{"id":39621,"date":"2021-12-31T01:17:55","date_gmt":"2021-12-31T01:17:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39621"},"modified":"2025-09-14T20:10:58","modified_gmt":"2025-09-15T00:10:58","slug":"%ec%8a%b9%ed%8c%a8-%eb%b6%84%ec%84%9d","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/solutions\/strategy-consulting\/win-loss-analysis\/","title":{"rendered":"\uc2b9\ud328 \ubd84\uc11d"},"content":{"rendered":"

\uc2b9\ud328 \ubd84\uc11d<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\uc5f0\uad6c\ub97c \ub9c8\uce5c \ud6c4\uc5d0\ub294 \uacb0\uacfc\ub97c \ubd84\uc11d\ud558\uace0 \uadf8\ub85c\ubd80\ud130 \ubb34\uc5c7\uc744 \ubc30\uc6b8 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc2b9\ud328 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uba74 \uacb0\uacfc\uac00 \ub354\uc6b1 \ud22c\uba85\ud558\uace0 \uac04\ub2e8\ud574\uc9d1\ub2c8\ub2e4. \ub530\ub77c\uc11c \uadc0\ud558\ub294 \ud574\ub2f9 \uc815\ubcf4\uc5d0 \ub300\ud574 \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2a4\uc2a4\ub85c \uc5f0\uad6c\ud558\ub294 \ub370 \uad00\uc2ec\uc774 \uc788\ub2e4\uba74 \uc774 \uae30\uc0ac\ub97c \uaf2d \uc77d\uc5b4\ubcf4\uc138\uc694!<\/p>\n\n\n\n

<\/p>\n\n\n\n

\uc2b9\ud328 \ubd84\uc11d\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

\uc2b9\ud328 \ubd84\uc11d\uc740 \uc5f0\uad6c \uacb0\uacfc\ub97c \uc5f0\uad6c\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc774\ub294 \uacb0\uacfc\uc758 \ud6a8\uacfc\ub97c \ud655\uc778\ud558\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \uac83\uacfc \uadf8\ub807\uc9c0 \uc54a\uc740 \uac83\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub610\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc870\uce58\ub97c \ucde8\ud558\uc5ec \ud5a5\ud6c4 \uc131\uacf5\ub960\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\ubc95\ub3c4 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2b9\ud328 \ubd84\uc11d\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

\uc2b9\ud328 \ubd84\uc11d\uc740 \uc5ec\ub7ec \uac00\uc9c0 \uc774\uc720\ub85c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uccab\uc9f8, \uc218\uc9d1\ud55c \ub370\uc774\ud130\ub97c \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc0ac\ub78c\ub4e4\uc774 \uc5b4\ub5a4 \uc885\ub958\uc758 \uc74c\uc2dd\uc744 \uc88b\uc544\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc5f0\uad6c\ub97c \ud55c\ub2e4\uace0 \uc0c1\uc0c1\ud574 \ubcf4\uc138\uc694. \uc2b9\ud328 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc774 \uc790\uc8fc \uc120\ud0dd\ud558\ub294 \uc74c\uc2dd\uacfc \uc120\ud0dd\ud558\uc9c0 \uc54a\ub294 \uc74c\uc2dd\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae30\uc5c5\uc5d0 \uc2b9\ud328 \ubd84\uc11d\uc774 \ud544\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n

\uc2b9\ud328 \ubd84\uc11d\uc740 \uc5f0\uad6c \uacfc\uc815\uc5d0\uc11c \ub098\ud0c0\ub098\ub294 \uac83\uc785\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub97c \uc791\uc131\ud558\uac70\ub098 \uc5f0\uad6c\ub97c \uc218\ud589\ud560 \ub54c \uacb0\uacfc\ub97c \ubd84\uc11d\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub807\uac8c \ud558\uba74 \uadf8\ub4e4\uc5d0\uac8c\uc11c \ubb34\uc5c7\uc744 \ubc30\uc6b8 \uc218 \uc788\ub294\uc9c0 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2b9\ud328 \ubd84\uc11d\uc5d0\uc11c \uc5f0\uad6c\uc6d0\uc740 \uc870\uc0ac \uacb0\uacfc\ub97c \ubc94\uc8fc\ubcc4\ub85c \ubd84\ub958\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc94\uc8fc\ub294 \ud5a5\ud6c4 \uc720\uc0ac\ud55c \uc0ac\ub840\uc5d0 \ub300\ud55c \ud328\ud134\uacfc \ucd94\uc138\ub97c \uc2dd\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

One example of this would be researching the best cities in which to live. First, you would gather and analyze the data. You might find that Portland has lower-than-average crime rates. You\u2019ll also see that it has more nightlife and diversity than other cities in its region. This new information goes into the win-loss analysis. Then, you might realize that you have found a wonderful city to live in!<\/p>\n\n\n\n

\ub2f9\uc2e0\uc774 \ub9c8\ucf00\ud130\ub77c\uba74 \uc774\uac83\uc740 \ub3c4\uad6c \uc0c1\uc790\uc5d0\uc11c \uac16\ucdb0\uc57c \ud560 \uac00\uc7a5 \uc911\uc694\ud55c \uae30\uc220 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uc790\uc2e0\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc744 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc2b9\ud328 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2b9\ud328 \ubd84\uc11d\uc740 \uadc0\ud558\uc758 \uac15\uc810\uc744 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uacbd\uc7c1\uc0ac\uc640 \ube44\uad50\ud558\ub294 \ubc29\ubc95\ub3c4 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc2b9\ud328 \ubd84\uc11d\uc740 \uc804\uc220\uc774 \ud6a8\uacfc\uac00 \uc788\ub294\uc9c0 \uc5ec\ubd80\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uacbd\uc7c1\uc0ac\uc5d0\uac8c\ub294 \ud6a8\uacfc\uac00 \uc788\uc9c0\ub9cc \uadc0\ud558\uc5d0\uac8c\ub294 \uc801\ud569\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc54c\uc544\ub0b4\ub294 \ub370\ub3c4 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

By using a win-loss analysis, marketers can ensure effective marketing. It becomes easy to compare it to their competitors\u2019 marketing campaigns. They can see where they\u2019ve succeeded and where they\u2019ve failed. Therefore, they can adjust and get better results.<\/p>\n\n\n\n

\uc8fc\uc694 \uc131\uacf5 \uc694\uc778<\/h2>\n\n\n\n

\uc131\uacf5\uc801\uc778 \uc5f0\uad6c\ub97c \uc218\ud589\ud558\ub824\uba74 \uba85\ud655\ud55c \ubaa9\ud45c\uac00 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud574\ub2f9 \uc815\ubcf4\ub85c \ubb34\uc5c7\uc744 \ud558\uace0 \uc2f6\uc740\uc9c0 \uc815\uc758\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694.<\/p>\n\n\n\n

\ubaa9\ud45c\ub97c \uc54c\uace0 \ub098\uba74 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \uc644\ub8cc \uc77c\uc815\uc744 \uc124\uc815\ud558\uc138\uc694. \uc774 \ud0c0\uc784\ub77c\uc778\uc740 \uc218\ud589\ud574\uc57c \ud560 \uc791\uc5c5\uc744 \ucd94\uc801\ud558\uace0 \ubb38\uc81c \uc5c6\uc774 \uc5f0\uad6c\uac00 \uc9c4\ud589\ub418\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc5f0\uad6c\ub97c \uc218\ud589\ud560 \ub54c \uc8fc\uc694 \uc131\uacf5 \uc694\uc778\uc744 \ud30c\uc545\ud558\ub3c4\ub85d \ub178\ub825\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n

\uc2b9\ud328 \ubd84\uc11d \uc815\ubcf4<\/h2>\n\n\n\n

\uc2b9\ud328 \ubd84\uc11d\uc740 \uc790\uc2e0\uc758 \uc791\uc5c5\uc744 \ub2e4\ub978 \uc0ac\ub78c\uc758 \uc791\uc5c5\uacfc \ube44\uad50\ud558\ub294 \uac04\ub2e8\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc774 \uc5f0\uad6c\ub294 \uc5b4\ub5a4 \uc804\ub7b5\uacfc \uc804\uc220\uc774 \ud6a8\uacfc\uac00 \uc788\uace0 \uc5b4\ub5a4 \uac83\uc774 \ud6a8\uacfc\uac00 \uc5c6\ub294\uc9c0 \ud655\uc778\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \ud2b9\uc815 \uae30\uc220\uc774\ub098 \uc804\uc220\uc5d0 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud22c\uc790\ud574\uc57c \ud558\ub294\uc9c0 \uacb0\uc815\ud558\ub294 \uc88b\uc740 \ubc29\ubc95\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc2b9\ud328 \ubd84\uc11d\uc740 \uc815\uc131\uc801 \uc5f0\uad6c\uc640 \uc815\ub7c9\uc801 \uc5f0\uad6c\ub97c \uacb0\ud569\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc2dc\uc7a5\uc5d0 \uc0c8\ub85c \uc9c4\uc785\ud558\ub294 \uacbd\uc6b0\uc5d0\ub294 \uc804\ub7b5 \uc870\uc0ac\ub3c4 \uc218\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 \uc778\ud130\ubdf0\uc640 \uc124\ubb38\uc870\uc0ac\ub3c4 \ud3ec\ud568\ub418\uc5b4\uc57c \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadc0\ud558\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub530\ub77c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc774 \ud544\uc694\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9ce\uc740 \ud68c\uc0ac\ub294 \uc2b9\ud328 \ubd84\uc11d\uc744 \uc218\ud589\ud558\uae30 \uc704\ud574 \uc804\ubb38 \ud68c\uc0ac\ub97c \uace0\uc6a9\ud558\ub294 \uac83\uc744 \uc120\ud638\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc9c1\uc6d0\uc740 \ub2e4\ub978 \uc911\uc694\ud55c \uc77c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud488\uc9c8 \uad00\ub9ac\ub97c \uc218\ud589\ud558\uac70\ub098 \uace0\uac1d\uc744 \ub3cc\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc2e0\uc744 \uc218\ub801\uc5d0 \ube60\ub728\ub9ac\ub294 \uc2b9\ud328 \ubd84\uc11d\uc758 \ub9dd\ub839\uc774 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac04\ub2e8\ud788 \ub9d0\ud574\uc11c, \uc2b9\ud328 \ubd84\uc11d\uc740 \ud544\uc218\uc801\uc774\uc9c0\ub9cc \uc9c1\uc811 \uc218\ud589\ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. SIS\uc640 \uac19\uc740 \ucee8\uc124\ud305 \ud68c\uc0ac\ub97c \uace0\uc6a9\ud558\uc5ec \uc774\ub97c \ucc98\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\uc2b9\ud328 \ubd84\uc11d\uc740 \uc5f0\uad6c \uacb0\uacfc\ub97c \uc5f0\uad6c\ud558\uace0 \ud6a8\uc728\uc131\uc744 \uce21\uc815\ud558\uba70 \uc131\uacf5\uc801\uc778 \uc804\ub7b5\uc744 \uc2dd\ubcc4\ud558\uace0 \ud5a5\ud6c4 \uc131\uacf5\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":62562,"parent":14567,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39621","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=39621"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39621\/revisions"}],"predecessor-version":[{"id":68634,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39621\/revisions\/68634"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62562"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=39621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}