{"id":39077,"date":"2021-10-20T18:59:39","date_gmt":"2021-10-20T18:59:39","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39077"},"modified":"2025-10-22T19:40:18","modified_gmt":"2025-10-22T23:40:18","slug":"maxdiff-%eb%b6%84%ec%84%9d","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/solutions\/qualitative-quantitative-research-solutions\/maxdiff-analysis\/","title":{"rendered":"Maxdiff \ubd84\uc11d"},"content":{"rendered":"

Maxdiff \ubd84\uc11d<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Maxdiff \ubd84\uc11d\uc740 \uc124\ubb38 \uc870\uc0ac \ud53c\ub4dc\ubc31\uc744 \uc9d1\uacc4\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \ud655\uc7a5 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/h2>\n\n\n\n

It also measures preference scores and values that customers put on a list of items. The Maxdiff Analysis is very much like the Conjoint Analysis. But it is much easier to use. It\u2019s also more precise than Conjoint when it comes to analyzing essential information. This method shows participants the best and worst options in a list of items. Companies use it to see the traits that customers find most important. They can then adjust their products or services to suit.<\/p>\n\n\n\n

Maxdiff \ubd84\uc11d\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

Maxdiff \ubd84\uc11d\uc740 \uc5f0\uad6c\uc790\ub4e4\uc5d0\uac8c \uc5c4\uccad\ub09c \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uace0\uac1d\uc758 \uc120\ud0dd\uc5d0 \ub9de\ub294 \uae30\ub2a5\uc744 \ucc3e\uae30 \uc704\ud574 \uc774 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uace0\uac1d\uc774 \uac00\uc7a5 \ub9ce\uc774 \uc120\ud0dd\ud55c \uac83\uc744 \uc54c\uc544\ubcf4\uae30 \uc704\ud574 \uc124\ubb38\uc870\uc0ac\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. \ub610\ud55c \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubcc0\ud654\ub97c \uac00\uc838\uc62c \uc0ac\ud56d\uc744 \uc54c\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc608\ub97c \ub4e4\uc5b4 \uad00\uad11 \ubd80\ubb38\uc758 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc5d0\uc11c\ub294 Maxdiff\ub97c \ub9ce\uc774 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \ub450 \uc7a5\uc18c\uc758 \ud2b9\uc9d5\uc744 \ube44\uad50\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc8fc\uc5b4\uc9c4 \uc608\uc0b0\uc5d0 \ub530\ub77c \uc758\uc0ac\uacb0\uc815 \ubc94\uc704\ub97c \uc881\ud790 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub7ed\uc154\ub9ac \uc218\uc900, \uc694\ub9ac, \ubc29\ubb38\uc790\uac00 \uc9c0\uc5ed \uc57c\uc0dd \ub3d9\ubb3c\uc744 \ubcf4\uace0 \uc2f6\uc740\uc9c0\uc5d0 \ub300\ud55c \uc635\uc158\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc5ec\ud589\uc5d0 \ub9de\ub294 \ubc24\ubb38\ud654, \ud574\ubcc0, \ubb38\ud654 \ud65c\ub3d9\uc744 \uacb0\uc815\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uac70\uae30\uc5d0\uc11c \uc635\uc158\uc744 \ube44\uad50\ud558\uace0 \ud558\ub098\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc8fc\uc694 \uc9c1\ucc45<\/h2>\n\n\n\n

\ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \ubd84\uc11d\uc774 \uc9c0\ub81b\ub300 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub294 \uc2dc\uc7a5 \uc870\uc0ac\uc790\uac00 \uc81c\uc2dc\ub41c \ubaa8\ub4e0 \ub2e4\uc591\ud55c \uc635\uc158\uc5d0 \ub300\ud55c \uc21c\uc704\ub97c \uc5bb\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774 \uc810\uc218\ub294 \uc608\uc0b0 \uad00\ub9ac\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc774 \uac00\uc7a5 \uc88b\uc544\ud558\ub294 \uac83\uacfc \uac00\uc7a5 \uc2eb\uc5b4\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

Maxdiff \ubd84\uc11d\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc120\ud0dd\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uad6c\uccb4\uc801\uc778 \uc608\uac10\uc744 \uc81c\uacf5\ud558\uba70 \uc774\ub294 \ub9c8\ucf00\ud305 \uc5c5\uacc4\uc5d0 \ub9e4\uc6b0 \uc720\uc6a9\ud569\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uba74 \uae30\uc5c5\uc740 \uc774\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc65c? \uc0ac\ub78c\ub4e4\uc774 \uc6d0\ud558\uc9c0 \uc54a\ub294 \ubb3c\uac74\uc744 \uc313\uc544 \ub450\ub294 \ub300\uc2e0, \uace0\uac1d\uc774 \uc6d0\ud558\uace0 \ud544\uc694\ud55c \uac83\uc5d0 \uc9d1\uc911\ud558\ub294 \ub370 \uc2dc\uac04\uc744 \ubcf4\ub0b4\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc815\ubcf4\ub97c \uc5bb\uc740 \ud6c4\uc5d0\ub294 \uc9c0\ucd9c\uc744 \uad00\ub9ac\ud558\uae30\uac00 \ub354 \uc27d\uc2b5\ub2c8\ub2e4. \uc774\uc775\uc774 \uc99d\uac00\ud558\uace0 \uc2dc\uc7a5 \uc870\uc0ac\uc6d0\uc740 \uc0c8\ub85c\uc6b4 \ubca0\uc2a4\ud2b8\uc140\ub7ec\ub97c \ucc3e\uae30 \uc704\ud574 \uc6c0\uc9c1\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae30\uc5c5\uc5d0 Maxdiff \ubd84\uc11d\uc774 \ud544\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n

Maxdiff \ubd84\uc11d\uc740 \uc120\ud638\ub3c4\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c \uae30\uc5c5\uc740 \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub2e4\uc591\ud55c \uc601\uc5ed\uc5d0\uc11c \ucd5c\uc885 \uc120\ud0dd\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud544\uc218 \uc601\uc5ed\uc5d0 \uc9d1\uc911\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c \uc218\uc9d1\ub41c \ub2f5\ubcc0\uc744 \ud3c9\uac00\ud558\uc5ec \uc608\uc0b0\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uc774 \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \ud68c\uc0ac\ub294 \uc2a4\uc2a4\ub85c \ucd5c\uc120\uc758 \uc120\ud0dd\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc21c\uc704 \uc21c\uc11c, \ub9e4\ud2b8\ub9ad\uc2a4, \ud3c9\uac00 \ucc99\ub3c4\uc640 \uac19\uc740 \ub2e4\ub978 \uc124\ubb38 \uc870\uc0ac \uc720\ud615\uc5d0\ub294 \uc774 \uae30\ub2a5\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \uc774 \ubc29\ubc95\uc774 \ud6cc\ub96d\ud55c \uc5f0\uad6c \ub3c4\uad6c\uc778 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774 \ubc29\ubc95\uc740 \ub2e8\uc77c \uc218\uc900 \uc120\ud638\ub3c4 \ub370\uc774\ud130\uc5d0\uc11c \uac00\uc7a5 \uc720\uc6a9\ud569\ub2c8\ub2e4. \ud68c\uc0ac\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \ud0c4\uc0b0\uc74c\ub8cc\uc640 \uac19\uc774 \uc911\uc694\ud55c \uc120\ud0dd\uc744 \ud574\uc57c \ud560 \ub54c \ud3b8\ub9ac\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c Maxdiff\ub294 \uc5b4\ub5a4 \uc81c\ud488\uc774 \uc120\ubc18\uc5d0 \ub0a8\uc544 \uc788\uace0 \uc5b4\ub5a4 \uc81c\ud488\uc774 \uc808\ub2e8\ub418\ub294\uc9c0 \uace0\uac1d\uc5d0\uac8c \uc54c\ub824\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

Conjoint analysis is the opposite of this data collection method. For instance, it comes in handy when collecting many different levels of choices.<\/p>\n\n\n\n

\uc8fc\uc694 \uc131\uacf5 \uc694\uc778<\/h2>\n\n\n\n

\uc774 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uba74 \uac01 \ud56d\ubaa9\uc5d0 \ub300\ud55c \uc911\uc694\ud55c \ud3c9\uac00\uac00 \uc81c\uacf5\ub429\ub2c8\ub2e4. \ub610\ud55c \uc774\ub7ec\ud55c \uc81c\ud488\uc774 \uc11c\ub85c \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0 \ubcf4\uc5ec\uc904 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. Maxdiff \uc0ac\uc6a9\uc758 \uc8fc\uc694 \uc774\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

1. \uac15\ud55c \ud310\ub2e8\ub825<\/p>\n\n\n\n

2. \uc751\ub2f5\uc744 \ubc1b\uae30\uac00 \uc27d\ub2e4<\/p>\n\n\n\n

3. \ub2e4\ub978 \ubc29\ubc95\uc5d0 \ube44\ud574 \ub354 \ub9ce\uc740 \ud56d\ubaa9\uc744 \ud14c\uc2a4\ud2b8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

4. \ube44\uc728 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uace0 \ubaa8\ub4e0 \ucc28\uc774\ub97c \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

5. \uc81c\ud55c \uc5c6\uc74c<\/p>\n\n\n\n

\uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc791\uc5c5\uc744 \uc218\ud589\ud558\uace0 \uc810\uc218\ub97c \uad00\ub9ac\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c TURF(Total Unduplicated Reach and Frequency)\uc640 \uac19\uc740 \ub2e4\ub978 \uc7a5\uc810\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. TURF\ub294 \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \ubaa9\ud45c\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc744 \ub2e4\ub8f0 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740\uc9c0 \uc54c\ub824\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Maxdiff \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n

If your company is thinking of using this method of analysis, then you\u2019ve come to the right place. We have created focus groups to help in this area, and also in survey making and interviews. This company also does strategic, quantitative, and qualitative research for companies we support. We can give you the tools to make the best decisions to improve your company. We are always willing to assist in growing new companies. So please feel free to contact us.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Maxdiff \ubd84\uc11d\uc740 \uc124\ubb38 \uc870\uc0ac \ud53c\ub4dc\ubc31\uc744 \uc9d1\uacc4\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \ud655\uc7a5 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc774 \ud56d\ubaa9 \ubaa9\ub85d\uc5d0 \uc785\ub825\ud55c \uc120\ud638\ub3c4 \uc810\uc218\uc640 \uac00\uce58\ub97c \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":71908,"parent":14660,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39077","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=39077"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39077\/revisions"}],"predecessor-version":[{"id":72136,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39077\/revisions\/72136"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/71908"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=39077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}