{"id":39613,"date":"2021-12-31T01:10:49","date_gmt":"2021-12-31T01:10:49","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39613"},"modified":"2026-01-27T16:32:52","modified_gmt":"2026-01-27T21:32:52","slug":"%ea%b8%b0%ed%9a%8c-%eb%a7%a4%ed%95%91-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85\/%ea%b8%b0%ed%9a%8c-%eb%a7%a4%ed%95%91-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\uae30\ud68c \ub9e4\ud551 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\uae30\ud68c \ub9e4\ud551 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5 \ud658\uacbd\uc5d0\uc11c \uae30\uc5c5\uc774 \uc5b4\ub5bb\uac8c \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud558\uace0 \ud65c\uc6a9\ud558\ub294\uc9c0 \uad81\uae08\ud55c \uc801\uc774 \uc788\uc2b5\ub2c8\uae4c? \uae30\ud68c \ub9e4\ud551 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc774\ub7ec\ud55c \uc7a0\uc7ac\ub825\uc744 \uc2e4\ud604\ud558\ub294 \uc5f4\uc1e0\uc785\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\uae30\ud68c \ub9e4\ud551\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

\uae30\ud68c \ub9e4\ud551 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ub2e4\uc591\ud55c \ubd84\uc11d \uae30\uc220\uc744 \uacb0\ud569\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uacfc \ubc1c\uc804\uc744 \uc704\ud55c \uc7a0\uc7ac\uc801 \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud558\ub294 \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc5d0\ub294 \uc2dc\uc7a5 \ub370\uc774\ud130, \uc18c\ube44\uc790 \ud589\ub3d9, \uc5c5\uacc4 \ub3d9\ud5a5, \uacbd\uc7c1 \ud658\uacbd\uc744 \ubd84\uc11d\ud558\uc5ec \uc544\uc9c1 \uac1c\ucc99\ub418\uc9c0 \uc54a\uc558\uac70\ub098 \ucda9\ubd84\ud788 \ud65c\uc6a9\ub418\uc9c0 \uc54a\uc740 \uc2dc\uc7a5 \ubd80\ubb38\uc744 \uc815\ud655\ud788 \ucc3e\uc544\ub0b4\ub294 \uc791\uc5c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc774\ub294 \uae30\uc874 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc11c\ube44\uc2a4\ub97c \ucda9\ubd84\ud788 \ubc1b\uc9c0 \ubabb\ud558\uac70\ub098 \uc644\uc804\ud788 \ud65c\uc6a9\ub418\uc9c0 \uc54a\uc740 \ubd80\ubd84\uc744 \uc774\ud574\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ud604\uc7ac \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \uc81c\ud488 \uc131\ub2a5\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \uc804\ud1b5\uc801\uc778 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95\uc744 \ub6f0\uc5b4\ub118\ub294 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \ub300\uc2e0, \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \ud601\uc2e0\uacfc \ud655\uc7a5\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \uae38\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ubaa8\uc0c9\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub0b4\ubd80 \ubc0f \uc678\ubd80 \uc694\uc778\uc5d0 \ub300\ud55c \ucca0\uc800\ud55c \ubd84\uc11d\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub0b4\ubd80\uc801\uc73c\ub85c\ub294 \ud68c\uc0ac\uc758 \uac15\uc810, \uc57d\uc810, \uace0\uc720\ud55c \uc5ed\ub7c9\uc744 \uc870\uc0ac\ud569\ub2c8\ub2e4. \uc678\ubd80\uc801\uc73c\ub85c\ub294 \uc2dc\uc7a5 \uc5ed\ud559, \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc, \uae30\uc220 \ubc1c\uc804, \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ubcc0\ud654\ub97c \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc911 \ucd08\uc810\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \ub0b4\ubd80 \uc790\uc6d0\uacfc \uc5ed\ub7c9\uc744 \uc678\ubd80 \uae30\ud68c\uc5d0 \ub9de\ucd9c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uae30\ud68c \ub9e4\ud551\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

\uc131\uacf5\ud558\ub824\uba74 \uc2dc\uc7a5\uc774 \ud544\uc694\ub85c \ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc54c \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \uc55e\uc11c\uc11c \uace0\uac1d\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud574\uc57c \ud569\ub2c8\ub2e4. \ud68c\uc0ac\uac00 \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294 \ubaa9\ud45c\uac00 \uc788\uc73c\uba74 \uc774\ub97c \ub2ec\uc131\ud558\ub294 \ubc29\ubc95\uc744 \uc544\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uae30\ud68c \ub9e4\ud551\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \uc77c\uc774 \ubc1c\uc0dd\ud558\uace0 \uc798 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc774 \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ucd5c\uc120\uc758 \ubc29\ubc95\uc744 \ucc3e\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc0ac\uc5c5\uc744 \uc131\uacf5\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc55e\uc11c \ub098\uac00\uace0 \uae30\uc874 \uace0\uac1d\uc744 \ub9cc\uc871\uc2dc\ud0a4\uba70 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

Opportunity mapping market research<\/a> helps businesses identify emerging trends and unmet consumer needs. Moreover, this research methodology aids in risk mitigation because by analyzing market trends and forecasting future scenarios, businesses can make more informed decisions and avoid costly mistakes. It also helps in identifying potential roadblocks and market shifts that could impact business operations, allowing companies to develop contingency plans and adapt their strategies accordingly.<\/span><\/p>\n\n\n\n

\uadf8\ub807\ub2e4\uba74\u2026 \uae30\uc5c5\uc5d0 \uae30\ud68c \ub9e4\ud551\uc774 \ud544\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

\uae30\uc5c5\uc740 \uc2dc\uc7a5\uc758 \ubd80\uce68 \uc18d\uc5d0\uc11c \uc0b4\uc544\ub0a8\uc544\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc758 \uc0dd\uc874\uc5d0\ub294 \uace0\uac1d\uc744 \ud589\ubcf5\ud558\uac8c \uc720\uc9c0\ud558\uba74\uc11c \uc704\ud5d8\uc744 \uac10\uc218\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub610\ud55c \ube44\uc988\ub2c8\uc2a4\uac00 \uc124\uc815\ud55c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \uac83\uc73c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc874\uc7ac\ud558\ub294 \uae30\ud68c\uc5d0 \ub300\ud55c \uc0c1\uc138\ud55c \uacc4\ud68d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ub7ec\ud55c \uacc4\ud68d\uc740 \uc131\uacf5\uc73c\ub85c \uc774\ub044\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uae30\ud68c \ub9e4\ud551\uc774 \uc5c6\uc73c\uba74 \uae30\uc5c5\uc740 \uc2dc\ud589\ucc29\uc624\ub97c \uacaa\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774 \uae38\uc740 \ub3c8, \uc790\uc6d0, \uc2dc\uac04\uc758 \ub0ad\ube44\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub610\ud55c \uc721\uc548\uc73c\ub85c\ub294 \ubd84\uba85\ud558\uc9c0 \uc54a\uc740 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \uc88b\uc740 \ubc29\ubc95\uc744 \ub193\uce60 \uac83\uc785\ub2c8\ub2e4. \uc88b\uc740 \uae30\uc5c5\uc740 \uc8fc\ubcc0 \uc2dc\uc7a5\uc5d0\uc11c \ubb34\uc2a8 \uc77c\uc774 \uc77c\uc5b4\ub098\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\uc57c \ud569\ub2c8\ub2e4. \uc6b0\uc5f0\uc5d0 \ub9e1\uaca8\ub458 \uc218\ub294 \uc5c6\uae30 \ub54c\ubb38\uc5d0 \uc774 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae30\ud68c \ub9e4\ud551 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc774\uc810<\/strong><\/span><\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Opportunity mapping market research<\/a> offers several benefits that can significantly enhance a business’s potential for growth and success. These benefits span various dimensions of business operations and strategic planning, making it a vital tool for companies looking to thrive in competitive markets.<\/span><\/p>\n\n\n\n

\u2022 \ubbf8\uac1c\ucc99 \uc2dc\uc7a5 \uc2dd\ubcc4: <\/b>\uae30\ud68c \ub9e4\ud551 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc8fc\uc694 \uc774\uc810 \uc911 \ud558\ub098\ub294 \uc544\uc9c1 \uac1c\ubc1c\ub418\uc9c0 \uc54a\uc740 \uc2dc\uc7a5 \ubd80\ubb38\uc744 \ubc1d\ud600\ub0b4\ub294 \ub2a5\ub825\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c '\uacf5\ubc31'\uc744 \uc2dd\ubcc4\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ud655\uc7a5\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \uc601\uc5ed\uc744 \ud0d0\uc0c9\ud560 \uc218 \uc788\uc73c\uba70 \uc7a0\uc7ac\uc801\uc73c\ub85c \uc2dc\uc7a5 \uc810\uc720\uc728\uacfc \uc218\uc775\uc6d0\uc774 \uc99d\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \ud601\uc2e0 \ubc0f \uc81c\ud488 \uac1c\ubc1c:<\/b> \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc640 \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uace0\uac1d \uc694\uad6c \uc0ac\ud56d\uc744 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ud601\uc2e0\uacfc \uc81c\ud488 \uac1c\ubc1c \ub178\ub825\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uacbd\uc7c1 \uc6b0\uc704:<\/b> Businesses that engage in \uae30\ud68c \ub9e4\ud551 \uc2dc\uc7a5 \uc870\uc0ac<\/a> often gain a competitive edge. This approach allows them to be proactive rather than reactive, positioning them as market leaders rather than followers.<\/span><\/p>\n\n\n\n

\u2022 \uc804\ub7b5\uc801 \uc870\uc815 \ubc0f \uc790\uc6d0 \ucd5c\uc801\ud654: <\/b>\uc774 \uc5f0\uad6c \ubc29\ubc95\ub860\uc740 \ud68c\uc0ac\uc758 \uc804\ub7b5\uc744 \uc2dc\uc7a5 \uae30\ud68c\uc5d0 \ub9de\ucd94\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uac00\uc7a5 \ud070 \uae30\ud68c\uac00 \uc5b4\ub514\uc5d0 \uc788\ub294\uc9c0 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ub9ac\uc18c\uc2a4 \ud560\ub2f9\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uac00\uc7a5 \ub192\uc740 \uc218\uc775\uc744 \uc81c\uacf5\ud558\ub294 \uc601\uc5ed\uc5d0 \uc2dc\uac04, \ub178\ub825 \ubc0f \ud22c\uc790\ub97c \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uae30\ud68c \ub9e4\ud551 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc5b8\uc81c \uc218\ud589\ud574\uc57c \ud569\ub2c8\uae4c?<\/strong><\/span><\/h2>\n\n\n\n

\uae30\ud68c \ub9e4\ud551 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud560 \uc801\uc808\ud55c \uc2dc\uae30\ub97c \uacb0\uc815\ud558\ub294 \uac83\uc740 \ud6a8\uc728\uc131\uc744 \uadf9\ub300\ud654\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \uc5f0\uad6c\uc758 \ud544\uc694\uc131\uc740 \ube44\uc988\ub2c8\uc2a4 \ubc0f \uc0b0\uc5c5\uc5d0 \ub530\ub77c \ub2e4\ub97c \uc218 \uc788\uc9c0\ub9cc, \ud574\ub2f9 \uc5f0\uad6c\uc758 \uc801\uc6a9\uc774 \ud2b9\ud788 \uc720\uc775\ud55c \ud2b9\uc815 \uc2dc\ub098\ub9ac\uc624\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ucd9c\uc2dc\ud558\uae30 \uc804:<\/b> \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc2dc\uc7a5\uc5d0 \ucd9c\uc2dc\ud558\uae30 \uc804\uc5d0 \uc7a0\uc7ac\uc801\uc778 \uae30\ud68c\uc640 \uacfc\uc81c\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uae30\ud68c \ub9e4\ud551 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc2dc\uc7a5\uc758 \uaca9\ucc28\ub97c \ud30c\uc545\ud558\uace0 \uc18c\ube44\uc790 \ubc18\uc751\uc744 \uc608\uce21\ud558\uba70 \uace0\uac1d \uc694\uad6c \uc0ac\ud56d\uc744 \ub354 \uc798 \ucda9\uc871\ud558\ub3c4\ub85d \uc81c\ud488\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\u2022 \uc804\ub7b5 \uacc4\ud68d \uc911:<\/b> \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\uac70\ub098 \uc218\uc815\ud560 \ub54c \uc774 \uc5f0\uad6c\ub294 \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \uc2dc\uc7a5 \uae30\ud68c\uc5d0 \ub9de\ucdb0 \ud68c\uc0ac\uac00 \uac00\uc7a5 \uc218\uc775\uc131\uc774 \ub192\uace0 \uc720\ub9dd\ud55c \ubd84\uc57c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc5d0 \uc9c4\uc785\ud560 \ub54c: <\/b>Expanding into new geographical or demographic markets is a significant move that requires careful \uc5f0\uad6c<\/a>. Research can reveal the nuances of these new markets, providing a clearer picture of the opportunities and risks involved.<\/span><\/p>\n\n\n\n

\u2022 \uacbd\uc7c1 \ubd84\uc11d\uc758 \uacbd\uc6b0: <\/b>\uae30\ud68c \ub9e4\ud551 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uacbd\uc7c1\uc5c5\uccb4\uac00 \uc2dc\uc7a5\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uc9c0 \ubabb\ud558\ub294 \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud558\uace0 \ucc28\ubcc4\ud654 \ubc0f \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc704\ud55c \uae30\ud68c\ub97c \ucc3e\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uc131\uc7a5 \uc815\uccb4\uc5d0 \uc9c1\uba74\ud55c \uacbd\uc6b0:<\/b> \uae30\uc5c5\uc774 \uc131\uc7a5 \uc815\uccb4 \ub610\ub294 \ub9e4\ucd9c \uac10\uc18c\ub97c \uacaa\uace0 \uc788\ub294 \uacbd\uc6b0, \uc774 \uc5f0\uad6c\ub294 \ud655\uc7a5 \ub610\ub294 \uac1c\uc120\uc774 \ud544\uc694\ud55c \uc0c8\ub85c\uc6b4 \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud558\uc5ec \uae30\uc5c5 \ud65c\uc131\ud654\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \ud22c\uc790\ub97c \ubaa8\uc0c9\ud558\ub294 \uacbd\uc6b0: <\/b>\ud22c\uc790\uc790\ub97c \uc720\uce58\ud558\ub824\ub294 \uae30\uc5c5\uc758 \uacbd\uc6b0, \uc774 \uc5f0\uad6c\ub294 \uc7a0\uc7ac\uc801\uc778 \uc131\uc7a5 \uae30\ud68c\uc5d0 \ub300\ud55c \uac15\ub825\ud55c \uc99d\uac70\ub97c \uc81c\uacf5\ud558\uc5ec \ud574\ub2f9 \uae30\uc5c5\uc744 \uc7a0\uc7ac\uc801 \ud22c\uc790\uc790\uc5d0\uac8c \ub354\uc6b1 \ub9e4\ub825\uc801\uc73c\ub85c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uae30\ud68c \ub9e4\ud551 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uae30\ud68c<\/strong><\/span><\/h2>\n\n\n\n

\uae30\ud68c \ub9e4\ud551 \uc2dc\uc7a5 \uc870\uc0ac \ud658\uacbd\uc740 \ub2e4\uc591\ud55c \ubd80\ubb38\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc218\ub9ce\uc740 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \uc5f0\uad6c\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uc601\uc5ed\uc744 \ubc1c\uad74\ud558\uace0, \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ud601\uc2e0\ud558\uba70, \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uae30\uc5c5\uc5d0 \uc81c\uacf5\ub418\ub294 \uc8fc\uc694 \uae30\ud68c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \ud601\uc2e0 \ubc0f \uc81c\ud488 \uac1c\ubc1c: <\/b>\uac00\uc7a5 \uc911\uc694\ud55c \uae30\ud68c \uc911 \ud558\ub098\ub294 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \ud601\uc2e0 \ubd84\uc57c\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc2dc\uc7a5\uc758 \uaca9\ucc28\ub97c \ubc1d\ud600 \uae30\uc5c5\uc774 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc744 \uac1c\ubc1c\ud558\uac70\ub098 \uae30\uc874 \uc81c\ud488\uc744 \uac1c\uc120\ud558\uc5ec \ub9cc\uc871\uc2a4\ub7fd\uc9c0 \ubabb\ud55c \uace0\uac1d \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uc2dc\uc7a5 \ud655\uc7a5: <\/b>This research can identify \uae30\ud68c<\/a> for businesses to expand into new markets or segments.<\/span><\/p>\n\n\n\n

\u2022 \ud5a5\uc0c1\ub41c \uace0\uac1d \uacbd\ud5d8: <\/b>\uace0\uac1d\uc758 \uc694\uad6c\uc640 \uc120\ud638\ub3c4\ub97c \ub354 \uae4a\uc774 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \uc11c\ube44\uc2a4\ub97c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uacbd\uc7c1 \uc6b0\uc704: <\/b>\uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc870\uae30\uc5d0 \uc2dd\ubcc4\ud558\uba74 \uae30\uc5c5\uc740 \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \uba3c\uc800 \ud589\ub3d9\ud558\uc5ec \uc120\uc810\uc790 \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ub300\ud55c \uc801\uc751\uc131:<\/b> \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uae30\uc5c5\uc774 \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ub354\uc6b1 \uc801\uc751\ud558\uace0 \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uc2dc\uc7a5 \ub3d9\ud5a5\uacfc \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub098 \uc704\ud611\uc5d0 \ub300\uc751\ud558\uc5ec \uc2e0\uc18d\ud558\uac8c \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815: <\/b>Opportunity mapping and <\/span>market research equip businesses with data-driven insights, enhancing the decision-making process. Companies can make more informed strategic choices, reducing risks and increasing the likelihood of success.<\/span><\/p>\n\n\n\n

\uae30\ud68c \ub9e4\ud551 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uacfc\uc81c<\/strong><\/span><\/h2>\n\n\n\n

Opportunity mapping market research has some challenges<\/a> that businesses need to navigate. Here are some of the key challenges:<\/span><\/p>\n\n\n\n

\u2022 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5 \uc5ed\ud559: <\/b>\ud604\ub300 \uc2dc\uc7a5\uc758 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ud2b9\uc131\uc740 \uc624\ub298 \ud30c\uc545\ud55c \uae30\ud68c\uac00 \ub0b4\uc77c\uc774\uba74 \uc4f8\ubaa8\uc5c6\uac8c \ub420 \uc218\ub3c4 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae09\uc18d\ud55c \ubcc0\ud654\uc5d0 \ub4a4\ucc98\uc9c0\uc9c0 \uc54a\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc5f0\uad6c\ub97c \uc5c5\ub370\uc774\ud2b8\ud558\ub294 \uac83\uc740 \uae30\uc5c5\uc5d0\uac8c \uc5b4\ub824\uc6b4 \uc791\uc5c5\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \ub370\uc774\ud130\uc758 \uc815\ud655\uc131\uacfc \uc2e0\ub8b0\uc131:<\/b> \uc218\uc9d1\ub41c \ub370\uc774\ud130\uc758 \uc815\ud655\uc131\uacfc \uc2e0\ub8b0\uc131\uc744 \ubcf4\uc7a5\ud558\ub294 \uac83\uc740 \ub610 \ub2e4\ub978 \uacfc\uc81c\uc785\ub2c8\ub2e4. \ubd80\uc815\ud655\ud558\uac70\ub098 \ud3b8\ud5a5\ub41c \ub370\uc774\ud130\ub294 \uc798\ubabb\ub41c \uc804\ub7b5\uacfc \uc798\ubabb\ub41c \ube44\uc988\ub2c8\uc2a4 \uacb0\uc815\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uc624\ud574\uc758 \uc704\ud5d8: <\/b>\ub370\uc774\ud130\ub098 \ucd94\uc138\ub97c \uc798\ubabb \ud574\uc11d\ud558\uc5ec \uc798\ubabb\ub41c \uae30\ud68c\ub97c \ucd94\uad6c\ud560 \uc704\ud5d8\uc774 \ud56d\uc0c1 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc774\ub294 \uc2dc\uc7a5 \uc870\uc0ac \uacb0\uacfc\ub97c \uc815\ud655\ud558\uac8c \ud574\uc11d\ud560 \uc218 \uc788\ub294 \uc219\ub828\ub41c \ubd84\uc11d\uac00\uc758 \ud544\uc694\uc131\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \ud604\uc7ac \uc6b4\uc601\uacfc \uc0c8\ub85c\uc6b4 \uae30\ud68c \uac04\uc758 \uade0\ud615 \uc720\uc9c0:<\/b> \uae30\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uacfc \ud575\uc2ec \uc6b4\uc601\uc744 \uc720\uc9c0\ud558\ub294 \uac83 \uc0ac\uc774\uc5d0\uc11c \uade0\ud615\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4. \uc5b4\ub290 \ud55c \uce21\uba74\uc744 \uc9c0\ub098\uce58\uac8c \uac15\uc870\ud558\uba74 \uae30\ud68c\ub97c \ub193\uce58\uac70\ub098 \uc6b4\uc601\uc0c1\uc758 \ube44\ud6a8\uc728\uc131\uc744 \ucd08\ub798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc8fc\uc694 \uc9c1\ucc45<\/h2>\n\n\n\n

\uae30\ud68c \ub9e4\ud551\uc740 \ub9e4\uc6b0 \uad6c\uccb4\uc801\uc778 \uc601\uc5ed\uc785\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud574\ub2f9 \ubd84\uc57c\uc5d0\ub294 \uba87 \uac00\uc9c0 \uc9c1\uc5c5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c1\uc5c5 \uc911 \ub2e4\uc218\uc5d0\ub294 \ub9c8\ucf00\ud305, \uc5f0\uad6c \ub610\ub294 \ubd84\uc11d \ubd84\uc57c\uc758 \ud559\uc0ac \ud559\uc704\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ub2e4\ub978 \uad00\ub828 \ubd84\uc57c\ub85c\ub294 \ud1b5\uacc4, \uacbd\uc81c, \ube44\uc988\ub2c8\uc2a4, IT \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uacbd\ub825\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n

    \n
  • \uc2dc\uc7a5 \uc870\uc0ac \ubd84\uc11d\uac00<\/li>\n\n\n\n
  • \ub9c8\ucf00\ud305 \ubd84\uc11d\uac00<\/li>\n\n\n\n
  • \ub370\uc774\ud130 \ubd84\uc11d\uac00<\/li>\n\n\n\n
  • \ub370\uc774\ud130 \uacfc\ud559\uc790<\/li>\n<\/ul>\n\n\n\n

    \uc8fc\uc694 \uc131\uacf5 \uc694\uc778<\/h2>\n\n\n\n

    \uae30\ud68c \ub9e4\ud551\uc774 \uc131\uacf5\ud558\ub824\uba74 \uc815\ud655\ud574\uc57c \ud569\ub2c8\ub2e4. \uc62c\ubc14\ub978 \uc9c8\ubb38\uc744 \ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub798\uc57c\ub9cc \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud544\uc694\ud55c \ub2f5\ubcc0\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uc131\uacf5\uc758 \ub610 \ub2e4\ub978 \uc5f4\uc1e0\ub294 \ube44\uc988\ub2c8\uc2a4\uac00 \uc5b4\ub514\ub85c \ud5a5\ud574\uc57c \ud558\ub294\uc9c0 \uc815\ud655\ud788 \uc544\ub294 \uac83\uc785\ub2c8\ub2e4. \uc798 \uc815\uc758\ub41c \ubaa9\ud45c\ub97c \ud1b5\ud574 \ucd5c\uace0\uc758 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ubd84\uc11d\uc5d0\uc11c\ub294 \uace0\uac1d \uae30\ubc18\uc744 \uc774\ud574\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

    \ub9c8\uc9c0\ub9c9 \ud575\uc2ec \uc694\uc18c\ub294 \uac15\ub825\ud55c \ud300\uc774\ub2e4. \uc774 \ud300\uc740 \ud574\ub2f9 \uc5c5\uacc4\uc5d0 \uc815\ud1b5\ud55c \uc0ac\ub78c\ub4e4\ub85c \uad6c\uc131\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774 \ubd84\uc57c\uc5d0\uc11c\ub294 \uc219\ub828\ub418\uace0 \uac1c\ubc29\uc801\uc774\uba70 \ucca0\uc800\ud55c \uc0ac\ub78c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \ubd80\uc11c\uc758 \uc77c\ubd80\ub85c \uae30\ud68c \ub9e4\ud551\uc744 \uac00\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubd84\uc11d\uc744 \uc218\ud589\ud558\ub294 \ub370 \ud544\uc694\ud55c \uacbd\uc6b0 \ucee8\uc124\ud134\ud2b8\ub97c \uace0\uc6a9\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uae30\ud68c\ub97c \ucc3e\ub294 \uc801\uc808\ud55c \ud0c0\uc774\ubc0d\uc740 \uc131\uacf5\uc5d0\ub3c4 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uae30\ud68c \ub9e4\ud551 \uc815\ubcf4<\/h2>\n\n\n\n

    \uae30\ud68c \ub9e4\ud551\uc5d0\ub294 \uc9c8\uc801, \uc591\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \ud3ec\ud568\ud55c \ub9ce\uc740 \uc5f0\uad6c\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\ubc95\uc740 \uc2dc\uc7a5, \uace0\uac1d \ubc0f \uacbd\uc7c1\uc0ac\ub97c \uc774\ud574\ud558\ub294 \ub2e4\uc591\ud55c \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc9c8\uc801 \uc5f0\uad6c\ub294 \uc2ec\uce35\uc801\uc73c\ub85c \uc9c4\ud589\ub418\ub294 \ubc18\uba74, \uc591\uc801 \uc5f0\uad6c\ub294 \ud1b5\uacc4\uc640 \ud48d\ubd80\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud6c4\uc790\ub294 \uc778\ud130\ubdf0, \uc124\ubb38\uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc758 \ud615\ud0dc\ub97c \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud604\uc7a5 \uc2dc\ud5d8\uacfc \uad00\ucc30\uc744 \uc0ac\uc6a9\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    \ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c \uc2dc\uc7a5 \ud0d0\uc0c9\uacfc \uc815\ubcf4\uc5d0 \uae30\ubc18\ud55c \uc758\uc0ac \uacb0\uc815\uc744 \uc704\ud55c \uc804\ub7b5\uc801 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\ub294 SIS International\uc758 \uae30\ud68c \ub9e4\ud551 \uc5f0\uad6c\ub97c \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":62811,"parent":14567,"menu_order":22,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39613","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=39613"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39613\/revisions"}],"predecessor-version":[{"id":81036,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39613\/revisions\/81036"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62811"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=39613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}