{"id":24862,"date":"2018-03-02T16:08:30","date_gmt":"2018-03-02T16:08:30","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24862"},"modified":"2026-01-24T20:36:25","modified_gmt":"2026-01-25T01:36:25","slug":"%ed%95%ad%ea%b3%b5%ec%82%ac-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ed%95%ad%ea%b3%b5%ec%82%ac-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\ud56d\uacf5 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\ud56d\uacf5 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-fb19eb17\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-fb19eb17\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Airline aviation airplane (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">\ucd5c\uadfc \ud56d\uacf5 \uc0b0\uc5c5\uc758 \uaca9\ub3d9\uc801\uc778 \uc5ed\uc0ac\ub294 \uc5c5\uacc4 \uc6b4\uc601\uc790\uc5d0\uac8c \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd \uc804\ubc18\uc5d0 \uac78\uccd0 \uae30\ud68c\uc640 \uacfc\uc81c\ub97c \uc548\uaca8\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. Open Skies, \ud56d\uacf5\uc0ac \ubbfc\uc601\ud654, \uad6d\uac00 \uc9c0\uc6d0 \uc81c\uac70\ub85c \uc778\ud574 \uc720\ub7fd\uacfc \ubd81\ubbf8 \uc9c0\uc5ed\uc5d0\uc11c \ud56d\uacf5\uc0ac \ud1b5\ud569\uc774 \uc5b4\ub290 \uc815\ub3c4 \ucd94\uc9c4\ub825\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">New business models have emerged, not only in terms of low-cost operations but also in the form of truly \u201cmulti-national\u201d carriers operating across the EU and beyond. &nbsp;Middle Eastern carriers such as Emirates and Qatar Airways on the rise, and are expanding globally. &nbsp;<\/span><\/p>\n\n\n\n<p>The rise of <a href=\"https:\/\/www.sisinternational.com\/ko\/%ed%95%ad%ea%b3%b5-%ec%82%b0%ec%97%85%ec%9d%98-%ec%a0%80%ea%b0%80-%ed%95%ad%ea%b3%b5%ec%82%ac\/\" title=\"\uc800\uac00\ud56d\uacf5 \uc2dc\uc7a5\uc870\uc0ac\"  data-wpil-monitor-id=\"2735\">low cost airlines<\/a> such as Norwegian Airlines is seeing airlines expanding far beyond the traditional transatlantic routes. &nbsp;These carriers \u2018unbundle\u2019 their product offering allowing lower fares for all passengers, and the benefit of customization of the travel experience for others. &nbsp;Passengers can choose exactly which products and services they need and pay for.<\/p>\n\n\n\n<p>Challenges do exist. &nbsp;Oil prices can cause major changes to profitability. &nbsp;Labor strikes continue to afflict the European Carriers. &nbsp;Supply chain disruptions can impact aircraft manufacturing and daily flight operations. &nbsp;Increasingly, disgruntled passengers are posting their dissatisfaction online, providing numerous challenges to airlines.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-c0b63910bd401f386ce542b7cd29865c is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-71a98c0353047388f4adfaf0effb0588\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>\ud2f0<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#airline-industry-opportunities\">\ud56d\uacf5 \uc0b0\uc5c5 \uae30\ud68c<\/a><\/li><li class=\"\"><a href=\"#airline-industry-threats\">\ud56d\uacf5 \uc0b0\uc5c5 \uc704\ud611<\/a><\/li><li class=\"\"><a href=\"#our-airline-market-research-solutions\">\ub2f9\uc0ac\uc758 \ud56d\uacf5 \uc2dc\uc7a5 \uc870\uc0ac \uc194\ub8e8\uc158<\/a><\/li><li class=\"\"><a href=\"#i-focus-groups\">I. \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/a><\/li><li class=\"\"><a href=\"#ii-quantitative-online-surveys\">II. \uc815\ub7c9\uc801 \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac<\/a><\/li><li class=\"\"><a href=\"#iii-market-and-competitor-intelligence-tracking\">III. \uc2dc\uc7a5 \ubc0f \uacbd\uc7c1\uc0ac \uc815\ubcf4 \ucd94\uc801<\/a><\/li><li class=\"\"><a href=\"#iv-market-positioning\">IV. \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd<\/a><\/li><li class=\"\"><a href=\"#v-brand-tracking\">V. \ube0c\ub79c\ub4dc \ucd94\uc801<\/a><\/li><li class=\"\"><a href=\"#vi-other-innovative-methods\">6. \uae30\ud0c0 \ud601\uc2e0\uc801\uc778 \ubc29\ubc95<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"airline-industry-opportunities\">\ud56d\uacf5 \uc0b0\uc5c5 \uae30\ud68c<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increasingly there is M&amp;A Activity. &nbsp;WIth the Alaska and Virgin merger<\/li>\n\n\n\n<li>\ube44\uc6a9 \ucd5c\uc801\ud654 \ud504\ub85c\uadf8\ub7a8 \ubc0f \uc5f0\ub8cc \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc5f0\ub8cc \ud6a8\uc728\uc801\uc778 \ud56d\uacf5\uae30\uc640 \uc0c1\ub300\uc801\uc73c\ub85c \ub0ae\uc740 \uc5f0\ub8cc \uac00\uaca9<\/li>\n\n\n\n<li>\uace0\uac1d\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \uae30\uc220\uacfc \uae30\ub0b4 \uc2dc\uc2a4\ud15c<\/li>\n\n\n\n<li>\ub514\uc9c0\ud138 \uc131\uc7a5\uc758 \uae30\ud68c\uc640 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc778 IT \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \ube44\uc6a9\uc744 \ud569\ub9ac\ud654<\/li>\n<\/ul>\n\n\n\n<p>\uc18c\uc15c \ubbf8\ub514\uc5b4\ub294 \uace0\uac1d \ucda9\uc131\ub3c4 \ud504\ub85c\uadf8\ub7a8\uc744 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"airline-industry-threats\">\ud56d\uacf5 \uc0b0\uc5c5 \uc704\ud611<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6dfd8498\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6dfd8498\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Airline aviation airplane (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc77c\ubd80 \ub178\uc120\uc5d0\uc11c \uacbd\uc7c1 \uc2ec\ud654<\/li>\n\n\n\n<li>\ud504\ub9ac\ubbf8\uc5c4 \ud2b8\ub798\ud53d \uac10\uc18c<\/li>\n\n\n\n<li>\ud560\uc778\uc6b4\uc784<\/li>\n\n\n\n<li>\ud560\uc778 \ubc0f \uc2e0\uaddc \uc2dc\uc7a5 \uc9c4\uc785\uc790\uc640 \uacbd\uc7c1\ud558\uae30 \uc704\ud574 \uace0\uad70\ubd84\ud22c\ud558\ub294 \uad6d\ub0b4 \ud56d\uacf5\uc0ac<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud56d\uacf5 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ub2e4\uc74c\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub370\uc774\ud130<\/li>\n\n\n\n<li>\uc815\ubcf4<\/li>\n\n\n\n<li>\ud1b5\ucc30\ub825<\/li>\n\n\n\n<li>\ud601\uc2e0<\/li>\n\n\n\n<li>\uc9c0\ub2a5<\/li>\n\n\n\n<li>\uc2e4\ucc9c \uacc4\ud68d<\/li>\n\n\n\n<li>\uc804\ub7b5<\/li>\n\n\n\n<li>\uad8c\uc7a5 \uc0ac\ud56d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"our-airline-market-research-solutions\">\ub2f9\uc0ac\uc758 \ud56d\uacf5 \uc2dc\uc7a5 \uc870\uc0ac \uc194\ub8e8\uc158<\/h2>\n\n\n\n<div class=\"table-1\">\n<table>\n<tbody>\n<tr>\n<td>\uc18c\ube44\uc790 \uc870\uc0ac \u2013 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/td>\n<td>SIS\ub294 \uc18c\ube44\uc790\uc640 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \uc2e4\uc2dc\ud558\uc5ec \ud56d\uacf5\uc0ac\uc5d0 \ub300\ud55c \ub0ae\uc740 \uc778\uc2dd \uc218\uc900\uc744 \uc774\ud574\ud558\uace0 \ubaa9\uc801\uc9c0\ub97c \uace0\ub824\ud558\uac70\ub098 \ud56d\uacf5\uc0ac\ub97c \uc120\ud0dd\ud558\ub294 \uc774\uc720\ub97c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr>\n<td>Understand the \u201cVoice of the Customer\u201d \u2013 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/quantitative-online-surveys\/\"   title=\"Quantitative Online Surveys\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"478\">Quantitative Online surveys<\/a><\/td>\n<td>SIS can conduct an \u201cattitudes and usage\u201d &nbsp;quantitative study to quantify consumers\u2019 choices in the selection of destinations and their choice of airlines<\/td>\n<\/tr>\n<tr>\n<td>Market and Competitor &nbsp;&nbsp;Intelligence Tracking<\/td>\n<td>SIS\ub294 \ubbf8\ub514\uc5b4, \uc628\ub77c\uc778, \uc778\uc1c4\ubb3c, \uad11\uace0\ud310\uc5d0\uc11c \uacbd\uc7c1\uc5c5\uccb4 \uad11\uace0\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd94\uc801\ud558\uace0 \ubcf4\uace0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uad11\uace0\uc5d0\ub294 \ud56d\uacf5\uc0ac\uc640 \ubaa9\uc801\uc9c0\uac00 \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr>\n<td>\uc5ec\ud589\uc0ac\uc640\uc758 \uc804\ud654 \ub610\ub294 F2F \uc778\ud130\ubdf0<\/td>\n<td>SIS can uncover what airlines customers recommend and why.&nbsp; Why they do not recommend the airline vis-\u00e0-vis other airlines?<\/td>\n<\/tr>\n<tr>\n<td>\ube0c\ub79c\ub4dc \ucd94\uc801<\/td>\n<td>SIS\ub294 \ud56d\uacf5\uc0ac \ube0c\ub79c\ub4dc\uc640 \uacbd\uc7c1\uc0ac \ube0c\ub79c\ub4dc\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd94\uc801\ud558\uace0 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-focus-groups\">I. \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/h2>\n\n\n\n<p>Focus Groups are discussion of 8-10 participants resembling a company\u2019s target customer. &nbsp;Participants can for example be frequent business travelers. &nbsp;A moderator guides and stimulates the discussion. &nbsp;When appropriate, respondents are given a pre-task. &nbsp;This can be an anchor or focus the conversation and to create a platform for discussion. &nbsp;Additionally, this provides meaningful data or added insight which can be analyzed after the groups.<\/p>\n\n\n\n<p>The process often involve \u2018projective techniques\u2019 and can include breakout tasks. &nbsp;The phase is collaborative and iterative. &nbsp;Our clients provide discussion, an overview of previously received data and key intelligence synthesized.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc774\uc775<\/h3>\n\n\n\n<p>\uc758\ubbf8 \uc788\ub294 \uc694\uc778\uacfc \ub9e5\ub77d\uc744 \uc774\ud574\ud558\uae30 \uc704\ud55c \uc9c8\uc801 \ud1b5\ucc30\ub825\uc744 \ucc3e\uc544\ubcf4\uc138\uc694.<\/p>\n\n\n\n<p>\uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\uc640 \ud14c\ub9c8\ub97c \uad00\ucc30\ud558\uace0 \uc2a4\ud1a0\ub9ac\ubcf4\ub4dc\uc5d0 \ub123\uae30<\/p>\n\n\n\n<p>\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ubd84\ub958\ud558\uace0 \ub9e4\ud551\ud558\ub294 \ub2a5\ub825\uc744 \ud655\ubcf4\ud558\uc5ec \uace0\uac1d\uc758 \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc694\uad6c \uc0ac\ud56d\uacfc \ucda9\uc871\ub41c \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \ub354 \ud070 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ii-quantitative-online-surveys\">II. \uc815\ub7c9\uc801 \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">&#039;\uace0\uac1d\uc758 \uc18c\ub9ac&#039;\ub97c \uc774\ud574\ud558\ub2e4<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \ub2e4\uc74c\uc5d0 \ub300\ud55c \uc774\ud574\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uace0\uac1d \uc694\uad6c\uc0ac\ud56d(\ucda9\uc871 \ubc0f \ucda9\uc871\ub418\uc9c0 \uc54a\uc74c)<\/li>\n\n\n\n<li>\uace0\uac1d \uc138\ubd84\ud654<\/li>\n\n\n\n<li>\uae30\uc874 \uc81c\ud488 \uc81c\uacf5\uacfc \uc0c1\uc704 \uacbd\uc7c1\uc5c5\uccb4 \uc81c\uacf5<\/li>\n\n\n\n<li>\uacbd\uc7c1\uc0ac\uc640\uc758 \uc81c\ud488 \uaca9\ucc28<\/li>\n\n\n\n<li>\uc7a0\uc7ac\uc801\uc778 \uc81c\ud488 \ucc28\ubcc4\ud654 \uc2dd\ubcc4 \ubc0f \uc608\ube44 \ubd84\uc11d<\/li>\n<\/ul>\n\n\n\n<p>Target respondents can include customers and non-customers; users of services and products from partners. &nbsp;We work with our clients to screen the appropriate participants. &nbsp;We will advise the geographical scope, structure, sample size, geographic representativeness and length of interview. &nbsp;We provide analysis, data deliverables and reporting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"iii-market-and-competitor-intelligence-tracking\">III. \uc2dc\uc7a5 \ubc0f \uacbd\uc7c1\uc0ac \uc815\ubcf4 \ucd94\uc801<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a34e95c8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a34e95c8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Airline aviation airplane (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>SIS\ub294 \uae30\uc874 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc640 \uc5c5\uacc4 \uc804\ubb38\uac00 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud558\uc5ec \ucd5c\uc2e0 \uc5c5\uacc4 \ubc1c\uc804\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd94\uc801\ud558\uace0 \ubcf4\uace0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c\ub294 \uc6f9, \uc628\ub77c\uc778 \uc800\ub110, \uc5c5\uacc4 \ub274\uc2a4, \uae30\ud0c0 \uacf5\uac1c \uc815\ubcf4\ub294 \ubb3c\ub860 \ud56d\uacf5 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ub0b4\ubd80 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc218\ud589\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc804\ub7b5\uc801 \uc2dc\uc7a5 \ubd84\uc11d\uc744 \ud1b5\ud574 \ub2e4\uc74c\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ud604\uc7ac \uc9c0\uc2dd\uc758 \uaca9\ucc28\ub97c \uc774\ud574\ud558\uc138\uc694.<\/li>\n\n\n\n<li>\ud544\uc694\uc5d0 \ub530\ub77c \uc815\uae30\uc801\uc73c\ub85c \ucd94\uc801 \ubcf4\uace0\uc11c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc2dc\uc7a5\uc5d0\uc11c\uc758 \ud604\uc7ac \uc704\uce58\ub97c \ubd84\uc11d\ud558\uc138\uc694<\/li>\n\n\n\n<li>\ubbf8\ub798 \uc2dc\ub098\ub9ac\uc624 \ubc0f \uc758\uc0ac\uacb0\uc815 \uc601\ud5a5 \ud14c\uc2a4\ud2b8<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"iv-market-positioning\">IV. \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\uc5ec\ud589\uc0ac\uc640\uc758 \uc804\ud654 \ub610\ub294 F2F \uc778\ud130\ubdf0<\/h3>\n\n\n\n<p>SIS\ub294 \uc5ec\ud589\uc0ac\uc640 \uc804\ud654 \ub610\ub294 F2F \uc778\ud130\ubdf0\ub97c \uc218\ud589\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uac15\ub825\ud55c \ud1a0\ub860 \uac00\uc774\ub4dc\ub97c \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc5ec\ud589\uc0ac\uac00 \ud2b9\uc815 \ud56d\uacf5\uc0ac\ub97c \uc774\uc6a9\ud558\ub294 \uc774\uc720\ub97c \ub354\uc6b1 \ucca0\uc800\ud558\uac8c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc5c5\uacc4\uc758 \uacbd\uc7c1 \ud3ec\uc9c0\uc154\ub2dd\uacfc \uc81c\ud488 \uc804\ub7b5\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc2ec\uce35\uc801\uc778 \ubd84\uc11d\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p>SIS\ub294 \uadc0\uc0ac\uc758 \uacbd\uc7c1 \ud3ec\uc9c0\uc154\ub2dd\uc5d0 \ub300\ud55c \ub370\uc774\ud130, \uc5f0\uad6c, \ud1b5\ucc30\ub825 \ubc0f \uc815\ubcf4\ub97c \uc5bb\uace0 \ubaa8\ubc94 \uc0ac\ub840\ub97c \ud1b5\ud574 \uadc0\uc0ac\uc758 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \ubca4\uce58\ub9c8\ud0b9\ud558\uae30 \uc704\ud574 \uc5ec\ud589\uc0ac\uc640 \uc804\ud654 \ub610\ub294 F2F \uc778\ud130\ubdf0\ub97c \uc2e4\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n            background-size: 400% 400%;\n            animation: gradientMove 8s ease-in-out infinite;\n        }\n\n        .ai-pattern {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            opacity: 0.1;\n            background-image: \n                radial-gradient(circle at 20% 20%, rgba(255,255,255,0.3) 2px, transparent 2px),\n                radial-gradient(circle at 80% 80%, rgba(255,255,255,0.2) 1px, transparent 1px),\n                radial-gradient(circle at 40% 60%, rgba(255,255,255,0.15) 1.5px, transparent 1.5px),\n                radial-gradient(circle at 60% 20%, rgba(255,255,255,0.25) 1px, transparent 1px),\n                radial-gradient(circle at 80% 40%, rgba(255,255,255,0.2) 2px, transparent 2px);\n            background-size: 100px 100px, 150px 150px, 80px 80px, 120px 120px, 90px 90px;\n          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{ background-position: 0% 100%; }\n            100% { background-position: 0% 50%; }\n        }\n\n        @keyframes patternFloat {\n            0% { transform: translateX(0) translateY(0); }\n            33% { transform: translateX(30px) translateY(-20px); }\n            66% { transform: translateX(-20px) translateY(10px); }\n            100% { transform: translateX(0) translateY(0); }\n        }\n\n        @keyframes neuralPulse {\n            0%, 100% { opacity: 0.08; }\n            50% { opacity: 0.2; }\n        }\n\n        @keyframes shineEffect {\n            0% { background-position: 200% 0; }\n            100% { background-position: -200% 0; }\n        }\n\n        @keyframes shine {\n            0% {\n                left: -100%;\n            }\n            20%, 100% {\n                left: 100%;\n            }\n        }\n\n        @keyframes float {\n            0%, 100% { transform: translateY(0px) rotate(0deg); }\n            33% { transform: translateY(-30px) rotate(120deg); }\n            66% { transform: translateY(15px) rotate(240deg); }\n        }\n\n        @media (max-width: 768px) {\n            .banner {\n                height: 320px;\n                padding: 30px 0;\n            }\n            \n            .content {\n                padding: 40px 20px;\n            }\n            \n            .cta-text {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .cta-subheading {\n                font-size: 0.85rem;\n                margin-bottom: 20px;\n            }\n            \n            .cta-button {\n                padding: 14px 28px;\n                font-size: 0.95rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"banner\">\n        <div class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"v-brand-tracking\">V. \ube0c\ub79c\ub4dc \ucd94\uc801<\/h2>\n\n\n\n<p>SIS Brand Trackers monitor both quantitative (e.g., cost, brand equity) and qualitative (e.g., perception, customer analysis) dimensions of specific product and service branding. &nbsp;The strength and evolution of a brand in a marketplace depends on the financial, reputational, competitive and strategic positioning of a company. &nbsp;Multiple factors exist which can upset or otherwise disrupt brand equity in the market, from competitive pricing strategies to shift in consumer preferences. SIS\u2019s Brand Equity Index provides a clear index off from which companies can drive successful product or service oriented strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vi-other-innovative-methods\">6. \uae30\ud0c0 \ud601\uc2e0\uc801\uc778 \ubc29\ubc95<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uacf5\ub3d9\ucc3d\uc791<\/li>\n\n\n\n<li>\ubbfc\uc871\uc9c0\ud559<\/li>\n\n\n\n<li>\ubaa8\ubc14\uc77c \ub2e4\uc774\uc5b4\ub9ac<\/li>\n\n\n\n<li>\uc628\ub77c\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/li>\n\n\n\n<li>\ube0c\ub808\uc778\uc2a4\ud1a0\ubc0d \uc138\uc158<\/li>\n\n\n\n<li>\ud574\ucee4\ud1a4<\/li>\n<\/ul>\n\n\n<h2>\ub274\uc695\uc5d0 \uc788\ub294 \uc6b0\ub9ac \uc2dc\uc124 \uc704\uce58<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 \uc804\ud654: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/\"><span style=\"font-weight: 400;\">SIS \uad6d\uc81c<\/span><\/a><span style=\"font-weight: 400;\"> \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uae30\ud0c0 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95 \ubc0f \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/span><a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \ubb38\uc758\ud558\uae30<\/span><\/a><span style=\"font-weight: 400;\"> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/span><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uadfc \ud56d\uacf5 \uc0b0\uc5c5\uc758 \uaca9\ub3d9\uc801\uc778 \uc5ed\uc0ac\ub294 \uc5c5\uacc4 \uc6b4\uc601\uc790\uc5d0\uac8c \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd \uc804\ubc18\uc5d0 \uac78\uccd0 \uae30\ud68c\uc640 \uacfc\uc81c\ub97c \uc81c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. <\/p>","protected":false},"author":1,"featured_media":64973,"parent":14514,"menu_order":25,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24862","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/24862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=24862"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/24862\/revisions"}],"predecessor-version":[{"id":77072,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/24862\/revisions\/77072"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/64973"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=24862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}