uc778 \ud3ec\uc7a5 \uc635\uc158 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ub610 \ub2e4\ub978 \uc778\uae30 \uc788\ub294 \uc800\uac00\ud615 \uc120\ud0dd\uc740 \ub9de\ucda4 \uc81c\uc791\uc774 \uc26c\uc6b4 \ud310\uc9c0 \uc0c1\uc790\uc785\ub2c8\ub2e4. \ub9ce\uc740 \ud68c\uc0ac\uc5d0\uc11c\ub3c4 \uc885\uc774 \ubd09\ud22c\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub7f0 \uc2dd\uc73c\ub85c \uadf8\ub4e4\uc740 \uc2a4\uc2a4\ub85c\ub97c \uce5c\ud658\uacbd \uae30\uc5c5\uc73c\ub85c \ube0c\ub79c\ub4dc\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc9c8\uc801 \uc5f0\uad6c\uac00 \ud3ec\uc7a5 \ub514\uc790\uc778\uc5d0 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub429\ub2c8\uae4c?<\/h2>\n\n\n\n

New product concept testing is a qualitative research method. It helps marketers by determining the reactions of individuals to alternative packaging<\/a> designs. Usability testing is another method that helps. This method compiles user observations on design features. It assists marketers by outlining the features that are easy or difficult to use. Qualitative research can also help marketers<\/a> to use packaging to improve brand perception.<\/p>\n\n\n\n

\uc815\ub7c9\uc801 \uc5f0\uad6c\uac00 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub418\ub098\uc694?<\/h2>\n\n\n\n

\u201c\uc774 \uc81c\ud488\uc774 \ub9c8\uc74c\uc5d0 \ub4dc\uc2dc\ub098\uc694?\u201d\ub77c\ub294 \uc9c8\ubb38\uc5d0 \ub300\ud55c \uc74c\uc131 \uc751\ub2f5\uc785\ub2c8\ub2e4. \ud56d\uc0c1 \uc2e4\uc81c \ub2f5\ubcc0\uc774 \uc544\ub2d0 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790\ub294 \uc778\uc9c0\uc801 \ud3b8\ud5a5\uc73c\ub85c \uc778\ud574 \uc65c\uace1\ub41c \uc751\ub2f5\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud574\uacb0\ucc45\uc740 \uc2dc\uc120 \ucd94\uc801\uc785\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uc18c\ube44\uc790\uc758 \uacbd\ud5d8\uc744 \ub354 \uc798 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac\ub294 \ub610 \ub2e4\ub978 \uc815\ub7c9\uc801 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5ec\ub860 \uc870\uc0ac\ub294 \uc81c\uc548\ub41c \ud3ec\uc7a5 \ub514\uc790\uc778\uc774 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0 \uce21\uc815\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4. \ub610\ud55c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uc0c8 \ubaa8\ub378\uc774 \uc2dc\uc7a5 \uc9c4\uc785 \uc900\ube44\uac00 \ub418\uc5c8\ub294\uc9c0 \ud310\ub2e8\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc804\ub7b5 \uc5f0\uad6c\ub294 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub418\ub098\uc694?<\/h2>\n\n\n\n

\uc2ec\uce35\uc801\uc778 \uacbd\uc7c1 \ubd84\uc11d\uc740 \ubaa8\ub4e0 \uc870\uc9c1\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub610 \ub2e4\ub978 \uc720\uc6a9\ud55c \ub3c4\uad6c\ub294 \uc2dc\uc7a5 \uae30\ud68c \ud3c9\uac00\uc785\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \uc2dc\uc7a5 \uc9c4\uc785\uc5d0 \ub300\ud55c \uc694\uad6c \uc0ac\ud56d\uacfc \uc7a5\ubcbd\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc740 \ub610\ud55c \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \uc870\uc0ac\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ub3c4\uad6c\ub294 \uae30\uc5c5\uc774 \uc811\uadfc \uac00\ub2a5\ud55c \uc2dc\uc7a5\uacfc \uc774\uc6a9 \uac00\ub2a5\ud55c \uc2dc\uc7a5\uc744 \uad6c\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc811\uadfc \uac00\ub2a5\ud55c \uc2dc\uc7a5\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ucd1d \uc218\uc775 \uae30\ud68c\uc785\ub2c8\ub2e4. \uc774\uc6a9 \uac00\ub2a5\ud55c \uc2dc\uc7a5\uc740 \ud68c\uc0ac\uac00 \uacbd\uc7c1\ud560 \uc218 \uc788\ub294 \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5\ud55c \uc2dc\uc7a5\uc758 \ud55c \ubd80\ubd84\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc804\ub7b5 \uc5f0\uad6c\uc758 \ub610 \ub2e4\ub978 \uc911\uc694\ud55c \uc694\uc18c\ub294 \uc0b0\uc5c5 \ucd94\uc801\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790 \uad00\ucc30, \ubc18\uc751 \ubc0f \ud589\ub3d9\uc5d0 \ub300\ud55c \uc804\ub7b5\uc801 \ubaa8\ub2c8\ud130\ub9c1\uc740 \uc911\uc694\ud55c \ub9c8\ucf00\ud305 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \uc778\ud154\ub9ac\uc804\uc2a4\ub294 \ubbf8\ub514\uc5b4\uc758 \ud63c\ub780\uc2a4\ub7fd\uace0 \ube60\ub978 \ubcc0\ud654 \uc18d\uc5d0\uc11c \uae30\uc5c5\uc744 \uc548\ub0b4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uae30\uc220 \ubc0f \uc720\ud1b5 \ucc44\ub110\uc758 \ud63c\ub780\uc744 \ucd08\ub798\ud569\ub2c8\ub2e4. \uc804\ub7b5\uc801 \ucd94\uc801\uc740 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ucd94\uc138\uc640 \uac19\uc740 \ud544\uc218 \uc9c8\ubb38\uc5d0 \ub2f5\ud569\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uc2dc\uc7a5\uc5d0\uc11c \ub354 \ub098\uc740 \uacbd\uc7c1\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\ud3ec\uc7a5\uc740 \uc911\uc694\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud574 \uc0c1\ud488\uc744 \uc7a5\uc2dd\ud558\uae30 \uc704\ud574 \ud3ec\uc7a5\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ub9e4\ub825\uc801\uc774\uace0 \uc124\ub4dd\ub825 \uc788\ub294 \ud3ec\uc7a5\uc744 \uc81c\uc791\ud558\uba74 \uccab \uad6c\ub9e4\uc790\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":69143,"parent":14514,"menu_order":150,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41022","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=41022"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41022\/revisions"}],"predecessor-version":[{"id":80262,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41022\/revisions\/80262"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/69143"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=41022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}