{"id":27448,"date":"2018-07-21T19:41:23","date_gmt":"2018-07-21T19:41:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27448"},"modified":"2026-01-27T16:52:16","modified_gmt":"2026-01-27T21:52:16","slug":"%eb%b2%a0%ec%9d%b4%eb%b9%84%eb%b6%90-%ec%84%b8%eb%8c%80%ec%9d%98-%ec%9b%b0%eb%8b%88%ec%8a%a4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b7%b0%ed%8b%b0-%ec%a0%9c%ed%92%88-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/%eb%b2%a0%ec%9d%b4%eb%b9%84%eb%b6%90-%ec%84%b8%eb%8c%80%ec%9d%98-%ec%9b%b0%eb%8b%88%ec%8a%a4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\ubca0\uc774\ube44\ubd90 \uc138\ub300 \uc6f0\ub2c8\uc2a4 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">\ubca0\uc774\ube44\ubd90 \uc138\ub300 \uc6f0\ub2c8\uc2a4 \uc2dc\uc7a5 \uc870\uc0ac <\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3d1d4662\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3d1d4662\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Baby boomers were born between 1946 and 1964, and now in 2018, are 54 to 72 years of age. As a group, they do not behave at all like their parents\u2019 generation when it comes to physical fitness, wellness, and health. Their life expectancies are longer, in part because they eat better, exercise more, and smoke less.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Unlike younger consumers (e.g. millennials), they tend to have more time and money to devote to, and care for their bodies and appearance. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\uc6f0\ube59\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/h2>\n\n\n\n<p class=\"p3\"><span class=\"s1\">This term has several definitions and dimensions and varies depending on who you ask.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uac00\uc7a5 \uc77c\ubc18\uc801\uc778 \uac83\uc740 <\/span><span class=\"s3\">\uc2e0\uccb4\uc801 \uce21\uba74<\/span><span class=\"s1\"> \ubd88\ud3b8\ud568, \ud53c\ub85c, \uc9c8\ubcd1 \uc5c6\uc774 \uc77c\uc0c1 \uc5c5\ubb34\ub97c \uc218\ud589\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uacfc \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4.<span class=\"Apple-converted-space\">&nbsp; <\/span>\uc774\ub294 \uac74\uac15\ud55c \uc2b5\uad00(\uc798 \uba39\uace0 \uc6b4\ub3d9\ud558\ub294 \uac83)\uc744 \uac15\uc870\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ud761\uc5f0\uc774\ub098 \ud574\ub85c\uc6b4 \uc57d\ubb3c \ubcf5\uc6a9\uacfc \uac19\uc740 \uac74\uac15\uc5d0 \ud574\ub85c\uc6b4 \uc2b5\uad00\uc744 \ud53c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\ub450 \ubc88\uc9f8\ub85c \ub9ce\uc774 \uc5b8\uae09\ub418\ub294 \uac83\uc740 <\/span><span class=\"s3\">\uc815\uc2e0\uc801\uc774\ub4e0 \uc2ec\ub9ac\uc801\uc774\ub4e0<\/span><span class=\"s1\"> \uc608\ub97c \ub4e4\uc5b4 \uc0b6\uc5d0 \ub300\ud55c \uae0d\uc815\uc801\uc778 \uc804\ub9dd, \ud3c9\uc628\ud568, \uac00\uc815, \uc9c1\uc7a5, \uc0ac\ud68c\uc801 \ud658\uacbd\uc5d0\uc11c\uc758 \uac74\uac15\ud55c \uad00\uacc4 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uacb0\uacfc\uc801\uc73c\ub85c \uc774\ub7ec\ud55c \uac83\ub4e4\uc744 \ub2e8\uc21c\ud788 &quot;\uc2ec\uc2e0 \uac74\uac15&quot;\uc73c\ub85c \uacb0\ud569\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\uc6f0\ub2c8\uc2a4 \uc2dc\uc7a5\uc774\ub780?<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\uc774\uac83 <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ea%b2%bd%ed%97%98%ec%9d%98-%ec%9d%b4%eb%a0%a5%ec%84%9c\/%ea%b0%9c%ec%9d%b8-%ec%9c%84%ec%83%9d%ec%9a%a9%ed%92%88-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uac1c\uc778 \uc704\uc0dd \uc81c\ud488 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"10759\">market covers a range of products<\/a> \uc0ac\ub78c\ub4e4\uc774 \ub123\uc740 \uac83 <b>~ \uc548\uc73c\ub85c<\/b> \uadf8\ub9ac\uace0 <b>\uc704\uc5d0<\/b> \uadf8\ub4e4\uc758 \ubab8\uc774 \uc544\ub2c8\uba74 <b>\uc0ac\uc6a9\ub41c<\/b> in some manner that promotes good health. In addition, there are services that help to maintain or improve their well-being. It is an enormous and growing global market, with key sectors and products that include:<\/span><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">\uc74c\uc2dd<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uac74\uac15\ud55c \uc2dd\uc2b5\uad00\uacfc \uc601\uc591<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uccb4\uc911 \uac10\ub7c9 \ud504\ub85c\uadf8\ub7a8, \uc74c\uc2dd \ubc0f \uc74c\ub8cc<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\ube44\ud0c0\ubbfc, \ubcf4\ucda9\uc81c \ubc0f \uc758\uc57d\ud488<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">\ubab8<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uc804\ub3d9\uce6b\uc194 \ubc0f \uc6cc\ud130\ud53d, \uce58\uc544\uad50\uc815\uae30\/\uad50\uc815\uae30, \ubbf8\ubc31\uc81c, \uad6c\uac15\uc138\uc815\uc81c<\/span><\/li>\n\n\n\n<li><span class=\"s1\">beauty and anti-aging cosmetics, <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ed%94%bc%eb%b6%80-%ea%b4%80%eb%a6%ac-%ec%97%b0%ea%b5%ac-%ed%85%8c%ec%8a%a4%ed%8a%b8\/\" title=\"\ud53c\ubd80 \uad00\ub9ac \uc5f0\uad6c \ubc0f \ud14c\uc2a4\ud2b8\"  data-wpil-monitor-id=\"10760\">skin and hair care<\/a><\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uad50\uc815\uae30, \uc544\uce58 \uc9c0\uc9c0\ub300, \ubc84\ud300\ub300, \ucfe0\uc158\uc774 \uc788\ub294 \uc2e0\ubc1c \uc0bd\uc785\ubb3c, \ud2b9\uc218 \uc591\ub9d0 \ubc0f \uc2a4\ud0c0\ud0b9\uacfc \uac19\uc740 \uc2e0\ubc1c<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uc74c\uc2dd\uc774\ub098 \uc74c\ub8cc\ub97c \uc900\ube44\ud558\uace0 \uc870\ub9ac\ud558\ub294 \uae30\uae30(\uc608: \ub2e4\uc9c0\uae30, \ubd84\uc1c4\uae30, \ube14\ub80c\ub354, \uc2ac\ub85c\uc6b0 \ucfe0\ucee4)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uc694\uac00, \ud544\ub77c\ud14c\uc2a4, \ub304\uc2a4\ub97c \uc704\ud55c \ud53c\ud2b8\ub2c8\uc2a4 \uc2a4\ud29c\ub514\uc624<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">\uc815\uc2e0<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uc628\ucc9c\uacfc \uad11\ucc9c<\/span><\/li>\n\n\n\n<li><span class=\"s1\">swimming pools, exercise machines, and equipment, both at health clubs and at home<\/span><\/li>\n\n\n\n<li><span class=\"s1\">mind-body meditation and spiritually oriented retreats<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uc2a4\ud30c\uc640 \ub9c8\uc0ac\uc9c0 \uc2dc\uc124<\/span><\/li>\n\n\n\n<li><span class=\"s1\">wellness at work \u2013 corporate fitness programs to encourage exercise, meditation, relaxation\/stress reduction, as well as in-house cafeterias providing free or low-cost healthy foods, snacks and beverages<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\ud734\uac00 \uc911 \uc6f0\ub2c8\uc2a4 \u2013 \uac74\uac15\uc5d0 \uc88b\uc740 \uc74c\uc2dd, \ub9c8\uc74c\ucc59\uae40, \ub178\ud654 \uacfc\uc815 \ucc98\ub9ac\ub97c \uac15\uc870\ud558\ub294 \uad00\uad11, \ud06c\ub8e8\uc988 \ubc0f \uae30\ud0c0 \ub2e8\uccb4 \uc5ec\ud589<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\uc2dc\uc7a5 \uc870\uc0ac\uac00 \ub2f9\uc2e0\uc5d0\uac8c \uc5b4\ub5a4 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub098\uc694?<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">If you work and <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%9c%a0%eb%9f%bd%ec%9d%98-%ec%9b%b0%eb%8b%88%ec%8a%a4-%eb%b0%8f-%ea%b1%b4%ea%b0%95-%ec%8b%9c%ec%9e%a5-%eb%8f%99%ed%96%a5\/\" title=\"\uc720\ub7fd\uc758 \uc758\ub8cc \ubc0f \uc6f0\ub2c8\uc2a4 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"7647\">market in the wellness<\/a> market, you have a challenge. The products or services offered by your company are probably competing for consumer dollars, but not only within your category. So it is important not only to have a deep understanding of alternatives within your specific area, but also where you fit within the broader wellness market.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\uc2dc\uc7a5 \uc870\uc0ac\ub294 \ubca0\uc774\ube44 \ubd90 \uc138\ub300\uac00 \ubb34\uc5c7\uc744 \uad6c\ub9e4\ud558\ub294\uc9c0, \ubb34\uc5c7\uc774 \uadf8\ub7ec\ud55c \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0, \uc55e\uc73c\ub85c \uc5b4\ub5a4 \ubcc0\ud654\uac00 \uc788\uc744\uc9c0 \uc870\uc0ac\ud558\ub294 \uc218\ub2e8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\ubca0\uc774\ube44\ubd90 \uc138\ub300 \uc6f0\ub2c8\uc2a4 \uc2dc\uc7a5 \uc870\uc0ac<\/span><\/h2>\n\n\n\n<p><strong><span class=\"s1\">1. Start by first identifying the objectives you have for your company\u2019s products or brands, and develop questions you would need to answer to act on them. Here are some broad and specific examples\u2026<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uc804\uccb4 \uc0b0\uc5c5\uacfc \ube44\uad50\ud558\uc5ec \uadc0\ud558\uc758 \ubd80\ubb38 \ub610\ub294 \uce74\ud14c\uace0\ub9ac\ub97c \ud615\uc131\ud558\ub294 \ucd94\uc138\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">what is the impact of new sleep-related products (e.g. temperature adjustable beds, pillows connected to apps, or machines that introduce calming sounds, odors and lighting)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\uc5b4\ub5a4 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub098\uc694?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\ub204\uac00 \uc624\ud53c\ub2c8\uc5b8 \ub9ac\ub354 \ub610\ub294 \uc5bc\ub9ac \uc5b4\ub2f5\ud130\ub85c \uc778\uc2dd\ub429\ub2c8\uae4c?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uc5b4\ub5bb\uac8c\/\uc5b4\ub514\uc5d0\uc11c \uc54c\uac8c \ub429\ub2c8\uae4c? (\uc628\ub77c\uc778, \uc804\ud654, \ubbf8\ub514\uc5b4)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\uc2dd\uc0ac \ud65c\ub3d9\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac83\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c? <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uc720\uae30\ub18d \uc2dd\ud488, \ub18d\uc7a5\uc5d0\uc11c \uc2dd\ud0c1\uae4c\uc9c0? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uc678\uc2dd\uc758 \uc815\uc2e0\uc801, \uc0ac\ud68c\uc801 \uc774\uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c? \ud734\uc2dd, \uc5ec\uc720, \uc8fc\uc911, \uc870\uae30 \ud2b9\ubcc4 \uac00\uaca9?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\uc2dd\ud488 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uae30\ub2a5\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c? <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uc2e0\uc120 vs. \ub0c9\ub3d9, \uce7c\ub85c\ub9ac, \uc12c\uc720\uc9c8 \ud568\ub7c9?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\ud3ec\uc7a5\uc774 \uc81c\ud488 \uc120\ud0dd\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub098\uc694?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\ud61c\ud0dd \uba85\uc138\uc11c<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uc601\uc591 \ub370\uc774\ud130<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uac74\uac15 \uacbd\uace0<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uac74\uac15\ud55c\/\ud589\ubcf5\ud55c\/\ud65c\ub3d9\uc801\uc778 \uc0ac\ub78c\ub4e4\uc758 \uc0ac\uc9c4<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\uc2dd\ub2e8\uc5d0 \uc5b4\ub5a4 \uc74c\uc2dd\uc744 \ucd94\uac00\ud558\uac70\ub098 \ube7c\ub098\uc694?(\uc608: \ucf00\uc77c, \ud5a5\uc2e0\ub8cc, \uae00\ub8e8\ud150, \uc720\uc81c\ud488)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">By what means does this segment monitor and track its wellness-related<\/span> behaviors (e.g. apps, wearable devices,<span class=\"s1\"> and clothing)<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>2.&nbsp; Find a representative <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%83%98%ed%94%8c%eb%a7%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc0d8\ud50c\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"10763\">sample of your target market<\/a> to study (gender, education level, closer to 50, 60 or 70 years of age, geographical location).<\/strong><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f60c594\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f60c594\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>3.&nbsp; Determine the methodology or combined methodologies to use, i.e. qualitative (focus groups, individual in-person interviews) or quantitative (<a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%ec%84%a4%eb%ac%b8-%ec%a1%b0%ec%82%ac-%ec%83%98%ed%94%8c%eb%a7%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ed%9a%8c%ec%82%ac\/\" title=\"\uc628\ub77c\uc778 \uc124\ubb38 \uc870\uc0ac \uc0d8\ud50c\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac \ud68c\uc0ac\"  data-wpil-monitor-id=\"10754\">online or phone surveys).<\/a> Also consider monitoring social media and supplementing efforts with secondary research.<\/strong><\/p>\n\n\n\n<p><strong><span class=\"s1\">4.\u00a0 Identify an experienced third-party supplier with the capability to execute your market research project (e.g. have focus group rooms, telephone interviewers, survey programmers), analyze, and report on its findings.<\/span><\/strong><\/p>\n\n\n\n<p class=\"p7\"><span class=\"s1\">You should be able to glean answers to your questions, confirm assumptions, and gain new insights as a result of a well-conducted market research program. <\/span><\/p>\n\n\n\n<p class=\"p7\"><span class=\"s1\">In many cases, more ideas will arise that will lead to further <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%9c%ed%92%88-%ed%85%8c%ec%8a%a4%ed%8a%b8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc81c\ud488 \ud14c\uc2a4\ud2b8 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"10765\">product development and testing<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS \uc815\ubcf4<\/h2>\n\n\n\n<p>SIS <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b7%b0%ed%8b%b0-%ec%a0%9c%ed%92%88-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/%eb%b7%b0%ed%8b%b0-%ec%9d%b4%eb%85%b8%eb%b2%a0%ec%9d%b4%ec%85%98-%ec%bb%a8%ec%84%a4%ed%8c%85\/\"   title=\"\ubdf0\ud2f0 \uc774\ub178\ubca0\uc774\uc158 \ucee8\uc124\ud305\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"466\">\ubdf0\ud2f0 \uc774\ub178\ubca0\uc774\uc158 \ucee8\uc124\ud305<\/a> is the Beauty Consulting arm of SIS International Research.&nbsp; We provide Beauty <a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ec%83%88%eb%a1%9c%ec%9a%b4-%eb%94%94%ec%a7%80%ed%84%b8-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98-%ec%b6%9c%ec%8b%9c\/\" title=\"SIS, \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \uc5f0\uad6c \uc194\ub8e8\uc158 \ucd9c\uc2dc\"  data-wpil-monitor-id=\"10747\">\ud601\uc2e0<\/a> consulting for companies expanding in new markets and launching new products.&nbsp; Our key solutions include Consulting, Research, Product Testing, <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/sis-%ea%b8%80%eb%a1%9c%eb%b2%8c-%ec%84%b1%ec%9e%a5\/%ec%8b%a0%ed%9d%a5%ec%8b%9c%ec%9e%a5-%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85\/\" title=\"\uc2e0\ud765\uc2dc\uc7a5 \uc804\ub7b5 \ucee8\uc124\ud305\"  data-wpil-monitor-id=\"10767\">Strategy Development and Event Marketing<\/a>.&nbsp; We <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9%ec%9d%84-%ec%88%98%ed%96%89%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/\" title=\"\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \uc2e4\uc2dc\ud558\ub294 \ubc29\ubc95\"  data-wpil-monitor-id=\"10751\">conduct Focus Groups<\/a>, Consumer Interviews, In-Home Ethnography, Product Usability testing, and Online Interviews.&nbsp; We can also do Online Insight communities with Baby Boomer women to test your products and provide trend tracking.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\ubca0\uc774\ube44\ubd90 \uc138\ub300\ub294 \uc778\uad6c\uc758 \ud070 \ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\uba70 \ubbf8\uc6a9 \ubc0f \uc6f0\ub2c8\uc2a4 \uae30\uc5c5\uc758 \uc8fc\uc694 \uc2dc\uc7a5\uc744 \ub300\ud45c\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":64875,"parent":27176,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27448","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/27448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=27448"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/27448\/revisions"}],"predecessor-version":[{"id":81763,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/27448\/revisions\/81763"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/64875"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=27448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}