{"id":31869,"date":"2019-06-10T01:02:05","date_gmt":"2019-06-10T01:02:05","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31869"},"modified":"2025-09-13T20:33:26","modified_gmt":"2025-09-14T00:33:26","slug":"chaid-%eb%b6%84%ec%84%9d-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/solutions\/qualitative-quantitative-research-solutions\/chaid-analysis-market-research\/","title":{"rendered":"CHAID \ubd84\uc11d \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">CHAID \ubd84\uc11d \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-236a55be\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-236a55be\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Fintech-2.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"\ud540\ud14c\ud06c(2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Fintech-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Fintech-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Fintech-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Fintech-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Fintech-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">CHAID \uc138\ubd84\ud654 \ubaa8\ub378 \uc0b4\ud3b4\ubcf4\uae30<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">CHAID(Chi-Square Automatic Interaction Detector) \ubd84\uc11d\uc740 \ub9c8\ucf00\ud305 \uc138\ubd84\ud654 \uae30\uc220\uc785\ub2c8\ub2e4. \ubc94\uc8fc\ud615 \ubc18\uc751 \ubcc0\uc218 \uac04\uc758 \uad00\uacc4\ub97c \uc2dd\ubcc4\ud558\ub294 \ub370 \uc720\uc6a9\ud569\ub2c8\ub2e4. \ub2e4\ub978 \ubcc0\uc218 \uc870\ud569\uc5d0\ub3c4 \uc801\uc6a9\ub429\ub2c8\ub2e4. CHAID\ub294 \ubc94\uc8fc\ud615 \ubcc0\uc218\uac00 \ub9ce\uc740 \ub370\uc774\ud130\uc5d0\uc11c \ud328\ud134\uc744 \ucc3e\uc2b5\ub2c8\ub2e4. \uc138\uadf8\uba3c\ud2b8\ub97c \uc0dd\uc131\ud55c \ub2e4\uc74c \ub370\uc774\ud130\ub97c \uc2dc\uac01\uc801 \ud45c\ud604\uc73c\ub85c \ud45c\uc2dc\ud569\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc2e4\uc81c\ub85c \uc6b0\ub9ac\ub294 CHAID \ubd84\uc11d\uc744 \uc2dc\uc7a5 \uc870\uc0ac \ub3c4\uad6c\ub85c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub2e4\uc591\ud55c \uace0\uac1d \uadf8\ub8f9\uc744 \ubd84\ub958\ud569\ub2c8\ub2e4. CHAID\ub294 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \uc5b4\ub5bb\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uac01 \uadf8\ub8f9\uc758 \uc18d\uc131\uc5d0 \ub530\ub77c \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc6b0\ub9ac\uac00 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uace0 \uc788\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uba87 \uac00\uc9c0 \uace0\uac1d \ud2b9\uc131\uc744 \uc54c\uc544\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc9c0\ub9ac\uc801 \uc704\uce58, \uc0ac\ud68c \uacbd\uc81c\uc801 \uc9c0\uc704, \uc131\ubcc4\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud2b9\uc131\uc740 \uc751\ub2f5\ub960\uc5d0 \uac00\uc7a5 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. CHAID \ubd84\uc11d\uc744 \ud1b5\ud574 \uc120\ud0dd\ud55c \ubcc0\uc218\uc5d0 \ub530\ub77c \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ubd84\ud560\ud558\ub294 \ud2b8\ub9ac\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. \uc774\ub294 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ubc18\uc751 \ud655\ub960\uc5d0 \ub300\ud55c \ud2b9\uc131\uc758 \uc601\ud5a5\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc2dc\uc7a5 \uc138\ubd84\ud654 \uae30\ubc95\uc73c\ub85c\uc11c\uc758 CHAID<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">CHAID \ubd84\uc11d\uc758 \ud55c \uac00\uc9c0 \uc7a5\uc810\uc740 \ubc29\uc815\uc2dd\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc9c0 \uc54a\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ub300\uc2e0 \uc2dc\uac01\uc801\uc774\ubbc0\ub85c \uc774\ud574\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\ub824 \uc911\uc778 \uc2dc\uc7a5\uc744 \uac04\ub2e8\ud55c \uc2dc\uac01\uc801 \ud45c\ud604\uc73c\ub85c \uc138\ubd84\ud654\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc704 \uc774\ubbf8\uc9c0\uc5d0\uc11c \ud558\ub2e8 \ub178\ub4dc\ub294 \uc2dc\uc7a5 \uc138\ubd84\ud654\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uac01 \uce74\ud14c\uace0\ub9ac\uc758 \uaddc\ubaa8\ub098 \ubc18\uc751\uc131\uc744 \uae30\uc900\uc73c\ub85c \uc2dc\uc7a5\uc744 \ub098\ub215\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc138\ubd84\ud654\ub97c \ud1b5\ud574 \uc6b0\uc120\uc21c\uc704\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \ub9ac\uc18c\uc2a4\uc758 \uc21c\uc704\ub97c \uc27d\uac8c \uc9c0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc5b4\uc9c4 \ubca4\uce58\ub9c8\ud06c\uc5d0 \ub530\ub978 \ub178\ub4dc\uc758 \uc751\ub2f5\ub960\uc744 \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc73c\ub85c \ud06c\uae30\uc5d0 \ub530\ub77c \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc774\ub7f0 \ubc29\uc2dd\uc73c\ub85c \ub354 \ub9ce\uc740 \ub9ac\uc18c\uc2a4\ub97c \ud560\ub2f9\ud574\uc57c \ud558\ub294 \uc704\uce58\ub97c \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\ub960\uc774 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\ub294 \ub0ae\uac8c \ub9e4\ub2ec\ub9b0 \uacfc\uc77c\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ub192\uc740 \uc751\ub2f5\ub960\uc744 \uc5bb\uc744 \uc218 \uc788\uc9c0\ub9cc \ub9ce\uc740 \ub9c8\ucf00\ud305 \ub178\ub825\uc774 \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud3c9\uade0 \uc751\ub2f5\ub960\ubcf4\ub2e4 \ub0ae\uc740 \uc138\uadf8\uba3c\ud2b8\ub97c \ud53c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubd80\ubb38\uc744 \ub9c8\ucf00\ud305\ud558\ub824\uba74 \ub354 \ub9ce\uc740 \ub9ac\uc18c\uc2a4\uac00 \ud544\uc694\ud558\uba70, \uc5bb\uc744 \uc218 \uc788\ub294 \ubcf4\uc0c1\ub3c4 \ub354 \uc801\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">CHAID \ubd84\uc11d\uc740 \ubd84\uc11d \uc5f0\uad6c\ub97c \uc704\ud55c \ub3c5\ub9bd \ubcc0\uc218 \uac04\uc758 \uad00\uacc4\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc5d0\uc11c\ub294 \uc774\ub97c \uc608\uce21 \ub3c4\uad6c\ub85c\ub3c4 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. CHAID \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uba74 \uc885\uc18d \ubcc0\uc218 \uac04\uc758 \ud544\uc218 \uad00\uacc4\ub97c \ubc1d\ud790 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc774\uc804 \uad6c\ub9e4, \ube48\ub3c4, \ucd5c\uc2e0\uc131, \ud310\ucd09, \uac00\uaca9 \ubc0f \uc81c\ud488\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\uc218\ub294 \uba54\uc77c \ubaa8\uc9d1\uacfc \uac19\uc740 \uc2dc\uc7a5 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ubc18\uc751\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CHAID \ud68c\uadc0 \ud2b8\ub9ac\ub97c \uc0ac\uc6a9\ud558\uba74 \uc774\ub7ec\ud55c \ubc18\uc751\uc744 \uc27d\uac8c \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc591\uc801 \uc5f0\uad6c<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You can also use the CHAID analysis to do a quantitative analysis. You use it by testing for association between two variables. You apply Chi-Square tests when building the CHAID tree. In this way, you determine the statistical significance of predictors of response rates. For instance, you can use Bonferroni corrections to account for false positives. &nbsp;Market research using CHAID can thus use regression analysis for data mining. You can also use it for statistical modeling and analysis.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>CHAID \ubd84\uc11d\uc774 \uc2dc\uc7a5\uc744 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \uc138\ubd84\ud654\ud558\uace0 \uc218\uc775\uc131\uc744 \ub192\uc774\uba70 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \ub370 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":62388,"parent":14660,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31869","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/31869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=31869"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/31869\/revisions"}],"predecessor-version":[{"id":68316,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/31869\/revisions\/68316"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62388"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=31869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}