{"id":34836,"date":"2020-03-22T02:59:35","date_gmt":"2020-03-22T02:59:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=34836"},"modified":"2025-09-13T01:18:15","modified_gmt":"2025-09-13T05:18:15","slug":"%ed%8c%a8%ec%8a%a4%ed%8a%b8-%ec%ba%90%ec%a3%bc%ec%96%bc-%eb%a0%88%ec%8a%a4%ed%86%a0%eb%9e%91-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ed%8c%a8%ec%8a%a4%ed%8a%b8-%ec%ba%90%ec%a3%bc%ec%96%bc-%eb%a0%88%ec%8a%a4%ed%86%a0%eb%9e%91-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\ud328\uc2a4\ud2b8 \uce90\uc8fc\uc5bc \ub808\uc2a4\ud1a0\ub791 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\ud328\uc2a4\ud2b8 \uce90\uc8fc\uc5bc \ub808\uc2a4\ud1a0\ub791 \uc2dc\uc7a5 \uc870\uc0ac<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-53a93108\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-53a93108\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Franchise (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\ud328\uc2a4\ud2b8 \uce90\uc8fc\uc5bc \ub808\uc2a4\ud1a0\ub791\uc740 \uc5b4\ub5bb\uac8c \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\uace0 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\uae4c?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc2dc\uc7a5 \uc870\uc0ac\ub294 \ud328\uc2a4\ud2b8 \uce90\uc8fc\uc5bc \ub808\uc2a4\ud1a0\ub791\uc5d0 \ub2e4\uc74c\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\ud604\uc7ac \uace0\uac1d \ub9cc\uc871\ub3c4 \ud3c9\uac00<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ud575\uc2ec \uac15\uc810 \ud30c\uc545<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc57d\uc810\uc744 \uc774\ud574\ud558\ub77c<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc9c1\uc811 \ubc0f \uac04\uc811 \uacbd\uc7c1\uc790 \ud3c9\uac00<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%eb%a7%a4%ed%95%91\/\" title=\"\uace0\uac1d \uc5ec\uc815 \ub9e4\ud551\"  data-wpil-monitor-id=\"9250\">\uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4 \uc791\uc131<\/a>\u00a0<\/span><\/li>\n\n\n\n<li>\ub9e4\ucd9c \ubc0f \uc218\uc775\uc131 \ud5a5\uc0c1<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ube0c\ub79c\ub4dc \ubaa8\ud1a0\/\ube0c\ub79c\ub4dc \ubaa9\uc801\uc5d0 \ub300\ud55c \uae4a\uc740 \ud1b5\ucc30\ub825\uc744 \ubc1c\uacac\ud558\uc138\uc694<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc774\ub294 \uae30\uc5c5\uc774 \uc218\uc775\uc744 \ub298\ub9ac\uace0 \uc218\uc775\uc744 \ub298\ub9ac\uba70 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uace0\uac1d \ub9cc\uc871 \uad6c\ucd95<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When companies aim to boost customer satisfaction, <a href=\"https:\/\/www.sisinternational.com\/ko\/%eb%b6%80%ed%99%9c%ec%a0%88-%ec%9c%a0%ec%9b%94%ec%a0%88%ea%b3%bc-%ed%94%bc%ed%95%a0-%ec%88%98-%ec%97%86%eb%8a%94-%ec%b4%88%ec%bd%9c%eb%a6%bf-%ed%86%a0%eb%81%bc\/\" title=\"\ubd80\ud65c\uc808 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"9247\">Market Research companies like SIS<\/a> begin to evaluate current customer satisfaction with the following activities:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\uace0\uac1d\uc758 \uc694\uad6c\uc640 \uae30\ub300\ub97c \ud30c\uc545\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc6b0\uc120\uc21c\uc704 \uce21\uba74\uc5d0\uc11c \uc774\ub7ec\ud55c \uc694\uad6c\uc640 \uae30\ub300\uc758 \uc21c\uc704\ub97c \ub9e4\uae41\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify motivations to <a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-customer-experience-the-ultimate-guide-to-building-loyalty-that-lasts\/\" title=\"B2B Customer Experience: The Ultimate Guide to Building Loyalty That Lasts\"  data-wpil-monitor-id=\"9253\">customer behavior to build loyalty<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uace0\uac1d\uc758 \uc694\uad6c\uc640 \uae30\ub300\uc5d0 \ub9de\ucdb0 \uc131\uacfc\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ud604\uc7ac\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc744 \ud3c9\uac00<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc8fc\uc694 \uc9c1\uc811 \uacbd\uc7c1\uc790 \uc2dd\ubcc4<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc5c5\uccb4\uc640 \ube44\uad50\ud558\uc5ec \uc6b0\uc120\uc21c\uc704 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc \ud3c9\uac00\uac00 \uc5b4\ub5bb\uac8c \uc774\ub8e8\uc5b4\uc9c0\ub294\uc9c0 \uc774\ud574<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ube0c\ub79c\ub4dc\uac00 \uc55e\uc11c \ub098\uac00\uae30 \uc704\ud574 \uc5b4\ub5bb\uac8c \ub3d9\uae09 \ucd5c\uace0\uc758 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\uae4c?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc9c0\uc5ed\/\uc9c0\uc810\ubcc4 SWOT \ubd84\uc11d<\/span><\/li>\n\n\n\n<li>Building new customer touchpoints like <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%ec%9d%8c%ec%8b%9d-%eb%b0%b0%eb%8b%ac-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc628\ub77c\uc778 \uc74c\uc2dd \ubc30\ub2ec \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"9265\">online ordering and delivery<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uace0\uac1d \uc5ec\uc815 \uc774\ud574<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \uc5ec\uc815\uc744 \uc815\uc758\ud558\ub294 \uad6c\uccb4\uc801\uc778 \ubaa9\ud45c\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Identify the <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%94%94%ec%a7%80%ed%84%b8-%ea%b3%a0%ea%b0%9d-%ea%b2%bd%ed%97%98-cx-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ub514\uc9c0\ud138 \uace0\uac1d \uacbd\ud5d8(CX) \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"9257\">customers description of an ideal dining experience<\/a> at a casual eatery to understand what makes such experience optimal<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc77c\ubc18\uc801\uc778 \uace0\uac1d\uc758 \ud504\ub85c\ud544\uc744 \uc124\uba85\ud558\uc138\uc694.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc804\ud615\uc801\uc778 \ube44\uace0\uac1d\uc5d0 \ub300\ud55c \ucda9\uc131\ub3c4\uc758 \uc124\uba85<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ucda9\uc131\ub3c4\uac00 \ub192\uc740 \uace0\uac1d\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\ub97c \uc88b\uc544\ud558\uc9c0 \uc54a\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc7a5\uc560\ubb3c\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ub9e4\uc7a5\uc5d0\uc11c\uc758 \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc124\uba85<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ubc29\ubb38\uc758 \uc8fc\uc694 \ubaa9\uc801\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c? \uadf8\ub9ac\uace0 \ud575\uc2ec \uac15\uc810\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uac00\uc7a5 \uac00\uce58\uac00 \ub0ae\uc740 \uc694\uc18c\uac00 \ubb34\uc5c7\uc778\uc9c0 \ud655\uc778\ud558\uc138\uc694.\u00a0<\/span><\/li>\n\n\n\n<li>\uc628\ub77c\uc778 \uc8fc\ubb38 \ubc0f \ubc30\uc1a1 \ub4f1 \uc218\uc775\uc131 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uc218\uc775\uc6d0\uc744 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc2dd\uc0ac \uacbd\ud5d8\uc5d0\uc11c \uac00\uc7a5 \ub208\uc5d0 \ub744\ub294 \uc694\uc18c\uac00 \ubb34\uc5c7\uc778\uc9c0 \uc774\ud574\ud558\uc2ed\ub2c8\uae4c?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc2dd\uc0ac \uacbd\ud5d8\uc5d0\uc11c \uac00\uc7a5 \ub208\uc5d0 \ub744\uc9c0 \uc54a\ub294 \uc694\uc18c\uac00 \ubb34\uc5c7\uc778\uc9c0 \uc774\ud574\ud569\ub2c8\ub2e4.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc2dd\uc0ac \uacbd\ud5d8\uc744 \ub354\uc6b1 \ud3b8\uc548\ud558\uace0, \uc990\uac81\uace0, \ud3b8\ub9ac\ud558\uace0, \uc7ac\ubbf8\uc788\uace0, \uae30\uc5b5\uc5d0 \ub0a8\uac8c \ud558\uace0, \ud0c1\uc6d4\ud558\uace0, \uce90\uc8fc\uc5bc\ud558\uace0, \uaca9\uc2dd\uc744 \ucc28\ub9ac\uace0, \uace0\uac1d\uc774 \uc790\uc2e0\uacfc \uad00\ub828\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uc7a5\uc18c, \uace0\uac1d\uc758 \uc694\uad6c\ub97c \uc774\ud574\ud558\ub294 \uc7a5\uc18c, \uace0\uac1d\uc758 \uac00\uce58\ub97c \uc774\ud574\ud558\ub294 \uc7a5\uc18c\ub97c \uc774\ud574\ud569\ub2c8\ub2e4. , \uace0\uac1d\uc758 \uc5b8\uc5b4\ub97c \uad6c\uc0ac\ud558\ub294 \uacf3, \ubaa8\ub4e0 \ucde8\ud5a5\uc744 \ub9cc\uc871\uc2dc\ud0a4\ub294 \uacf3, \ubaa8\ub4e0 \uc720\ud615\uc758 \uc0ac\ub78c\ub4e4\uc744 \uc704\ud55c \uacf3.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify how loyal <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac\/\" title=\"\ube0c\ub79c\ub529 \ubc0f \uace0\uac1d \uc870\uc0ac\"  data-wpil-monitor-id=\"9263\">customers map brands<\/a> on the following elements compared with their next best eatery: parking assistance, welcome and reception, overall mood in the outlet, clientele, d\u00e9cor and furnishing, music, climate, service excellence, friendliness, food variety, food quality, food portion size, food presentation, value for money, a place that understands what matters to their customers, a place that innovates and keep up with the trends<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify the personification of the brand and <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%a0%88%ec%8a%a4%ed%86%a0%eb%9e%91-%ea%b3%a0%ea%b0%9d-%ea%b2%bd%ed%97%98-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ub808\uc2a4\ud1a0\ub791 \uace0\uac1d \uacbd\ud5d8 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"9260\">customers\u2019 next best restaurant<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc758 \ud2b9\uc131\uc744 \uc5b4\ub5bb\uac8c \uc815\uc758\ud558\ub294\uc9c0 \uc774\ud574\ud569\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ube0c\ub79c\ub4dc\uc758 \uc131\uaca9\uc774 \uc790\uc2e0\uacfc \uc5bc\ub9c8\ub098 \uac00\uae4c\uc6b4\uc9c0 \uc774\ud574<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\ud328\uc2a4\ud2b8 \uce90\uc8fc\uc5bc \ub808\uc2a4\ud1a0\ub791 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ud1b5\ucc30\ub825\uc744 \ucc3e\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":63811,"parent":14514,"menu_order":54,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-34836","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/34836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=34836"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/34836\/revisions"}],"predecessor-version":[{"id":81548,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/34836\/revisions\/81548"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/63811"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=34836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}