{"id":40729,"date":"2022-06-27T03:51:19","date_gmt":"2022-06-27T03:51:19","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40729"},"modified":"2025-10-01T21:36:11","modified_gmt":"2025-10-02T01:36:11","slug":"%ec%82%b0%ec%97%85-%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/expertise\/industries\/industrial-focus-groups\/","title":{"rendered":"\uc0b0\uc5c5 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uc0b0\uc5c5 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f1283845\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f1283845\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"\uc0b0\uc5c5 (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uc0b0\uc5c5 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0b0\uc5c5 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ub9c8\ucf00\ud305 \uc870\uc0ac \uc7a5\uce58\uc785\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ubaa8\uc784\uc744 \ud1b5\ud574 \uce90\uc8fc\uc5bc\ud55c \ud658\uacbd\uc5d0\uc11c \uad00\ub828\ub41c \uc9c0\uc815\ub41c \uc8fc\uc81c\ub97c \ub17c\uc758\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 8~10\uba85\uc758 \uac1c\uc778\uc73c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \uc18c\ube44\uc790 \uc81c\ud488 \uc81c\uc870\uc5c5\uccb4\ub294 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc758 \uc8fc\uc694 \uc0ac\uc6a9\uc790\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc774 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub300\uc0c1 \uace0\uac1d \uadf8\ub8f9\uc73c\ub85c\ubd80\ud130 \uc815\uc131\uc801 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc0b0\uc5c5 \ubd80\ubb38\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\uc0b0\uc5c5\u201d\uc774\ub780 \uc0c1\ud488\uc744 \uc0dd\uc0b0\ud558\ub294 \uac83\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc0b0\uc5c5 \ubd80\ubb38\uc740 \uad6d\uac00\uc758 \uacbd\uc81c \ubc1c\uc804\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc0b0\uc5c5 \ubc1c\uc804\uc740 \uacbd\uc81c \ubc1c\uc804\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc808\uc2e4\ud788 \ud544\uc694\ud55c \uc678\ud654 \uc870\ub2ec\uc744 \uc704\ud574 \ub18d\uc0b0\ubb3c \uc218\ucd9c\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc904\uc785\ub2c8\ub2e4. \uc0b0\uc5c5 \ubd80\ubb38\uc740 \uc778\uad6c\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc744 \uace0\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc131\uc7a5\ud558\ub294 \uc0b0\uc5c5 \ubd80\ubb38<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc0b0\uc5c5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc7ac\uc0dd \uc5d0\ub108\uc9c0.<\/strong> \uc0ac\ub78c\ub4e4\uc740 \ud48d\ub825\uc774\ub098 \ud0dc\uc591\uad11 \ubc1c\uc804\uacfc \uac19\uc740 \uce5c\ud658\uacbd \uc5d0\ub108\uc9c0 \uc635\uc158\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9ce\uc740 \uae30\uc5c5\uacfc \uad6d\uac00\uc5d0\uc11c \uc2e4\uc6a9\uc801\uc778 \uc635\uc158\uc784\uc774 \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc7ac\uc0dd \uac00\ub2a5 \uc5d0\ub108\uc9c0 \ud615\ud0dc\uc758 \uac00\uaca9\uc740 \ucd5c\uadfc \uba87 \ub144\uac04 \ud558\ub77d\ud588\uc2b5\ub2c8\ub2e4. \uac00\uacc4\ub294 \uc800\ub834\ud55c \uac00\uaca9\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc0ac\uc774\ubc84 \ubcf4\uc548.<\/strong> \uc774 \uc0b0\uc5c5\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc0ac\uc774\ubc84 \ub3c4\ub451\uc73c\ub85c\ubd80\ud130 \uc0ac\ub78c\ub4e4\uc758 \uae08\uc735 \ubc0f \uae30\ud0c0 \ub370\uc774\ud130\ub97c \ubcf4\ud638\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc0dd\uba85\uacf5\ud559.<\/strong> \uc138\uacc4 \uc778\uad6c\uac00 \uacc4\uc18d \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uc0dd\uba85\uacf5\ud559\uc740 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub18d\uc5c5 \uae30\uc220\uc790\ub294 \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub354 \ub192\uc740 \uc791\ubb3c \uc218\ud655\ub7c9\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc758\ud559\uc790\ub4e4\uc740 \ub610\ud55c \uc0dd\uba85\uacf5\ud559\uc744 \uc774\uc6a9\ud574 \uc720\uc804\uc790\ub97c \uc870\uc791\ud569\ub2c8\ub2e4. \uc0dd\uba85\uacf5\ud559\uc740 \uc9c8\ubcd1\uc744 \uce58\ub8cc\ud558\uc5ec \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc758 \uc0b6\uc758 \uc9c8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc9c8\uc801 \uc5f0\uad6c \ubc29\ubc95\uc73c\ub85c\uc11c\uc758 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc758 \uc8fc\uc694 \uc774\uc810\uc740 \ud68c\uc0ac \uc81c\ud488\uc5d0 \ub300\ud55c \ub9ce\uc740 \uc0c1\ud638 \uc791\uc6a9\uacfc \ud1a0\ub860\uc744 \ubaa9\uaca9\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud638 \uc791\uc6a9\uc740 \uc81c\ud55c\ub41c \uae30\uac04 \ub3d9\uc548 \uc774\ub8e8\uc5b4\uc9c0\uba70 \uc81c\uc870\uc5c5\uccb4\uac00 \uc18c\ube44\uc790\uc640 \uc18c\ube44\uc790\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc138\uc158\uc744 \uad6c\uc131\ud558\uace0 \uc9c0\ud718\ud558\ub294 \uc5f0\uad6c\uc790\uc758 \ub2a5\ub825\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4. \uc774 \ucee8\ud2b8\ub864\ub3c4 \ub2e8\uc810\uc785\ub2c8\ub2e4. \uc774\ub294 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc774 \uc5b4\ub5a4 \uc758\ubbf8\uc5d0\uc11c\ub294 \ubd80\uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc0ac\ud68c\uc801 \ud658\uacbd\uc774\ub77c\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ub610\ud55c \uc790\uccb4 \ubcf4\uace0\ub41c \ub370\uc774\ud130\uc640 \uc5b8\uc5b4\uc801 \ud589\ub3d9\uc73c\ub85c \uc81c\ud55c\ub429\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\ub294 \uc5f0\uad6c\uc790\ub4e4\uc740 \ucc38\uc5ec\uad00\ucc30\uc758 \uc790\uc5f0\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc5f0\uc8fc\uc758\ub294 \ub2e4\ub978 \uc0ac\ud68c\uc801 \ud589\ub3d9\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc774 \ubaa9\ud45c\uc778 \uacbd\uc6b0 \ud2b9\ud788 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc0b0\uc5c5 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc758 \uae30\ud68c, \ub3d9\ud5a5 \ubc0f \uc2e0\uae30\uc220<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Industrial focus groups allow companies to conduct market research. This research helps in the creation of a marketing plan. The company can assign an employee to manage and administer the focus group, or it can hire a firm to direct the process. It is suitable for businesses developing new products and services. It enables them to get feedback from potential consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud604\ub300\uc758 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ub514\uc9c0\ud138\ud654\ub418\ub294 \ucd94\uc138\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ube44\ub3d9\uae30\uc2dd\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uadf8\ub8f9 \uad6c\uc131\uc6d0\uc774 \ub3d9\uc2dc\uc5d0 \ucc38\uc5ec\ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ud68c\uc0ac\ub294 \uac01 \ud68c\uc6d0\uc5d0\uac8c \uc9c8\ubb38\uc744 \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \ud68c\uc6d0\uc740 \ud3b8\uc758\uc5d0 \ub530\ub77c \ub2f5\ubcc0\uc744 \uae30\ub85d\ud569\ub2c8\ub2e4. \ub610\ub294 \ud68c\uc0ac\uc5d0\uc11c \ud68c\uc6d0\uc744 \uc704\ud55c Google \ud589\uc544\uc6c3\uc744 \ub9c8\ub828\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc124\uc815\uc744 \ud1b5\ud574 \ucc38\uac00\uc790\ub294 \uc11c\ub85c \ubc0f \uc911\uc7ac\uc790\uc640 \uc0c1\ud638 \uc791\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud68c\uc0ac\ub294 Survey Monkey\uc640 \uac19\uc740 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc7a5\uce58\ub97c \uc0ac\uc6a9\ud558\uba74 \uac1c\ubc29\ud615 \uc815\uc131\uc801 \ub370\uc774\ud130 \uc218\uc9d1\uc740 \ubb3c\ub860 \uc815\ub7c9\uc801 \uc124\ubb38\uc870\uc0ac\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc628\ub77c\uc778 \ud3ec\ub7fc\uc774\ub098 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uadf8\ub8f9\uc758 \ud615\ud0dc\uc77c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc740 \uae30\uc220\uc5d0 \uc758\uc874\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\ud3f0\uc740 \uc1fc\ud551\uac1d\uc774 \uc1fc\ud551\ubab0\uc774\ub098 \ub9e4\uc7a5\uc744 \uc9c0\ub098\uac08 \ub54c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \uc2dc\uc7a5 \uc870\uc0ac\uc790\ub4e4\uc5d0\uac8c \uc989\uac01\uc801\uc778 \ud53c\ub4dc\ubc31\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ucd5c\uc2e0 \ubc29\ubc95 \uc911 \ud558\ub098\ub294 \uc2a4\uce90\ub2dd \uae30\uc220\uc785\ub2c8\ub2e4. \uc1fc\ud551\uac1d\uc740 \ub9e4\uc7a5 \uc804\uccb4\uc5d0\uc11c \uc2a4\uce90\ub108\ub97c \uac00\uc9c0\uace0 \ub2e4\ub2d9\ub2c8\ub2e4. \uc774 \uc2a4\uce90\ub108\ub294 \uc5c4\uccad\ub09c \uc591\uc758 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. \uc9c0\ucd9c \uc218\uc900, \uc18c\ube44\uc790 \ud589\ub3d9, \uace0\uac1d \ucda9\uc131\ub3c4 \ubc0f \uae30\ud0c0 \uc720\ud615\uc758 \ubc18\uc751\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc0b0\uc5c5 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc0ac\uc6a9\uc758 \uc774\uc810<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ud48d\ubd80\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc0dd\uac01\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \ub354 \ub113\uc740 \uad00\uc810\uc744 \ud68c\uc0ac\uc5d0 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uc81c\ud488\uacfc \ube0c\ub79c\ub4dc\ub97c \uc5b4\ub5bb\uac8c \uc778\uc2dd\ud558\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub294 \ub610\ud55c \uc81c\uc870\uc5c5\uccb4\uac00 \uc0ac\ub78c\ub4e4\uc774 \uc6b0\uc6b8\uc99d\uc5d0 \ub300\ud574 \uae30\ub300\ud558\uace0 \uc6d0\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc628\ub77c\uc778 \ud615\uc2dd\uc740 \uc804\uad6d \ud45c\ubcf8\uc5d0\uc11c \ucc38\uac00\uc790\ub97c \ub04c\uc5b4\ub0bc \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ud1b5\uc801\uc778 \ubc29\ubc95\uc740 \ucc38\uac00\uc790\ub4e4\uc5d0\uac8c \ube0c\ub808\uc778\uc2a4\ud1a0\ubc0d \ub2a5\ub825\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc774\uc5d0 \ub300\uc751\ud569\ub2c8\ub2e4. \ucc38\uac00\uc790\ub4e4\uc740 \uc758\ubbf8 \uc788\ub294 \ud1a0\ub860\ub3c4 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\uc0b0\uc5c5 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ub9c8\ucf00\ud305 \uc870\uc0ac \uc7a5\uce58\uc785\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ubaa8\uc784\uc744 \ud1b5\ud574 \uad00\ub828 \uc9c0\uc815\ub41c \uc8fc\uc81c\ub97c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub17c\uc758\ud569\ub2c8\ub2e4. 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