{"id":35478,"date":"2020-06-07T02:36:30","date_gmt":"2020-06-07T02:36:30","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35478"},"modified":"2026-03-12T12:46:44","modified_gmt":"2026-03-12T16:46:44","slug":"%ed%99%98%ec%9e%90-%ec%97%ac%ed%96%89-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%97%ac%ec%8a%a4%ec%bc%80%ec%96%b4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/%ed%99%98%ec%9e%90-%ec%97%ac%ed%96%89-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\ud658\uc790 \uc5ec\ud589 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\ud658\uc790 \uc5ec\ud589 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\ud658\uc790 \uc5ec\uc815(Patient Journey)\uc740 \ud658\uc790\uac00 \uc0c8\ub85c\uc6b4 \uce58\ub8cc\ubc95\uc744 \ucc3e\ub294 \uacfc\uc815\uc5d0\uc11c \uacaa\ub294 \ubaa8\ub4e0 \uc811\uc810\uc744 \ucc3e\uc544\ub0c5\ub2c8\ub2e4.<\/span><\/h2>\n\n\n\n

Patients more than ever have information and options at their fingertips.  With access to knowledge and alternatives, it’s important for Pharmaceutical and healthcare companies to understand patients. <\/span><\/p>\n\n\n\n

\uadf8\ub4e4\uc774 \uc6d0\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc54c\uc544\ub0b4\ub294 \uac83\ub3c4 \ub9c8\ucf00\ud305\uc758 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc740 \uc758\uc57d\ud488 \ubd84\uc57c\uc5d0\uc11c \ud658\uc790 \uc5ec\uc815\uc5d0 \uad6c\uccb4\ud654\ub418\uace0 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc774\uc81c \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub354 \ube44\ud310\uc801\uc785\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

It\u2019s not enough that pharmaceutical companies conduct patient journey market research<\/a>. They need to incorporate all elements of the marketing process into that research<\/a>. They must develop methods that can create a real competitive advantage.<\/span><\/p>\n\n\n\n

\ud658\uc790 \uc5ec\uc815 \ub9e4\ud551<\/span><\/h2>\n\n\n\n

\ub300\ubd80\ubd84\uc758 \ubbf8\uad6d\uc778\uc740 \uc801\uc5b4\ub3c4 \ud558\ub098\uc758 \ucc98\ubc29\uc57d\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc808\ubc18 \uc774\uc0c1\uc774 2\uac1c\ub97c \uc12d\ucde8\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc0dd\uba85\uc744 \uad6c\ud558\ub294 \uc57d\ubb3c\uc758 \uc81c\uc870\uc0ac\ub294 \ud658\uc790\uc640 \ucd5c\uc18c\ud55c\uc758 \uc811\ucd09\ub9cc \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud658\uc790\ub4e4\uc740 \uce58\ub8cc\ubc95\uacfc \uc758\uc57d\ud488 \uc0ac\uc6a9 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc9c0\uce68\uc744 \uc81c\uacf5\uc790\uc5d0\uac8c \uc758\uc874\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc790\uc2e0\uc758 \ub2e4\uc591\ud55c \uc9c8\ubcd1\uc744 \ud68c\ubcf5\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\ub294 \uc0ac\ub78c\uc774 \ub204\uad6c\uc778\uc9c0\uc5d0 \ub300\ud55c \uc815\ubcf4\uac00 \uac70\uc758 \ub610\ub294 \uc804\ud600 \uc5c6\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ubb38\uc81c\ub294 \uc81c\uc57d\ud68c\uc0ac\uac00 \uc774\ub7ec\ud55c \uc2e0\ub8b0 \uace0\ub9ac\uc5d0 \ub4e4\uc5b4\uac08 \uc218 \uc788\ub290\ub0d0 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud658\uc790 \uc5ec\uc815\uc758 \uc694\uc18c\uac00 \ub420 \uc218 \uc788\ub098\uc694? \ub300\ub2f5\uc740 '\uadf8\ub807\ub2e4'\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ud601\uc2e0 \uc2dc\uc7a5 \uc870\uc0ac<\/h2>\n\n\n\n

\uc2dc\uc7a5 \uc5f0\uad6c<\/a> is of tremendous benefit to innovators at pharmaceutical companies. A patient journey map lays out these benefits in a visual format, describing the typical routes consumers take from the start. It shows how they seek to improve their health outcomes as they do the tasks that denote the significant steps in the journey. It describes the different phases of care, starting with the onset of symptoms. It then goes to when the doctor diagnoses the patient, then to therapy, and it ends with either full recovery or adapting to a new way of living.<\/span><\/p>\n\n\n\n

\uc5ec\ud589\uc5d0\ub294 \ud658\uc790\uc758 \uae38\uc5d0 \ub300\ud55c \uc774\uc57c\uae30\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uac04\ubcd1\uc778, \uc758\uc0ac \ubc0f \uc57d\ubb3c\uacfc \uad00\ub828\ub41c \uac00\uc7a5 \uc911\uc694\ud55c \ubb38\uc81c\ub97c \uac15\uc870\ud569\ub2c8\ub2e4. \ub610\ud55c \uc804\ubc18\uc801\uc778 \uc758\ub8cc \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \uc758\uacac\ub3c4 \uad6c\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uad8c\ud55c \ubd80\uc5ec \ud504\ub85c\uadf8\ub7a8 \ub355\ubd84\uc5d0 \uc18c\ube44\uc790\uc758 \uacac\ud574\ub97c \uc54c\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\uc2dd\uc744 \ud1b5\ud574 \uadf8\ub4e4\uc740 \ud658\uc790\uc758 \uacb0\uacfc\ub97c \uc0b4\ud3b4\ubcf4\uace0 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\uc57d \ub9c8\ucf00\ud305\uc5d0 \ud658\uc790 \uc5ec\uc815\uc744 \ud65c\uc6a9\ud558\uba74 \uc758\uc0ac\uc18c\ud1b5\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4. \ud658\uc790\ubd80\ud130 \uc81c\uc57d \ube0c\ub79c\ub4dc\uae4c\uc9c0 \ud504\ub85c\uc138\uc2a4\uc5d0 \uad00\ub828\ub41c \ubaa8\ub4e0 \ub2f9\uc0ac\uc790\uac00 \ubc1c\uc5b8\uad8c\uc744 \uac16\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc81c\uacf5\uc5c5\uccb4, \uc0ac\ub791\ud558\ub294 \uc0ac\ub78c, \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc758 \uc758\uacac\ub3c4 \uace0\ub824\ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ud658\uc790 \uc911\uc2ec<\/h2>\n\n\n\n

\uc624\ub298\ub0a0\uc758 \uc758\ub8cc \ud658\uacbd\uc740 \ud658\uc790 \uc911\uc2ec\uc785\ub2c8\ub2e4. \uc0dd\uba85\uacfc\ud559 \uc0c1\uc5c5\ud654\uc5d0\ub294 \uc5ec\uc815\uc744 \ub300\ub7b5\uc801\uc73c\ub85c \ubcf4\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc81c\ud488 \uac1c\ubc1c\ubd80\ud130 \uc2dc\uc7a5 \uc811\uadfc, \ucd9c\uc2dc \ud6c4 \uad00\ub9ac\uae4c\uc9c0 \ubaa8\ub4e0 \uac83\uc744 \uc54c\ub824\uc90d\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc5f0\uad6c\uc790\ub4e4\uc740 \uc885\uc885 \ud658\uc790 \uc5ec\ud589 \ub178\ub825\uc744 \ub2e8\uc808\ub41c \ubc29\uc2dd\uc73c\ub85c \uc218\ud589\ud569\ub2c8\ub2e4. \uc5ec\ub7ec \ud300\uc5d0\uc11c \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc18c\uc2a4\uc640 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uae30\uc5c5\uc5d0\uc11c \ubcf4\ub2e4 \ud3ec\uad04\uc801\uc778 \uc2dc\uac01\uc744 \uc557\uc544\uac11\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ube0c\ub79c\ub4dc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub3d9\uc778\uacfc \uc7a5\uc560\ubb3c\uc744 \ubcfc \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ud658\uc790\uc758 \uc5ec\uc815 \uc774\ud574\ud558\uae30<\/span><\/h2>\n\n\n\n

\ud658\uc790\uc758 \uad50\uc721 \uc218\uc900\uacfc \ucc38\uc5ec\ub3c4\uac00 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c \ud658\uc790 \uc5ec\uc815\uc740 \ubcc0\ud654\ud558\uace0 \ub354\uc6b1 \ubcf5\uc7a1\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc815\ubcf4\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub610\ud55c \uce58\ub8cc \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub300\ud55c \uacb0\uc815\uc5d0 \ucc38\uc5ec\ud558\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. \ud658\uc790\uc758 \uc5ec\uc815\uc5d0 \ub300\ud55c \ucca0\uc800\ud55c \uc774\ud574\uc758 \uc911\uc694\uc131\uc744 \uc27d\uac8c \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\ud574\ub97c \ud1b5\ud574 \uc81c\uc57d \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc7a5\uc560\ubb3c\uc774 \uc5b4\ub514\uc5d0 \uc788\ub294\uc9c0 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc81c\uac70\ud558\uae30 \uc704\ud574 \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\ub294\uc9c0 \uacb0\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ud658\uc790 \uc5ec\uc815 \uad00\ub9ac<\/span><\/h2>\n\n\n\n

\uc624\ud504\ub77c\uc778 \ubbf8\ub514\uc5b4\ub294 \uc5ec\uc804\ud788 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc81c\uc57d\ud68c\uc0ac\ub294 \uad11\uace0 \ubc0f \ub9c8\ucf00\ud305 \ube44\uc6a9\uc744 \ub514\uc9c0\ud138 \ub9e4\uc7a5\uc73c\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 \uae30\uc5c5\uc740 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uac00\uc0c1 \ucc44\ub110\uacfc \ubb3c\ub9ac\uc801 \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \ud1b5\ud574 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \ube0c\ub79c\ub4dc\ub97c \uc811\ud558\ub294 \ub2e4\uc591\ud55c \uc218\ub2e8\uc744 \ud1b5\ud574 \uc774\ub97c \uc218\ud589\ud569\ub2c8\ub2e4. \ub610\ud55c \ubaa8\ub4e0 \ud658\uc790 \ubaa8\uc9d1\ub2e8\uc5d0 \uac78\uccd0 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\uac00 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \uc131\uacf5\uc744 \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ud658\uc790 \uc5ec\uc815 \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n

SIS International Research\ub294 \ud658\uc790 \uc5ec\uc815\uc5d0 \ub300\ud55c \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uacfc \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5c5\uacc4\uac00 \ud658\uc790 \uc911\uc2ec\uc73c\ub85c \ub098\uc544\uac00\uba74\uc11c \uc6b0\ub9ac\ub294 \uc5f0\uad6c\ub97c \ud1b5\ud574 \uadc0\ud558\ub97c \ub3c4\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ubaa8\ub4e0 \uad00\ub828 \uc774\ud574\uad00\uacc4\uc790\ub97c \ucc38\uc5ec\uc2dc\ud0b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc81c\ud488 \uc218\uba85\uc8fc\uae30\uc758 \ucd08\uae30 \ub2e8\uacc4\uc5d0 \uc788\ub294 \ud658\uc790\ub3c4 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ub610\ud55c \uc811\uadfc\ud558\uae30 \uc5b4\ub824\uc6b4 \ud658\uc790 \ubaa8\uc9d1\uc744 \ub3c4\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud76c\uadc0 \uc9c8\ud658\uc774 \uc788\ub294 \ud14c\uc2a4\ud2b8 \ub300\uc0c1\uc744 \ucc3e\ub294 \ub370 \ub3c4\uc6c0\uc744 \ub4dc\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

SIS\ub294 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5 \ucee8\uc124\ud305 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \ud658\uc790 \uc5ec\uc815 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \ud1b5\ucc30\ub825\uacfc \uc774\uc810\uc744 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":62431,"parent":11294,"menu_order":66,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35478","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/35478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=35478"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/35478\/revisions"}],"predecessor-version":[{"id":79896,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/35478\/revisions\/79896"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/11294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62431"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=35478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}