{"id":27373,"date":"2018-07-15T21:45:25","date_gmt":"2018-07-15T21:45:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27373"},"modified":"2025-09-11T19:47:02","modified_gmt":"2025-09-11T23:47:02","slug":"%ec%98%b4%eb%8b%88%ec%b1%84%eb%84%90-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/solutions\/branding-and-customer-research-solutions\/omnichannel-market-research\/","title":{"rendered":"\uc634\ub2c8\ucc44\ub110 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\uc634\ub2c8\ucc44\ub110 \uc2dc\uc7a5 \uc870\uc0ac<\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

 <\/h2>\n\n\n\n

\uc634\ub2c8\ucc44\ub110\uc740 \uc18c\ube44\uc790\uac00 \uc774\uc6a9\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc1fc\ud551 \ubc29\ubc95(\uc608: \uc628\ub77c\uc778, \ub9e4\uc7a5 \ub610\ub294 \uc804\ud654)\uc744 \ud1b5\ud569\ud558\ub294 \uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc18c\ub9e4 \uac00\uce58 \uc0ac\uc2ac\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/span><\/h2>\n\n\n\n

\uc634\ub2c8\ucc44\ub110 \ud310\ub9e4\uc790\uc758 \uac70\ub798 \uc911 80%\ub294 \uc624\ud504\ub77c\uc778\uc5d0\uc11c \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc634\ub2c8\ucc44\ub110 \ud310\ub9e4\ub294 \uc0c1\uac70\ub798\uc5d0 \ub300\ud55c \ud1b5\ud569 \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc1fc\ud551\uac1d\uc740 \uc624\ud504\ub77c\uc778\uacfc \uc628\ub77c\uc778 \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud1b5\ud569\ub41c \uacbd\ud5d8\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

'\uc634\ub2c8\ucc44\ub110 \ub9c8\ucf00\ud305'\uc774\ub77c\ub294 \uc6a9\uc5b4\ub294 \ud68d\uae30\uc801\uc778 \ubcc0\ud654\ub97c \uc2dc\uc0ac\ud569\ub2c8\ub2e4. \uc774\uc81c \uae30\uc5c5\uc740 \ucc44\ub110\uc774\ub098 \uc7a5\uce58\uc5d0 \uad00\uacc4\uc5c6\uc774 \ud1b5\uc77c\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5 \ubaa8\ubc94 \uc0ac\ub840\ub294 \ube44\uc988\ub2c8\uc2a4 \uad00\ub9ac\uc790\uac00 \uace0\uac1d\uc758 \uc785\uc7a5\uc5d0\uc11c \ud589\ub3d9\ud558\ub3c4\ub85d \uc7a5\ub824\ud569\ub2c8\ub2e4. \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ubaa8\ub4e0 \ucc44\ub110\uc744 \ud1b5\ud574 \uc0c1\ud638 \uc791\uc6a9\ud558\uc5ec \uacbd\ud5d8\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0 \ucd5c\uc801\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc8fc\ubb38, \uc0ac\uc6a9 \uc6a9\uc774\uc131, \uc6f9\uc0ac\uc774\ud2b8 \uc720\uc6a9\uc131, \uace0\uac1d \uc11c\ube44\uc2a4 \ud6a8\uc728\uc131 \ub4f1\uc774 \uc5b4\ub5a4 \uac83\uc778\uc9c0 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\uc0ac\ub78c\ub4e4\uc740 \ud558\ub098\uc758 \uac70\ub798\uc5d0 \uc5ec\ub7ec \uc7a5\uce58\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uad6c\ub9e4\uc790\ub294 \ud1f4\uadfc\uae38\uc5d0 \ubaa8\ubc14\uc77c \uc7a5\uce58\uc5d0\uc11c \ub9e4\uc7a5\uc758 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc2e0\ubc1c \ud55c \ucf24\ub808\ub97c \ub123\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc9d1\uc5d0 \uc788\ub294 \ub178\ud2b8\ubd81\uc5d0\uc11c \uac70\ub798\ub97c \uc644\ub8cc\ud558\ub3c4\ub85d \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5\uc740 \uad6c\ub9e4\uc790\uac00 \ucef4\ud4e8\ud130\uc5d0\uc11c \ub85c\uadf8\uc778\ud560 \ub54c \ud574\ub2f9 \uc2e0\ubc1c\uc774 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uae30\ub3c4\ub85d \ud558\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc5f4\uc5b4\uc90d\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc634\ub2c8\ucc44\ub110\uacfc \uba40\ud2f0\ucc44\ub110: \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n

\ub2e4\uc911\ucc44\ub110 \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud558\ub294 \uae30\uc5c5\uc740 \uac01 \ucc44\ub110\uc758 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub824\uace0 \ub178\ub825\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc870\uc9c1\uc744 \uac01 \ucc44\ub110\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 "\uc218\uc601 \ub808\uc778"\uc73c\ub85c \uad6c\uc131\ud569\ub2c8\ub2e4. \uac01 \ucc44\ub110\uc5d0\ub294 \uad6c\uc870\uc640 \uc218\uc775 \ubaa9\ud45c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/span> \uc634\ub2c8\ucc44\ub110 \uc811\uadfc \ubc29\uc2dd\uc740 \uadf8 \ubc18\ub300\uc785\ub2c8\ub2e4. \uae30\uc5c5 \uad6c\uc870\uac00 \uc544\ub2cc \uace0\uac1d\uc744 \uc804\ub7b5\uc758 \uc911\uc2ec\uc5d0 \ub450\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \ub54c\ub54c\ub85c \ucc44\ub110\uc744 \ub3d9\uc2dc\uc5d0 \uc0ac\uc6a9\ud55c\ub2e4\ub294 \uc810\uc744 \uc778\uc815\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uace0\uac1d\uc740 \ub9e4\uc7a5\uc5d0 \uc788\ub294 \ub3d9\uc548 \ubaa8\ubc14\uc77c \uc7a5\uce58\ub85c \ub9ac\ubdf0\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc791\uc5c5\uc740 \uc81c\ud488 \uad6c\ub9e4 \uc5ec\ubd80\ub97c \uacb0\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub514\uc9c0\ud138\uc758 \ubd80\uc0c1<\/h2>\n\n\n\n

\ubaa8\ub4e0 \uc0b0\uc5c5 \ubd84\uc57c\uc758 \uae30\uc5c5\ub4e4\uc774 \ub514\uc9c0\ud138 \uc138\uc0c1\uc5d0 \uc5b4\ub5bb\uac8c \uc801\uc751\ud560 \uc218 \uc788\ub294\uc9c0 \uac80\ud1a0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub354 \ub9ce\uc740 \ub514\uc9c0\ud138 \uc81c\ud488\uc744 \uc0dd\uc0b0\ud558\uace0 \uc2f6\uc5b4\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub354 \ub9ce\uc740 \ub514\uc9c0\ud138 \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud558\uace0 \uc2f6\uc5b4\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 "\ub514\uc9c0\ud138 \uc6b0\uc120" \uc870\uc9c1\uc774 \ub418\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. \uacbd\uc601\uc9c4\uc740 \ub2e4\ub978 \ucc44\ub110\ub3c4 \uc5ec\uc804\ud788 \uad00\ub828\uc774 \uc788\ub2e4\ub294 \uc810\uc744 \uba85\uc2ec\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub514\uc9c0\ud138 \uc804\uc6a9\uc744 \uc0ac\uc6a9\ud558\ub294 \uc18c\ube44\uc790\uc758 \uc218\ub294 2012\ub144 \uc774\ud6c4 \ub450 \ubc30\ub85c \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uadf8 \uc218\uce58\ub294 \uc804\uccb4 \uc18c\ube44\uc790\uc758 \uac70\uc758 \uc808\ubc18\uc5d0 \ub2ec\ud569\ub2c8\ub2e4. \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8\uc740 \ub514\uc9c0\ud138 \ucc38\uc5ec\uac00 \uc99d\uac00\ud558\uba74\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc740\ud589 \ubd80\ubb38\uc5d0\uc11c\ub294 \uc774\ub97c \ub290\uaf08\uc2b5\ub2c8\ub2e4. \uae08\uc735 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uc0c8\ub85c\uc6b4 \ud45c\uc900\uc774 \uc874\uc7ac\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ubb3c\ub9ac\uc801 \ubd84\uae30\uc758 \uc0ac\uc6a9\uc740 \uc5ec\uc804\ud788 \ud544\uc694\ud558\uc9c0\ub9cc \uc904\uc5b4\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc0c8\ub85c\uc6b4 \uae30\uc220<\/h2>\n\n\n\n

\uc774\uc81c \uae30\uc5c5\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc758 \uc774\uc810\uc744 \ud655\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220\uc5d0\ub294 3D \ud504\ub9b0\ud305, \uac00\uc0c1 \ud604\uc2e4 \ubc0f \uc0ac\ubb3c \uc778\ud130\ub137\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \uae30\uc220\uc740 \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc774 \ubcf4\uc720\ud55c \uc18c\ube44\uc790 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud558\uace0 \uac1c\ubc1c\ud558\ub294 \ubc29\ubc95\uc744 \uc5f0\uad6c\ud560 \ub54c \uc720\uc6a9\ud569\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 B2B \uc804\uc790\uc0c1\uac70\ub798\uc5d0\uc11c \uac00\uc0c1 \ud604\uc2e4\uc744 \ub354\uc6b1 \uc2e4\uc6a9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc740 \uc81c\ud488\uc5d0 \ub300\ud55c \ucc38\uc5ec\ub97c \uac04\uc18c\ud654\ud558\uace0 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc140\ud504 \uc11c\ube44\uc2a4 \uc804\ub7b5\uc744 \uc9c0\uc6d0\ud558\uace0 \ud310\ub9e4 \ube44\uc6a9\uc744 \uc808\uac10\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ube45\ub370\uc774\ud130\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc218\uc9d1\ub41c \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \ubcf4\uc5ec\uc904 \ucf58\ud150\uce20\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uc5ec \ub9e4\ucd9c\uacfc \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ube45\ub370\uc774\ud130\ub294 \uae30\uc5c5\uc774 \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \ub354\uc6b1 \ud6a8\uc728\uc801\uc774\uace0 \uac04\uc18c\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc18c\ub9e4\uc5c5\uccb4\ub294 \uc634\ub2c8\ucc44\ub110\uc744 \uc9c0\uc6d0\ud558\ub294 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220\uc740 \ubcf4\ub2e4 \ubaa9\ud45c\ud654\ub418\uace0 \ud6a8\uc728\uc801\uc774\uba70 \uce21\uc815 \uac00\ub2a5\ud55c \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uae30\ubc18 \uc18c\ube44\uc790\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uc561\uc138\uc2a4\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ucef4\ud4e8\ud130, \uc2a4\ub9c8\ud2b8\ud3f0, \uc9c1\uc811 \ubc29\ubb38\uc744 \ud1b5\ud574 \uc628\ub77c\uc778\uc774\ub098 \ub9e4\uc7a5\uc73c\ub85c \uc774\ub3d9\ud569\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ub9e4\uc7a5\uc758 \ubaa8\ub4e0 \ucc44\ub110\uc744 \ub2e8\uc77c \ube0c\ub79c\ub4dc\uc758 \ub2e8\uc77c \uc1fc\ud551 \uacbd\ud5d8\uc73c\ub85c \ubcf4\uae30\ub85c \uc120\ud0dd\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uae30\uc5c5\uc774 \uc634\ub2c8\ucc44\ub110 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc0ac\uc6a9\ud558\uc5ec \ucd5c\uc801\ud654\ud574\uc57c \ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

\uae30\uc220\uc740 \uc18c\ub9e4 \uc0b0\uc5c5\uc744 \ud601\uc2e0\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ub354 \uc774\uc0c1 \ud55c \uac00\uc9c0 \uc720\ud615\uc758 \uc1fc\ud551\uc774\ub098 \ud2b9\uc815 \ube0c\ub79c\ub4dc\uc5d0\ub9cc \ucda9\uc131\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub54c\ub85c\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ub458\ub7ec\ubcf8 \ud6c4 \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uae30\ub3c4 \ud558\uace0, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \ubaa8\ubc14\uc77c \uae30\uae30\ub97c \uc774\uc6a9\ud574 \uad6c\ub9e4\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uba54\uc2dc\uc9c0\uc640 \uacbd\ud5d8\uc744 \uc77c\uad00\ub418\uac8c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0 \ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube45\ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uace0 \uace0\uac1d \uacbd\ud5d8\uc744 \ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368, <\/span>\uc634\ub2c8\ucc44\ub110 \uc804\ub7b5\uc740 \ucda9\uc131\ub3c4, \ub9cc\uc871\ub3c4 \ubc0f \uc218\uc775\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.   <\/span><\/p>\n\n\n\n

\ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \uae30\ub300\ud558\uae30 \ub54c\ubb38\uc5d0 \uae30\uc5c5\ub4e4\uc740 \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5\uc744 \uc5f0\uad6c\ud574\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc624\ud504\ub77c\uc778, \uc628\ub77c\uc778, \ubaa8\ubc14\uc77c \ub4f1 \ub2e4\uc591\ud55c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uba85\ud655\ud55c \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uc1fc\ud551\ud560 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \ub610\ud55c \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\uae30 \uc804\uc5d0 \uc81c\ud488 \ub9ac\ubdf0\ub97c \ud655\uc778\ud558\uace0, \uc720\ud29c\ube0c\uc5d0\uc11c \ub3d9\uc601\uc0c1 \ub9ac\ubdf0\ub97c \ucc3e\uc544\ubcf4\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8\uc744 \ucd5c\uc801\ud654\ud558\uba74 \uace0\uac1d \ucda9\uc131\ub3c4 \ubc0f \ucc38\uc5ec\ub3c4 \ud5a5\uc0c1, \uc2dc\uc7a5 \uc810\uc720\uc728 \uc99d\uac00, \uace0\uac1d \uc9c0\uac11 \uc810\uc720\uc728 \ud655\ub300, \uc785\uc18c\ubb38 \ub9c8\ucf00\ud305 \ud6a8\uacfc \uc99d\ub300, \uc218\uc775\uc131 \ud5a5\uc0c1 \ub4f1 \ub2e4\uc591\ud55c \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

SIS \uc815\ubcf4<\/h2>\n\n\n\n

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