{"id":31802,"date":"2019-06-09T19:57:51","date_gmt":"2019-06-09T19:57:51","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31802"},"modified":"2025-09-13T21:40:10","modified_gmt":"2025-09-14T01:40:10","slug":"%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/solutions\/branding-and-customer-research-solutions\/story-telling-market-research\/","title":{"rendered":"\uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e57ef5f4\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e57ef5f4\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"\uc778\ud130\ubdf0(3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc778\uac04\uc740 \uc218\ucc9c\ub144 \ub3d9\uc548 \uc11c\ub85c\uc5d0\uac8c \uc774\uc57c\uae30\ub97c \uc804\ud574\uc654\uc2b5\ub2c8\ub2e4.&nbsp; <\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc774\uc57c\uae30 \uc804\ub2ec\uc740 \uc5ed\uc0ac\uc640 \uc778\uac04 \uacbd\ud5d8\uc758 \uc911\uc694\ud55c \ubd80\ubd84\uc785\ub2c8\ub2e4. \uace0\ub300\uc5d0\ub294 \uc0ac\ub78c\ub4e4\uc774 \ucea0\ud504\ud30c\uc774\uc5b4 \uc8fc\ubcc0\uc5d0 \ub458\ub7ec\uc549\uc544 \uc774\uc57c\uae30\ub97c \ud1b5\ud574 \uc911\uc694\ud55c \uc815\ubcf4\ub97c \uc804\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0\uc5d0\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4.<\/span><span style=\"font-weight: 400;\">\uae30\uc5c5\ub4e4\uc740 \uc790\uc0ac \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uacf5\uc720\ud558\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uc120\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc6d0\ud558\ub294 \ub300\ub85c \uace0\uac1d\uc5d0\uac8c \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ud601\uc2e0\uc801\uc778 \ubc29\ubc95\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \ub354 \ub9ce\uc740 \uace0\uac1d\uc744 \uc720\uce58\ud558\uae30 \uc704\ud574 \uadf8\ub4e4\uc740 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc5d0 \uc758\uc9c0\ud588\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uadc0\ud558\uc758 \uc774\uc57c\uae30\ub97c \uc804\ub2ec\ud558\ub294 \uac83\uc740 \uc774\uc81c \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \uad6c\uc131 \uc694\uc18c\uc785\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \ub2f9\uc2e0\uc744 \ubcf4\ub294 \ubc29\uc2dd\uc744 \uc815\uc758\ud569\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc774 \uadc0\ud558 \ubc0f \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uc640 \uad00\uacc4\ub97c \ud615\uc131\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. \uc774\ub97c \uc798 \uc218\ud589\ud558\uba74 \ud6cc\ub96d\ud55c \ubbf8\ub798\ub97c \uc9c0\ub2cc \ubc88\uc131\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \ub2f9\uc2e0\uc774 \ud558\ub294 \uc77c, \ub2f9\uc2e0\uc758 \uc774\uc0c1, \ub2f9\uc2e0\uc774 \uacf5\uc720\ud558\ub294 \uc774\uc57c\uae30\ub97c \uc88b\uc544\ud55c\ub2e4\uba74 \ub2f9\uc2e0\uc5d0\uac8c\uc11c \ubb3c\uac74\uc744 \uc0b4 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc740 \ub2e4\uc591\ud55c \uad00\uc810\uc5d0\uc11c \ud0d0\uad6c\ud560 \uc218 \uc788\ub294 \uac70\ub300\ud55c \uc601\uc5ed\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud2b9\uc815 \uccad\uc911\uc5d0\uac8c \uc774\uc57c\uae30\uc640 \uacbd\ud5d8\uc744 \uacf5\uc720\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub7f0 \uc774\uc57c\uae30\uc5d0\ub294 \ubaa9\uc801\uc758\uc2dd\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc911\uc694\ud55c \uc9c8\ubb38\uc774 \uc0dd\uae41\ub2c8\ub2e4. \uc804\ub2ec\ud560 \uc774\uc57c\uae30\uc758 \uc720\ud615\uc744 \uc5b4\ub5bb\uac8c \uc54c \uc218 \uc788\uc2b5\ub2c8\uae4c? \uc774 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uae30\uc5c5\uc774 \uc9c8\uc801 \uc5f0\uad6c\uc640 \uc815\ub7c9\uc801 \uc5f0\uad6c\ub97c \ubaa8\ub450 \uc218\ud589\ud574\uc57c \ud55c\ub2e4\ub294 \ub17c\ub9ac\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub7f0 \ubc29\uc2dd\uc73c\ub85c \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc758 \ud575\uc2ec \uc694\uc18c\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc801\uc808\ud55c \uce90\ub9ad\ud130\ub97c \ucc3e\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uae30\uc5c5\ub4e4\uc740 \ub54c\ub54c\ub85c \uae30\uc874 \uc2a4\ud1a0\ub9ac\ub97c \uc7ac\ud65c\uc6a9\ud558\ub294\ub370, \uc774 \ubc29\ubc95\uc774 \uc9c0\ub098\uce58\uac8c \ub0a8\uc6a9\ub418\ub294 \uacbd\uc6b0\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc5ed\ud560\uc5d0 \ub531 \ub9de\ub294 \uce90\ub9ad\ud130\ub97c \ucc3d\uc870\ud558\ub294 \uac83 \ub610\ud55c \uc27d\uc9c0 \uc54a\uc740 \uc77c\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uce90\ub9ad\ud130 \ucc3d\uc870\uc758 \ud1a0\ub300\ub97c \ub9c8\ub828\ud558\ub294 \ub370 \uc720\uc6a9\ud558\uac8c \ud65c\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc8fc\uc778\uacf5\uacfc \uc545\ub2f9\uc740 \uacb0\ucf54 \ube44\uc2b7\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \uc9c8\uc801 \uc5f0\uad6c\ub294 \uc2a4\ud1a0\ub9ac\ud154\ub7ec\uc5d0\uac8c \ub3c5\ucc3d\uc801\uc778 \uce90\ub9ad\ud130\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\ub294 \uc801\uc808\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc774\ub7ec\ud55c \uce90\ub9ad\ud130\ub4e4\uc5d0\uac8c \uad6c\uccb4\uc801\uc778 \uc5ed\ud560\uc744 \ubd80\uc5ec\ud558\ub294 \ub370\uc5d0\ub3c4 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c, \uc5ec\ub7ec\ubd84\uc758 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc740 \uace0\uac1d\uc758 \uc0ac\uace0\ub97c \uc790\uadf9\ud560 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc9c4\uc815\ud55c \uc2a4\ud1a0\ub9ac\ub77c\uc778 \uac1c\ubc1c\uc5d0 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc6b0\ub9ac\ub294 \uace0\uac1d\uc774\ub098 \uccad\uc911 \ubaa8\ub450\uc758 \uc77c\ub828\uc758 \ubd80\uc815\uc801\uc778 \ub9ac\ubdf0\ub85c \uc778\ud574 \ubb34\ub108\uc84c\ub2e4\ub294 \uc774\uc57c\uae30\ub97c \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc2a4\ud1a0\ub9ac\ub97c \uad6c\uc131\ud558\ub294 \ub300\ubcf8\uc740 \ub3c5\ucc3d\uc801\uc774\uc5b4\uc57c \ud558\uba70 \ud750\ub984\uac10\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc2a4\ud1a0\ub9ac\ud154\ub7ec\uac00 \ubc18\ubcf5\uc801\uc774\uace0 \uc9c0\ub8e8\ud558\uba70 \uc7ac\ubbf8\uc5c6\ub294 \ucf58\ud150\uce20\ub97c \ub9cc\ub4dc\ub294 \uac83\uc744 \ubc29\uc9c0\ud569\ub2c8\ub2e4. \uc11c\uc0ac\uc801\uc778 \uc2a4\ud1a0\ub9ac\ub77c\uc778\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc790\ub8cc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5f0\uad6c\ub97c \ud1b5\ud574 \ud30c\uc0dd\ub41c \uc2a4\ud1a0\ub9ac\ub294 \uccad\uc911\uc758 \uad00\uc2ec\uc744 \ub04c \uac83\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub610\ud55c \ud2b9\uc815 \uc81c\ud488\uc774\ub098 \uc544\uc774\ub514\uc5b4\uc5d0 \ub300\ud55c \uadf8\ub4e4\uc758 \uacac\ud574\uc5d0 \uc601\uad6c\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc77c\ub7ec\uc2a4\ud2b8\ub808\uc774\uc158\uacfc \uc740\uc720\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\ub54c\ub85c\ub294 \uc774\ud574\ud560 \uc218 \uc5c6\ub294 \uc774\uc57c\uae30 \ub369\uc5b4\ub9ac\ub85c \ubaa9\uc801\uc744 \uc694\uc57d\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub0b4\uc6a9\uc744 \ube60\ub974\uac8c \ud30c\uc545\ud558\ub824\uba74 \uc62c\ubc14\ub978 \uc740\uc720\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc815\ub7c9\uc801 \uc5f0\uad6c\ub97c \ud1b5\ud574 \uc2a4\ud1a0\ub9ac\ud154\ub7ec\ub294 \ub354 \ub098\uc740 \uc740\uc720\ub97c \uc0dd\uac01\ud574 \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc5f0\uad6c\ub294 \uc694\uc810\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc694\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790 \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\ub294 \ub3d9\uc2dc\uc5d0 \uc774\ud574\uad00\uacc4\uc790\uc758 \uc9c0\uc9c0\ub97c \uc5bb\ub294 \ub370\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc2a4\ud1a0\ub9ac\ud154\ub7ec\uac00 \uc804\ud658\uc810\uacfc \ud074\ub77c\uc774\ub9e5\uc2a4\ub97c \ud615\uc131\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc804\ud658\uc810\uacfc \ud074\ub77c\uc774\ub9e5\uc2a4\uac00 \ud568\uaed8 \uc9c4\ud589\ub429\ub2c8\ub2e4. \uc2a4\ud1a0\ub9ac\ud154\ub7ec\uc5d0\uac8c\ub294 \uc798\ubabb\ub41c \uacb0\uc815\uc5d0\uc11c \uc88b\uc740 \uacb0\uc815\uc73c\ub85c \uc804\ud658\ud558\ub294 \ud765\ubbf8\ub85c\uc6b4 \uc804\ud658\uc810\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2dc\uc7a5\uc758 \ud2b9\uc815 \uc81c\ud488\uc5d0 \ub300\ud55c \uae0d\uc815\uc801\uc778 \ubc18\uc751\uc744 \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc804\ud658\uc810\uc5d0 \ub300\ud55c \uac74\uc804\ud55c \uae30\ucd08\uc640 \ucd94\ub860\uc744 \ud615\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc774\uc57c\uae30\uafbc\uc774 \uae0d\uc815\uc801\uc778 \uc2dc\uac01\uc73c\ub85c \ubb18\uc0ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ud658\uc810\uc774 \ud074\ub77c\uc774\ub9c9\uc2a4\ub85c \ud758\ub7ec\ub0b4\ub9bd\ub2c8\ub2e4. \uacb0\uad6d \uc774 \ud074\ub77c\uc774\ub9e5\uc2a4\ub294 \uc81c\ud488\uc5d0 \ub300\ud55c \uc774\ud574\uc640 &#039;\ucda9\uc131\ub3c4\uc758 \ub9f9\uc138&#039;\ub97c \ud655\uace0\ud788 \ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub192\uc740 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub824\uba74 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc740 \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \uc81c\ud488\uc5d0 \ub300\ud55c \ud655\uc2e0\uc744 \uc2ec\uc5b4\uc904 \uc218 \uc788\uc8e0. \uc131\uacf5\uc801\uc778 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \uc704\ud574\uc11c\ub294 \ucca0\uc800\ud558\uace0 \uc815\ud655\ud55c \uc2dc\uc7a5 \uc870\uc0ac\uac00 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub610\ud55c, \ube0c\ub79c\ub4dc \uad6c\ucd95\uc774\ub77c\ub294 \ubcf8\ub798\uc758 \ubaa9\uc801\uc744 \ub2ec\uc131\ud574\uc57c \ud569\ub2c8\ub2e4. \uc989, \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ud6a8\uacfc\uc801\uc778 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc800\ud76c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc870\uc0ac\ub97c \uc9c4\ud589\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc2a4\ud1a0\ub9ac\ubcf4\ub529<\/li>\n\n\n\n<li>\ud648, \ube44\ub514\uc624 \ubc0f \uac70\ub9ac \ubbfc\uc871\uc9c0\ud559<\/li>\n\n\n\n<li>\uae00\uc4f0\uae30, \ube44\ub514\uc624 \uc81c\uc791 \ubc0f \ud3b8\uc9d1<\/li>\n\n\n\n<li>\ube0c\ub79c\ub4dc \uc6cc\ud06c\uc20d<\/li>\n\n\n\n<li>\ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/li>\n\n\n\n<li>\uacf5\ub3d9\ucc3d\uc791<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uc5b4\ub5bb\uac8c \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294\uc9c0 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