{"id":40133,"date":"2022-04-16T17:47:55","date_gmt":"2022-04-16T17:47:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40133"},"modified":"2025-09-24T23:30:41","modified_gmt":"2025-09-25T03:30:41","slug":"%ec%9d%b8%ea%b5%ac%ed%86%b5%ea%b3%84-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/expertise\/industries\/demographics-market-research\/","title":{"rendered":"\uc778\uad6c\ud1b5\uacc4 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\uc778\uad6c\ud1b5\uacc4 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\uc778\uad6c\ud1b5\uacc4\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

\uc778\uad6c \ud1b5\uacc4\ub294 \ud68c\uc0ac\uac00 \uace0\uac1d \ubc0f \uace0\uac1d\uc5d0 \ub300\ud574 \uc720\uc9c0\ud558\ub294 \ud1b5\uacc4\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\uacc4\ub294 \ud68c\uc0ac\uac00 \ubaa9\ud45c \ub9e4\ucd9c\uc744 \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc77c\ubd80 \ud68c\uc0ac\uc5d0\uc11c\ub294 \uc5f0\ub839, \uc131\ubcc4, \uc778\uc885\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ud68c\uc0ac\uc5d0\uc11c\ub294 \uad50\uc721 \uc218\uc900\uacfc \uac00\uad6c \uaddc\ubaa8\ub3c4 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

Why are Demographics important?<\/h2>\n\n\n\n

One of a company\u2019s goals is to keep clients and customers happy. A sure way to do that is to find the best ways to meet consumers\u2019 needs. Thus, demographics are important. Companies use them to know what a client or customer wants or needs. Furthermore, it allows companies to understand what customers might buy in the future.<\/p>\n\n\n\n

\uc778\uad6c\ud1b5\uacc4 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc8fc\uc694 \ucc44\uc6a9 \uc815\ubcf4<\/h2>\n\n\n\n
    \n
  • \uc5f0\uad6c \uc870\uad50<\/li>\n\n\n\n
  • \ud1b5\uacc4\ud559\uc790<\/li>\n\n\n\n
  • \ub370\uc774\ud130 \ubd84\uc11d\uac00<\/li>\n\n\n\n
  • \uc5f0\uad6c\uc6d0<\/li>\n<\/ul>\n\n\n\n

    Why Businesses Need Demographic Market Research<\/h2>\n\n\n\n

    \uc8fc\uc694 \uace0\uac1d\uc744 \uc815\uc758\ud558\ub824\uba74<\/h2>\n\n\n\n

    A large business has many customers. But all the customers do not spend the same amount of money, nor do they buy the same products. The most frequent users of the services or products are the ones who keep the business going. Thus, the company will use demographics to find this group of customers. The company can give these customers discounts or reward points. These incentives ensure that they return.<\/p>\n\n\n\n

    \uc774\ubbf8\uc9c0 \uad6c\ucd95<\/h2>\n\n\n\n

    \uae30\uc5c5\uc758 \uc774\ubbf8\uc9c0\ub294 \uace0\uac1d\uc744 \ub04c\uc5b4\ub4e4\uc774\uae30\ub3c4 \ud558\uace0, \uace0\uac1d\uc744 \uba40\ub9ac\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uc5ec\ub7ec \uc0ac\ub78c\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \ub9c8\ucf00\ud305\ud558\ub294 \uacbd\uc6b0 \ud68c\uc0ac\uc758 \ucee8\uc149\uc740 \uc774\ub97c \ubcf4\uc5ec\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774 \uacbd\uc6b0 \uc778\uad6c\ud1b5\uacc4\uac00 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ud68c\uc0ac\ub294 \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \ud68c\uc0ac\ub294 \ud0c0\uac9f \uace0\uac1d\uc774 \uc88b\uc544\ud560 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ub418\ub294 \uc774\ubbf8\uc9c0\ub97c \ub9cc\ub4e4\uc5b4 \ub0bc \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

    \ub354 \ub098\uc740 \uad11\uace0\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574<\/h2>\n\n\n\n

    \uad11\uace0\ub97c \ub9cc\ub4dc\ub294 \ub370\ub294 \ub9ce\uc740 \ube44\uc6a9\uacfc \uc2dc\uac04\uc774 \uc18c\uc694\ub429\ub2c8\ub2e4. \ub610\ud55c \uc778\ud130\ub137\uc744 \ud1b5\ud574 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc774\ub7ec\ud55c \uad11\uace0\ub97c \ubcf4\uac8c \ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uad11\uace0\ub294 \ucd9c\uc2dc\ub41c \ud6c4 \uc801\uc808\ud55c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud558\uc9c0\ub9cc, \uc778\uad6c \ud1b5\uacc4\uac00 \uc720\uc6a9\ud55c \uacf3\uc785\ub2c8\ub2e4. \ud574\ub2f9 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uba74 \ud68c\uc0ac\ub294 \uc62c\ubc14\ub978 \uccad\uc911\uc5d0\uac8c \uad11\uace0\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uc778\uad6c\ud1b5\uacc4 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc8fc\uc694 \uc131\uacf5 \uc694\uc778<\/h2>\n\n\n\n

    \uc62c\ubc14\ub978 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubcf4\uc720<\/h3>\n\n\n\n

    \ud074\ub77c\uc774\uc5b8\ud2b8 \ubc0f \uace0\uac1d \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub294 \ud68c\uc0ac\uc5d0 \uc218\ub9ce\uc740 \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc62c\ubc14\ub978 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \uc5c6\uc73c\uba74 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uad00\uacc4 \uad00\ub9ac \uc18c\ud504\ud2b8\uc6e8\uc5b4(CRM)\ub294 \uae30\uc5c5\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uad11\ubc94\uc704\ud55c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d \uae30\ubc18\uc744 \ucc3e\uc2b5\ub2c8\ub2e4. CRM\uc740 \ub610\ud55c \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc720\uce58\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

    \ub370\uc774\ud130 \ubd84\uc11d\uc5c5\uccb4 \uc774\uc6a9<\/h3>\n\n\n\n

    \uc77c\ubd80 \uae30\uc5c5\uc5d0\uc11c\ub294 \uc218\uc9d1\ud55c \ub370\uc774\ud130\ub97c \ubd84\uc11d \ud68c\uc0ac\uc5d0 \ubcf4\ub0c5\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \ud68c\uc0ac\uc5d0 \uc774\ub97c \ubcf4\ub0b4\uba74 \uc778\uad6c\ud1b5\uacc4\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc0ac\uc5c5 \ud655\uc7a5\uc744 \uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790 \ubc0f \uc778\uad6c\ud1b5\uacc4 \ub370\uc774\ud130 \ubd84\uc11d \ud68c\uc0ac\uac00 \uc774\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc0ac\ud68c \uacbd\uc81c\uc801 \uad6c\uc131\uc774\ub098 \ud574\ub2f9 \uc9c0\uc5ed\uc758 \uad50\ud1b5\ub7c9\uacfc \uac19\uc740 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uc778\uad6c\ud1b5\uacc4 \uc5c5\ub370\uc774\ud2b8<\/h3>\n\n\n\n

    \ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub294 \ubcc0\uacbd\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc5b4\ub5a4 \uc0ac\ub78c\uc774 \ub354 \ub098\uc740 \uae09\uc5ec\ub97c \ubc1b\ub294 \uc9c1\uc5c5\uc744 \uac16\uac8c \ub418\uba74 \uadf8\ub4e4\uc740 \ub2e4\uc591\ud55c \ubb3c\uac74\uc744 \uc0b4 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud574\ub2f9 \uac1c\uc778\uc5d0 \ub300\ud55c \ud0c0\uac9f \uad11\uace0\uac00 \ubcc0\uacbd\ub429\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc774\ub77c\ub3c4 \uc778\uad6c\ud1b5\uacc4\ub97c \uc5c5\ub370\uc774\ud2b8\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud68c\uc0ac\ub294 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc18c\ube44\uc790\ub97c \ub9cc\uc871\uc2dc\ud0a4\uae30 \ub54c\ubb38\uc5d0 \uc131\uc7a5\uc5d0\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uc778\uad6c\ud1b5\uacc4 \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n

    \uc778\uad6c\ud1b5\uacc4\ub294 \uc0ac\uc5c5\uc8fc\uc5d0\uac8c \uace0\uac1d\uacfc \ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0 \ub300\ud55c \ub0b4\ubd80 \uc2dc\uac01\uc744 \uc81c\uacf5\ud558\uba70 \uae30\uc5c5\uc774 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ud6cc\ub96d\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uae30\uc5c5 \uc18c\uc720\uc790\ub294 \uc774 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uae30 \uc804\uc5d0 \uc804\ub7b5\uc801 \uc870\uc0ac\ub97c \uc218\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \uc815\ub7c9\uc801 \uc870\uc0ac\uc640 \uc815\uc131\uc801 \uc870\uc0ac\ub294 \ud68c\uc0ac\uc5d0\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub450 \uac00\uc9c0 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uc778\ud130\ubdf0\uc640 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ub610 \ub2e4\ub978 \uc88b\uc740 \ub370\uc774\ud130 \uc218\uc9d1 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \ube44\uc988\ub2c8\uc2a4 \uc18c\uc720\uc790\ub294 \uc778\uad6c\ud1b5\uacc4\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud55c \ubc88\uc5d0 \uc218\ucc9c \uba85\uc744 \ubcf4\ub0b4\ub294 \uac83\uc774 \uc27d\uae30 \ub54c\ubb38\uc5d0 \uae30\uc5c5\uc740 \uc778\uad6c \ud1b5\uacc4\uc5d0 \ub300\ud55c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc704\ud574 \uc124\ubb38\uc870\uc0ac\ub97c \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

    So, it\u2019s easy to see why this type of market research is crucial for companies. It helps them to target the right customers with the right ads. It also helps firms do choose the best product offerings for their markets. Used correctly, demographic market research is a powerful tool.<\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    \uc778\uad6c\ud1b5\uacc4\ub294 \ub9e4\uc6b0 \uc911\uc694\ud558\uba70 \uc778\ud130\ubdf0, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uc124\ubb38\uc870\uc0ac \ub4f1 \uc591\uc801, \uc9c8\uc801 \ubc29\ubc95\uc744 \ud1b5\ud574 \uc870\uc0ac\uac00 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":64764,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40133","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/40133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=40133"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/40133\/revisions"}],"predecessor-version":[{"id":70063,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/40133\/revisions\/70063"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/64764"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=40133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}