{"id":39535,"date":"2021-12-14T22:42:51","date_gmt":"2021-12-14T22:42:51","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39535"},"modified":"2026-01-25T18:50:56","modified_gmt":"2026-01-25T23:50:56","slug":"%ec%9c%a0%ed%8b%b8%eb%a6%ac%ed%8b%b0-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%9c%a0%ed%8b%b8%eb%a6%ac%ed%8b%b0-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\uc720\ud2f8\ub9ac\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uc720\ud2f8\ub9ac\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7ca903f5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7ca903f5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-3.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Utilities (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc720\ud2f8\ub9ac\ud2f0 \uc2dc\uc7a5\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p>&quot;\uc720\ud2f8\ub9ac\ud2f0&quot;\ub77c\ub294 \uc6a9\uc5b4\ub294 \ud604\ub300 \uc0ac\ud68c\uac00 \uae30\ub2a5\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ud68c\uc0ac \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uc758\ubbf8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc804\ub825, \ucc9c\uc5f0\uac00\uc2a4, \ud3d0\uae30\ubb3c, \ubb3c \ub4f1\uc740 \ubaa8\ub450 \uc720\ud2f8\ub9ac\ud2f0\uc785\ub2c8\ub2e4. \ub610\ud55c \uc774\ub7ec\ud55c \uae30\uc5c5\uc740 \uc720\ud2f8\ub9ac\ud2f0 \uc81c\uc5b4 \ubc0f \uacf5\uacf5 \uac10\ub3c5\uc5d0 \uad00\ud55c \uc218\ub9ce\uc740 \ub728\uac70\uc6b4 \ubb38\uc81c\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc720\ud2f8\ub9ac\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p>\ubb3c, \uc804\ub825 \uacf5\uae09, \uac00\uc2a4\ub294 \ubaa8\ub450 \uacbd\uc81c \uc131\uc7a5\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud544\uc218 \uc720\ud2f8\ub9ac\ud2f0\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ub610 \ub2e4\ub978 \uc810\uc740 \uc774\uac83\uc774 \ud544\uc218\uc801\uc774\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \uacf5\uae09\uc5d0 \uc624\ub958\uac00 \uc788\uc73c\uba74 \uace0\uac1d\uc758 \ube44\uc988\ub2c8\uc2a4\uac00 \uc545\ud654\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc6b0\ub9ac\uc758 \uac00\uc7a5 \uae30\ubcf8\uc801\uc778 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud569\ub2c8\ub2e4. \ubb3c, \ube5b, \uc804\ub825, \ub300\uc911\uad50\ud1b5\uc740 \ubaa8\ub450 \ud604\ub300 \uae30\uc5c5\uc774 \uae30\ub2a5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uc6b0\ub9ac\uc758 \uc6f0\ube59\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc8fc\uc694 \uc9c1\ucc45<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\uc720\ud2f8\ub9ac\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ubd84\uc11d\uac00<\/h3>\n\n\n\n<p>\uc774 \ubd84\uc11d\uac00\ub4e4\uc740 \uace0\uac1d \uacc4\ud68d\uc758 \uc131\uc7a5\uacfc \uac80\ud1a0\ub97c \ub3d5\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uadf8\ub4e4\uc740 \uc804\ub825\uc6d0, \uac00\uaca9, \uc5d0\ub108\uc9c0 \uc808\uc57d \ud504\ub85c\uadf8\ub7a8\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uc774 \uc9c1\uc5c5\uc740 \ub610\ud55c \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud560 \ucd5c\uace0\uc758 \uc5d0\ub108\uc9c0 \uacc4\ud68d\uc744 \uc120\ud0dd\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uc720\ud2f8\ub9ac\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ubd84\uc11d\uac00\ub294 \ud558\uc774\ud14c\ud06c \uc694\uad6c \uc0ac\ud56d\uc774 \uc788\ub294 \uace0\uac1d\uc744 \uc0c1\ub300\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc11c\ube44\uc2a4 \uc6cc\ucee4<\/h3>\n\n\n\n<p>\uadf8\ub4e4\uc740 \ubb3c \uc2dc\uc2a4\ud15c\uacfc \uacf5\uacf5 \ud558\uc218 \ud1b5\uc81c\uc758 \uad00\ub9ac, \uac74\uc124 \ubc0f \uc218\ub9ac \ubd84\uc57c\uc5d0\uc11c \ub9c8\uc2a4\ud130 \uc218\uc900\uc758 \uc5c5\ubb34\ub97c \uc218\ud589\ud569\ub2c8\ub2e4. \ub610\ud55c \uad6c\ub450 \ubc0f \uc11c\uba74 \uba85\ub839\uc744 \uc77d\uace0 \ub530\ub974\uba70 \uc77c\ubc18\uc801\uc778 \uc218\ub9ac \ubc0f \uac74\ucd95 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud38c\ud504\uc7a5 \uc6b4\uc601\uc790<\/h3>\n\n\n\n<p>\ud38c\ud504\uc7a5 \uc6b4\uc601\uc790\ub294 \ubaa8\ub4e0 \uc0c1\ud558\uc218 \ud38c\ud504\uc7a5 \ubd80\ud488\uc758 \ub9e4\uc77c \uc548\uc804\ud55c \uc0ac\uc6a9\uc744 \uad00\ub9ac\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ubc38\ube0c, \uc81c\uc5b4 \uc7a5\uce58 \ubc0f \uc1a1\ud48d\uae30\ub97c \ub2e4\ub8f9\ub2c8\ub2e4. \ub610\ud55c \ub300\uae30 \uc804\uc6d0 \uacf5\uae09 \uc2dc\uc2a4\ud15c\uc744 \uc6b4\uc601\ud558\uace0 \ud06c\uace0 \uc791\uc740 \uc218\ub9ac\ub3c4 \uc218\ud589\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ubaa8\ub4e0 \ubb3c\uacfc \ubc30\uc218 \ud38c\ud504\uc640 \ubaa8\ud130\ub97c \ub2f9\uae30\uace0, \uace0\uce58\uace0, \uc7a5\ucc29\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Of course, the <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/%eb%af%b8%ea%b5%ad\/%eb%af%b8%ea%b5%ad-%ec%b7%a8%ec%9e%ac\/\" title=\"\ubbf8\uad6d \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"9417\">market<\/a> has many more jobs linked to it than the few stated above.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uae30\uc5c5\uc5d0 \uc720\ud2f8\ub9ac\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \ud544\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a1e78bff\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a1e78bff\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-2.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Utilities (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Your business must appeal to the <a href=\"https:\/\/www.sisinternational.com\/ko\/%ed%99%8d%eb%b3%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80\/\" title=\"\ud64d\ubcf4 \ubc0f \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"9412\">public to win market<\/a> share or keep it if you have it. Do you want to appeal to the general public? Then you\u2019ll need to conduct good public utility market research. It\u2019s the best way to find out what goods and services they desire and what they\u2019re seeking.<\/p>\n\n\n\n<p>\ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \uc720\ud2f8\ub9ac\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud55c \uac00\uc9c0 \ubc29\ubc95\uc740 \ud604\uc7ac \uace0\uac1d, \ubbf8\ub798 \uace0\uac1d \ubc0f \ub354 \ub113\uc740 \ub300\uc911\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uadf8\ub4e4\uc774 \uc720\ud2f8\ub9ac\ud2f0 \ud68c\uc0ac\ub85c\ubd80\ud130 \uc6d0\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0, \uc5b4\ub5a4 \uad00\uc138\uac00 \ubd88\uacf5\ud3c9\ud558\ub2e4\uace0 \uc0dd\uac01\ud558\ub294\uc9c0 \ub4f1\uc744 \ubc30\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc911\uc694\ud55c \uc131\uacf5 \uc694\uc778<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud68c\uc0ac\ub294 \uc9c0\uc6d0\ud558\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\uc5d0\uac8c \uacf5\uc815\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud574\uc57c \ud560 \ucd94\uac00\uc801\uc778 \uc758\ubb34\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uadf8\ub4e4\uc740 \ucd5c\uc120\uc744 \ub2e4\ud574 \ubd09\uc0ac\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc11c \ub2a5\ub825\uc740 \uc2e0\uccb4\uc801\uc778 \ub2a5\ub825\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub294 \ub610\ud55c &quot;\uc774\uc775\uc5d0 \uc758\ud574 \uc815\uc758\ub41c&quot; \ud65c\ub3d9\uc758 \uc6a9\ub7c9\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uadf8\ub4e4\uc740 \ud56d\uc0c1 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \ucda9\uc871\uc2dc\ud0a4\uae30 \uc704\ud574 \ub178\ub825\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uace0\uac1d\uc5d0\uac8c \ubd88\uacf5\uc815\ud55c \uc694\uae08\uc774\ub098 \uad00\uc138\ub97c \ubd80\uacfc\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub610\ud55c \uc720\uc0ac\ud55c \uc0c1\ud669\uc5d0 \uc788\ub294 \ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \ud3b8\uacac \uc5c6\uc774 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uacf5\uacf5\uc758 \uc548\uc804\uc774 \uc704\ud5d8\uc5d0 \ub178\ucd9c\ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uc720\ud2f8\ub9ac\ud2f0 \ud68c\uc0ac\ub294 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5d0 \ud2b9\ubcc4\ud55c \uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc720\ud2f8\ub9ac\ud2f0 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc2dc\uc7a5 \uc870\uc0ac<\/h2>\n\n\n\n<p>The goal of Qualitative Research is to have a broad knowledge of clients\u2019 behavior. It also gives you the reasons for the client\u2019s repurchase of <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%a7%9b-%ed%85%8c%ec%8a%a4%ed%8a%b8\/%eb%89%b4%ec%9a%95%ec%9d%98-%ec%a0%9c%ed%92%88-%ed%85%8c%ec%8a%a4%ed%8a%b8-%ec%84%9c%eb%b9%84%ec%8a%a4\/\" title=\"\ub274\uc695\uc758 \uc81c\ud488 \ud14c\uc2a4\ud2b8 \uc11c\ube44\uc2a4\"  data-wpil-monitor-id=\"9416\">products and services<\/a>. Moreover, a <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%95%80%ed%85%8c%ed%81%ac-%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85-%ec%97%b0%ea%b5%ac\/%ec%9e%90%ea%b8%88-%ec%84%b8%ed%83%81-%eb%b0%a9%ec%a7%80-aml-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"Anti Money Laundering Market Research\"  data-wpil-monitor-id=\"5212\">market research firm can save money<\/a> and ensure success for your company by providing relevant data to assist with sales tracking. With live interviews and surveys, we gather information. That\u2019s how we know what clients are thinking about services rendered. One of the best market research tools is the focus group. We use them to <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%88%98%ec%a7%91-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ub370\uc774\ud130 \uc218\uc9d1 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"9409\">collect quantitative and in-depth data<\/a>. We also use <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%a7%9b-%ed%85%8c%ec%8a%a4%ed%8a%b8\/new-product-focus-group-in-new-york\/\" title=\"\ub274\uc695\uc758 \uc2e0\uc81c\ud488 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\"  data-wpil-monitor-id=\"9406\">focus groups to gather data on products<\/a> and services.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\ubb3c, \uc804\ub825 \uacf5\uae09 \ub610\ub294 \uac00\uc2a4 \uc624\ub958\uac00 \uace0\uac1d\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc73c\ubbc0\ub85c \uc720\ud2f8\ub9ac\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uacbd\uc81c\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":63892,"parent":14514,"menu_order":87,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39535","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=39535"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39535\/revisions"}],"predecessor-version":[{"id":81573,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39535\/revisions\/81573"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/63892"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=39535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}