{"id":40928,"date":"2022-09-20T23:28:33","date_gmt":"2022-09-20T23:28:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40928"},"modified":"2026-01-26T16:57:06","modified_gmt":"2026-01-26T21:57:06","slug":"%eb%85%b8%ed%9b%84%ed%99%94%eb%90%9c-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%eb%85%b8%ed%9b%84%ed%99%94%eb%90%9c-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\ub178\ud6c4\ud654\ub41c \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\ub178\ud6c4\ud654\ub41c \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n
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<\/p>\n\n\n\n

One can expect car design, computer operating systems, and clothing styles to change. Shouldn’t it be the same with the look of a brand? When is it time to give a brand an update? The first sign is a subtle change in what a brand is \u201cabout.\u201d Market<\/a> research is a critical element in expressing the new brand. Well-executed \uc2dc\uc7a5 \uc870\uc0ac<\/a> enables companies to redesign their brand. The end product should define what they do, who they are, and why people can count on them.<\/p>\n\n\n\n

\uae00\ub85c\ubc8c \uacbd\uc81c\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \uc7ac\uc815\uc758\ud558\ub2e4<\/h2>\n\n\n\n

Strong brands outpace the market<\/a> average. They also outstrip the financial markets index. Many businesses now reserve sizable portions of their marketing budgets for digital media. This digital budget is necessary to remain relevant in the marketplace. It also helps them to forge deeper connections with their customers.<\/p>\n\n\n\n

\ub610\ud55c, \ucc28\uc138\ub300 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub3c4 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub798\ub41c \ube0c\ub79c\ub4dc\ub294 \uadf8\ub4e4\uc774 \uc0ac\uc6a9\ud558\ub294 \uc804\ub7b5\uc5d0 \uc8fc\ubaa9\ud574\uc57c \ud569\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \uacac\uace0\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ube0c\ub79c\ub4dc \ubb38\ud654\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc774 \ucd5c\uc6b0\uc120 \uacfc\uc81c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc138\uacc4 \uc5b4\ub514\uc5d0\uc11c\ub098 \ube0c\ub79c\ub4dc \ubb38\ud654\ub97c \uc54c\uc544\ubcfc \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ucc44\ub110\uc758 \ub4f1\uc7a5\uc73c\ub85c \ube0c\ub79c\ub4dc \uac15\uc870\uac00 \uad6c\uc870\uc5d0\uc11c \ubb38\ud654\ub85c \uc62e\uaca8\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

The upswing of digital has also transformed the way marketers communicate. Marketers now connect with their agency partners and customers using digital technology. The primary duties and the central features of marketing<\/a> stay the same. The functions have had to increase in scope, though. The new tasks are to accommodate the shifting nature of the world in which brands operate.<\/p>\n\n\n\n

\uae00\ub85c\ubc8c \uacbd\uc81c \uc18d\uc5d0\uc11c \uc790\uc2e0\uc744 \uc7ac\uc815\uc758\ud558\ub294 \ube0c\ub79c\ub4dc\uc758 \ud6cc\ub96d\ud55c \uc608\ub294 \uc708\ub364 \uadf8\ub8f9(Wyndham Group)\uc785\ub2c8\ub2e4. \uc708\ub364(Wyndham)\uc740 7,800\uac1c \uc774\uc0c1\uc758 \ud638\ud154\uc744 \ubcf4\uc720\ud55c \uc138\uacc4 \ucd5c\ub300\uc758 \ud638\ud154 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \uc774 \ud68c\uc0ac\ub294 \ucd5c\uadfc 16\uac1c \ube0c\ub79c\ub4dc\ub97c \uc804\uba74 \uac1c\ud3b8\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc2e0\uae30\uc220\uc5d0 \ud22c\uc790\ud558\uace0 \ud638\ud154 \uc2dc\uc124\uc744 \ud604\ub300\ud654\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uadf8\ub8f9\uc740 \uacbd\uc81c\uc801\uc778 \uad00\uad11\uac1d\uc5d0\uac8c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uc0c8\ub85c\uc6b4 \ud30c\ud2b8\ub108\uc2ed\uacfc \ud61c\ud0dd\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc624\ub798\ub41c \ube0c\ub79c\ub4dc\ub294 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \ub530\ub77c\uc7a1\uc544\uc57c \ud569\ub2c8\ub2e4<\/h2>\n\n\n\n

\uc77c\ubd80 \ud68c\uc0ac\ub294 \uc624\ub298\ub0a0\uc5d0\ub3c4 1920\ub144\uacfc \ub3d9\uc77c\ud55c \uc81c\ud488\uc744 \ud310\ub9e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5bb\uac8c \ud569\ub2c8\uae4c? \uadf8\ub4e4\uc758 \uc81c\ubb3c\uc740 100\ub144 \uc804\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \uac00\uce58 \uc788\uace0 \ub110\ub9ac \ud37c\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc774\ub4e4 \ud68c\uc0ac\ub294 \ub9c8\ucf00\ud305 \uc694\uad6c \uc0ac\ud56d\uc774 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \uace0\uac1d\uc5d0\uac8c \uc801\ud569\ud558\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, LEGO\ub294 1939\ub144 \ub374\ub9c8\ud06c\uc5d0\uc11c \ub098\ubb34 \uc7a5\ub09c\uac10\uc744 \ub9cc\ub4dc\ub294 \uc791\uc740 \ud68c\uc0ac\ub85c \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. LEGO Company\ub294 \ucd5c\uadfc PlayStation, Xbox, Nintendo\uc6a9 \ube44\ub514\uc624 \uac8c\uc784\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub610 \ub2e4\ub978 \uc608\ub294 Kraft Macaroni & Cheese\uc785\ub2c8\ub2e4. Kraft\ub294 \uac74\uac15\uc2dd\ud488 \uc560\ud638\uac00 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\uace0 \uc2f6\uc5c8\uc9c0\ub9cc \uace0\uac1d\uc744 \ub180\ub77c\uac8c \ud558\uace0 \uc2f6\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ud68c\uc0ac\ub294 \ud321\ud30c\ub974 \uc5c6\uc774 \uc2e0\uc81c\ud488\uc744 \ucd9c\uc2dc\ud588\ub2e4. \uadf8 \ud6c4 \uadf8\ub4e4\uc740 \uba87 \ub2ec \ud6c4\uc5d0 \ud2b8\uc704\ud130 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc804\uc220\uc740 \uc0ac\ub78c\ub4e4\uc774 \ucc28\uc774\ub97c \uc778\uc9c0\ud558\uc9c0 \ubabb\ud588\ub2e4\uace0 \uacb0\ub860\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \uc2dc\uac04\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae30\uc874 \ubc29\uc2dd\uc744 \uace0\uc218\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \uad00\ub828\uc131\uc744 \uc783\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ubcc0\ud654\ud558\ub294 \ucd94\uc138\ub97c \ub530\ub77c\uc7a1\uc544\uc57c \ud569\ub2c8\ub2e4. Kraft\ub294 \ub354 \uac74\uac15\ud55c \uc74c\uc2dd \uc635\uc158\uacfc \uae68\ub057\ud55c \uc0dd\ud65c \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc99d\uac00\ud558\ub294 \uacbd\ud5a5\uc744 \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uacbd\ud5d8\uc740 \ud604\ub300 \uc0dd\ud65c \ubc29\uc2dd\uc5d0\uc11c\ub3c4 \ud070 \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc815\ud1b5\ud55c \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \ubc1c\uc804\uc5d0 \uc8fc\ubaa9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uac1c\ub150\uc740 LEGO\uc758 \ub808\uace0\ub79c\ub4dc \ub4a4\uc5d0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. \ud68c\uc0ac\ub294 1968\ub144\uc5d0 \ub808\uace0\ub79c\ub4dc\ub97c \ucd9c\uc2dc\ud588\uc73c\uba70 \uc624\ub298\ub0a0\uc5d0\ub3c4 \uc5ec\uc804\ud788 \uc778\uae30\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc624\ub798\ub41c \ube0c\ub79c\ub4dc\ub97c \uc7ac\ucc3d\uc870\ud558\ub294 \ubc29\ubc95<\/h2>\n\n\n\n

\ube0c\ub79c\ub4dc\ub294 \ube44\uc988\ub2c8\uc2a4\uac00 \uc131\uc7a5\ud558\uace0 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \uae30\uc874 \uc2dc\uc7a5\uc744 \ubc18\uc601\ud574\uc57c \ud569\ub2c8\ub2e4. \uc989, \uacbd\uc7c1\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uac00 \ud5a5\uc0c1\ub420 \uac83\uc785\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ub85c\uace0\ub97c \uc218\uc6a9\ud558\uace0 \uccad\uc911\uacfc \uc18c\ud1b5\ud558\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uac1c\ubc1c\ud560 \uac83\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uadf8\ub300\ub85c \uc720\uc9c0\ud558\uae30\ub85c \uacb0\uc815\ud558\uba74 \uacb0\uad6d \uacbd\uc7c1\ub825\uc744 \uc783\uac8c \ub429\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc0c8\ub85c \uace0\uce68\uc740 \uccad\uc911\uc5d0\uac8c \ud68c\uc0ac\uac00 \uad00\ub828\uc131\uc774 \uc788\uace0 \ud604\ub300\uc801\uc774\ub77c\ub294 \uac83\uc744 \uc54c\ub824\uc90d\ub2c8\ub2e4. \ub610\ud55c \uae30\uc5c5\uacfc \uc0b0\uc5c5 \uac04\uc758 \uc5f0\uad00\uc131\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc624\ub798\ub41c \ube0c\ub79c\ub4dc\ub97c \uc7ac\ucc3d\uc870\ud558\ub294 \ube44\uacb0\uc740 \uace0\uac1d\uc744 \uc608\uc758\uc8fc\uc2dc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uc694\uad6c\uc5d0 \uadc0\ub97c \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc624\ub298\ub0a0\uc758 \uc138\uacc4\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uad00\ub828\uc131\uc744 \ucc3d\ucd9c\ud558\uace0 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc774 \uc815\ubcf4\ub97c \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc804\ub2ec\ud558\uc5ec \ud638\uac10\ub3c4\uc640 \uad6c\ub9e4 \uc758\ud5a5\uc744 \uace0\ucde8\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc77c\ubd80 \ube0c\ub79c\ub4dc\ub294 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\uace0 \uc77c\ubd80 \ube0c\ub79c\ub4dc\ub294 \uadf8\ub807\uc9c0 \uc54a\uc740 \uc774\uc720\uc5d0 \ub300\ud55c \ube44\ubc00\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc2dc\uc7a5\uc5d0 \uad00\uacc4\uc5c6\uc774 \uc8fc\uc758\ub97c \uae30\uc6b8\uc774\uace0 \ud56d\uc0c1 \uad00\ub828\uc131\uc744 \uc704\ud574 \ub178\ub825\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\uc798 \uc218\ud589\ub41c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc\ub97c \uc7ac\uc124\uacc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uc885 \uc81c\ud488\uc740 \uc790\uc2e0\uc774 \ud558\ub294 \uc77c, \uc790\uc2e0\uc774 \ub204\uad6c\uc778\uc9c0, \uc0ac\ub78c\ub4e4\uc774 \uc790\uc2e0\uc744 \ubbff\uc744 \uc218 \uc788\ub294 \uc774\uc720\ub97c \uc815\uc758\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":70175,"parent":14514,"menu_order":145,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40928","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/40928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=40928"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/40928\/revisions"}],"predecessor-version":[{"id":80636,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/40928\/revisions\/80636"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/70175"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=40928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}