{"id":35169,"date":"2020-04-30T03:42:38","date_gmt":"2020-04-30T03:42:38","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35169"},"modified":"2025-09-12T20:43:02","modified_gmt":"2025-09-13T00:43:02","slug":"%ea%b5%ac%ec%9a%b4-%ec%8b%9d%ed%92%88-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ea%b5%ac%ec%9a%b4-%ec%8b%9d%ed%92%88-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\uad6c\uc6b4 \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uad6c\uc6b4 \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ea25fa11\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ea25fa11\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Bakery-baked-ff.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Bakery baked ff\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Bakery-baked-ff.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Bakery-baked-ff-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Bakery-baked-ff-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Bakery-baked-ff-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Bakery-baked-ff-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"s2\">\uad6c\uc6b4 \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac<\/span><\/h2>\n\n\n\n<p><span class=\"s2\">\uad6c\uc6b4 \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc804\ub7b5\uc801 \uc6b0\uc120\uc21c\uc704\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">\uc81c\ud488 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uac15\ud654<\/span><\/li>\n\n\n\n<li><span class=\"s2\">\uc0c8\ub85c\uc6b4 \ub9db\uc744 \ud14c\uc2a4\ud2b8\ud574\ubcf4\uc138\uc694<\/span><\/li>\n\n\n\n<li><span class=\"s2\">\ud604\uc9c0 \ucde8\ud5a5 \uc774\ud574\ud558\uae30<\/span><\/li>\n\n\n\n<li><span class=\"s2\">\uc0c8 \uba54\uc2dc\uc9c0 \ub9cc\ub4e4\uae30\u00a0<\/span><\/li>\n\n\n\n<li>\uc2e0\uc81c\ud488 \ucee8\uc149 \ud3c9\uac00<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%b2%a0%eb%ac%bc%ec%a0%90-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ucca0\ubb3c\uc810 \ubc0f \uc8fc\ud0dd \uac1c\uc120 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"10938\">Improve a marketing<\/a> campaign<\/li>\n\n\n\n<li><span class=\"s2\"><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%a0%88%ec%8a%a4%ed%86%a0%eb%9e%91-%ec%9d%8c%ec%8b%9d-%eb%a9%94%eb%89%b4-%ec%b5%9c%ec%a0%81%ed%99%94-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ub808\uc2a4\ud1a0\ub791 \ubc0f \uc74c\uc2dd \uba54\ub274 \ucd5c\uc801\ud654 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"10942\">Optimize the marketing<\/a> mix<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uad6c\uc6b4 \uc2dd\ud488\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><span style=\"color: #993300;\"><strong>\ud06c\ub85c\uc640\uc0c1<\/strong><\/span> \uc624\ube10\uc5d0 \uad6c\uc6cc\uc11c \ub9db\uc788\ub294 \ud06c\ub9bc\uc774 \uac00\ub4dd \ub4e4\uc5b4\uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub2c8 \ud06c\ub85c\uc640\uc0c1\uc740 \ubc14\ub85c \uba39\uc744 \uc218 \uc788\uc73c\uba70 \ubd80\ub4dc\ub7ec\uc6b4 \ub204\ub8e9\uc774 \ub4e4\uc5b4\uac04 \ubc18\uc8fd\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/span><span class=\"s1\">\ud45c\uc900 \ud06c\uae30\uc758 \ud06c\ub8e8\uc544\uc0c1\uc740 \ubd80\ub4dc\ub7fd\uace0 \uc18d\uc774 \uaf49 \ucc2c \uc804\ud1b5\uc801\uc778 \uc720\ub7fd \ud06c\ub8e8\uc544\uc0c1 \ubc84\uc804\uc785\ub2c8\ub2e4.<span class=\"Apple-converted-space\">&nbsp; <\/span>\ucc9c\uc5f0\ubc1c\ud6a8 \ubc18\uc8fd\uacfc \uc624\ube10\uc5d0\uc11c \uad6c\uc6b4 \ubc18\uc8fd \ub355\ubd84\uc5d0 \ub9e4\uc6b0 \ubd80\ub4dc\ub7fd\uace0 \uc624\ub7ab\ub3d9\uc548 \uc2e0\uc120\ud568\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><span style=\"color: #993300;\"><strong>\ub369\uc5b4\ub9ac \ucf00\uc774\ud06c<\/strong><\/span> \uc624\ube10\uc5d0 \uad6c\uc6cc\ub0b8 \ucc9c\uc5f0 \ubc1c\ud6a8 \uc18c\ud504\ud2b8 \ucf00\uc774\ud06c\ub85c \ubc84\ud130\ucc98\ub7fc \ud479\uc2e0\ud55c \uc9c8\uac10\uacfc \ubc14\uc0ad\ud558\uace0 \ub9db\uc788\ub294 \ub369\uc5b4\ub9ac\uac00 \uacb0\ud569\ub418\uc5b4 \ub2e4\uc591\ud55c \uc9c8\uac10\uacfc \ub9db\uc774 \ub9e4\ub825\uc801\uc778 \uc735\ud569\uc744 \uc774\ub8f9\ub2c8\ub2e4. \uc77c\ubc18 \ubc84\uc804\uc740 \uc544\uce68 \uc2dd\uc0ac, \ud504\ub80c\uce58 \ud1a0\uc2a4\ud2b8\uc6a9 \uc2ac\ub77c\uc774\uc2a4 \ub610\ub294 \ub9c8\uba40\ub808\uc774\ub4dc\ub098 \uc120\ud638\ud558\ub294 \ud06c\ub9bc\uc744 \ubc1c\ub77c \uba39\uae30\uc5d0 \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><span style=\"color: #993300;\"><strong>\ud310 \ub370 \uc624\ub85c<\/strong><\/span> \ubc84\ud130\uc640 \uacc4\ub780\uc774 \ub4ec\ubfcd \ub4e4\uc5b4\uc788\uc5b4 \ud5a5\uae0b\ud558\uace0 \ubd80\ub4dc\ub7ec\uc6b4 \ubcc4 \ubaa8\uc591\uc758 \ud669\uae08 \ucf00\uc774\ud06c\uc785\ub2c8\ub2e4.<span class=\"Apple-converted-space\">&nbsp;<\/span>\ubc18\uc8fd. \ubaa8\uc591\uacfc \uc9c8\uac10 \ub355\ubd84\uc5d0 \ucc3d\uc758\uc801\uc778 \ub808\uc2dc\ud53c\uc758 \ubca0\uc774\uc2a4\ub85c \uc0ac\uc6a9\ud558\uac70\ub098 \ud718\ud551\ud06c\ub9bc\uc774\ub098 \uc544\uc774\uc2a4\ud06c\ub9bc\uacfc \ud568\uaed8 \uacc1\ub4e4\uc5ec \uba39\uae30\uc5d0 \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><strong><span style=\"color: #993300;\">\ucef5\ucf00\uc774\ud06c.&nbsp;<\/span><\/strong> \uc774 \uc2a4\ub0b5 \uac04\uc2dd\uc5d0\ub294 \ub2e4\ucc44\ub85c\uc6b4 \ucd08\ucf5c\ub9bf \ud1a0\ud551\uacfc \ub9db\uc788\ub294 \ud06c\ub9bc\uc774 \uc228\uaca8\uc838 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><span style=\"color: #993300;\"><strong>\ud30c\ub124\ud1a0\ub124<\/strong><\/span> \uc804\ud1b5\uc801\uc778 \uc774\ud0c8\ub9ac\uc544 \uc694\ub9ac\ubc95\uc758 \ubaa8\ub4e0 \ud2b9\uc9d5\uc744 \uc18c\uae08\uc5d0 \uc808\uc778 \ubc29\uc2dd\uc73c\ub85c \uacb0\ud569\ud569\ub2c8\ub2e4. \ubd80\ub4dc\ub7ec\uc6b4 \ubc84\ud130 \ubc18\uc8fd\uc740 \uc6d0\ud558\ub294 \uc7ac\ub8cc\ub97c \uc370\uc5b4\uc11c \ucc44\uc6cc \ubbf8\uad6d\uc2dd \uc0cc\ub4dc\uc704\uce58\ub97c \uc900\ube44\ud558\ub294 \ub370 \uc774\uc0c1\uc801\uc778 \uae30\ubc18\uc785\ub2c8\ub2e4. <span class=\"Apple-converted-space\">&nbsp; <\/span>\ucc9c\uc5f0\ubc1c\ud6a8\ub85c \uc624\ube10\uc5d0 \uad6c\uc6cc \ube75\ubcf4\ub2e4 \ud6e8\uc52c \ubd80\ub4dc\ub7fd\uace0 \uc2e0\uc120\ud568\uc774 \uc624\ub798 \uc720\uc9c0\ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><span style=\"color: #993300;\"><strong>\ub2e4\ub978 \ud488\uc885:<\/strong> <\/span>\ud30c\uc6b4\ub4dc \ucf00\uc774\ud06c, \ud558\uc640\uc774\uc548 \ube75, \uc2a4\uc704\ud2b8\ube0c\ub808\ub4dc, \uace0\uad6c\ub9c8 \ube75, \uc0ac\uc6cc\ub3c4\uc6b0, \ubc88 \ucf00\uc774\ud06c, \uc544\uce68\uc6a9 \ube75, \uc800\ub141\uc6a9 \ube75<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc81c\uacfc\ub958 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ubc1d\ud600\uc9c4 \ub0b4\uc6a9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uac04\uc2dd \uc120\ud638\ub3c4<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uad6c\uc6b4 \uc2dd\ud488\uc5d0 \ub300\ud55c \uc778\uc2dd<\/span><\/li>\n\n\n\n<li>\uc0c1\ud669\uacfc \uacc4\uc808\uc131<\/li>\n\n\n\n<li>\ub9db \uc21c\uc704<\/li>\n\n\n\n<li>\uccad\uad6c \uc21c\uc704<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ea%b5%ac%eb%a7%a4%ec%9e%90-%ed%8e%98%eb%a5%b4%ec%86%8c%eb%82%98-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uad6c\ub9e4\uc790 \ud398\ub974\uc18c\ub098 \uc2dc\uc7a5 \uc870\uc0ac \uc194\ub8e8\uc158 \ubc0f \ubc29\ubc95\"  data-wpil-monitor-id=\"10939\">\uad6c\ub9e4\uc790 \ud504\ub85c\ud544 \ubc0f \ud398\ub974\uc18c\ub098<\/a><\/li>\n\n\n\n<li>\uac00\uaca9 \uc778\uc2dd<\/li>\n\n\n\n<li>\uc120\ubc18 \ubc30\uce58 \ud1b5\ucc30\ub825<\/li>\n\n\n\n<li>\uace0\uac1d \ubd80\ubb38 \ub370\uc774\ud130<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ucee8\uc149 \ud14c\uc2a4\ud2b8<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">We uncover the new concept&nbsp;likes and dislikes,&nbsp;Reactions to&nbsp;the product,&nbsp;Consumption occasions,&nbsp;Buying occasions, ideal <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ea%b0%80%ea%b2%a9_%eb%b0%8f_%ea%b2%bd%ec%9f%81_%eb%b6%84%ec%84%9d_in_retail\/\" title=\"\uc18c\ub9e4 \uac00\uaca9 \ubc0f \uacbd\uc7c1 \ubd84\uc11d\"  data-wpil-monitor-id=\"10937\">Retail location and price<\/a> perceptions.&nbsp; The <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%a7%9b-%ed%85%8c%ec%8a%a4%ed%8a%b8\/%ec%a0%9c%ed%92%88-%eb%a7%9b-%ed%85%8c%ec%8a%a4%ed%8a%b8\/\" title=\"\uc81c\ud488 \ub9db \ud14c\uc2a4\ud2b8\"  data-wpil-monitor-id=\"10940\">testing can include exercises that evaluate tastes<\/a>, likes and dislikes.&nbsp; What emerges is a comprehensive report,&nbsp; recommendations and areas of improvement.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uad6c\uc6b4 \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \uac83<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc7ac\uad6c\uc131\uc774 \ud544\uc694\ud55c\uc9c0 \ud3c9\uac00<\/li>\n\n\n\n<li>\ub9db\uc758 \uc870\ud569\uc744 \ud3c9\uac00<\/li>\n\n\n\n<li>Gain recommendations on how and where to <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85\/%ec%8b%a0%ec%a0%9c%ed%92%88-%ec%b6%9c%ec%8b%9c-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc2e0\uc81c\ud488 \ucd9c\uc2dc \uc5f0\uad6c\"  data-wpil-monitor-id=\"10941\">launch new products<\/a><\/li>\n\n\n\n<li>\uace0\uac1d \uc5ec\uc815 \uc774\ud574<\/li>\n\n\n\n<li>\ube75\uc758 \uc9c8\uac10, \uc18d\uc7ac\ub8cc\uc758 \ub9db, \ud1a0\ud551, \ub0c4\uc0c8 \ub4f1\uc758 \ubcc0\uc218\ub97c \ud14c\uc2a4\ud2b8\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub9db\uacfc \uc7ac\ub8cc \uc21c\uc704 \uc9c0\uc815<\/li>\n\n\n\n<li>\uce74\ud14c\uace0\ub9ac \uc778\uc0ac\uc774\ud2b8 \uc218\uc9d1<\/li>\n\n\n\n<li>\uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc801 \ud3ec\uc9c0\uc154\ub2dd \uac1c\ubc1c<\/li>\n\n\n\n<li>\ub300\ud68c\uc5d0 \ub300\ud55c \ucca0\uc800\ud55c \uc774\ud574<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc5b4\ub5a4 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub294\uac00<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uac00\uaca9<\/li>\n\n\n\n<li>\ud64d\ubcf4<\/li>\n\n\n\n<li>\ub193\uae30<\/li>\n\n\n\n<li>\uc81c\ud488<\/li>\n\n\n\n<li>\uc2dc\uc7a5 \uc804\ub7b5\uc73c\ub85c \uc774\ub3d9<\/li>\n\n\n\n<li>\ub9ce\uc740 \ub2e4\ub978 \uc0ac\ub78c<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uad6c\uc6b4 \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/\" title=\"\uc628\ub77c\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\"  data-wpil-monitor-id=\"10936\">\uc628\ub77c\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/a><\/li>\n\n\n\n<li>\ub9db \ud14c\uc2a4\ud2b8<\/li>\n\n\n\n<li>\uc628\ub77c\uc778 \ucee4\ubba4\ub2c8\ud2f0<\/li>\n\n\n\n<li>\uc124\ubb38\uc870\uc0ac<\/li>\n\n\n\n<li>\ube44\ub514\uc624 \uc778\ud130\ubdf0<\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ea%b0%90%ea%b0%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\"   title=\"\uac10\uac01 \uc2dc\uc7a5 \uc870\uc0ac\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"439\">\uac10\uac01 \uc2dc\uc7a5 \uc870\uc0ac<\/a> (e.g. EEG, Eye Tracking)<\/li>\n\n\n\n<li>\ubaa8\ubc14\uc77c \ubbfc\uc871\uc9c0\ud559<\/li>\n\n\n\n<li>Secondary <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ko\/%ec%8b%9c%ec%9e%a5-%eb%b6%84%ec%84%9d%ec%97%90%ec%84%9c-%eb%8d%b0%ec%8a%a4%ed%81%ac-%eb%a6%ac%ec%84%9c%ec%b9%98%ec%9d%98-%ec%9d%b4%ec%a0%90\/\"   title=\"\uc2dc\uc7a5 \ubd84\uc11d\uc5d0\uc11c \ub370\uc2a4\ud06c \ub9ac\uc11c\uce58\uc758 \uc774\uc810\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"753\">\ud0c1\uc0c1 \uc870\uc0ac<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\uad6c\uc6b4 \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uc5b4\ub5bb\uac8c \uc774\uc810\uc744 \uc704\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294\uc9c0 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