{"id":31358,"date":"2019-03-26T05:05:20","date_gmt":"2019-03-26T05:05:20","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31358"},"modified":"2025-09-13T23:03:21","modified_gmt":"2025-09-14T03:03:21","slug":"%eb%b8%8c%eb%a1%9c%eb%93%9c%ec%9b%a8%ec%9d%b4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/expertise\/industries\/broadway-market-research\/","title":{"rendered":"\ube0c\ub85c\ub4dc\uc6e8\uc774 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\ube0c\ub85c\ub4dc\uc6e8\uc774 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f9014b10\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f9014b10\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Broadway-3.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Broadway (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Broadway-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Broadway-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Broadway-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Broadway-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Broadway-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub354 \ub098\uc740 \uc131\uacfc\ub97c \uc704\ud55c \uc5f0\uad6c \uc194\ub8e8\uc158<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc870\uc9c1\uc740 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \ub354 \ub098\uc740 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uae09 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc81c\uacf5\uc5c5\uccb4\ub85c\uc11c \ube0c\ub85c\ub4dc\uc6e8\uc774 \uadf9\uc7a5\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc774\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc0c1\uc138\ud55c \ubd84\uc11d\uc744 \ud1b5\ud574 \uadf9\uc7a5\uc740 \ubcc0\ud654\ud558\ub294 \ud658\uacbd\uc5d0 \ub300\ucc98\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804\ub7b5\uc801 \uacc4\ud68d\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub610\ud55c \uc5c5\uacc4\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \uac15\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc2dc\uc7a5 \uc870\uc0ac\ub294 \uadf9\uc7a5\uc774 \ub300\uc0c1 \uccad\uc911\uc774\ub098 \uc2dc\uc7a5\uc744 \ub354 \uc798 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc9c0\uc2dd\uc740 \ud798\uc774\uba70, \uc790\uc2e0\uc758 \uc704\uce58\ub97c \uac15\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec \uadc0\ud558\uc758 \uadf9\uc7a5\uc774 \uacbd\uc7c1\uc5d0\uc11c \uc55e\uc11c\ub3c4\ub85d \ud558\uc2ed\uc2dc\uc624. \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ub610\ud55c \ud22c\uc790 \uc704\ud5d8\uc744 \ub0ae\uac8c \uc720\uc9c0\ud569\ub2c8\ub2e4. \uadc0\ud558\uc758 \uac1c\ub150\uc5d0 \ub300\ud55c \uc2dc\uc7a5 \ud14c\uc2a4\ud2b8\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 \uc644\ubcbd\ud55c \ube44\uc988\ub2c8\uc2a4 \uc758\ubbf8\ub97c \uac16\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\ube0c\ub85c\ub4dc\uc6e8\uc774 \uadf9\uc7a5\uc5d0 \ub300\ud55c \uc9c8\uc801 \uc5f0\uad6c<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758 \uc18c\ub9dd\uc740 \uace0\uac1d\uc774 \uc5b4\ub5bb\uac8c \uc0dd\uac01\ud558\ub294\uc9c0, \ubb34\uc5c7\uc774 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294\uc9c0 \uc544\ub294 \uac83\uc785\ub2c8\ub2e4. \uc815\uc131\uc801 \uc5f0\uad6c\ub294 \ud6c4\uc6d0\uc790\uc758 \uad6c\ub9e4 \uc774\uc720\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc678\ubd80 \ub9ac\ubdf0\ub97c \uc7a5\ub824\ud558\uba70 \ub370\uc774\ud130\ub294 \ucd9c\ucc98\uc778 \ud6c4\uc6d0\uc790\ub85c\ubd80\ud130 \uc9c1\uc811 \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc6b0\ub9ac\ub294 \uc124\ubb38\uc9c0\uc640 \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc815\uc131\uc801 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc774 \ub370\uc774\ud130\ub294 \uace0\uac1d\uc774 \ub2e4\ub978 \ud504\ub85c\uadf8\ub7a8 \ub300\uc2e0 \ud2b9\uc815 \ud504\ub85c\uadf8\ub7a8\uc744 \uc120\ud0dd\ud558\ub294 \uc774\uc720\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \ub2f5\ubcc0\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac\uc758 \uacf5\uc5f0 \ud2f0\ucf13\uc744 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud558\ub294 \uac83\uc774 \ub354 \uc27d\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d\uc774 \uacbd\uc7c1\uc0ac\uc758 \uacf5\uc5f0 \ud2f0\ucf13\uc744 \uad6c\ub9e4\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\uac8c \ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc1fc \ud2f0\ucf13\uc5d0 \ub354 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \uc628\ub77c\uc778 \uac8c\uc784\uc744 \uac15\ud654\ud574\uc57c \ud55c\ub2e4\ub294 \uc2e0\ud638\uc785\ub2c8\ub2e4. \uc9c8\uc801 \uc870\uc0ac\ub97c \ud558\uc9c0 \uc54a\uc558\ub2e4\uba74 \ub9e4\ucd9c \uac10\uc18c\uc758 \uc6d0\uc778\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc54c \uc218 \uc5c6\uc5c8\uc744 \uac83\uc785\ub2c8\ub2e4. \ub2f9\uc2e0\uc740 \ub610\ud55c \uadf8\uac83\uc744 \uc218\uc815\ud558\ub294 \ubc29\ubc95\uc744 \ubab0\ub790\uc744 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\ube0c\ub85c\ub4dc\uc6e8\uc774 \uadf9\uc7a5\uc5d0 \ub300\ud55c \uc815\ub7c9\uc801 \uc5f0\uad6c<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc815\uc131\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub9cc\ud07c \ud45c\uc801\ud654\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc815\ub7c9\uc801 \ubd84\uc11d\uc5d0\uc11c\ub294 \uc5ec\ub7ec \ubb34\uc791\uc704 \uc870\uac74\uc774 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ub2e4\ub8f9\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ubd84\uc11d\uc740 \uc22b\uc790 \uae30\ubc18\uc774\uba70 \ub354 \ub9ce\uc740 \uc751\ub2f5\uc790\uac00 \ucc38\uc5ec\ud569\ub2c8\ub2e4. \ub300\uaddc\ubaa8 \uc0d8\ud50c\uc740 \uc911\uc7ac\uc790\uac00 \uadc0\ud558\uc758 \uc791\ud488\uc774 \uccad\uc911\uc5d0\uac8c \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uce21\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \uacb0\uc815\ud558\uace0 \uc18c\ube44\uc790 \ud504\ub85c\ud544\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d \uae30\ubc18\uc5d0 \uc801\ud569\ud55c \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc81c\uacf5\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc815\ub7c9\uc801 \uc5f0\uad6c\uc5d0\ub294 \ub9ce\uc740 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790\ub4e4\uc740 \uc774\ub7ec\ud55c \uc5f0\uad6c\uc5d0 \ub354 \ub9ce\uc774 \ucc38\uc5ec\ud558\uace0 \uc2f6\uc5b4\ud588\uc2b5\ub2c8\ub2e4. \uc65c? \ub9e4\uc6b0 \uac04\ub2e8\ud558\uace0 \uc2dc\uac04\uc774 \ub9ce\uc774 \uac78\ub9ac\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc5f0\uad6c\ub294 \uc1fc \ud64d\ubcf4\uc5d0 \ub300\ud55c \ucda9\ubd84\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uc815\ub7c9\uc801 \uae30\uc220\uc740 \uc218\ud589\ud558\ub294 \ub370 \ube44\uc6a9\uc774 \uac70\uc758 \ub4e4\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc0d8\ud50c \uc218\uac00 \ub9ce\uc744\uc218\ub85d \uc815\ub7c9 \ubd84\uc11d\uc774 \ub354 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc804\ub7b5 \uc5f0\uad6c<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc804\ub7b5\uc801 \uc5f0\uad6c\ub97c \ud1b5\ud574 \uc870\uc9c1\uc758 \uac00\uce58\uc640 \ubaa9\uc801\uc744 \ud655\uc778\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc5f0\uad6c\ub294 \ubbf8\ub798\uc5d0 \ub300\ud55c \ube44\uc804\uc744 \uc81c\uacf5\ud558\uace0 \ubaa9\ud45c\ub97c \uc124\uc815\ud569\ub2c8\ub2e4. \uc774\ub294 \uac15\uc810\uc744 \ud65c\uc6a9\ud558\uace0 \uc57d\uc810\uc744 \uc644\ud654\ud558\uba70 \uae30\ud68c\uc640 \uc704\ud611\uc744 \uba85\ud655\ud788 \ud558\ub294 \ubc29\ubc95\uc744 \uc815\uc758\ud569\ub2c8\ub2e4. \uadf9\uc7a5\uc774 \ub354 \ub098\uc740 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \uba85\ud655\ud55c \uacbd\uacc4\uc640 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc804\ub7b5 \uc5f0\uad6c\ub294 \uc758\uc0ac\uacb0\uc815\uc790\uac00 \ubcf4\ub2e4 \ud604\uba85\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc758\uc0ac\uacb0\uc815\uc790\ub294 \uad00\ub828 \uc774\uc810\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ub7b5\uc801 \ubd84\uc11d\uc740 \ub610\ud55c \uadf9\uc7a5 \uc870\uc9c1\uc774 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\ub3c4\ub85d \uac15\uc694\ud569\ub2c8\ub2e4. \uc870\uc9c1\uc740 \uba3c\uc800 \uc131\uacf5\uc5d0 \uc911\uc694\ud55c \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacb0\uc815\uc740 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \ud574\ub2f9 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud55c \uacc4\ud68d\uc744 \uc138\uc6b0\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc804\uccb4\uc801\uc73c\ub85c \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 \uc7a5\uc810\uacfc \ub2e8\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \ubb38\uc81c\ub294 \ubd88\uc30d\ud55c \ucee8\uc124\ud134\ud2b8 \ub54c\ubb38\uc5d0 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. SIS Research\ub294 \ud574\ub2f9 \ubd84\uc57c\uc5d0\uc11c \uc218\ub144\uac04\uc758 \uacbd\ud5d8\uc744 \ubcf4\uc720\ud55c \uc5c5\uacc4 \ub9ac\ub354\uc785\ub2c8\ub2e4. \uc6b0\ub9ac \ucee8\uc124\ud134\ud2b8\ub294 \ucd5c\uace0 \uc218\uc900\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc0c8\ub85c\uc6b4 \ube0c\ub85c\ub4dc\uc6e8\uc774 \uc1fc\uc5d0 \ub300\ud55c \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uac70\uc758 \ubaa8\ub4e0 \ube0c\ub85c\ub4dc\uc6e8\uc774 \uadf9\uc7a5\uc5d0 \uc720\uc775\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08 SIS Research\uc5d0 \uc5f0\ub77d\ud558\uc2dc\uba74 \uadc0\ud558\uc758 \uc81c\uc791\ubb3c\uc744 \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\uc2dc\ud0a4\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub85c\ub4dc\uc6e8\uc774 \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS is headquartered in New York City in close proximity to Broadway.&nbsp; Our company leadership is passionate about Broadway and are patrons of the arts.&nbsp; Through our databases and relationships, we bring unparalleled access to speak with actors, producers, directors, influencers, entertainment marketers, consumers and patrons.&nbsp; We conduct Focus Groups, Street Intercepts, Consumer Interviews, Surveys and Strategic Market Assessments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS\ub294 \ub274\uc695\uc2dc\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc870\uc0ac \ud68c\uc0ac\uc785\ub2c8\ub2e4. \ube0c\ub85c\ub4dc\uc6e8\uc774 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc131\uacfc\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":64753,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31358","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/31358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=31358"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/31358\/revisions"}],"predecessor-version":[{"id":68384,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/31358\/revisions\/68384"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/64753"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=31358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}