{"id":40977,"date":"2022-11-05T00:36:36","date_gmt":"2022-11-05T00:36:36","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40977"},"modified":"2025-10-01T21:52:29","modified_gmt":"2025-10-02T01:52:29","slug":"%ec%b6%94%ec%84%b8-%ec%b6%94%ec%a0%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/expertise\/industries\/trend-tracking-market-research\/","title":{"rendered":"\ucd94\uc138 \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\ucd94\uc138 \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n
\n\n\n\n

\ucd94\uc138 \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ud604\uc7ac \uc2dc\uc7a5\uc5d0\uc11c \uc778\uae30 \uc788\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc0b4\ud3b4\ubcf4\ub294 \uae30\uc220\uc785\ub2c8\ub2e4. \ucd94\uc138 \uc608\uce21\uc744 \uc704\ud55c \ub514\ub524\ub3cc\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ucd94\uc138 \uc608\uce21\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc624\ub298\ub0a0 \uc778\uae30 \uc788\ub294 \uc2e0\uc81c\ud488\uc758 \ubc29\ud5a5\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \ud2b8\ub80c\ub4dc \uc608\uce21\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ud5a5\ud6c4 6\uac1c\uc6d4\uc5d0\uc11c 1\ub144 \ub3d9\uc548 \uc5b4\ub5a4 \uc81c\ud488\uc774 \ud310\ub9e4\ub420 \uac83\uc778\uc9c0\uc5d0 \ub300\ud55c \uc544\uc774\ub514\uc5b4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc2dc\uc7a5 \ubc18\uc751\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucd94\uc138\ub97c \ud30c\uc545\ud558\ub294 \ubc29\ubc95<\/h2>\n\n\n\n

\uc2dc\uc7a5 \uaddc\ubaa8\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \ub3d9\ud5a5\uc744 \uc544\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\uc2dd\uc740 \ub9c8\ucf00\ud305 \ubc0f \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774\uc81c \uc2dc\uc7a5 \uc870\uc0ac\uc6d0\uc740 \ubd84\uc11d \ubc0f \uae30\ud0c0 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ucd94\uc138\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud504\ub85c\uc138\uc2a4\uc758 \uc774\ub984\uc740 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubd84\uc11d\uc785\ub2c8\ub2e4. \uc774\ub294 \uc2dc\uc7a5\uc774 \uc815\uccb4\ub418\uc5b4 \uc788\ub294\uc9c0, \uc131\uc7a5\ud558\uace0 \uc788\ub294\uc9c0, \uc1e0\ud1f4\ud558\uace0 \uc788\ub294\uc9c0\ub97c \ud655\uc778\ud569\ub2c8\ub2e4. \ub610\ud55c \ud574\ub2f9 \uc6c0\uc9c1\uc784\uc774 \uc5bc\ub9c8\ub098 \ube68\ub9ac \uc77c\uc5b4\ub098\uace0 \uc788\ub294\uc9c0\ub3c4 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc18c\uc15c \ubbf8\ub514\uc5b4 \uccad\ucde8 \ud504\ub85c\uadf8\ub7a8\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \ud68c\uc0ac\uc5d0 \ub300\ud574 \uc5b4\ub5bb\uac8c \ub9d0\ud558\ub294\uc9c0 \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud504\ub85c\uadf8\ub7a8\uc740 \uc8fc\uc694 \uc2dc\uc7a5 \uc870\uc0ac \ub3d9\ud5a5 \uc911 \ud558\ub098\ub85c \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4. \uba38\uc9c0\uc54a\uc544 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ub354\uc6b1 \uad11\ubc94\uc704\ud558\uace0 \uc815\ud655\ud55c \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc870\uc0ac \uc2dc\uc2a4\ud15c\uc774 \ud544\uc694\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2dc\uc2a4\ud15c \uc911 \ud558\ub098\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud1b5\ucc30\ub825 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc774\ub7ec\ud55c \ud504\ub85c\uadf8\ub7a8\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucd94\uc138\ub97c \ucd94\uc801\ud558\ub294 \ub610 \ub2e4\ub978 \ubc29\ubc95\uc740 "\uba4b\uc9c4 \uc0ac\ub0e5\uafbc"\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ucde8\ud5a5\uc774 \uc55e\uc11c\uac00\ub294 \uc0ac\ub78c\ub4e4\uc785\ub2c8\ub2e4. \ud2b8\ub80c\ub4dc \ubd84\uc11d \ud68c\uc0ac\ub294 \ucc28\uc138\ub300 \ube45 \ud2b8\ub80c\ub4dc\ub97c \ucc3e\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud574 \uc218\ubc31 \ub2ec\ub7ec\ub97c \uc9c0\ubd88\ud569\ub2c8\ub2e4. \ucfe8 \ud5cc\ud305\uc740 \ucd94\uc138 \ubd84\uc11d\uc758 \ucd5c\uc2e0 \uac1c\ubc1c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uba4b\uc9c4 \uc0ac\ub0e5\uafbc\ub4e4\uc774 \ubbf8\uad6d\uc758 \uac70\ub9ac\uc640 \uc1fc\ud551\ubab0\uc744 \ubc30\ud68c\ud558\uace0 \uc788\ub294\uc9c0 \uc544\ubb34\ub3c4 \ubaa8\ub985\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc8fc\uc694 \ub3c4\uc2dc\uc758 "\uc2a4\ud3ec\ud130"\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub3d9\ud5a5 \ud30c\uc545<\/h2>\n\n\n\n

\ubaa8\ub4e0 \uc81c\ud488, \uc11c\ube44\uc2a4, \uae30\uc220\uc740 \ud2b8\ub80c\ub4dc\ub85c \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc77d\uace0 \ubcf4\uace0 \uc2f6\uc5b4\ud558\ub294 \uc790\ub8cc, \ucc38\uc5ec\ud558\uace0 \uc2f6\uc740 \ud65c\ub3d9\uc5d0\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uc8fc\uc758\ub97c \uae30\uc6b8\uc774\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc\ub294 \ub208\uc5d0 \ub744\uc9c0 \uc54a\uac8c \ub420 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uae30\uc5c5\ub4e4\uc740 \uc8fc\uc694 \ub3c4\uc2dc\uc758 \ud2b8\ub80c\ub4dc\ub97c \uc120\ub3c4\ud558\ub294 \uc0ac\ub78c\ub4e4\uc744 \ucc38\uc5ec\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b8\ub80c\ub4dc \uad00\ucc30\uc790\ub294 \uc18c\ube44\uc790 \ucde8\ud5a5\uc774 \uc5b4\ub5a4 \ubc29\ud5a5\uc73c\ub85c \uac00\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\ub0b4\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc18c\ube44\uc790\uac00 \ub2e4\uc74c\uc5d0 \ubb34\uc5c7\uc744 \uc6d0\ud558\ub294\uc9c0 \uc544\ub294 \uac83\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ucd94\uc138 \ud30c\uc545\uc790\ub294 \uc804\ud1b5\uc801\uc778 \uc2dc\uc7a5 \uc870\uc0ac\ub9cc \uc218\ud589\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790 \uc9c4\uc220 \ubc0f \uc120\ud0dd\uc5d0 \ub300\ud55c \uacfc\uac70 \ub370\uc774\ud130\uac00 \ud56d\uc0c1 \uc720\uc6a9\ud55c \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uadf8\ub7ec\ud55c \ub370\uc774\ud130\ub9cc \uc0ac\uc6a9\ud558\uba74 \uae30\ud68c\ub97c \ub193\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \uc81c\ud488, \uc11c\ube44\uc2a4 \ubc0f \ube0c\ub79c\ub4dc\ub294 \uae30\uc874 \uc778\uad6c\ud1b5\uacc4\ub97c \uc989\uc2dc \ucd08\uc6d4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud2b8\ub80c\ub4dc \uad00\ucc30\uc790\ub294 \uc7a1\uc9c0, \uc2e0\ubb38, \ube14\ub85c\uadf8 \ub4f1\uc744 \ub9ce\uc774 \uc77d\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub610\ud55c \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\ub3c4 \uc8fc\uc758\ub97c \uae30\uc6b8\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uac11\uc790\uae30 \uc778\uae30\ub97c \uc5bb\uac8c \ub418\ub294 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc0b4\ud3b4\ubcf4\uace0 \ub9ce\uc740 \ud654\uc81c\ub97c \ubd88\ub7ec\uc77c\uc73c\ud0b5\ub2c8\ub2e4. \ud2b8\ub80c\ub4dc\uc2a4\ud3ec\ud305\uc740 \ucfe8 \ud5cc\ud305\uacfc \ub2e4\ub985\ub2c8\ub2e4. \ud2b8\ub80c\ub4dc \uad00\ucc30\uc790\ub294 \uae30\ubd84\uacfc \uc0ac\uace0\ubc29\uc2dd\uc758 \ubcc0\ud654\ub97c \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc0ac\ud68c \uc804\ubc18\uc5d0 \uc7a5\uae30\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc77c\ubc18\uc801\uc778 \uae00\ub85c\ubc8c \ub3d9\ud5a5<\/h2>\n\n\n\n

\ud604\uc7ac \uc18c\ube44\uc790 \uc2e0\ub8b0\ub3c4\ub294 \uac70\uc758 \uae30\ub85d\uc801\uc778 \uc218\uc900\uc5d0 \uac00\uae5d\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8, \uc774\ud0c8\ub9ac\uc544, \uc911\uad6d, \ud504\ub791\uc2a4\ub294 \uc2e0\ub8b0\ub3c4\uac00 \ud06c\uac8c \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ube44\ud574 \ubbf8\uad6d, \uc601\uad6d, \uc778\ub3c4\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub3c4\ub294 \ud558\ub77d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae0d\uc815\uc801\uc778 \uc804\ub9dd\uc740 \uc77c\ubd80 \uc2dc\uc7a5\uc5d0\uc11c \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc7ac \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc778\ud50c\ub808\uc774\uc158 \uc555\ub825\uc740 \uc5ec\uc804\ud788 \ub0a8\uc544 \uc788\ub2e4. \ub9ce\uc740 \uc1fc\ud551\uac1d\ub4e4\uc740 \uacc4\uc18d\ud574\uc11c \uc9c0\ucd9c\ubcf4\ub2e4\ub294 \uc800\ucd95\uc5d0 \uc9d1\uc911\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9de\ucda4\ud615 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc804\ud1b5\uc801\uc778 \uc601\uc5ed\uc740 \uc1e0\ud1f4\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac10\uc18c\ub294 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4\uace0 \ub178\ub3d9 \uc9d1\uc57d\uc801\uc778 \uc778\ud130\ubdf0\uac00 \ud544\uc694\ud558\uae30 \ub54c\ubb38\uc5d0 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 \uc628\ub77c\uc778 \uc870\uc0ac\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \ud1b5\ud574 \uadf8\ub4e4\uc740 \uc5ec\ub7ec \uc8fc\uc81c\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc758\uacac\uc5d0 \ub300\ud55c \ubc29\ub300\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ud654 \uc778\ud130\ubdf0\uc640 \ub300\uba74 \uc778\ud130\ubdf0\ub294 \uc774\uc81c \uacfc\uac70\uc758 \uc720\ubb3c\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2dc\uc7a5 \uc870\uc0ac\uc6d0\uc774 \ubbf8\ub798\ub97c \uc608\uce21\ud558\ub294 \ubc29\ubc95<\/h2>\n\n\n\n

\uc2dc\uc7a5 \uc870\uc0ac\uc6d0\uc740 \ubbf8\ub798\uc758 \uae30\ud68c, \ud310\ub9e4, \uc704\ud5d8 \ubc0f \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc608\uce21\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc608\uce21\uc774 \uc815\ud655\ud558\uc9c0 \uc54a\uc744 \uc218\ub3c4 \uc788\uc9c0\ub9cc \uae30\uc5c5\uc774 \uc815\ucc45\uc744 \uacc4\ud68d\ud558\uace0 \uc218\ub9bd\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uae30\ud68c\ub97c \ud65c\uc6a9\ud558\uace0 \ud5a5\ud6c4 \uc704\ud5d8\uc744 \ubc29\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

Retailers use predictive research to see which items a consumer will buy together. This tool enables them to use suggestive selling. It is necessary if marketers want to keep up with current trends and gain a competitive edge. They must understand market research and use it to their advantage. This understanding will help them reach out to consumers and increase their sales.<\/p>\n\n\n\n

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