{"id":39077,"date":"2021-10-20T18:59:39","date_gmt":"2021-10-20T18:59:39","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39077"},"modified":"2025-10-22T19:40:18","modified_gmt":"2025-10-22T23:40:18","slug":"maxdiff-%eb%b6%84%ec%84%9d","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/maxdiff-%eb%b6%84%ec%84%9d\/","title":{"rendered":"Maxdiff \ubd84\uc11d"},"content":{"rendered":"

Maxdiff \ubd84\uc11d<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Maxdiff \ubd84\uc11d\uc740 \uc124\ubb38 \uc870\uc0ac \ud53c\ub4dc\ubc31\uc744 \uc9d1\uacc4\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \ud655\uc7a5 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/h2>\n\n\n\n

It also measures preference scores and values that customers put on a list of items. The Maxdiff Analysis is very much like the Conjoint Analysis. But it is much easier to use. It\u2019s also more precise than Conjoint when it comes to analyzing essential information. This method shows participants the best and worst options in a list of items. Companies use it to see the traits that customers find most important. They can then adjust their products or services<\/a> to suit.<\/p>\n\n\n\n

Maxdiff \ubd84\uc11d\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

Maxdiff analysis is a tremendous aid to researchers. They use this method to find features that suit customers\u2019 choices. Companies create surveys<\/a> to see the most chosen things by customers. Also, to know the things that will make a difference in their business.<\/p>\n\n\n\n

\uc608\ub97c \ub4e4\uc5b4 \uad00\uad11 \ubd80\ubb38\uc758 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc5d0\uc11c\ub294 Maxdiff\ub97c \ub9ce\uc774 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \ub450 \uc7a5\uc18c\uc758 \ud2b9\uc9d5\uc744 \ube44\uad50\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc8fc\uc5b4\uc9c4 \uc608\uc0b0\uc5d0 \ub530\ub77c \uc758\uc0ac\uacb0\uc815 \ubc94\uc704\ub97c \uc881\ud790 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub7ed\uc154\ub9ac \uc218\uc900, \uc694\ub9ac, \ubc29\ubb38\uc790\uac00 \uc9c0\uc5ed \uc57c\uc0dd \ub3d9\ubb3c\uc744 \ubcf4\uace0 \uc2f6\uc740\uc9c0\uc5d0 \ub300\ud55c \uc635\uc158\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc5ec\ud589\uc5d0 \ub9de\ub294 \ubc24\ubb38\ud654, \ud574\ubcc0, \ubb38\ud654 \ud65c\ub3d9\uc744 \uacb0\uc815\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uac70\uae30\uc5d0\uc11c \uc635\uc158\uc744 \ube44\uad50\ud558\uace0 \ud558\ub098\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc8fc\uc694 \uc9c1\ucc45<\/h2>\n\n\n\n

\ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \ubd84\uc11d\uc774 \uc9c0\ub81b\ub300 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub294 \uc2dc\uc7a5 \uc870\uc0ac\uc790\uac00 \uc81c\uc2dc\ub41c \ubaa8\ub4e0 \ub2e4\uc591\ud55c \uc635\uc158\uc5d0 \ub300\ud55c \uc21c\uc704\ub97c \uc5bb\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774 \uc810\uc218\ub294 \uc608\uc0b0 \uad00\ub9ac\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc774 \uac00\uc7a5 \uc88b\uc544\ud558\ub294 \uac83\uacfc \uac00\uc7a5 \uc2eb\uc5b4\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

The Maxdiff analysis makes specific hunches about how people make their choices, which is very useful for the marketing industry. By using this method, businesses can make profits. Why? Because they spend time focusing on the things the customers want and need instead of stocking up on items people do not want. After gaining this type of information, it\u2019s easier to manage their spending<\/a>. Profits will rise, and market researchers can then move to find new bestsellers.<\/p>\n\n\n\n

\uae30\uc5c5\uc5d0 Maxdiff \ubd84\uc11d\uc774 \ud544\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n

The Maxdiff analysis shows preferences. Likewise, businesses can use it to make final choices in different areas. It also helps to focus on essential areas. Also, it makes the most of the budget by evaluating the answers collected from the surveys. This process then allows the company to make the best choices for itself. Other survey types like rank order, matrix, and rating scales lack this ability. That\u2019s why this method is an excellent research<\/a> tool.<\/p>\n\n\n\n

\uc774 \ubc29\ubc95\uc740 \ub2e8\uc77c \uc218\uc900 \uc120\ud638\ub3c4 \ub370\uc774\ud130\uc5d0\uc11c \uac00\uc7a5 \uc720\uc6a9\ud569\ub2c8\ub2e4. \ud68c\uc0ac\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \ud0c4\uc0b0\uc74c\ub8cc\uc640 \uac19\uc774 \uc911\uc694\ud55c \uc120\ud0dd\uc744 \ud574\uc57c \ud560 \ub54c \ud3b8\ub9ac\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c Maxdiff\ub294 \uc5b4\ub5a4 \uc81c\ud488\uc774 \uc120\ubc18\uc5d0 \ub0a8\uc544 \uc788\uace0 \uc5b4\ub5a4 \uc81c\ud488\uc774 \uc808\ub2e8\ub418\ub294\uc9c0 \uace0\uac1d\uc5d0\uac8c \uc54c\ub824\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

Conjoint analysis is the opposite of this data collection method. For instance, it comes in handy when collecting many different levels of choices.<\/p>\n\n\n\n

\uc8fc\uc694 \uc131\uacf5 \uc694\uc778<\/h2>\n\n\n\n

\uc774 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uba74 \uac01 \ud56d\ubaa9\uc5d0 \ub300\ud55c \uc911\uc694\ud55c \ud3c9\uac00\uac00 \uc81c\uacf5\ub429\ub2c8\ub2e4. \ub610\ud55c \uc774\ub7ec\ud55c \uc81c\ud488\uc774 \uc11c\ub85c \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0 \ubcf4\uc5ec\uc904 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. Maxdiff \uc0ac\uc6a9\uc758 \uc8fc\uc694 \uc774\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

1. \uac15\ud55c \ud310\ub2e8\ub825<\/p>\n\n\n\n

2. \uc751\ub2f5\uc744 \ubc1b\uae30\uac00 \uc27d\ub2e4<\/p>\n\n\n\n

3. Allows the \ud14c\uc2a4\ud2b8<\/a> of more items than with other methods<\/p>\n\n\n\n

4. \ube44\uc728 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uace0 \ubaa8\ub4e0 \ucc28\uc774\ub97c \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

5. \uc81c\ud55c \uc5c6\uc74c<\/p>\n\n\n\n

\uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc791\uc5c5\uc744 \uc218\ud589\ud558\uace0 \uc810\uc218\ub97c \uad00\ub9ac\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c TURF(Total Unduplicated Reach and Frequency)\uc640 \uac19\uc740 \ub2e4\ub978 \uc7a5\uc810\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. TURF\ub294 \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \ubaa9\ud45c\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc744 \ub2e4\ub8f0 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740\uc9c0 \uc54c\ub824\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Maxdiff \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n

If your company is thinking of using this method of analysis, then you\u2019ve come to the right place. We have created focus groups to help in this area, and also in survey making and interviews. This company also does strategic, quantitative, and qualitative research for companies<\/a> we support. We can give you the tools to make the best decisions to improve your company. We are always willing to assist in growing new companies. So please feel free to contact us.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Maxdiff \ubd84\uc11d\uc740 \uc124\ubb38 \uc870\uc0ac \ud53c\ub4dc\ubc31\uc744 \uc9d1\uacc4\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \ud655\uc7a5 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc774 \ud56d\ubaa9 \ubaa9\ub85d\uc5d0 \uc785\ub825\ud55c \uc120\ud638\ub3c4 \uc810\uc218\uc640 \uac00\uce58\ub97c \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":71908,"parent":14660,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39077","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=39077"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39077\/revisions"}],"predecessor-version":[{"id":81320,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/39077\/revisions\/81320"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/71908"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=39077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}