{"id":31157,"date":"2019-03-05T00:34:34","date_gmt":"2019-03-05T00:34:34","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31157"},"modified":"2025-09-14T00:15:48","modified_gmt":"2025-09-14T04:15:48","slug":"%ec%97%ac%ed%96%89-%ea%b8%b0%ec%88%a0-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/expertise\/industries\/travel-technology-market-research\/","title":{"rendered":"\uc5ec\ud589 \uae30\uc220 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\uc5ec\ud589 \uae30\uc220 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\uc5ec\ud589 \uae30\uc220\uc740 \uc5ec\ud589, \uad00\uad11, \uc219\ubc15 \uc0b0\uc5c5\uc5d0 IT\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n\n\n\n

\ub610\ud55c \uac00\uc0c1 \uad00\uad11 \uae30\uc220 \ud615\ud0dc\uc758 \uac00\uc0c1 \uad00\uad11\ub3c4 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub9ce\uc740 \uc5ec\ud589 \uae30\uc220 \ud68c\uc0ac\ub294 \uc5ec\ud589\uc790\uc5d0\uac8c \ub354 \ub098\uc740 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \ub300\ud45c\uc801\uc778 \uc608\ub85c Expedia, Orbitz, TripAdvisor \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\uc5d0\uc11c\ub294 \uc628\ub77c\uc778\uc73c\ub85c \ud56d\uacf5\ud3b8\uacfc \ud638\ud154\uc744 \uc608\uc57d\ud558\ub294 \uae30\uc220\ub3c4 \uac1c\ubc1c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc5ec\ud589 \uae30\uc220\uc758 \uc5ed\ud560<\/h2>\n\n\n\n

\uc5ec\ud589 \uae30\uc220\uc758 \uc0c8\ub85c\uc6b4 \ubc1c\uc804\uc740 \ub354\uc6b1 \uc2a4\ub9b4 \ub118\uce58\uace0 \uc0c1\ud638 \uc791\uc6a9\uc801\uc778 \uacbd\ud5d8\uc744 \uc57d\uc18d\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucca8\ub2e8 \uae30\uc220\uc758 \ubc1c\uc804\uc740 \uc6b0\ub9ac\uac00 \uc5ec\ud589\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uad00\uad11\uc5d0 \uc788\uc5b4\uc11c \uae30\uc220\uc758 \uc911\uc694\uc131\uc744 \uc758\uc2ec\ud558\ub294 \uc0ac\ub78c\uc740 \uc544\ubb34\ub3c4 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc6b0\ub9ac\uac00 \uc6c0\uc9c1\uc774\ub294 \ubc29\uc2dd\uc5d0 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc73c\uba70 \uacc4\uc18d\ud574\uc11c \ud615\uc131\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ud734\uac00 \ubaa9\uc801\uc9c0\ub97c \uc120\ud0dd\ud558\uace0 \uadf8\uacf3\uc5d0 \ub3c4\ucc29\ud558\uba74 \ubb34\uc5c7\uc744 \ud560\uc9c0 \uacc4\ud68d\ud558\uae30 \uc704\ud574 \uae30\uc220\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ud734\uac00\uc5d0\uc11c \ub3cc\uc544\uc628 \ud6c4 \ubb34\uc5c7\uc744 \ud574\uc57c \ud560\uc9c0 \uacb0\uc815\ud558\ub294 \ub370\uc5d0\ub3c4 \uc774\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc5ec\ud589 \uae30\uc220 \ub3d9\ud5a5<\/h2>\n\n\n\n

\uae30\uc220\uc740 \uc5ec\ud589 \ubd80\ubb38\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5ed\ub3d9\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uace0\uac1d \uc5ed\uc2dc \uc774 \uae30\ub2a5\uc774 \ub9e4\uc6b0 \uc720\uc6a9\ud558\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774\ub294 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uad00\uad11 \uc0b0\uc5c5\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uae30\uc220 \ub3d9\ud5a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \n
  1. \uc0ac\ubb3c \uc778\ud130\ub137(IoT): \ud638\ud154 \uac1d\uc2e4\uc740 IoT\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uccb4\ud06c\uc778 \uc2dc \ud638\ud154\uc740 \uace0\uac1d\uc5d0\uac8c \uc5f0\uacb0\ub41c \uc7a5\uce58\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc5d0\uc5b4\ucee8, \ud788\ud130\ubd80\ud130 \uc870\uba85\uae4c\uc9c0 \ubb34\uc5c7\uc774\ub4e0 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \ud55c \uacf3\uc5d0\uc11c \ubaa8\ub4e0 \uac83\uc744 \uc81c\uc5b4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
  2. \uc0dd\uccb4 \uc778\uc2dd: \uc77c\ubd80 \ud638\ud154\uc5d0\uc11c\ub294 \uc0dd\uccb4 \uc778\uc2dd \uae30\uc220\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uba74 \uc9c0\ubb38\uc744 \ud1b5\ud574 \uac1d\uc2e4\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc73c\uba70 \ubc18\uc811\ucd09\uc2dd \uccb4\ud06c\uc544\uc6c3\uc774 \uc26c\uc6cc\uc9d1\ub2c8\ub2e4. \ub610\ud55c \ud638\ud154\uc5d0\uc11c\ub294 \uc548\uba74 \uc778\uc2dd, \ub9dd\ub9c9 \uc2a4\uce90\ub2dd\uacfc \uac19\uc740 \ub2e4\ub978 \uc0dd\uccb4 \uc778\uc2dd \ub9c8\ucee4\ub97c \uc0ac\uc6a9\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
  3. \ub85c\ubd07 \uacf5\ud559: \ub85c\ubd07\uc740 \uacf5\ud56d\uacfc \uac19\uc740 \uc7a5\uc18c\uc5d0\uc11c \uc720\uc6a9\ud569\ub2c8\ub2e4. \uc228\uaca8\uc9c4 \ubb34\uae30\ub97c \ud0d0\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc5ec\ud589\uc0ac\uc5d0\uc11c\ub3c4 \uc0ac\uc804 \uc2ec\uc0ac\ub97c \uc704\ud574 \uc774\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ud638\ud154 \uccb4\uc778\uc740 \ub2e4\uc591\ud55c \uc815\ubcf4 \uc9c0\uc810\uc5d0 \ub85c\ubd07\uc744 \ubc30\uce58\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n

    \uc5ec\ud589 \uae30\uc220 \uac00\uc81c\ud2b8<\/h2>\n\n\n\n

    \uc5ec\ud589 \uae30\uc220 \uc7a5\uce58\ub294 \uc6b0\ub9ac\uac00 \uc138\uc0c1\uc744 \uacbd\ud5d8\ud558\ub294 \ubc29\uc2dd\uc744 \uc601\uc6d0\ud788 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc624\ub298\ub0a0\uc758 \uc5ec\ud589\uc790\uc5d0\uac8c \uc0dd\uba85\uc758 \uc740\uc778\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac00\uc82f\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

      \n
    1. \ud3ec\ucf13 \uc0ac\uc774\uc988 \uc138\ud0c1\uae30: \uc774 \uac00\ubccd\uace0 \ud3ec\ucf13 \uc0ac\uc774\uc988\uc758 \uc138\ud0c1 \uac00\ubc29\uc5d0\ub294 \uc720\uc5f0\ud55c \ube68\ub798\ud310\uc774 \ud568\uaed8 \uc81c\uacf5\ub429\ub2c8\ub2e4. 2~4\ub9ac\ud130\uc758 \ubb3c\uacfc \uc57d\uac04\uc758 \uc561\uccb4 \uc138\uc81c\ub9cc \uc788\uc73c\uba74 3\ubd84 \uc774\ub0b4\uc5d0 \uc637\uc744 \uc138\ud0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
    2. \ud734\ub300\uc6a9 Wi-Fi \ud56b\uc2a4\ud31f \ubc0f \ubcf4\uc870 \ubc30\ud130\ub9ac: \uc774 \uc5f0\uacb0 \uc7a5\uce58\ub294 \ubb34\uc81c\ud55c 4G LTE \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc804 \uc138\uacc4 130\uac1c\uad6d \uc774\uc0c1\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc220 \uc804\ubb38\uac00\ub4e4\uc740 \uc774\ub97c \uc2dc\uc7a5 \ucd5c\uace0\uc758 \ubaa8\ubc14\uc77c Wi-Fi \ud56b\uc2a4\ud31f \uc911 \ud558\ub098\ub85c \uac04\uc8fc\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
    3. \uc5ec\ud589\uc6a9 \ub4dc\ub860: \uc774 \uc811\uc774\uc2dd \uc18c\ud615 \uc7a5\uce58\ub97c \uc0ac\uc6a9\ud558\uba74 \uc5ec\ud589\uc790\uac00 \uc8fc\ubcc0\uc758 \uc544\ub984\ub2e4\uc6c0\uc744 \ud3ec\ucc29\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\ub300 4.1\ub9c8\uc77c \ub5a8\uc5b4\uc9c4 \uacf3\uc5d0\uc11c\ub3c4 \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n

      \uc720\ub7fd\uc758 \uc5ec\ud589 \uae30\uc220<\/h2>\n\n\n\n

      \uc774\uc81c \uc5ec\ud589 \uae30\uc220\uc740 \uad6d\uc81c \ubb34\uc5ed \ubc15\ub78c\ud68c\ub97c \uc5f4 \uc815\ub3c4\ub85c \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774 \uc1fc\ub294 \uc804 \uc138\uacc4 \ubaa8\ub4e0 \uc5ec\ud589 \ubc0f \uad00\uad11 \ud68c\uc0ac\ub97c \ub300\uc0c1\uc73c\ub85c \ud569\ub2c8\ub2e4. Travel Technology Europe\uc774\ub77c\ub294 \uc774 \ud3ec\ub7fc\uc740 \uc5c5\uacc4\uc758 \ud544\uc218 \uc0c1\ud488\uc744 \ub2e4\uc218 \uc804\uc2dc\ud558\ub294 \ub9e4\uccb4\uc785\ub2c8\ub2e4. \uc5ec\ud589, \uc219\ubc15, \uad00\uad11, \ud734\uac00, \uacb0\uc81c \uc2dc\uc2a4\ud15c \ub4f1\uc774 \uc804\uc2dc\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ucc38\uc11d\uc790\ub4e4\uc740 \uc804\uc790\uc0c1\uac70\ub798, \uc815\ubcf4 \uae30\uc220, \uc608\uc57d, \uc608\uc57d \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 \uc5ec\ud589 \uae30\uc220\ub3c4 \uacc4\uc2dc\uc758 \uc77c\ubd80\ub97c \uad6c\uc131\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

      \uc5ec\ud589 \uae30\uc220 \ub274\uc2a4<\/h2>\n\n\n\n

      \uc138\uacc4\uc5ec\ud589\uad00\uad11\ud611\uc758\ud68c(WTTC)\uac00 \uc0dd\uccb4\uc778\uc2dd \uae30\uc220\uc758 \ud65c\uc6a9 \ud655\ub300\ub97c \ud1b5\ud574 \ub354\uc6b1 \uc548\uc804\ud55c \uae00\ub85c\ubc8c \uc5ec\ud589\uc744 \uc721\uc131\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \uc0c8\ub85c\uc6b4 \uae30\uc5c5\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uad6d\uc81c \uad6d\uacbd \uad00\ub9ac \ubc0f \uae30\uc220 \ud611\ud68c(International Border Management & Technologies Association)\ub294 WTTC\uc758 \uc6d0\ud65c\ud55c \uc5ec\ud589 \uc5ec\ud589 \ud504\ub85c\uadf8\ub7a8(Seamless Travel Journeys Program)\uc744 \uac15\ud654\ud558\uae30 \uc704\ud574 WTTC\uc640 \ud611\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud504\ub85c\uadf8\ub7a8\uc740 \uc0dd\uccb4 \uc778\uc2dd\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc5ec\ud589\uc790\ub294 \ub3d9\uc77c\ud55c \uc5ec\uad8c\uc774\ub098 \uc815\ubcf4\ub97c \uc5ec\ub7ec \ubc88 \uc81c\uacf5\ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

      \uc5ec\ud589 \uae30\uc220\uc758 \uace0\uac1d \uc911\uc2ec<\/h2>\n\n\n\n

      Optimizing apps, websites and travel services for customers is a major priority.  Showing up on Search Engines and enhancing ease of use are ways to boost revenues and profitability.  UX Research and Qualitative Research provides insights for boosting satisfaction and creating customer value.<\/p>\n\n\n\n

      \uc5ec\ud589 \uae30\uc220\uc774 \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/h2>\n\n\n\n

      \uc5ec\ud589\uc0b0\uc5c5\uc774 \uc628\ub77c\uc778\uc73c\ub85c \uc774\ub3d9\ud588\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uace0\uac1d \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\ub294 \ud3ec\ud138\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc5ec\ud589\uc790\ub4e4\uc774 \ud56d\uacf5\ud3b8\uacfc \ud638\ud154\uc744 \uc608\uc57d\ud558\uae30 \uc704\ud574 \uc2a4\ub9c8\ud2b8\ud3f0\uc5d0 \ub354 \ub9ce\uc774 \uc758\uc874\ud568\uc5d0 \ub530\ub77c \uc5ec\ud589\uc0ac\ub4e4\uc740 \uc124 \uc790\ub9ac\ub97c \uc783\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \uc774\uc6a9\ud574 \uc74c\uc2dd\uc810\uc744 \ucd94\ucc9c\ud558\uace0 \uae38\uc744 \uc548\ub0b4\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc5ec\ud589\uc0b0\uc5c5\uc5d0\uc11c\ub294 \uc18c\ube44\uc790\uc640\uc758 \uc0c1\ud638\uc791\uc6a9\uc774 \ub354\uc6b1 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c \uc5c5\uacc4 \ud50c\ub808\uc774\uc5b4\ub294 \uace0\uac1d\uc744 \uc880 \ub354 \uc798 \uc54c \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

      \uc5ec\ud589 \uae30\uc220 \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n

      SIS conducts Qualitative, Quantitative and Strategy Research.  Qualitative Research is exploratory research examining the “why” and motivations behind purchasing behavior.  Qualitative Methods include Focus Groups, Ethnography, Customer Interviews and Digital Online Communities.  Quantitative Research in the form of surveys provides measurement data to understand the extent to which customers agree or disagree with advertisements and stimuli.  Strategy Research uncovers areas of opportunity and competitive threats to your product launches.<\/p>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      SIS\ub294 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc870\uc0ac \ud68c\uc0ac\uc785\ub2c8\ub2e4. \uc5ec\ud589 \uae30\uc220 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uc5b4\ub5bb\uac8c \uc218\uc775\uacfc \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":62583,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31157","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/31157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=31157"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/31157\/revisions"}],"predecessor-version":[{"id":68437,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/31157\/revisions\/68437"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62583"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=31157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}