{"id":26512,"date":"2018-04-29T09:39:35","date_gmt":"2018-04-29T09:39:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26512"},"modified":"2025-09-12T20:09:27","modified_gmt":"2025-09-13T00:09:27","slug":"%ea%b5%ad%ec%a0%9c-%ec%86%8c%eb%b9%84%ec%9e%90-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/solutions\/international-consumer-research\/","title":{"rendered":"\uad6d\uc81c \uc18c\ube44\uc790 \uc870\uc0ac"},"content":{"rendered":"

\uad6d\uc81c \uc18c\ube44\uc790 \uc870\uc0ac<\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

\uc138\uacc4 \uacbd\uc81c\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc73c\uba70 \uae30\uc5c5\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\uac00 \uc81c\uc2dc\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.   <\/span><\/h2>\n\n\n\n

With technology and transportation, it is easier than ever to build brands in multiple markets overseas.  Emerging markets are growing and providing new customer bases.  Yet, challenges exist with language, culture, norms and rules.  SIS helps companies understand their strategic opportunities and challenges.   <\/span><\/p>\n\n\n\n

\uc2e0\ud765 \uc2dc\uc7a5<\/span><\/h2>\n\n\n\n

\uc18c\ube44\uc790 \ud589\ub3d9\uc740 \uc2dc\uc7a5\ub9c8\ub2e4 \ub2e4\ub985\ub2c8\ub2e4. 'BRIC' \uad6d\uac00\ub85c \uc54c\ub824\uc9c4 \ube0c\ub77c\uc9c8, \ub7ec\uc2dc\uc544, \uc778\ub3c4, \uc911\uad6d\uc5d0\ub294 \uc138\uacc4 \uc778\uad6c\uc758 3\ubd84\uc758 2\uac00 \uc0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ud568\uaed8 \uc138\uacc4 \uad6d\ub0b4\ucd1d\uc0dd\uc0b0(GDP)\uc5d0 \uc0c1\ub2f9\ud55c \uae08\uc561\uc744 \uae30\uc5ec\ud569\ub2c8\ub2e4. \uba55\uc2dc\ucf54, \ub0a8\uc544\ud504\ub9ac\uce74\uacf5\ud654\uad6d, \ud130\ud0a4 \ub4f1\uc758 \uad6d\uac00\ub3c4 \uc774 \uadf8\ub8f9\uc5d0 \uc18d\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc2e0\ud765 \uc2dc\uc7a5\uc740 \uacbd\uc81c \uc131\uc7a5\uc758 \uc6d0\ub3d9\ub825\uc774 \ub418\uc5b4 \ube60\ub974\uac8c \uc138\uacc4 \uacbd\uc81c\uc5d0\uc11c \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 \uc2dc\uc7a5\uc5d0\ub294 \ub610\ud55c \ub300\uaddc\ubaa8 "\ube48\uace4\uce35" \uc778\uad6c\uc640 \ud568\uaed8 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 "\uc2e0\ubd80\uc790" \ubd80\ubb38\uc774 \uacc4\uc18d\ud574\uc11c \uc874\uc7ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.  <\/span>\ub610\ud55c \ud55c\uad6d, \ub300\ub9cc, \uc2f1\uac00\ud3ec\ub974 \ubc0f \ucd5c\uadfc \uc911\uc559 \uacc4\ud68d \uacbd\uc81c\uc5d0\uc11c \uc2dc\uc7a5 \uacbd\uc81c\ub85c \ubcc0\ud654\ud55c \ub3d9\uc720\ub7fd \uad6d\uac00\uc640 \uac19\uc740 \uac1c\ubc1c\ub3c4\uc0c1\uad6d \ubc0f \uc120\uc9c4 \uc2dc\uc7a5\ub3c4 \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4.  \uc6b0\ub9ac\ub294 \uc774\ub7ec\ud55c \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ucca0\uc800\ud55c \uc774\ud574\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.  <\/span><\/p>\n\n\n\n

When researching emerging markets, companies gain vital knowledge to ensure they do not waste time \u2013 or worse, make poor decisions based on incorrect analysis or misinformation. Businesses should research and heed the do’s and don’ts of every market. Some methodologies that work in certain markets will not work in other markets.  We provide that insight.<\/p>\n\n\n\n

\uc18c\ube44\uc790 \uc870\uc0ac \ub3d9\ud5a5<\/span><\/h2>\n\n\n\n

\uc778\uacf5\uc9c0\ub2a5(AI)\uc740 \uba38\uc2e0\ub7ec\ub2dd\uacfc \ud568\uaed8 \uc2dc\uc7a5 \uc870\uc0ac \uc0b0\uc5c5\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Amazon Echo\uc640 Google Home \ub355\ubd84\uc5d0 AI\ub294 \uc774\ubbf8 \uc18c\ube44\uc790 \ud658\uacbd\uc5d0 \uc9c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \ud601\uc2e0\ud558\uc5ec \uc5f0\uad6c\uc790\ub4e4\uc774 \ubcf4\ub2e4 \ube44\uc6a9 \ud6a8\uc728\uc801\uc774\uace0 \ube60\ub978 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ud68d\uae30\uc801\uc778 \ubcc0\ud654\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub300\ubd80\ubd84\uc758 \uc778\ud130\ub137 \uc0ac\uc6a9\uc790\ub294 \uc774\ubbf8 \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70 \uc55e\uc73c\ub85c \ub354 \ub9ce\uc740 \uc0ac\uc6a9\uc790\uac00 \uadf8\ub7f4 \uac83\uc785\ub2c8\ub2e4. \uc751\ub2f5\uc790\ub4e4\uc740 \uc124\ubb38\uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud558\ub77c\ub294 \ucd08\ub300\ub97c \ubc1b\uc73c\uba74 \uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc644\ub8cc\ud558\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc2dc\uc7a5 \uc870\uc0ac\uc790\ub4e4\uc740 \uc2a4\ub9c8\ud2b8\ud3f0\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc560\ucd08\uc5d0 \uc774\ub7ec\ud55c \uc7a5\uce58\uc758 \ucc38\uc5ec\ub97c \ud5c8\uc6a9\ud558\uc9c0 \uc54a\ub294 \ub300\uc548\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ubc14\ub78c\uc9c1\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc628\ub77c\uc778 \ub370\uc774\ud130 \uc0d8\ud50c\ub9c1\uc740 \uc774\uc81c \uc2dc\uc7a5 \uc870\uc0ac \uc0b0\uc5c5\uc758 \uc911\uc694\ud55c \ucd08\uc810\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ub2e4\ub978 \ubaa8\ub4e0 \ubc29\ubc95\ubcf4\ub2e4 \ube60\ub985\ub2c8\ub2e4. \ud2b9\ud788 \ud45c\ubcf8 \ud06c\uae30\uac00 \ud070 \uacbd\uc6b0 \uc751\ub2f5\uc790\ub4e4\uc774 \uc2a4\uc2a4\ub85c \uc2e0\uc18d\ud558\uac8c \uc9c8\ubb38\uc744 \uc77d\uace0 \ub2f5\ubcc0\ud568\uc73c\ub85c\uc368 \uc2dc\uac04\uc744 \uc808\uc57d\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc5f0\uad6c \ub3c4\uad6c<\/span><\/h2>\n\n\n\n
    \n
  • \uc628\ub77c\uc778 \ubc29\ubc95\ub860\uc758 \ubd80\uc0c1. <\/b>\uc778\ud130\ub137\uacfc \uae30\ud0c0 \uc720\uc0ac\ud55c \uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c \uc6b0\ub9ac\ub294 \uc5f0\uad6c \uc124\uacc4\ub97c \uac1c\uc120\ud558\uace0 \uc218\ubc31\ub9cc \uba85\uc758 \uc0ac\ub78c\ub4e4\uacfc \uc5f0\uacb0\ud558\uba70 \ud6e8\uc52c \ub354 \ube60\ub974\uac8c \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \ud601\uc2e0\uacfc \uc720\uc5f0\uc131\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc624\ud504\ub77c\uc778 \ubd84\uc11d\ubcf4\ub2e4 \ube44\uc6a9\uc774 \uc800\ub834\ud569\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778\ubcf4\ub2e4 \uc18d\ub3c4\ub3c4 \ube60\ub974\uace0 \uc8fc\uc81c\ub3c4 \uc720\uc5f0\ud569\ub2c8\ub2e4. <\/span><\/li>\n\n\n\n
  • \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \ubd80\uc0c1.<\/b> \uc911\uad6d\uc740 \ubaa8\ubc14\uc77c \uc778\ud130\ub137 \uc0ac\uc6a9\uc790 \uc218\uc5d0\uc11c \uc120\ub450\ub97c \ub2ec\ub9ac\uace0 \uc788\uc73c\uba70 \ubbf8\uad6d\uc758 3\ubc30\uac00 \ub118\uc2b5\ub2c8\ub2e4. \uc911\uad6d \uc18c\ube44\uc790\ub4e4\uc740 \uc790\uc2e0\uc758 \uc0b6\uc758 \uc5ec\ub7ec \uce21\uba74\uc744 \ud558\ub098\uc758 \ubaa8\ubc14\uc77c \ud50c\ub7ab\ud3fc\uc5d0 \ud1b5\ud569\ud558\ub294 \uc288\ud37c\uc571\uc744 \ucc44\ud0dd\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\uc640 \uc720\uc0ac\ud55c \ucd94\uc138\uc5d0 \ub300\ud55c \uc9c0\uc2dd\uc740 \ub9c8\ucf00\ud130\uc5d0\uac8c \ub2e4\uc591\ud55c \uc2dc\uc7a5\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ub3c5\ud2b9\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n\n\n\n
      \n
    • \ub9e4\uc7a5 \ub0b4 \uc5f0\uad6c\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \ub514\uc790\uc778.<\/b> \ub9e4\uc7a5 \ub0b4 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc81c\ud488 \ubc30\uce58\uc640 \uad11\uace0 \ubc0f \ud504\ub85c\ubaa8\uc158\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc0c1\uc810 \uc8fc\uc778\uc5d0\uac8c \uc77c\uc77c, \uc8fc\uac04 \ub610\ub294 \uc6d4\uac04 \ud2b8\ub798\ud53d\uc5d0 \ub300\ud55c \uc544\uc774\ub514\uc5b4\ub97c \uc81c\uacf5\ud558\uace0 \uc81c\ud488 \uac00\uaca9\uc744 \uacb0\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n
    • \ub300\uba74 \ubc29\ubc95\ub860. <\/strong> \uc2dc\uc7a5\uc5d0 \ub530\ub77c \uc6b0\ub9ac\ub294 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uc778\ud130\ubdf0, \uc124\ubb38\uc870\uc0ac, \uc804\ud654 \uc778\ud130\ubdf0, \ubbfc\uc871\uc9c0\ud559, \uc778\ud130\uc149\ud2b8 \ub4f1 \ub2e4\uc591\ud55c \ubc29\ubc95\ub860\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n

      \uae00\ub85c\ubc8c \uacbd\uc81c\ub2e4<\/span><\/h2>\n\n\n\n

      \uae30\uc5c5\uc740 \uc885\uc885 \ud544\uc694\uc5d0 \ub530\ub77c \ud574\uc678 \uae30\uc5c5\uc73c\ub85c\uc758 \uc804\ud658\uc744 \uacb0\uc815\ud558\uc9c0\ub9cc, \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc815\ubcf4\uac00 \ucda9\ubd84\ud558\uc9c0 \uc54a\uac70\ub098 \uc218\uc694\uc5d0 \ub300\ud55c \uc608\uce21\uc774 \uc798\ubabb\ub41c \uacbd\uc6b0 \uae30\uc5c5\uc740 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\ud68c\ub97c \uc2e0\uc911\ud558\uac8c \ud3ec\ucc29\ud558\uace0 \uae00\ub85c\ubc8c \uacbd\uc81c\uc758 \uae09\uc18d\ud55c \ubcc0\ud654\ub97c \ud5e4\uccd0\ub098\uac00\uae30 \uc704\ud574\uc11c\ub294 \uc790\uc2e0\uacfc \uacbd\uc7c1\uc0ac\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

      SIS is widely recognized as a world leader in International Market Research.  We provide over 40+ years experience, extensive market coverage, our best practices and many other advantages.<\/p>\n\n\n\n

       <\/h2>","protected":false},"excerpt":{"rendered":"

      \uae00\ub85c\ubc8c \uacbd\uc81c\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc870\uc9c1\uc5d0\uac8c \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. SIS\ub294 \uae30\uc5c5\uc774 \uc804 \uc138\uacc4\uc758 \uc804\ub7b5\uc801 \uae30\ud68c\uc640 \uacfc\uc81c\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.\u00a0<\/p>","protected":false},"author":1,"featured_media":62501,"parent":14457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26512","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/26512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=26512"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/26512\/revisions"}],"predecessor-version":[{"id":68065,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/26512\/revisions\/68065"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=26512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}