{"id":27258,"date":"2018-07-11T06:33:40","date_gmt":"2018-07-11T06:33:40","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27258"},"modified":"2025-09-11T01:27:55","modified_gmt":"2025-09-11T05:27:55","slug":"%ec%9d%bc%eb%b3%b8-%eb%b7%b0%ed%8b%b0-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-j-%eb%b7%b0%ed%8b%b0","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/japanese-beauty-market-research-j-beauty\/","title":{"rendered":"\uc77c\ubcf8 \ubdf0\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac | \uc81c\uc774\ubdf0\ud2f0"},"content":{"rendered":"

\uc77c\ubcf8 \ubdf0\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac | \uc81c\uc774\ubdf0\ud2f0<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\uc790\uc5f0\uacfc \uacb0\ud569\ub41c \uacfc\ud559\uc744 \uc0dd\uac01\ud574\ubcf4\uc138\uc694<\/h2>\n\n\n\n

\uacfc\ud559\uacfc \uc790\uc5f0\uc740 \ud601\uc2e0\uc801\uc778 \uae30\uc220\uacfc \ub6f0\uc5b4\ub09c \uc5f0\uad6c \uac1c\ubc1c\uc744 \ud1b5\ud574 \uc218\uc138\uae30 \ub3d9\uc548 \uc77c\ubcf8\uc758 \uc758\uc2dd\uc5d0 \uc0ac\uc6a9\ub418\uc5b4 \uc628 \ud575\uc2ec \uc7ac\ub8cc\uc758 \uadfc\uc6d0\uc785\ub2c8\ub2e4. \uc544\ub984\ub2e4\uc6c0\uacfc \uc6f0\ube59\uc740 \uc624\ub7ab\ub3d9\uc548 \uc77c\ubcf8 \ubb38\ud654\uc758 \uc911\uc694\ud55c \ubd80\ubd84\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8\uc758 \ubdf0\ud2f0 \ubc0f \uc2a4\ud0a8\ucf00\uc5b4 \uc81c\ud488\uc740 \ubaa8\ub4e0 \uc778\uc885\uacfc \uc5f0\ub839\uce35\uc5d0 \uc774\ub7ec\ud55c \uc131\ubd84\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. J-\ubdf0\ud2f0\uc758 \uc778\uae30 \uc81c\ud488\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/span><\/p>\n\n\n\n

\uc77c\ubcf8 \ubbf8\uc6a9 \uc81c\ud488<\/span><\/h2>\n\n\n\n

\uc2dc\uc138\uc774\ub3c4<\/b><\/p>\n\n\n\n

\uc2dc\uc138\uc774\ub3c4\ub294 \uc77c\ubcf8\uc758 \ub2e4\uad6d\uc801 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ud5e4\uc5b4 \ubc0f \uc2a4\ud0a8\ucf00\uc5b4 \uc81c\ud488, \ud5a5\uc218, \ud654\uc7a5\ud488\uc744 \uc81c\uc870\ud569\ub2c8\ub2e4. 1872\ub144\uc5d0 \uc124\ub9bd\ub41c \uc2dc\uc138\uc774\ub3c4\ub294 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc624\ub798\ub41c \ud654\uc7a5\ud488 \ud68c\uc0ac \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc77c\ubcf8 \ucd5c\ub300 \uaddc\ubaa8\uc758 \ud654\uc7a5\ud488 \ud68c\uc0ac\uc774\uc790 \uc138\uacc4\uc5d0\uc11c\ub294 5\ubc88\uc9f8\ub85c \ud070 \ud654\uc7a5\ud488 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \ud574\ub2f9 \uc81c\ud488\uc740 \uc77c\ubd80 \ubc31\ud654\uc810\uc5d0\uc11c\ub9cc \uad6c\uc785\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

SK-II<\/b><\/p>\n\n\n\n

SK-II\ub294 1980\ub144\uc5d0 \ucd9c\uc2dc\ub41c J\ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4. 1970\ub144\ub300 \uc77c\ubcf8 \uacfc\ud559\uc790\ub4e4\uc774 \ube0c\ub79c\ub4dc\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ubcf4\ub2e4 \ucc9c\uc5f0 \uc131\ubd84\uc758 \uc0ac\uc6a9\uc744 \ud0d0\uad6c\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. P&G\ub294 1991\ub144 Max Factor \uc778\uc218\uc640 \ud568\uaed8 \uc774 \ube0c\ub79c\ub4dc\ub97c \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4. \uc774\ud6c4 SK-II\ub294 \uc77c\ubcf8\uc5d0\uc11c \ud55c\uad6d, \ub300\ub9cc, \ud64d\ucf69\uc73c\ub85c \ud310\ub9e4\ub97c \ud655\ub300\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ube0c\ub79c\ub4dc\ub294 2000\ub144 \uc601\uad6d\uc5d0\uc11c \ucd9c\uc2dc\ub418\uc5c8\uc73c\uba70 \ubbf8\uad6d\uc5d0\ub3c4 \uc9c4\ucd9c\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

J-\ubdf0\ud2f0 \uae30\ud68c<\/h2>\n\n\n\n

\uc7a0\ub4e4\uc5b4 \uc788\ub358 \ud654\uc7a5\ud488\uacc4\uc758 \uac70\uc778 'J\ubdf0\ud2f0'\uac00 \uae68\uc5b4\ub0ac\ub2e4. \ud575\uc2ec \uacbd\uc7c1\uc790\ub294 'K-\ubdf0\ud2f0', \uc989 \ud55c\uad6d\uc758 \uc544\ub984\ub2e4\uc6c0\uc774\ub2e4. \ud6c4\uc790\ub294 \ud6a8\uc728\uc131\uacfc \uc81c\uc870 \uc18d\ub3c4 \uce21\uba74\uc5d0\uc11c \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 K-\ubdf0\ud2f0\ub294 \uc77c\ubcf8\uc758 \ud6e8\uc52c \ub354 \uc815\uad50\ud558\uace0 \uc12c\uc138\ud55c \ubdf0\ud2f0 \ub8e8\ud2f4\uacfc \uacbd\uc7c1\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uae30\uc220\uc5d0 \ub300\ud55c \uc7a5\uae30 \ud22c\uc790\uc640\ub3c4 \uacbd\uc7c1\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8\uc758 \ubdf0\ud2f0\uc5d0 \ub300\ud55c \uc9d1\ucc29\ub3c4 K-\ubdf0\ud2f0\uc758 \uacbd\uc7c1\uc744 \uc5b4\ub835\uac8c \ub9cc\ub4e0\ub2e4.<\/span><\/p>\n\n\n\n

\uc77c\ubcf8\uc758 \ubdf0\ud2f0 \uc0b0\uc5c5\uc740 6\uc138\uae30\ub85c \uac70\uc2ac\ub7ec \uc62c\ub77c\uac11\ub2c8\ub2e4. \uc6d0\ub798\uc758 \ub808\ub4dc \ub9bd\uacfc \uac19\uc740 \uc694\uc18c\ub294 \uc77c\ubcf8\uc801\uc785\ub2c8\ub2e4. \uc77c\ubcf8\uc758 \ub610 \ub2e4\ub978 \uc694\uc18c\ub294 \uc11c\uc608 \uc2a4\ud0c0\uc77c\uc758 \uba54\uc774\ud06c\uc5c5 \ube0c\ub7ec\uc26c\uc785\ub2c8\ub2e4. \uc300\uac00\ub8e8\ub97c \uba54\uc774\ud06c\uc5c5 \ub9e4\ud2f0\ud30c\uc774\uc5b4\uc640 \uc138\ud130\ub85c \uc0ac\uc6a9\ud558\ub294 \uac83\ub3c4 \uc77c\ubcf8\uc5d0\uc11c \uc720\ub798\ub418\uc5c8\uc2b5\ub2c8\ub2e4. K-\ubdf0\ud2f0\uc5d0 \uc788\uc5b4\uc11c \ud765\ubbf8\ub85c\uc6b4 \uac83 \uc911 \ub9ce\uc740 \ubd80\ubd84\uc774 \uc77c\ubcf8\uc5d0\uc11c \uc654\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8\uc758 \uc544\ub984\ub2e4\uc6c0\uc740 \uc61b \uac83\uacfc \uc0c8 \uac83\uc744 \uc27d\uac8c \uacb0\ud569\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

Japan has had a foothold in the US market for decades. The hunger for their products remains. Brands like Shiseido have invested in innovation, and Japan\u2019s R&D is estimated to be two years ahead of that of the US.  One of the innovations under development is artificial skin technology. This second skin, made from a durable elastic polymer, sits under makeup or UV. Users dab it on like a lotion, and it makes wrinkles disappear.<\/span><\/p>\n\n\n\n

\uadf8\ub807\ub2e4\uba74 J \ube0c\ub79c\ub4dc\uac00 \uc11c\uad6c \uacbd\uc7c1\uc5c5\uccb4\uc640 \ucc28\ubcc4\ud654\ub418\ub294 \uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc77c\ubcf8\uc758 \uacfc\ud559\uacfc \uae30\uc220\uc740 \uc81c\ud488\uc758 \ud6a8\ub2a5\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc758 \uc9c8\uac10\ub3c4 \ub354 \ub192\uc740 \ud488\uc9c8\uc785\ub2c8\ub2e4. \uc774\ub294 \ud06c\ub9bc, SPF \uc81c\ud488, \ud30c\uc6b4\ub370\uc774\uc158\uc758 \uacbd\uc6b0 \ud2b9\ud788 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8 \uc81c\ud488\uc740 \uc11c\uc591 \uc81c\ud488\uacfc \ud568\uaed8 \uc0ac\uc6a9\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc11c\uc591\uc758 \ubbf8\uc6a9 \uc911\ub3c5\uc790\ub4e4\uc740 \uc644\uc804\ud55c J-\ubdf0\ud2f0\ub97c \ucd94\uad6c\ud560 \uc900\ube44\uac00 \ub418\uc9c0 \uc54a\uc740 \uacbd\uc6b0 \uae30\uc874 \uc2a4\ud0a8\ucf00\uc5b4 \uc694\ubc95\uc5d0 \uc77c\ubcf8 \uc81c\ud488 \ud55c\ub450 \uac00\uc9c0\ub97c \ucd94\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ud68c\uc0ac \uc18c\uac1c<\/h2>\n\n\n\n

SIS has in-depth experience in conducting market research and strategy consulting for J Beauty brands entering the US American, European and Asian markets.  The following are our highlights:<\/p>\n\n\n\n

    \n
  • \ub274\uc695\uc2dc\uc758 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ubc0f \uc81c\ud488 \ud14c\uc2a4\ud2b8 \uc13c\ud130<\/li>\n\n\n\n
  • \ubbf8\uad6d \uc804\uc5ed\uc758 \uc815\uc131\uc801, \uc815\ub7c9\uc801 \uc5f0\uad6c \uc5ed\ub7c9<\/li>\n\n\n\n
  • \uc601\uad6d\uacfc \uc720\ub7fd\uc758 \uc804\uccb4 \uc11c\ube44\uc2a4 \uc5f0\uad6c \uc5ed\ub7c9<\/li>\n\n\n\n
  • \uc0c1\uc8fc \ubdf0\ud2f0 \uc804\ubb38\uac00<\/li>\n\n\n\n
  • \uc601\uc5b4-\uc77c\ubcf8\uc5b4\ub97c \uad6c\uc0ac\ud558\ub294 \uc9c1\uc6d0<\/li>\n\n\n\n
  • \uae00\ub85c\ubc8c \ubdf0\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac \ubd84\uc57c\uc5d0\uc11c 40\ub144 \uc774\uc0c1\uc758 \uacbd\ud5d8<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    J Beauty\ub85c \uc54c\ub824\uc9c4 \uc77c\ubcf8\uc758 \ubdf0\ud2f0\ub294 \uae00\ub85c\ubc8c \ubdf0\ud2f0 \uc2dc\uc7a5\uc5d0\uc11c \ub5a0\uc624\ub974\ub294 \ubd84\uc57c\uc785\ub2c8\ub2e4. J Beauty Market Research\uac00 \uc81c\uacf5\ud558\ub294 \ub5a0\uc624\ub974\ub294 \ud2b8\ub80c\ub4dc\uc640 \uae30\ud68c\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":65779,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27258","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/27258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=27258"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/27258\/revisions"}],"predecessor-version":[{"id":67888,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/27258\/revisions\/67888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/65779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=27258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}