{"id":27258,"date":"2018-07-11T06:33:40","date_gmt":"2018-07-11T06:33:40","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27258"},"modified":"2026-03-06T19:50:29","modified_gmt":"2026-03-07T00:50:29","slug":"japanese-beauty-market-research-j-beauty","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/coverage\/market-research-asia\/japanese-beauty-market-research-j-beauty\/","title":{"rendered":"\uc77c\ubcf8 \ubdf0\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac | \uc81c\uc774\ubdf0\ud2f0"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uc77c\ubcf8 \ubdf0\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac | \uc81c\uc774\ubdf0\ud2f0<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3ea2d3e4\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3ea2d3e4\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Japan (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc790\uc5f0\uacfc \uacb0\ud569\ub41c \uacfc\ud559\uc744 \uc0dd\uac01\ud574\ubcf4\uc138\uc694<\/h2>\n\n\n\n<p>\uacfc\ud559\uacfc \uc790\uc5f0\uc740 \ud601\uc2e0\uc801\uc778 \uae30\uc220\uacfc \ub6f0\uc5b4\ub09c \uc5f0\uad6c \uac1c\ubc1c\uc744 \ud1b5\ud574 \uc218\uc138\uae30 \ub3d9\uc548 \uc77c\ubcf8\uc758 \uc758\uc2dd\uc5d0 \uc0ac\uc6a9\ub418\uc5b4 \uc628 \ud575\uc2ec \uc7ac\ub8cc\uc758 \uadfc\uc6d0\uc785\ub2c8\ub2e4. \uc544\ub984\ub2e4\uc6c0\uacfc \uc6f0\ube59\uc740 \uc624\ub7ab\ub3d9\uc548 \uc77c\ubcf8 \ubb38\ud654\uc758 \uc911\uc694\ud55c \ubd80\ubd84\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8\uc758 \ubdf0\ud2f0 \ubc0f \uc2a4\ud0a8\ucf00\uc5b4 \uc81c\ud488\uc740 \ubaa8\ub4e0 \uc778\uc885\uacfc \uc5f0\ub839\uce35\uc5d0 \uc774\ub7ec\ud55c \uc131\ubd84\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.&nbsp;<span style=\"font-weight: 400;\">J-\ubdf0\ud2f0\uc758 \uc778\uae30 \uc81c\ud488\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc77c\ubcf8 \ubbf8\uc6a9 \uc81c\ud488<\/span><\/h2>\n\n\n\n<p><b>\uc2dc\uc138\uc774\ub3c4<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc2dc\uc138\uc774\ub3c4\ub294 \uc77c\ubcf8\uc758 \ub2e4\uad6d\uc801 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ud5e4\uc5b4 \ubc0f \uc2a4\ud0a8\ucf00\uc5b4 \uc81c\ud488, \ud5a5\uc218, \ud654\uc7a5\ud488\uc744 \uc81c\uc870\ud569\ub2c8\ub2e4. 1872\ub144\uc5d0 \uc124\ub9bd\ub41c \uc2dc\uc138\uc774\ub3c4\ub294 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc624\ub798\ub41c \ud654\uc7a5\ud488 \ud68c\uc0ac \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc77c\ubcf8 \ucd5c\ub300 \uaddc\ubaa8\uc758 \ud654\uc7a5\ud488 \ud68c\uc0ac\uc774\uc790 \uc138\uacc4\uc5d0\uc11c\ub294 5\ubc88\uc9f8\ub85c \ud070 \ud654\uc7a5\ud488 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \ud574\ub2f9 \uc81c\ud488\uc740 \uc77c\ubd80 \ubc31\ud654\uc810\uc5d0\uc11c\ub9cc \uad6c\uc785\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>SK-II<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SK-II\ub294 1980\ub144\uc5d0 \ucd9c\uc2dc\ub41c J\ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4. 1970\ub144\ub300 \uc77c\ubcf8 \uacfc\ud559\uc790\ub4e4\uc774 \ube0c\ub79c\ub4dc\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ubcf4\ub2e4 \ucc9c\uc5f0 \uc131\ubd84\uc758 \uc0ac\uc6a9\uc744 \ud0d0\uad6c\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. P&amp;G\ub294 1991\ub144 Max Factor \uc778\uc218\uc640 \ud568\uaed8 \uc774 \ube0c\ub79c\ub4dc\ub97c \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4. \uc774\ud6c4 SK-II\ub294 \uc77c\ubcf8\uc5d0\uc11c \ud55c\uad6d, \ub300\ub9cc, \ud64d\ucf69\uc73c\ub85c \ud310\ub9e4\ub97c \ud655\ub300\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ube0c\ub79c\ub4dc\ub294 2000\ub144 \uc601\uad6d\uc5d0\uc11c \ucd9c\uc2dc\ub418\uc5c8\uc73c\uba70 \ubbf8\uad6d\uc5d0\ub3c4 \uc9c4\ucd9c\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">J-\ubdf0\ud2f0 \uae30\ud68c<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cJ-beauty,\u201d the sleeping giant of the cosmetic industry, has woken up. Its key competitor is \u201cK-beauty\u201d or Korean beauty. The latter has the advantages of efficiency and manufacturing speed. However, K-beauty can\u2019t contend with Japan\u2019s far more elaborate and delicate beauty routines. It also cannot compete with their long-term <a href=\"https:\/\/www.sisinternational.com\/ko\/solutions\/fintech-strategy-consulting-research\/investment-technology-market-research\/\" title=\"\ud22c\uc790\uae30\uc220 \uc2dc\uc7a5\uc870\uc0ac\"  data-wpil-monitor-id=\"10755\">investment in technology<\/a>. Japan&#8217;s obsession with beauty also makes it difficult for K-beauty to compete.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc77c\ubcf8\uc758 \ubdf0\ud2f0 \uc0b0\uc5c5\uc740 6\uc138\uae30\ub85c \uac70\uc2ac\ub7ec \uc62c\ub77c\uac11\ub2c8\ub2e4. \uc6d0\ub798\uc758 \ub808\ub4dc \ub9bd\uacfc \uac19\uc740 \uc694\uc18c\ub294 \uc77c\ubcf8\uc801\uc785\ub2c8\ub2e4. \uc77c\ubcf8\uc758 \ub610 \ub2e4\ub978 \uc694\uc18c\ub294 \uc11c\uc608 \uc2a4\ud0c0\uc77c\uc758 \uba54\uc774\ud06c\uc5c5 \ube0c\ub7ec\uc26c\uc785\ub2c8\ub2e4. \uc300\uac00\ub8e8\ub97c \uba54\uc774\ud06c\uc5c5 \ub9e4\ud2f0\ud30c\uc774\uc5b4\uc640 \uc138\ud130\ub85c \uc0ac\uc6a9\ud558\ub294 \uac83\ub3c4 \uc77c\ubcf8\uc5d0\uc11c \uc720\ub798\ub418\uc5c8\uc2b5\ub2c8\ub2e4. K-\ubdf0\ud2f0\uc5d0 \uc788\uc5b4\uc11c \ud765\ubbf8\ub85c\uc6b4 \uac83 \uc911 \ub9ce\uc740 \ubd80\ubd84\uc774 \uc77c\ubcf8\uc5d0\uc11c \uc654\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8\uc758 \uc544\ub984\ub2e4\uc6c0\uc740 \uc61b \uac83\uacfc \uc0c8 \uac83\uc744 \uc27d\uac8c \uacb0\ud569\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Japan has had a foothold in the US market for decades. The hunger for their products remains. Brands like Shiseido have invested in innovation, and Japan\u2019s R&amp;D is estimated to be two years ahead of that of the US. &nbsp;One of the innovations under development is <a href=\"https:\/\/www.sisinternational.com\/ko\/solutions\/ai-market-research-and-strategy-consulting\/technology-industry-automation-artificial-intelligence-consulting\/\" title=\"\uae30\uc220\uc0b0\uc5c5 \uc790\ub3d9\ud654 \ubc0f \uc778\uacf5\uc9c0\ub2a5 \ucee8\uc124\ud305\"  data-wpil-monitor-id=\"10758\">artificial skin technology<\/a>. This second skin, made from a durable elastic polymer, sits under makeup or UV. Users dab it on like a lotion, and it makes wrinkles disappear.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uadf8\ub807\ub2e4\uba74 J \ube0c\ub79c\ub4dc\uac00 \uc11c\uad6c \uacbd\uc7c1\uc5c5\uccb4\uc640 \ucc28\ubcc4\ud654\ub418\ub294 \uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc77c\ubcf8\uc758 \uacfc\ud559\uacfc \uae30\uc220\uc740 \uc81c\ud488\uc758 \ud6a8\ub2a5\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc758 \uc9c8\uac10\ub3c4 \ub354 \ub192\uc740 \ud488\uc9c8\uc785\ub2c8\ub2e4. \uc774\ub294 \ud06c\ub9bc, SPF \uc81c\ud488, \ud30c\uc6b4\ub370\uc774\uc158\uc758 \uacbd\uc6b0 \ud2b9\ud788 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8 \uc81c\ud488\uc740 \uc11c\uc591 \uc81c\ud488\uacfc \ud568\uaed8 \uc0ac\uc6a9\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc11c\uc591\uc758 \ubbf8\uc6a9 \uc911\ub3c5\uc790\ub4e4\uc740 \uc644\uc804\ud55c J-\ubdf0\ud2f0\ub97c \ucd94\uad6c\ud560 \uc900\ube44\uac00 \ub418\uc9c0 \uc54a\uc740 \uacbd\uc6b0 \uae30\uc874 \uc2a4\ud0a8\ucf00\uc5b4 \uc694\ubc95\uc5d0 \uc77c\ubcf8 \uc81c\ud488 \ud55c\ub450 \uac00\uc9c0\ub97c \ucd94\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud68c\uc0ac \uc18c\uac1c<\/h2>\n\n\n\n<p>SIS has in-depth experience in conducting <a href=\"https:\/\/www.sisinternational.com\/ko\/beauty-market-research-in-the-us\/\" title=\"Beauty Market Research in the US\"  data-wpil-monitor-id=\"880\">market research and strategy consulting for J<\/a> Beauty brands entering the US American, European and Asian markets.&nbsp; The following are our highlights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/solutions\/focus-groups\/nyc-focus-groups-to-test-products-for-seniors\/\" title=\"\ub178\uc778\uc744 \uc704\ud55c \uc81c\ud488 \ud14c\uc2a4\ud2b8\ub97c \uc704\ud55c NYC \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ud65c\uc6a9 \u00a0\"  data-wpil-monitor-id=\"10750\">Focus Group and Product Testing<\/a> center in New York City<\/li>\n\n\n\n<li>Coast-to-Coast Qualitative and Quantitative <a href=\"https:\/\/www.sisinternational.com\/ko\/coverage\/the-americas\/usa-coverage\/\" title=\"\ubbf8\uad6d \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"10752\">Research capabilities in the United States<\/a><\/li>\n\n\n\n<li>Full-Service Research capabilities in the United Kingdom and <a href=\"https:\/\/www.sisinternational.com\/ko\/trends-in-wellness-and-health-market-in-europe\/\" title=\"\uc720\ub7fd\uc758 \uc758\ub8cc \ubc0f \uc6f0\ub2c8\uc2a4 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"10748\">\uc720\ub7fd<\/a><\/li>\n\n\n\n<li>\uc0c1\uc8fc \ubdf0\ud2f0 \uc804\ubb38\uac00<\/li>\n\n\n\n<li>\uc601\uc5b4-\uc77c\ubcf8\uc5b4\ub97c \uad6c\uc0ac\ud558\ub294 \uc9c1\uc6d0<\/li>\n\n\n\n<li>Over 40+ years experience in Global <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ko\/beauty-market-research-2\/\"   title=\"Beauty Market Research\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"471\">Beauty Market Research<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>J Beauty\ub85c \uc54c\ub824\uc9c4 \uc77c\ubcf8\uc758 \ubdf0\ud2f0\ub294 \uae00\ub85c\ubc8c \ubdf0\ud2f0 \uc2dc\uc7a5\uc5d0\uc11c \ub5a0\uc624\ub974\ub294 \ubd84\uc57c\uc785\ub2c8\ub2e4. J Beauty Market Research\uac00 \uc81c\uacf5\ud558\ub294 \ub5a0\uc624\ub974\ub294 \ud2b8\ub80c\ub4dc\uc640 \uae30\ud68c\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":65779,"parent":14508,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27258","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/27258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=27258"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/27258\/revisions"}],"predecessor-version":[{"id":81761,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/27258\/revisions\/81761"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/65779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=27258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}