{"id":26524,"date":"2018-04-29T10:20:06","date_gmt":"2018-04-29T10:20:06","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26524"},"modified":"2025-09-12T20:45:26","modified_gmt":"2025-09-13T00:45:26","slug":"%eb%b8%8c%eb%9e%9c%eb%93%9c-%eb%b3%80%ea%b2%bd-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/solutions\/branding-and-customer-research-solutions\/rebranding-market-research\/","title":{"rendered":"\ub9ac\ube0c\ub79c\ub529 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\ub9ac\ube0c\ub79c\ub529 \uc2dc\uc7a5 \uc870\uc0ac<\/span><\/h1>\n\n\n\n

<\/p>\n\n\n\n

\"SIS<\/figure>\n\n\n\n

\uc790\ub3d9\ucc28 \ub514\uc790\uc778, \ucef4\ud4e8\ud130 \uc6b4\uc601 \uccb4\uc81c, \uc758\ub958 \uc2a4\ud0c0\uc77c\uc774 \ubc14\ub014 \uac83\uc73c\ub85c \uc608\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ubaa8\uc2b5\ub3c4 \ub611\uac19\uc544\uc57c \ud558\uc9c0 \uc54a\uc744\uae4c\uc694? \ube0c\ub79c\ub4dc\uc5d0 \uc5c5\ub370\uc774\ud2b8\ub97c \uc81c\uacf5\ud560 \uc2dc\uae30\ub294 \uc5b8\uc81c\uc778\uac00\uc694? \uccab \ubc88\uc9f8 \uc9d5\ud6c4\ub294 \ube0c\ub79c\ub4dc\uc758 "\uc815\ubcf4"\uc5d0 \ub300\ud55c \ubbf8\ubb18\ud55c \ubcc0\ud654\uc785\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \ud45c\ud604\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uc798 \uc218\ud589\ub41c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc\ub97c \uc7ac\uc124\uacc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uc885 \uc81c\ud488\uc740 \uc790\uc2e0\uc774 \ud558\ub294 \uc77c, \uc790\uc2e0\uc774 \ub204\uad6c\uc778\uc9c0, \uc0ac\ub78c\ub4e4\uc774 \uc790\uc2e0\uc744 \ubbff\uc744 \uc218 \uc788\ub294 \uc774\uc720\ub97c \uc815\uc758\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uae00\ub85c\ubc8c \uacbd\uc81c\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \uc7ac\uc815\uc758\ud558\ub2e4<\/span><\/h2>\n\n\n\n

\uac15\ub825\ud55c \ube0c\ub79c\ub4dc\ub294 \uacbd\uc7c1 \ube0c\ub79c\ub4dc\ub97c \ub2a5\uac00\ud569\ub2c8\ub2e4. \uae08\uc735\uc2dc\uc7a5 \uc9c0\uc218\ub3c4 \uc55e\uc9c0\ub978\ub2e4. \uc774\uc81c \ub9ce\uc740 \uae30\uc5c5\uc774 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc744 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uc5d0 \ud560\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub514\uc9c0\ud138 \uc608\uc0b0\uc740 \uc2dc\uc7a5\uc5d0\uc11c \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ud544\uc694\ud569\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uacfc \ub354 \uae4a\uc740 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub610\ud55c, \ucc28\uc138\ub300 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub3c4 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub798\ub41c \ube0c\ub79c\ub4dc\ub294 \uadf8\ub4e4\uc774 \uc0ac\uc6a9\ud558\ub294 \uc804\ub7b5\uc5d0 \uc8fc\ubaa9\ud574\uc57c \ud569\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \uacac\uace0\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ube0c\ub79c\ub4dc \ubb38\ud654\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc774 \ucd5c\uc6b0\uc120 \uacfc\uc81c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc138\uacc4 \uc5b4\ub514\uc5d0\uc11c\ub098 \ube0c\ub79c\ub4dc \ubb38\ud654\ub97c \uc54c\uc544\ubcfc \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ucc44\ub110\uc758 \ub4f1\uc7a5\uc73c\ub85c \ube0c\ub79c\ub4dc \uac15\uc870\uac00 \uad6c\uc870\uc5d0\uc11c \ubb38\ud654\ub85c \uc62e\uaca8\uc84c\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub514\uc9c0\ud138\uc758 \ubc1c\uc804\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc29\uc2dd\uc5d0\ub3c4 \ubcc0\ud654\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ub514\uc9c0\ud138 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub300\ud589\uc0ac \ud30c\ud2b8\ub108 \ubc0f \uace0\uac1d\uacfc \uc5f0\uacb0\ub429\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc758 \uc8fc\uc694 \uc784\ubb34\uc640 \ud575\uc2ec \uae30\ub2a5\uc740 \ub3d9\uc77c\ud558\uac8c \uc720\uc9c0\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uae30\ub2a5\uc758 \ubc94\uc704\uac00 \ud655\ub300\ub418\uc5b4\uc57c \ud588\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uacfc\uc81c\ub294 \ube0c\ub79c\ub4dc\uac00 \uc6b4\uc601\ub418\ub294 \uc138\uc0c1\uc758 \ubcc0\ud654\ud558\ub294 \uc131\uaca9\uc744 \uc218\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uae00\ub85c\ubc8c \uacbd\uc81c \uc18d\uc5d0\uc11c \uc790\uc2e0\uc744 \uc7ac\uc815\uc758\ud558\ub294 \ube0c\ub79c\ub4dc\uc758 \uc608\ub85c\ub294 \ubbf8\uad6d\uc758 \ud638\ud154 \uadf8\ub8f9\uc744 \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud68c\uc0ac\ub294 \ucd5c\uadfc 16\uac1c \ube0c\ub79c\ub4dc\ub97c \uc804\uba74 \uac1c\ud3b8\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc2e0\uae30\uc220\uc5d0 \ud22c\uc790\ud558\uace0 \ud638\ud154 \uc2dc\uc124\uc744 \ud604\ub300\ud654\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uadf8\ub8f9\uc740 \uacbd\uc81c\uc801\uc778 \uc0dd\uac01\uc744 \uac00\uc9c4 \uad00\uad11\uac1d\uc5d0\uac8c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uc0c8\ub85c\uc6b4 \ud30c\ud2b8\ub108\uc2ed\uacfc \ud61c\ud0dd\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc624\ub798\ub41c \ube0c\ub79c\ub4dc\ub294 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \ub530\ub77c\uc7a1\uc544\uc57c \ud569\ub2c8\ub2e4<\/span><\/h2>\n\n\n\n

\uc77c\ubd80 \ud68c\uc0ac\ub294 \uc624\ub298\ub0a0\uc5d0\ub3c4 1920\ub144\uacfc \ub3d9\uc77c\ud55c \uc81c\ud488\uc744 \ud310\ub9e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5bb\uac8c \ud569\ub2c8\uae4c? \uadf8\ub4e4\uc758 \uc81c\ubb3c\uc740 100\ub144 \uc804\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \uac00\uce58 \uc788\uace0 \ub110\ub9ac \ud37c\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc774\ub4e4 \ud68c\uc0ac\ub294 \ub9c8\ucf00\ud305 \uc694\uad6c \uc0ac\ud56d\uc774 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \uace0\uac1d\uc5d0\uac8c \uc801\ud569\ud558\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, LEGO\ub294 1939\ub144 \ub374\ub9c8\ud06c\uc5d0\uc11c \ub098\ubb34 \uc7a5\ub09c\uac10\uc744 \ub9cc\ub4dc\ub294 \uc791\uc740 \ud68c\uc0ac\ub85c \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. LEGO Company\ub294 \ucd5c\uadfc PlayStation, Xbox, Nintendo\uc6a9 \ube44\ub514\uc624 \uac8c\uc784\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub610 \ub2e4\ub978 \uc608\ub294 Kraft Macaroni & Cheese\uc785\ub2c8\ub2e4. Kraft\ub294 \uac74\uac15\uc2dd\ud488 \uc560\ud638\uac00 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\uace0 \uc2f6\uc5c8\uc9c0\ub9cc \uace0\uac1d\uc744 \ub180\ub77c\uac8c \ud558\uace0 \uc2f6\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ud68c\uc0ac\ub294 \ud321\ud30c\ub974 \uc5c6\uc774 \uc2e0\uc81c\ud488\uc744 \ucd9c\uc2dc\ud588\ub2e4. \uadf8 \ud6c4 \uadf8\ub4e4\uc740 \uba87 \ub2ec \ud6c4\uc5d0 \ud2b8\uc704\ud130 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc804\uc220\uc740 \uc0ac\ub78c\ub4e4\uc774 \ucc28\uc774\ub97c \uc778\uc9c0\ud558\uc9c0 \ubabb\ud588\ub2e4\uace0 \uacb0\ub860\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \uc2dc\uac04\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uae30\uc874 \ubc29\uc2dd\uc744 \uace0\uc218\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \uad00\ub828\uc131\uc744 \uc783\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ubcc0\ud654\ud558\ub294 \ucd94\uc138\ub97c \ub530\ub77c\uc7a1\uc544\uc57c \ud569\ub2c8\ub2e4. Kraft\ub294 \ub354 \uac74\uac15\ud55c \uc74c\uc2dd \uc635\uc158\uacfc \uae68\ub057\ud55c \uc0dd\ud65c \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc99d\uac00\ud558\ub294 \uacbd\ud5a5\uc744 \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uacbd\ud5d8\uc740 \ud604\ub300 \uc0dd\ud65c \ubc29\uc2dd\uc5d0\uc11c\ub3c4 \ud070 \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc815\ud1b5\ud55c \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \ubc1c\uc804\uc5d0 \uc8fc\ubaa9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uac1c\ub150\uc740 LEGO\uc758 \ub808\uace0\ub79c\ub4dc \ub4a4\uc5d0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. \ud68c\uc0ac\ub294 1968\ub144\uc5d0 \ub808\uace0\ub79c\ub4dc\ub97c \ucd9c\uc2dc\ud588\uc73c\uba70 \uc624\ub298\ub0a0\uc5d0\ub3c4 \uc5ec\uc804\ud788 \uc778\uae30\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc624\ub798\ub41c \ube0c\ub79c\ub4dc\ub97c \uc7ac\ucc3d\uc870\ud558\ub294 \ubc29\ubc95<\/span><\/h2>\n\n\n\n

\ube0c\ub79c\ub4dc\ub294 \ube44\uc988\ub2c8\uc2a4\uac00 \uc131\uc7a5\ud558\uace0 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \uae30\uc874 \uc2dc\uc7a5\uc744 \ubc18\uc601\ud574\uc57c \ud569\ub2c8\ub2e4. \uc989, \uacbd\uc7c1\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uac00 \ud5a5\uc0c1\ub420 \uac83\uc785\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ub85c\uace0\ub97c \uc218\uc6a9\ud558\uace0 \uccad\uc911\uacfc \uc18c\ud1b5\ud558\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uac1c\ubc1c\ud560 \uac83\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uadf8\ub300\ub85c \uc720\uc9c0\ud558\uae30\ub85c \uacb0\uc815\ud558\uba74 \uacb0\uad6d \uacbd\uc7c1\ub825\uc744 \uc783\uac8c \ub429\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc0c8\ub85c \uace0\uce68\uc740 \uccad\uc911\uc5d0\uac8c \ud68c\uc0ac\uac00 \uad00\ub828\uc131\uc774 \uc788\uace0 \ud604\ub300\uc801\uc774\ub77c\ub294 \uac83\uc744 \uc54c\ub824\uc90d\ub2c8\ub2e4. \ub610\ud55c \uae30\uc5c5\uacfc \uc0b0\uc5c5 \uac04\uc758 \uc5f0\uad00\uc131\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc624\ub798\ub41c \ube0c\ub79c\ub4dc\ub97c \uc7ac\ucc3d\uc870\ud558\ub294 \ube44\uacb0\uc740 \uace0\uac1d\uc744 \uc608\uc758\uc8fc\uc2dc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uc694\uad6c\uc5d0 \uadc0\ub97c \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc624\ub298\ub0a0\uc758 \uc138\uacc4\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uad00\ub828\uc131\uc744 \ucc3d\ucd9c\ud558\uace0 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc774 \uc815\ubcf4\ub97c \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc804\ub2ec\ud558\uc5ec \ud638\uac10\ub3c4\uc640 \uad6c\ub9e4 \uc758\ud5a5\uc744 \uace0\ucde8\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc77c\ubd80 \ube0c\ub79c\ub4dc\ub294 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\uace0 \uc77c\ubd80 \ube0c\ub79c\ub4dc\ub294 \uadf8\ub807\uc9c0 \uc54a\uc740 \uc774\uc720\uc5d0 \ub300\ud55c \ube44\ubc00\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc2dc\uc7a5\uc5d0 \uad00\uacc4\uc5c6\uc774 \uc8fc\uc758\ub97c \uae30\uc6b8\uc774\uace0 \ud56d\uc0c1 \uad00\ub828\uc131\uc744 \uc704\ud574 \ub178\ub825\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\uac15\ub825\ud55c \ube0c\ub79c\ub4dc\ub294 \uacbd\uc7c1 \ube0c\ub79c\ub4dc\ub97c \ub2a5\uac00\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uac00 \uc624\ub798\ub418\uac70\ub098 \ub0a1\uc544\uc9c0\uba74 \uc5b4\ub5bb\uac8c \ub418\ub098\uc694? \ube0c\ub79c\ub4dc\ub97c \uc7ac\ucc3d\uc870\ud558\uae30 \uc704\ud55c \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>","protected":false},"author":1,"featured_media":62847,"parent":14650,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26524","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/26524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=26524"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/26524\/revisions"}],"predecessor-version":[{"id":68081,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/26524\/revisions\/68081"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62847"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=26524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}