{"id":24000,"date":"2018-02-17T20:35:28","date_gmt":"2018-02-17T20:35:28","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24000"},"modified":"2026-01-27T15:20:10","modified_gmt":"2026-01-27T20:20:10","slug":"%ea%b0%80%ea%b2%a9_%eb%b0%8f_%ea%b2%bd%ec%9f%81_%eb%b6%84%ec%84%9d_in_retail","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ea%b0%80%ea%b2%a9_%eb%b0%8f_%ea%b2%bd%ec%9f%81_%eb%b6%84%ec%84%9d_in_retail\/","title":{"rendered":"\uc18c\ub9e4 \uac00\uaca9 \ubc0f \uacbd\uc7c1 \ubd84\uc11d"},"content":{"rendered":"

\uc18c\ub9e4\uc5c5 \uac00\uaca9 \ubc0f \uacbd\uc7c1 \ubd84\uc11d<\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

SIS provides comprehensive retail pricing and competitive analysis and strategy to understand the pricing and brand perceptions consumers hold.  A core purpose of our retail research projects is to understand where in the minds of consumers do competing brands stand at various price points. \u200b<\/span><\/h3>\n\n\n\n

\ud0d0\uc0c9\ub41c \uc601\uc5ed\u200b<\/h3>\n\n\n\n
    \n
  • \uc5f0\uad6c \ub300\uc0c1 \uc2dc\uc7a5\uc758 \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uac00\uaca9\ub300\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?\u200b<\/li>\n\n\n\n
  • \uacbd\uc7c1 \ube0c\ub79c\ub4dc\uc640 \ube44\uad50\ud558\uc5ec \ube0c\ub79c\ub4dc\uc758 \uc704\uce58\ub294 \uc5b4\ub514\uc785\ub2c8\uae4c?\u200b<\/li>\n\n\n\n
  • \uac00\uaca9 \ucc45\uc815 \uc2dc \uace0\ub824\ud574\uc57c \ud560 \ube0c\ub79c\ub4dc \uc18d\uc131 \uc790\uccb4\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?\u200b<\/li>\n\n\n\n
  • \uace0\uac1d\uacfc \ube44\uace0\uac1d\uc758 \uc778\uad6c\uc2ec\ub9ac\ud559\uc801 \ud2b9\uc131\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?\u200b<\/li>\n\n\n\n
  • \ud2b9\uc815 \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ud504\ub85c\ud544(\uc608: \uc5f0\ub839, \uc18c\ub4dd, \uc131\ubcc4)\uc5d0 \ub530\ub978 \uace0\uac1d \ub3d9\uae30, \ud589\ub3d9 \ubc0f \ud0dc\ub3c4\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/li>\n\n\n\n
  • What is the market and psychological environment of stores (i.e., what other stores exist in close proximity that may impact purchasing decisions by customers?\u200b<\/li>\n\n\n\n
  • \uc5f0\uad6c \ub300\uc0c1 \uc2dc\uc7a5\uacfc \ud504\ub79c\ucc28\uc774\uc988 \ube0c\ub79c\ub4dc\ub97c \ucc3e\uc744 \uc218 \uc788\ub294 \ucd94\uac00 \uc2dc\uc7a5 \ubaa8\ub450\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd\uc758 \uc7a0\uc7ac\uc801\uc778 \uae30\ud68c\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/li>\n\n\n\n
  • \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ucd94\uac00 \uc804\ub7b5\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?\u200b<\/li>\n<\/ul>\n\n\n\n

    With these and other questions explored, SIS often develops key pricing, positioning, brand-related, and competitive-recommended positions. \u00a0We help our clients to develop a robust and accurate pricing strategy for their brands. \u00a0<\/span><\/p>\n\n\n\n

    \uc77c\ubc18\uc801\uc778 \uac00\uaca9 \ucc45\uc815 \uc804\ub7b5\uc758 \uac01 \uce21\uba74\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/strong> <\/span><\/h3>\n\n\n\n
    \n\n\n\n\n\n\n\n
    Develop <\/strong>Marketing Strategy \u200bMarketing Analysis<\/a>, Consumer Segmentation, Consumer Targeting and Brand Positioning. \u200b<\/td>\nSIS\ub294 \uc18c\ube44\uc790\uc758 \uc2ec\ub9ac\ud559\uc801 \uc138\ubd84\ud654\ub97c \uc218\ud589\ud558\uc5ec \ud2b9\uc815 \uac00\uaca9\ub300\uc5d0 \uac78\uccd0 \ube0c\ub79c\ub4dc\ub97c \ud3ec\uc9c0\uc154\ub2dd\ud569\ub2c8\ub2e4.<\/em>\u200b<\/td>\n<\/tr>\n
    \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \uacb0\uc815 <\/strong>\u200b\uc81c\ud488, \uc720\ud1b5, \ud310\ucd09 \uc804\uc220 \uc815\uc758 \u200b<\/td>\nSIS\ub294 \uc18c\ube44\uc790\uc758 \uc0ac\uace0\ubc29\uc2dd, \ud2b9\ud788 \uc5c5\uacc4 \ub0b4\uc5d0\uc11c \ud2b9\uc815 \ube0c\ub79c\ub4dc\uc758 \ube0c\ub79c\ub4dc \uc18d\uc131\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/em>\u200b\uacbd\uc7c1 \ube0c\ub79c\ub4dc\uac00 \uadfc\uc811\ud558\uac8c \uc6b4\uc601\ub418\ub294 \uce58\uc5f4\ud55c \uacbd\uc7c1 \ud658\uacbd<\/em>\u200b<\/td>\n<\/tr>\n
    Estimate the Demand Curve\u200bUnderstand how quantity demanded varies with price<\/a><\/td>\n\ubcf4\ub2e4 \uc815\ub7c9\uc801\uc778 \uac00\uaca9 \ucc45\uc815 \uc804\ub7b5\uacfc \uc18c\ube44\uc790\uc758 \uc2ec\ub9ac\ud559\uc801 \ud504\ub85c\ud544\uc744 \uacb0\ud569\ud558\uc5ec \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\uc5d0 \uac78\uccd0 \uc218\uc694 \ud0c4\ub825\uc131 \uace1\uc120\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/em>\u200b<\/td>\n<\/tr>\n
    \ud658\uacbd \uc694\uc778 \uc774\ud574<\/strong>\u200b\uacbd\uc7c1\uc5c5\uccb4\uc758 \uc608\uc0c1\ub418\ub294 \uc870\uce58\ub97c \ud3c9\uac00\ud558\uace0 \ubc95\uc801 \uc81c\uc57d \uc0ac\ud56d\uc744 \uc774\ud574\ud569\ub2c8\ub2e4.\u200b<\/td>\n\ud2b9\uc815 \ub9e4\uc7a5\uc758 \uc18c\ube44\uc790 \ud504\ub85c\ud544(\uc608: \uc131\ubcc4, \uc5f0\ub839 \ub4f1)\uc744 \ud3ec\ud568\ud55c \uadfc\uc811 \ub9e4\uc7a5 \ubc0f \ubbfc\uc871\uc9c0\ud559\uc801 \uc870\uc0ac\uc640 \uac19\uc740 \ud658\uacbd \uc694\uc778\uc744 \uc0ac\uc9c4 \ubc0f \uc77c\uae30 \uae30\ubc18\uc73c\ub85c \ucea1\ucc98]<\/em>\u200b<\/td>\n<\/tr>\n
    \uac00\uaca9 \uacb0\uc815 <\/strong>\u200b\uc704 \ub2e8\uacc4\uc5d0\uc11c \uc218\uc9d1\ub41c \uc815\ubcf4\ub97c \ud65c\uc6a9\ud558\uc5ec \uac00\uaca9 \ucc45\uc815 \ubc29\ubc95\uc744 \uc120\ud0dd\ud558\uace0 \uac00\uaca9 \uad6c\uc870\ub97c \uac1c\ubc1c\ud558\uace0 \ud560\uc778\uc744 \uc815\uc758\ud569\ub2c8\ub2e4.\u200b<\/td>\nSIS\ub294 \uc774 \uc120\ud0dd\ub41c \uc815\ubcf4\ub97c \ud1b5\ud574 \uc5f0\uad6c \uc911\uc778 \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc608\ube44 \uac00\uaca9 \uad8c\uc7a5 \uc0ac\ud56d\uc744 \ub9cc\ub4dc\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/em>\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n


    \uc6b0\ub9ac\uac00 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ud504\ub808\uc784\uc6cc\ud06c \uc911 \ud558\ub098\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

    Phase 1  Secondary Research <\/b><\/h3>\n\n\n\n

    SIS conducts secondary research to uncover trends and the reasons behind certain trends. \u00a0The secondary desk research can achieve the following:<\/span><\/p>\n\n\n\n