{"id":39684,"date":"2022-01-18T04:33:24","date_gmt":"2022-01-18T04:33:24","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39684"},"modified":"2025-09-23T22:40:06","modified_gmt":"2025-09-24T02:40:06","slug":"%ec%9e%94%eb%94%94-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/solutions\/qualitative-quantitative-research-solutions\/turf-market-research\/","title":{"rendered":"TURF \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

TURF \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

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TURF \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

TURF analysis is a method used in statistical research. It stands for Total Unduplicated Reach and Frequency Analysis, and it allows users to assess market research potential. TURF analysis is possible for many products and services. It uses a ranking system. For example, it may rank a mix of products based on how many people like that blend.<\/p>\n\n\n\n

"Reach"(TURF\uc758 R)\ub294 \uc5f0\ub77d\ud558\ub294 \uc0ac\ub78c\uc758 \uc218\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. "\ube48\ub3c4"\ub294 \uc774 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc804\ud654\ud558\ub294\uc9c0\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

TURF\ub294 \ucd5c\ub300 \uc81c\ud488 \ud310\ub9e4\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uac00\ub2a5\ud55c \ubaa8\ub4e0 \uc870\ud569\uc744 \uc0b4\ud3b4\ubcf4\ub294 TURF \uc54c\uace0\ub9ac\uc998 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uac1d\uad00\uc2dd \uc124\ubb38\uc870\uc0ac\uc5d0 \uc751\ub2f5\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \ubd84\uc11d\uac00\ub294 \uc774 \uc124\ubb38\uc870\uc0ac\uc758 \ub2f5\ubcc0 \uc635\uc158\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4. \uacb0\uad6d TURF \ubd84\uc11d\uc740 \uc0ac\uc6a9\uc790\uac00 \uace0\ub824\ud558\uc9c0 \uc54a\uc740 \uc120\ud0dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc7a5\uc810\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 TURF \ubd84\uc11d\uc5d0\ub294 \uba87 \uac00\uc9c0 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc18c\ube44\uc790\uc758 \uac00\uce58\ub97c \uace0\ub824\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uac00\uce58 \ud310\ub9e4 \uad00\uc810\uc5d0\uc11c \uc0ac\uc6a9\ud558\ub294 \uac83\uc740 \ucd5c\uc120\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n\n\n\n

TURF \ubd84\uc11d\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/p>\n\n\n\n

TURF\ub294 \ub9ce\uc740 \ube44\uc988\ub2c8\uc2a4 \uc0c1\ud669\uc5d0\uc11c \uc911\uc694\ud55c \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc774\ub294 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \uc81c\uacf5\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc774 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc778\uc9c0 \uc138\ubd80 \uc870\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

TURF \ubd84\uc11d\uc758 \ub610 \ub2e4\ub978 \ud2b9\uc9d5\uc740 \uc5f0\uad6c\uc790\uac00 \uc81c\uacf5\ub418\ub294 \uc81c\ud488\uc744 \uc81c\uac70\ud558\uac70\ub098 \ud3ec\ud568\ud558\ub294 \ud6a8\uacfc\ub97c \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub41c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \uc0ac\uc6a9\ub418\ub294 \uc2dc\uc7a5 \uc804\ub7b5\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

TURF\ub294 \uacb0\uc815\uc744 \uc704\ud574 \ub2e8\uc21c\ud55c \ud569\uacc4\ub098 \ubc31\ubd84\uc728\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\ubcf4\ub2e4 \ub354 \uc798 \uc791\ub3d9\ud569\ub2c8\ub2e4. \ubcf5\uc7a1\ud55c \uc81c\ud488 \uc870\ud569\uc744 \uace0\ub824\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc8fc\uc694 \uc9c1\ucc45<\/h2>\n\n\n\n

TURF\uc758 \uc131\uaca9\uc5d0 \ub530\ub77c \uc544\ub798 \uc9c1\uc704\uac00 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\u2013 \ud1b5\uacc4\ud559\uc790<\/p>\n\n\n\n

- \ub9c8\ucf00\ud305 \ub9e4\ub2c8\uc800<\/p>\n\n\n\n

- \ub9c8\ucf00\ud305 \uc804\ubb38\uac00<\/p>\n\n\n\n

\u2013 \uc81c\ud488 \uac1c\ubc1c\uc790<\/p>\n\n\n\n

\uae30\uc5c5\uc5d0 TURF \uc2dc\uc7a5 \uc870\uc0ac\uac00 \ud544\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n

\uc774 \ubc29\ubc95\uc740 \uae30\uc5c5\uc5d0 \ub192\uc740 \uac00\uce58\uc758 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc81c\ud488 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ud655\uc7a5\ud558\ub824\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc81c\ud488\uc758 \uc7a0\uc7ac\ub825\uacfc \ub3c4\ub2ec \ubc94\uc704\ub97c \ud30c\uc545\ud558\ub294 \ub2a5\ub825\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. TURF \ubd84\uc11d\uc740 \uc2dc\uc7a5 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub354\uc6b1 \ud5a5\uc0c1\uc2dc\ud0ac \uc81c\ud488\uc744 \uc81c\uc548\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc774\uc0c1\uc801\uc778 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uace0\uc548\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc740 \ube0c\ub79c\ub4dc\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

TURF\ub294 \uae30\uc5c5\uc774 \ub2e4\uc74c\uc744 \ucc3e\uc744 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

\u2013 \uc2e0\uc81c\ud488 \ucd9c\uc2dc \uc2dc \uc7a0\uc7ac\uc801\uc778 \uc2dc\uc7a5 \uc810\uc720\uc728<\/p>\n\n\n\n

\u2013 \ube0c\ub79c\ub4dc\uac00 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ucd5c\uc801\uc758 \uc81c\ud488\uad70<\/p>\n\n\n\n

\u2013 \uc81c\ud488\uc5d0\ub294 \uc5b4\ub5a4 \uae30\ub2a5\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\uae4c?<\/p>\n\n\n\n

\u2013 \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 \ud63c\ud569\ud560 \uc218 \uc788\ub294 \ucd5c\uace0\uc758 \uba54\uc2dc\uc9c0 \uad6c\uc131 \uc694\uc18c<\/p>\n\n\n\n

\u2013 \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \ucd5c\uace0\uc758 \ucc44\ub110<\/p>\n\n\n\n

\u2013 \ucea0\ud398\uc778\uc758 \uc8fc\uc694 \ud310\ub9e4 \ud3ec\uc778\ud2b8<\/p>\n\n\n\n

\uae30\uc5c5\uc774 \uc0c8\ub85c\uc6b4 \uac83\uc744 \uac1c\ubc1c\ud558\uac70\ub098 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\ub824\ub294 \uacbd\uc6b0\uc5d0 \uac00\uc7a5 \uc801\ud569\ud569\ub2c8\ub2e4. \ub610\ud55c \uc608\uc0b0\uc774 \ubd80\uc871\ud55c \ud68c\uc0ac\uc5d0 \uc88b\uc740 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\uc2dd\uc73c\ub85c \uae30\uc5c5\uc740 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \uc9c0\ucd9c\ud558\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc8fc\uc694 \uc131\uacf5 \uc694\uc778<\/h2>\n\n\n\n

TURF \ubd84\uc11d\uc740 \uc815\ud655\uc131\uc744 \uc81c\ud55c\ud560 \uc218 \uc788\ub294 \ub9ce\uc740 \uac00\uc815\uc744 \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub97c \ub9cc\ud68c\ud560 \uc218\ub294 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\uae30 \uc704\ud574\uc11c\ub294 \uc124\ubb38\uc870\uc0ac\uc758 \uc9c8\ubb38\uc5d0\uc11c \uc751\ub2f5\uc790\uac00 \uc81c\ud488\uc744 \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc0ac\uc6a9\ud558\ub294\uc9c0 \uc2dd\ubcc4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubd84\uc11d\uc744 \uc218\ud589\ud558\uae30 \uc804\uc5d0 \uc0ac\uc6a9\uc790\ub294 \uc815\ud655\ud55c \uc124\uba85\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, "\ub3c4\ub2ec \ubc94\uc704"\ub97c \uad6c\uc131\ud558\ub294 \uc694\uc18c\ub97c \uc815\uc758\ud574\uc57c \ud569\ub2c8\ub2e4. \ub3c4\ub2ec\uc740 \uac1c\uc778\uc774 \uac01 \uc81c\ud488 \uc870\ud569\uc5d0\uc11c \ucd5c\uc18c\ud55c \ud558\ub098\uc758 \uc81c\ud488\uc744 \uc6d0\ud560 \ub54c \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

TURF \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n

\uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5\uc801 \uc870\uc0ac\ub294 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\ubc95\uc740 \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac \ub610\ub294 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc758 \ud615\ud0dc\ub97c \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. TURF \ubd84\uc11d\uc740 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ub3d5\ub294 \ub610 \ub2e4\ub978 \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2dc\uc7a5 \ub3d9\ud5a5\uc744 \uc608\uce21\ud558\ub294 \ub2a5\ub825\uc774 \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc774 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\uace0 \uc2f6\uc744 \ub54c\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ub2e4\ub8e8\ub294 \ud68c\uc0ac\uc5d0\uc11c\ub294 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubd84\uc11d\uac00\ub294 TURF\ub97c \ub2e4\ub978 \uc2dc\uc7a5 \uc870\uc0ac \uc804\ub7b5\uacfc \ud63c\ud569\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uc2dd\uc73c\ub85c \uadf8\ub4e4\uc740 \uc644\uc804\ud55c \uadf8\ub9bc\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc0ac\uc6a9\uc790\ub294 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc640 \uc2dc\uc7a5 \uc7a0\uc7ac\ub825\uc5d0 \ub300\ud55c \ub354 \uc911\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \uac16\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

TURF Market Research What is TURF Market Research? TURF analysis is a method used in statistical research. It stands for Total Unduplicated Reach and Frequency Analysis, and it allows users to assess market research potential. TURF analysis is possible for many products and services. It uses a ranking system. For example, it may rank a … \uc790\uc138\ud788 \ubcf4\uae30<\/a><\/p>","protected":false},"author":1,"featured_media":69513,"parent":14660,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39684","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=39684"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39684\/revisions"}],"predecessor-version":[{"id":69957,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39684\/revisions\/69957"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/69513"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=39684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}