{"id":27296,"date":"2018-07-12T03:02:06","date_gmt":"2018-07-12T03:02:06","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27296"},"modified":"2026-03-06T19:50:17","modified_gmt":"2026-03-07T00:50:17","slug":"korean-beauty-market-research-k-beauty","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/coverage\/market-research-asia\/korean-beauty-market-research-k-beauty\/","title":{"rendered":"\ud55c\uad6d \ubdf0\ud2f0\uc2dc\uc7a5 \uc870\uc0ac | \ucf00\uc774\ubdf0\ud2f0"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\ud55c\uad6d \ubdf0\ud2f0\uc2dc\uc7a5 \uc870\uc0ac | \ucf00\uc774\ubdf0\ud2f0<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f5840260\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f5840260\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS International Market Research &amp; Strategy\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\ud55c\uad6d\uc758 \uc2a4\ud0a8\ucf00\uc5b4\uc640 \ubdf0\ud2f0 \uc81c\ud488\uc740 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc5d0\uc11c \ud558\ub098\uc758 \ud604\uc0c1\uc73c\ub85c \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc804 \uc138\uacc4 \uc5ec\uc131\ub4e4\uc740 &#039;K-\ubdf0\ud2f0&#039;\ub77c\ub294 \ube5b\ub098\ub294 \uad11\ucc44\ub97c \uad6c\ud604\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2016\ub144\ubd80\ud130 \uc774\uc5b4\uc9c4 \ud2b8\ub80c\ub4dc \uc911 \ud558\ub098\ub294 \uac74\uac15\ud55c \uc724\uae30\ub97c \uc758\ubbf8\ud558\ub294 &#039;\uae00\ub77c\uc2a4 \uc2a4\ud0a8(Glass Skin)&#039; \ub8e9\uc774\ub2e4. \uc544\uc774\ub514\uc5b4\ub294 \uc218\ubd84\uc744 \uacf5\uae09\ud558\uace0 \uc0c9\uc18c\uac00 \uc5c6\ub294 \ud53c\ubd80\ub97c \uac16\uace0 \uba54\uc774\ud06c\uc5c5\uc5d0 \ub9ce\uc774 \uc758\uc874\ud558\uc9c0 \uc54a\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#039;\uad6c\ub984 \uc5c6\ub294 \ud53c\ubd80&#039; \ud2b8\ub80c\ub4dc\ub294 \ub9d1\uace0 \uacb0\uc810 \uc5c6\ub294 \ud53c\ubd80\ub97c \ub73b\ud569\ub2c8\ub2e4. \uc774\ub294 \uac74\uac15\ud55c \ub0b4\uba74\uc758 \uad11\ucc44\uc640\ub3c4 \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uad6c\ub984 \uc5c6\ub294 \ud53c\ubd80\uc758 \uc774\uc0c1\uc744 \uc5b4\ub5bb\uac8c \ucda9\uc871\uc2dc\ud0ac \uc218 \uc788\uc744\uae4c\uc694? K\ubdf0\ud2f0 \ub9e4\ub2c8\uc544\ub4e4\uc740 \uac74\uac15\ud55c \uc0dd\ud65c\uc2b5\uad00\uc73c\ub85c \uad6c\ub984\uc5c6\ub294 \ud53c\ubd80\ub97c \ub9cc\ub4e4\uc5b4\uac11\ub2c8\ub2e4. K \ubdf0\ud2f0 \uc81c\ud488\ub3c4 \ucd5c\uace0\uae09 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud55c\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\ub300\ud55c\ubbfc\uad6d \ub300\ud45c \uc2a4\ud0a8\ucf00\uc5b4 \ube0c\ub79c\ub4dc<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s a list of some of the best K-beauty <a href=\"https:\/\/www.sisinternational.com\/ko\/expertise\/industries\/brand-market-research\/\" title=\"\ube0c\ub79c\ub4dc \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"8458\">brands on the market<\/a>:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\uc544\ud1a0\ud074\ub798\uc2dd \ub9ac\uc5bc \ud1a0\ub2c9 \uc218\ub529 \uc624\ub9ac\uc9c4 \uc5d0\uc13c\uc2a4: \uc778\uc0bc, \uad6d\ud654, \uac10\ucd08\ub294 \uc774 \ud558\ub098\uc758 \uac15\ub825\ud55c \ud53c\ubd80 \uc9c4\uc815 \uc5d0\uc13c\uc2a4\ub97c \ub9cc\ub4dc\ub294 \uc138 \uac00\uc9c0 \uc804\ud1b5 \ud5c8\ube0c\uc785\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc5d0\uc774\ud504\ub9b4\uc2a4\ud0a8 \ud074\ub798\uc2dd \uc2a4\ud1a4. \uc774 \u201c\ub9c8\ubc95\uc758 \ub3cc\u201d\uc740 \ud55c\uad6d\uc5d0\uc11c \uc0ac\ub791\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\uacf5 \uc18d \ud53c\uc9c0, \uba3c\uc9c0, \uae30\ud0c0 \ubd88\uc21c\ubb3c\uc744 \uc81c\uac70\ud558\ub294 \uc22f\uc774 \ud568\uc720\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud788\uc54c\ub8e8\ub860\uc0b0\uc774 \ud568\uc720\ub418\uc5b4 \uc788\uc5b4 \ud53c\ubd80\uc5d0 \uc218\ubd84\uc744 \uacf5\uae09\ud574 \uc90d\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ud074\ub808\uc5b4\uc2a4(Klairs): \uc54c\ucf54\uc62c, \uc0c9\uc18c, \uc778\uacf5\ud5a5\ub8cc, \ud30c\ub77c\ubca4\uc774 \uc804\ud600 \ub4e4\uc5b4\uac00\uc9c0 \uc54a\uc740 \ucc9c\uc5f0 \ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub294 \uc601\uc591\uacfc \uc218\ubd84\uc744 \uacf5\uae09\ud558\ub294 \ud504\ub808\uc274\ub9ac \uc96c\uc2a4\ub4dc \ube44\ud0c0\ubbfc \ub4dc\ub86d \ub370\uc77c\ub9ac \uc138\ub7fc\uc73c\ub85c \uc5b4\ub450\uc6b4 \ubc18\uc810\uacfc \uc5ec\ub4dc\ub984 \ud749\ud130\ub97c \ud76c\ubbf8\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Son &amp; Park: \uc724\uae30 \uc788\uace0 \ucd09\ucd09\ud55c \ud53c\ubd80\uac00 \uc774 \uad6d\ubbfc \ube0c\ub79c\ub4dc\uc758 \uc804\ubd80\uc785\ub2c8\ub2e4. \uceec\ud2b8\uac00 \uac00\uc7a5 \uc88b\uc544\ud558\ub294 \ubdf0\ud2f0 \ud544\ud130 \ud06c\ub9bc \uc778 \uae00\ub85c\uc6b0\uc640 \ub9bd \ud06c\ub808\uc6a9\uc744 \uc801\uadf9 \uad8c\uc7a5\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">K-\ubdf0\ud2f0 \ub8e8\ud2f4<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">K-\ubdf0\ud2f0 10\ub2e8\uacc4 \ub8e8\ud2f4\uc740 \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ub110\ub9ac \uc2dc\ud589\ub418\ub294 \ub8e8\ud2f4 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc774\ub294 \uc138\uacc4\uc801\uc778 \ud604\uc0c1\uc73c\ub85c \ubcc0\ud55c \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ubcc0\ud654\uc5d0 \uac00\uae5d\uc2b5\ub2c8\ub2e4. \ub8e8\ud2f4\uc740 \ud53c\ubd80\ub97c \uc774\uc911 \ud074\ub80c\uc9d5\ud558\ub294 \uac83\uc73c\ub85c \uc2dc\uc791\ub429\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub294 \uc624\uc77c \uae30\ubc18 \ud074\ub80c\uc800\ub85c \uc2dc\uc791\ud558\uc5ec \uc774\ud6c4\uc5d0\ub294 \uc218\uc6a9\uc131 \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uac01\uc9c8 \uc81c\uac70\uc640 \ud1a0\ub2dd\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">K-\ubdf0\ud2f0 \ub8e8\ud2f4\uc758 \ud575\uc2ec\uc740 5\ub2e8\uacc4 \uc5d0\uc13c\uc2a4\uc785\ub2c8\ub2e4. \uc5d0\uc13c\uc2a4\ub294 \uc138\ud3ec \ud68c\uc804\uc728\uacfc \ud53c\ubd80 \ud68c\ubcf5\uc744 \ub3d5\uace0 \uc218\ubd84 \uacf5\uae09\uc744 \uc704\ud574 \ub9cc\ub4e4\uc5b4\uc9c4 \uc77c\uc885\uc758 \ud1a0\ub108\/\uc138\ub7fc \ud558\uc774\ube0c\ub9ac\ub4dc\uc785\ub2c8\ub2e4. \uc5d0\uc13c\uc2a4 \ub2e4\uc74c\uc5d0\ub294 \ud2b8\ub9ac\ud2b8\uba3c\ud2b8, \uc2dc\ud2b8 \ub9c8\uc2a4\ud06c \uc21c\uc73c\ub85c \uc9c4\ud589\ub429\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc544\uc774\ud06c\ub9bc, \ubaa8\uc774\uc2a4\ucc98\ub77c\uc774\uc800 \uc21c\uc785\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\ub294 \uc790\uc678\uc120 \ucc28\ub2e8\uc774\ub2e4.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc8fc\ub958 \ud654\uc7a5\ud488 \uc5c5\uacc4\ub294 K-\ubdf0\ud2f0\ub97c \uc218\uc6a9\ud558\uace0 \uc788\ub2e4. \uc804\ubb38\uac00\ub4e4\uc740 \uc774\ub97c \ub2e8\uc21c\ud55c \uc720\ud589 \uc774\uc0c1\uc758 \uac83\uc73c\ub85c \ubcf8\ub2e4. \ud55c\uad6d\uc758 \ud654\uc7a5\ud488 \ub9e4\ucd9c\uc740 2014\ub144 \ub300\ube44 50% \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. Bain Capital Equity \ubc0f Goldman Sachs\uc640 \uac19\uc740 \ubbf8\uad6d \ud68c\uc0ac\ub294 \ud30c\uc774\uc758 \ud55c \uc870\uac01\uc744 \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub450 \ud68c\uc0ac\ub294 \ud55c\uad6d\uc758 \uc8fc\uc694 \ud654\uc7a5\ud488 \ud68c\uc0ac\uc758 \ucd5c\ub300 \uc9c0\ubd84\uc744 \uc778\uc218\ud558\uaca0\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc554\uc6e8\uc774\ub294 \uc11c\uc6b8\uc5d0 \ubdf0\ud2f0 \uc774\ub178\ubca0\uc774\uc158 \uc13c\ud130\ub97c \uac74\ub9bd\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">K-\ubdf0\ud2f0 \ub9ac\ubdf0<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\ube14\ub85c\uac70\uc640 \uc2a4\ud0a8\ucf00\uc5b4 \ub9c8\ub2c8\uc544\ub4e4\uc740 K-Beauty\uc5d0 \ub300\ud574 \uadf9\ucc2c\uc744 \ubcf4\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \ube14\ub85c\uac70\ub4e4\uc774 10\ub2e8\uacc4 \ub8e8\ud2f4\uc744 \uc2dc\ub3c4\ud558\uace0 \uc804\ud6c4 \uc0ac\uc9c4\uc744 \uac8c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ube14\ub85c\uac70 \uc911 \uc77c\ubd80\ub294 \uc601\ud5a5\ub825 \uc788\ub294 \uc0ac\ub78c\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc758 \uac8c\uc2dc\ubb3c\uc740 \uc0c8\ub85c\uc6b4 \uc5f4\uad11\uc790\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \ube14\ub85c\uac70\ub4e4\uc740 \ud55c\uad6d \uc81c\ud488\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc5f4\uad11\ud558\uace0 \uc788\ub2e4. \uc628\ub77c\uc778\uc5d0\uc11c \ucd5c\uace0\uc758 K-\ubdf0\ud2f0 \uc81c\ud488 10\uac1c \ubaa9\ub85d\uc744 \uc27d\uac8c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc2a4\ud0a8\ucf00\uc5b4\uc758 \ubbf8\ub798<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Skincare remains the largest and most profitable <a href=\"https:\/\/www.sisinternational.com\/ko\/industry-forecast\/industrial-sector-forecast\/\" title=\"Industrial Sector Forecast\"  data-wpil-monitor-id=\"8460\">sector of the beauty industry<\/a>. South Korea maintains a lofty presence in the field of skin care development. It\u2019s definite that Korea is the future. Western brands are adapting <a href=\"https:\/\/www.sisinternational.com\/ko\/expertise\/resumes-of-experience\/personal-care-products-market-research\/\" title=\"\uac1c\uc778 \uc704\uc0dd \uc81c\ud488 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"8463\">products for the Korean market<\/a>. Korea also has the infrastructure to manufacture beauty products. The developers of these <a href=\"https:\/\/www.sisinternational.com\/ko\/solutions\/strategy-consulting\/minimum-viable-product-market-research\/\" title=\"\ucd5c\uc18c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc81c\ud488 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"8465\">products have influencer and Internet marketing<\/a> in mind. It\u2019s thus no wonder that K-Beauty is having such an impact on the international market.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\ud55c\uad6d\uc758 \uc2a4\ud0a8\ucf00\uc5b4\uc640 \ubdf0\ud2f0 \uc81c\ud488\uc740 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc5d0\uc11c \ud558\ub098\uc758 \ud604\uc0c1\uc73c\ub85c \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc5ec\uc131\ub4e4\uc740 &#039;K-\ubdf0\ud2f0&#039;\ub77c\ub294 \ube5b\ub098\ub294 \uad11\ucc44\ub97c \uad6c\ud604\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>","protected":false},"author":1,"featured_media":64727,"parent":14508,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27296","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/27296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=27296"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/27296\/revisions"}],"predecessor-version":[{"id":81420,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/27296\/revisions\/81420"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/64727"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=27296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}