{"id":40696,"date":"2022-06-25T02:16:31","date_gmt":"2022-06-25T02:16:31","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40696"},"modified":"2025-10-01T19:49:19","modified_gmt":"2025-10-01T23:49:19","slug":"%ec%96%91%ec%9e%90-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/expertise\/industries\/dyad-market-research\/","title":{"rendered":"Dyad \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

Dyad \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n
\n\n\n\n

\ub2e4\uc774\uc560\ub4dc(Dyad)\ub780 \ubb34\uc5c7\uc778\uac00?<\/h2>\n\n\n\n

The dyad is a qualitative type of market research used in business. As the name suggests, it takes place between two participants. A moderator is there to help keep the discussion on track. When two people know each other, we call it a known pair. In other cases, the people are strangers.<\/p>\n\n\n\n

Dyad \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

\uc0ac\uc5c5\uc744 \uc6b4\uc601\ud558\ub294 \ub370 \uc788\uc5b4 \uac00\uc7a5 \uc911\uc694\ud55c \ubd80\ubd84\uc740 \uc2dc\uc7a5 \uc870\uc0ac\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud68c\uc0ac\ub294 \uace0\uac1d\uacfc \uace0\uac1d\uc744 \ud589\ubcf5\ud558\uac8c \uc720\uc9c0\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uadf8\ub4e4\uc774 \uc774 \uc5f0\uad6c\ub97c \uc218\ud589\ud558\ub294 \ubc29\uc2dd\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. Dyad \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c\ub294 \ub450 \uc0ac\ub78c\ub9cc \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc18c\uaddc\ubaa8 \uc2dc\uc7a5 \uc5f0\uad6c\uc5d0 \ube44\uc6a9 \ud6a8\uc728\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

Dyad \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc8fc\uc694 \ucc44\uc6a9 \uc815\ubcf4<\/h2>\n\n\n\n

\uc30d\ubc29 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc740 \uc911\uc7ac\uc790\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ud1a0\ub860\uc774 \uc720\uc775\ud55c\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4. \uc9c8\ubb38\uc73c\ub85c \uc548\ub0b4\ud558\uace0 \ud544\uc694\ud55c \uacf3\uc5d0 \uc785\ub825\uc744 \ucd94\uac00\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae30\uc5c5\uc5d0 Dyad \uc2dc\uc7a5 \uc870\uc0ac\uac00 \ud544\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n

\uc880 \ub354 \uce5c\uadfc\ud55c \uc124\uc815\uc774\uc5d0\uc694<\/span><\/h3>\n\n\n\n

\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc5d0\ub294 6~8\uba85\uc774 \uc788\uace0 \ubaa8\ub450\uac00 \uc774\uc57c\uae30\ud560 \uae30\ud68c\ub97c \uac16\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc740 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\ubcf4\ub2e4 \ub354 \ub9ce\uc774 \ub9d0\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \ub300\ud654\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\ub294 \ub3d9\ub4f1\ud55c \uae30\ud68c\ub97c \uac16\uc9c0 \ubabb\ud560 \uac83\uc785\ub2c8\ub2e4. \uc30d\ubc29\uc740 \ubaa8\ub4e0 \uc0ac\ub78c\uc5d0\uac8c \ub354 \ub9ce\uc740 \ub300\ud654 \uc2dc\uac04\uc744 \uc81c\uacf5\ud558\ubbc0\ub85c \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \uc0ac\ub78c\uc740 \uc790\uc2e0\uc758 \uacac\ud574\ub97c \ud45c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uace0\uac1d\uacfc \uc9c1\uc811 \ub300\ud654\ud558\uae30<\/span><\/h3>\n\n\n\n

With other types of research, the company might use a system to get feedback. This method is not wrong, but the data is general. In a dyad, there is a face-to-face conversation with a person. So, the company gets more insight into things like buying habits. The company will get more detailed data from the dyad than from a focus group or survey.<\/p>\n\n\n\n

\uc801\uc751\ud615 \ub300\ud654<\/span><\/h3>\n\n\n\n

\uae30\uc5c5\uc740 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc5bb\uae30 \uc704\ud574 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud569\ub2c8\ub2e4. \uc30d\ubc29\uc5d0\uc11c\ub294 \uc911\uc7ac\uc790\uac00 \ub300\ud654\ub97c \uc880 \ub354 \ud1b5\uc81c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc30d\ubc29\ud5a5\uc744 \uc0ac\uc6a9\ud558\uba74 \ud68c\uc0ac\uac00 \uac1c\uc120\ud574\uc57c \ud558\ub294 \ub370\uc774\ud130\ub97c \ub354 \uc27d\uac8c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Dyad \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc8fc\uc694 \uc131\uacf5 \uc694\uc778<\/h2>\n\n\n\n

\uc88b\uc740 \uc9c8\ubb38<\/span><\/h3>\n\n\n\n

\uc5f0\uad6c\uc790\uc758 \uc9c8\ubb38\uc740 \uadf8\ub4e4\uc774 \uac16\uace0 \uc788\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc88b\uc740 \uc9c8\ubb38\uc774 \uc5c6\uc73c\uba74 \uc88b\uc740 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc9c8\ubb38\uc740 dyad \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc911\ucd94\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud68c\uc0ac\ub294 \uc9c8\ubb38\uc774 \uc720\uc6a9\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud3d0\uc1c4\ud615 \uc9c8\ubb38\uc740 \ucda9\ubd84\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uc9c8\ubb38\uc744 \ub530\ub77c\uac00\uae30\uac00 \ub108\ubb34 \uc5b4\ub824\uc6cc\uc11c\ub3c4 \uc548 \ub429\ub2c8\ub2e4. \ucc38\uac00\uc790\uac00 \uc790\uc138\ud788 \uc774\uc57c\uae30\ud558\uace0 \uc2f6\uac8c \ub9cc\ub4dc\ub294 \uc9c8\ubb38\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc804\uc790<\/span>\uc720\ub2a5\ud55c \uc911\uc7ac\uc790<\/span><\/h3>\n\n\n\n

\ub2e4\uc774\uc560\ub4dc\ub97c \uc0ac\uc6a9\ud558\uba74 \ub300\ud654\uac00 \ub354 \uae4a\uc5b4\uc9c0\uace0 \uc88b\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc8fc\uc81c\uc5d0\uc11c \ubc97\uc5b4\ub0a0 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc9c4\ud589\uc790\ub294 \ubc1c\ud45c\uc790\ub97c \uc548\ub0b4\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \uc9c0\uce68\uc740 \ud68c\uc0ac\uac00 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \ub3c8\uc758 \uac00\uce58\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubaa9<\/span>\uc624\ub978\ucabd \ud398\uc5b4\ub9c1<\/span><\/h3>\n\n\n\n

\uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 \ub2e4\uc591\ud55c \ubaa9\ud45c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \uc81c\ud488 \ucd9c\uc2dc\uc77c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub610 \ub2e4\ub978 \uc608\ub85c, \uadf8\uac83<\/span> ~ \ud560 \uac83\uc774\ub2e4 \ubcf4\ub2e4<\/span> \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4. \ub530\ub77c\uc11c \uc5f0\uad6c\uc790\ub294 \ucc38\uac00\uc790\ub97c \uc120\ubcc4\ud574\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uacfc \ud68c\uc0ac\uac00 \uc6d0\ud558\ub294 \uac83\uc744 \uc5bb\uc744 \uc218 \uc788\ub294 \ucd5c\uc120\uc758 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

Dyad \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n

\ubaa8\ub4e0 \uc0ac\uc5c5\uc758 \ubaa9\uc801\uc740 \ubc1c\uc804\ud558\uace0 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \uadf8\uac8c \uc815\ud655\ud788 \ubb34\uc2a8 \ub73b\uc778\uac00\uc694? \uc77c\ubd80 \uae30\uc5c5\uc758 \uacbd\uc6b0 \uc131\uc7a5\uc774\ub780 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc774\ub098 \uc704\uce58\ub85c \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294 \uc778\ub825\uc744 \ub298\ub9ac\ub294 \uac83\uc744 \uc758\ubbf8\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub610\ud55c \uc0c8\ub85c\uc6b4 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uac1c\ubc1c\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294 \uc774\uac83\uc774 \ub9e4\uc6b0 \ub2e4\ub978 \uc758\ubbf8\ub97c \uac00\uc9c8 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud55c \uac00\uc9c0 \ud655\uc2e4\ud55c \uc810\uc740 \uae30\uc5c5\uc774 \uc7a5\uae30\uc801\uc778 \uc131\uacf5\uc744 \ub2ec\uc131\ud558\ub824\uba74 \uc131\uc7a5\ud558\uace0 \ubc1c\uc804\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc131\uc7a5\ud558\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc740 \uace0\uac1d\uacfc \uace0\uac1d\uc744 \ud589\ubcf5\ud558\uac8c \uc720\uc9c0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc2dc\uc7a5 \ub3d9\ud5a5\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0 \uc801\uc751\ud558\ub294 \ubc29\ubc95\uc744 \uc5f0\uad6c\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \uc5f0\uad6c\ub294 \uc804\ub7b5\uc801\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uc9c8\uc801 \ub610\ub294 \uc591\uc801 \uc5f0\uad6c\uc758 \ud615\ud0dc\ub85c \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub54c\ub54c\ub85c \ud68c\uc0ac\ub294 \uc9c0\uc2dd\uc744 \uc5bb\uae30 \uc704\ud574 \uc124\ubb38\uc870\uc0ac\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub300\uaddc\ubaa8 \uc5f0\uad6c\uc758 \uacbd\uc6b0 \uc2dc\uac04\uacfc \ube44\uc6a9\uba74\uc5d0\uc11c \ud6a8\uc728\uc801\uc785\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uae30\uc5c5\uc740 \uc778\ud130\ubdf0\ub97c \ud1b5\ud574 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. \uc30d\ubc29\uc774 \uc774 \uadf8\ub8f9\uc5d0 \uc18d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

As stated above, using the dyad has some advantages for the company. Face-to-face conversations allow clients and customers to feel valued. These interactions encourage brand loyalty, which leads to company growth.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Dyad\ub294 \uc54c\ub824\uc9c4 \uc0ac\ub78c\uc774\ub4e0 \ub0af\uc120 \uc0ac\ub78c\uc774\ub4e0 \ub450 \uba85\uc758 \ucc38\uac00\uc790\uac00 \ucc38\uc5ec\ud558\uace0 \uc9c4\ud589\uc790\uac00 \ud1a0\ub860\uc744 \uc9c4\ud589\ud558\ub294 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":69511,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40696","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/40696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=40696"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/40696\/revisions"}],"predecessor-version":[{"id":70446,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/40696\/revisions\/70446"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/69511"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=40696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}