{"id":22018,"date":"2017-02-01T03:41:01","date_gmt":"2017-02-01T03:41:01","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=22018"},"modified":"2026-01-26T14:41:37","modified_gmt":"2026-01-26T19:41:37","slug":"%ec%8b%9d%ed%92%88-%ec%9d%8c%eb%a3%8c-%ec%82%b0%ec%97%85-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%8b%9d%ed%92%88-%ec%9d%8c%eb%a3%8c-%ec%82%b0%ec%97%85-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\uc2dd\uc74c\ub8cc \uc0b0\uc5c5 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\uc2dd\uc74c\ub8cc \uc0b0\uc5c5 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

 <\/h2>\n\n\n\n

Have you ever wondered how the food industry determines which products to launch, which flavors to emphasize, or how to price their offerings? The secret lies in food market research because by delving into the preferences, behaviors, and habits of consumers, this research guides the strategies of food businesses (both big and small).<\/span><\/p>\n\n\n\n

\uc2dd\ud488 \ubc0f \ub808\uc2a4\ud1a0\ub791 \uc2dc\uc7a5\uc740 \ube60\ub978 \uc18d\ub3c4\ub85c \ud655\uc7a5\ub418\uace0 \uc788\ub294 \uac70\ub300\ud558\uace0 \uae4c\ub2e4\ub85c\uc6b4 \uc0b0\uc5c5\uc785\ub2c8\ub2e4.<\/h2>\n\n\n\n

\uc2dd\uc0ac \uc5ed\ud559\uc758 \ubcc0\ud654\uc774\ub4e0, \ucd5c\uc2e0 \uccb4\uc778 \ub808\uc2a4\ud1a0\ub791 \uc9c0\ub9ac\uc801 \uc704\uce58\uc774\ub4e0, \uc2dd\uc74c\ub8cc \uc0b0\uc5c5 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 \uc131\uacf5\uc801\uc778 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uae30 \uc704\ud55c \uac00\uc7a5 \uc9c4\ubcf4\ub41c \ucd5c\uc2e0 \uc815\ubcf4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc774 \ubd84\uc57c\uc5d0\uc11c \uc131\uacf5\ud558\ub824\uba74 \uace0\uac1d\uc5d0\uac8c \ucd5c\uace0\uc758 \ube44\uc988\ub2c8\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2dd\uc74c\ub8cc \uc0b0\uc5c5 \uc2dc\uc7a5 \uc870\uc0ac<\/h2>\n\n\n\n

\uc2dd\ud488 \ubc0f \uc74c\ub8cc \uc0b0\uc5c5\uc740 \uc720\ub3d9\uc801\uc785\ub2c8\ub2e4. \ub3c4\uc2dc\ud654, \uc778\uad6c \uc99d\uac00 \uc99d\uac00, \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc \ubcc0\ud654 \ub4f1 \uc5ec\ub7ec \uc694\uc778\uc774 \uc5c5\uacc4\uc5d0 \ubcc0\ud654\ub97c \uc77c\uc73c\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucc9c\uc5f0 \uc131\ubd84\uc73c\ub85c \ub9cc\ub4e0 \uc74c\uc2dd\uacfc \uc74c\ub8cc\uc5d0 \ub300\ud55c \ucd94\uc138\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc774 \ubcf4\uace0\uc11c\uc758 \ucd08\uc810\uc774 \ub420 \uc628\ub77c\uc778 \uc74c\uc2dd \ubc30\ub2ec\uc5d0 \ub300\ud55c \ucd94\uc138\ub3c4 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

The recent innovation of Food Delivery marketplaces has been accelerated by the rise of mobile payments, GPS tracking, and Big Data. \u00a0These platforms use technology to match supply and demand, similarly to the ridesharing industry. For app companies, reaching \u201ccritical mass\u201d is an important priority, and managing supply and demand is especially important in time-sensitive food delivery solutions.<\/span><\/p>\n\n\n\n

\uc2dd\ud488 \ubc0f \uc74c\ub8cc \uc0b0\uc5c5 \ubc30\ub2ec \uc2dc\uc7a5 \uc870\uc0ac<\/h2>\n\n\n\n

Consumers can now order from a broad selection of eateries with a single tap of their mobile phones.  Online food delivery platforms continue to increase accessibility and choice. New online platforms are racing to capture consumers and new markets. Platforms are springing up across Asia, the Americas, the Middle East, and Europe. The industry of transporting restaurant meals to the home is experiencing rapid change.<\/span><\/p>\n\n\n\n

\ud3b8\uc758\uc131\uc740 \uae00\ub85c\ubc8c \uc628\ub77c\uc778 \uc74c\uc2dd \ubc30\ub2ec \uc571 \uc2dc\uc7a5\uc744 \uc774\ub044\ub294 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \ubbf8\uc8fc \uc9c0\uc5ed\uc740 \uac00\uc7a5 \uad11\ubc94\uc704\ud55c \uc628\ub77c\uc778 \uc8fc\ubb38\ud615 \uc74c\uc2dd \ubc30\ub2ec \uc11c\ube44\uc2a4 \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc218\uc694\ub294 \uc2a4\ub9c8\ud2b8\ud3f0 \ubcf4\uae09\ub960\uc774 \ub192\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc11c\ube44\uc2a4 \uc2dc\uc7a5\uc740 \ub0a8\ubbf8\uc5d0\uc11c\ub3c4 \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc5ec\ub7ec \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \uc74c\uc2dd \ubc30\ub2ec\uc744 \uc704\ud55c \uc131\uacf5\uc801\uc778 \uc8fc\ubb38\ud615 \uc194\ub8e8\uc158\uc744 \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \ub0a8\ubbf8\uc758 \uc80a\uace0 \uc778\ub9e5\uc774 \uc88b\uc740 \uc778\uad6c\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

The food delivery app is an appealing solution than calling a restaurant.  Food delivery apps avoid customer pain points of being put on hold for extended periods when calling in during the traditional food delivery ordering process. Consumers also benefit from convenience as opposed to the traditional tedious process of calling out their credit card information.  Apps open up consumers to trying new foods and restaurants. The downside is that they reduce human-to-human contact.<\/span><\/p>\n\n\n\n

\uc65c \uc911\uc694 \ud568? \uc2dd\ud488 \ubc0f \uc74c\ub8cc \uc0b0\uc5c5 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc774\uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

\uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc18c\ube44\uc790\uac00 \uc5b4\ub5a4 \ub9db\uc5d0 \ub04c\ub9ac\ub294\uc9c0, \uc5b4\ub5a4 \uc2dd\ub2e8 \uc81c\ud55c\uc774\ub098 \uc120\ud638\ub3c4\ub97c \uac16\uace0 \uc788\ub294\uc9c0, \uc5b4\ub5a4 \uac00\uaca9\ub300\uc5d0 \ub9cc\uc871\ud558\ub294\uc9c0 \ud30c\uc545\ud568\uc73c\ub85c\uc368 \uc18c\ube44\uc790\uc758 \ub9c8\uc74c\uc744 \ub4e4\uc5ec\ub2e4\ubcfc \uc218 \uc788\ub294 \ucc3d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \uae4a\uc740 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uc81c\ud488\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

Moreover, with new food trends emerging rapidly (like plant-based diets, keto-friendly snacks, or international cuisine fusions), food market research helps businesses anticipate these trends. It allows them to innovate and adapt before the market becomes saturated. In-depth research also ensures that businesses understand the regulatory landscape, ingredient sourcing protocols, and quality benchmarks they must adhere to, ensuring the safety and satisfaction of their consumers.<\/span><\/p>\n\n\n\n

\uadf8\ub7ec\ub098 \uc774 \uc5f0\uad6c\ub294 \ub2e8\uc21c\ud788 \uc18c\ube44\uc790\uac00 \ubb34\uc5c7\uc744 \uba39\uace0 \uc2f6\uc5b4\ud558\ub294\uc9c0 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc81c\ud488 \uac1c\ubc1c\ubd80\ud130 \ub9c8\ucf00\ud305 \uc804\ub7b5\uae4c\uc9c0 \uc804\uccb4 \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4\ub97c \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub2e4\uc74c\uacfc \uac19\uc740 \uc5ec\ub7ec \uac00\uc9c0 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc81c\ud488 \uac1c\ubc1c:<\/b> By understanding the tastes, preferences, and needs of consumers, businesses can craft products that have a higher likelihood of success. <\/span><\/p>\n\n\n\n

\u2022 \uc804\ub7b5\uc801 \ub9c8\ucf00\ud305: <\/b>Knowledge about the target audience’s preferences and behavior aids in creating tailored marketing campaigns. For instance, if market \uc5f0\uad6c<\/a> indicates a rising trend in vegan diets among millennials, businesses can align their marketing messages to resonate with this demographic.<\/span><\/p>\n\n\n\n

\u2022 \uac00\uaca9 \uc804\ub7b5 \ud1b5\ucc30\ub825: <\/b>\uc18c\ube44\uc790\ub294 \uc77c\ubc18 \ucfe0\ud0a4\uc640 \ube44\uad50\ud558\uc5ec \uae00\ub8e8\ud150 \ud504\ub9ac \ucfe0\ud0a4\uc5d0 \uc5bc\ub9c8\ub97c \uc9c0\ubd88\ud560 \uc758\ud5a5\uc774 \uc788\uc2b5\ub2c8\uae4c? \uc5f0\uad6c\ub97c \ud1b5\ud574 \uc774\ub7ec\ud55c \uc911\uc694\ud55c \uc9c8\ubb38\uc5d0 \ub2f5\ud560 \uc218 \uc788\uc73c\uba70, \uc0ac\uc6a9\ub41c \uac00\uaca9 \uc804\ub7b5\uc774 \uc218\uc775\uc131\uacfc \uc18c\ube44\uc790 \uc218\uc6a9 \uc0ac\uc774\uc758 \uade0\ud615\uc744 \uc720\uc9c0\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uacf5\uae09\ub9dd \ucd5c\uc801\ud654:<\/b> \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc2dc\uc7a5 \uc218\uc694\ub97c \uc774\ud574\ud558\uba74 \uacf5\uae09\ub9dd \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc720\uae30\ub18d \uacfc\uc77c\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uae09\uc99d\ud558\ub294 \uacbd\uc6b0 \uc18c\ub9e4\uc5c5\uccb4\ub294 \uc801\uc808\ud55c \uc7ac\uace0\ub97c \ud655\ubcf4\ud558\uc5ec \ub0ad\ube44\ub97c \ucd5c\uc18c\ud654\ud558\uace0 \ud310\ub9e4\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uc704\ud5d8 \uc644\ud654:<\/b> \ub9ac\ucf5c\uacfc \ubd80\uc815\uc801\uc778 \ud3c9\ud310\uc774 \ud574\ub85c\uc6b8 \uc218 \uc788\ub294 \uc5c5\uacc4\uc5d0\uc11c \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc7a0\uc7ac\uc801\uc778 \uc6b0\ub824 \uc0ac\ud56d\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc7ac\ub8cc \uc870\ub2ec, \ud3ec\uc7a5\uc7ac \ub610\ub294 \uc0dd\uc0b0 \ud504\ub85c\uc138\uc2a4\uc5d0 \uad00\ud55c \uac83\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc2dd\ud488 \ubc0f \uc74c\ub8cc \uc2dc\uc7a5\uc758 \uc8fc\uc694 \uc5c5\uccb4<\/h2>\n\n\n\n

Certain companies and entities have managed to carve out significant market share in this industry<\/a>, influencing consumer preferences, setting industry standards, and driving innovation. <\/span><\/p>\n\n\n\n

\u2022 \ub2e4\uad6d\uc801 \uc2dd\ud488 \ubc0f \uc74c\ub8cc \uae30\uc5c5:<\/b> Nestl\u00e9, PepsiCo, The Coca-Cola Company\uc640 \uac19\uc740 \ud68c\uc0ac\uac00 \uc5c5\uacc4\ub97c \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc758 \ubc29\ub300\ud55c \uc790\uc6d0\uc744 \ud1b5\ud574 \ucca0\uc800\ud55c \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\uc5ec \uae00\ub85c\ubc8c \uc18c\ube44\uc790 \ub3d9\ud5a5\uc744 \uc774\ud574\ud558\uace0 \uc9c0\uc5ed \uc120\ud638\ub3c4\uc5d0 \ub9de\ub294 \uc81c\ud488\uc744 \ucd9c\uc2dc\ud568\uc73c\ub85c\uc368 \uc55e\uc11c \ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \ud328\uc2a4\ud2b8\ud478\ub4dc \uccb4\uc778\uc810: <\/b>\ub9e5\ub3c4\ub0a0\ub4dc, \uc2a4\ud0c0\ubc85\uc2a4, KFC \ub4f1 \uae00\ub85c\ubc8c \uccb4\uc778\uc774 \uc2dd\ud488 \uc2dc\uc7a5\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\ub2e4. \uadf8\ub4e4\uc758 \uad11\ubc94\uc704\ud55c \ub3c4\ub2ec \ubc94\uc704\ub97c \ud1b5\ud574 \uadf8\ub4e4\uc740 \uc5ec\ub7ec \ub098\ub77c\uc758 \ud604\uc9c0 \ucde8\ud5a5\uc5d0 \ub9de\ub294 \uc0c8\ub85c\uc6b4 \ud488\ubaa9\uc744 \uc18c\uac1c\ud558\uace0 \uc885\uc885 \uc74c\uc2dd \ud2b8\ub80c\ub4dc\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uc288\ud37c\ub9c8\ucf13 \ubc0f \uac70\ub300 \uc18c\ub9e4\uc5c5\uccb4: <\/b>Walmart, Carrefour \ubc0f Tesco\ub294 \uc18c\ube44\uc790 \uad6c\ub9e4 \ud589\ub3d9\uc744 \ud615\uc131\ud558\ub294 \ub370 \uc911\ucd94\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc81c\ud488 \ubc30\uce58, \ud310\ucd09 \ubc0f \uc7ac\uace0 \uacb0\uc815\uc740 \uc18c\ube44\uc790 \uad6c\ub9e4 \uc2b5\uad00\uc5d0 \ub300\ud55c \uad11\ubc94\uc704\ud55c \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac \ud1b5\ucc30\ub825\uc744 \uc9c1\uc811\uc801\uc73c\ub85c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uc804\ubb38 \uac74\uac15\uc2dd\ud488 \ube0c\ub79c\ub4dc: <\/b>\uac74\uac15\uacfc \uc6f0\ub2c8\uc2a4\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uba74\uc11c Beyond Meat \ubc0f Chobani\uc640 \uac19\uc740 \ube0c\ub79c\ub4dc\uac00 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc758 \uba85\uc131\uc774 \ub192\uc544\uc9c0\uba74\uc11c \uac74\uac15\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uc18c\ube44\uc790\uac00 \uc8fc\ub3c4\ud558\ub294 \ud2c8\uc0c8 \uc2dc\uc7a5\uc744 \uc774\ud574\ud558\uace0 \ud65c\uc6a9\ud558\ub294 \ub370 \uc788\uc5b4 \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc911\uc694\uc131\uc774 \uac15\uc870\ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uc9c0\uc5ed \ubc0f \uc7a5\uc778 \uc0dd\uc0b0\uc790: <\/b>\ub2e4\uad6d\uc801 \uac70\ub300 \uae30\uc5c5\ub9cc\ud07c \uc2dc\uc7a5 \uc810\uc720\uc728\uc774 \ub113\uc9c0\ub294 \uc54a\uc9c0\ub9cc, \uc885\uc885 \uc7a5\uc778\uc774 \ub9cc\ub4e0 \uc720\uae30\ub18d \uc81c\ud488\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \ud604\uc9c0 \uc0dd\uc0b0\uc790\ub4e4\uc740 \uc2dd\ud488 \uc2dc\uc7a5\uc5d0\uc11c \ud2b9\ubcc4\ud55c \uc704\uce58\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud480\ubfcc\ub9ac \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc218\uc9d1\ub41c \ud604\uc9c0 \uc120\ud638\ub3c4, \uc804\ud1b5 \ubc0f \uc7ac\ub8cc\uc5d0 \ub300\ud55c \uc774\ud574\ub97c \ud1b5\ud574 \uc9c4\uc815\uc131 \uc788\uace0 \ub3c5\ud2b9\ud55c \ud310\ub9e4 \uc81c\uc548\uc744 \uac16\ucd98 \uc81c\ud488\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \ubb34\uc5ed \ud611\ud68c \ubc0f \uc870\uc9c1: <\/b>\uc0c1\uc5c5 \ub2e8\uccb4\ub294 \uc544\ub2c8\uc9c0\ub9cc \uc138\uacc4\ubcf4\uac74\uae30\uad6c(WHO), \uc2dd\ub7c9\ub18d\uc5c5\uae30\uad6c(FAO)\uc640 \uac19\uc740 \ub2e8\uccb4\ub294 \uc138\uacc4 \uc2dd\ub7c9 \uc18c\ube44, \uc601\uc591, \uc2dd\ub7c9 \uc548\ubcf4 \ud328\ud134\uc5d0 \uad00\ud55c \ubcf4\uace0\uc11c\uc640 \uc5f0\uad6c\ub97c \ubc1c\ud45c\ud568\uc73c\ub85c\uc368 \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \uae30\uc5ec\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc758 \ud1b5\ucc30\ub825\uc740 \uc885\uc885 \uc815\ucc45\uc744 \ud615\uc131\ud558\uace0 \uc2dc\uc7a5 \ub3d9\ud5a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc2dd\ud488 \ubc0f \uc74c\ub8cc \uc0b0\uc5c5 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uae30\ud68c \ubc1c\uacac<\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/span><\/p>\n\n\n\n

Market Research can identify opportunities to recruit delivery personnel, boost customers, and manage demand and supply.\u00a0 Additionally, app companies find that Usability Research can be beneficial in achieving customer satisfaction and increasing sales conversions.\u00a0\u00a0<\/span><\/p>\n\n\n\n

\uc74c\uc2dd \ubc30\ub2ec \ud68c\uc0ac\uc640 \uc81c\ud734\ud558\uba74 \uba87 \uac00\uc9c0 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub808\uc2a4\ud1a0\ub791 \uc6b4\uc601\uc790\ub294 \uc2dc\uc7a5\uc744 \ud655\uc7a5\ud558\uc5ec \ub3c4\uc2dc \uc804\uccb4\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc2dd\ub2f9 \uc8fc\ubcc0\uc758 \uba87 \ube14\ub85d\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \uc911\uc694\ud55c \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \ub610\ud55c \uc774\ub97c \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\ubc30\uc801\uc778 \uc74c\uc2dd \ubc30\ub2ec \uc571\uc774 \ub808\uc2a4\ud1a0\ub791\uc744 \uc18c\uac1c\ud558\uba74 \uac00\uc2dc\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub808\uc2a4\ud1a0\ub791 \uc6b4\uc601\uc790\ub4e4\uc740 \uac10\uc18c\ud558\ub294 \ud2b8\ub798\ud53d\uc744 \ub298\ub9ac\uae30 \uc704\ud574 \uc74c\uc2dd \ubc30\ub2ec\ub85c \ub208\uc744 \ub3cc\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc74c\uc2dd \ubc30\ub2ec \uc571\uc740 \ub354 \ub9ce\uc740 \uace0\uac1d\uc774 \uc678\uc2dd\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uae30 \uc704\ud55c \ube44\ubc00 \ubb34\uae30\uc785\ub2c8\ub2e4. \ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 \uc74c\uc2dd \ubc30\ub2ec \ub9e4\ucd9c\uc774 \uc99d\uac00\ud55c \ubc18\uba74 \ub808\uc2a4\ud1a0\ub791 \ud2b8\ub798\ud53d\uc740 \uc815\uccb4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uae30\uc5c5\uc774 \ub204\ub9b4 \uc218 \uc788\ub294 \ub2e4\ub978 \uc8fc\uc694 \uae30\ud68c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\u2022 \uc0c8\ub85c\uc6b4 \ucd94\uc138 \ud30c\uc545: <\/b>\uc74c\uc2dd\uc758 \uc138\uacc4\ub294 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dd\ubb3c\uc131 \uc2dd\ub2e8\uc758 \uc99d\uac00\ubd80\ud130 \uc9c0\uc18d \uac00\ub2a5\ud55c \ud3ec\uc7a5\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc2dc\uae30\uc801\uc808\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \uae30\uc5c5\uc774 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uac00 \uc8fc\ub958\uac00 \ub418\uae30 \uc804\uc5d0 \uc774\uc5d0 \ub6f0\uc5b4\ub4e4 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \uc0c8\ub85c\uc6b4 \uc9c0\uc5ed\uc73c\ub85c \ud655\uc7a5: <\/b>Every region has unique palates and culinary traditions. Food market research helps businesses understand local preferences, allowing them to tailor products to regional tastes, maximizing market penetration and profitability.<\/span><\/p>\n\n\n\n

\u2022 \uc81c\ud488 \uac1c\ubc1c\uc758 \ud601\uc2e0: <\/b>By understanding what consumers seek (be it health benefits, convenience, or a unique flavor), businesses can develop innovative products that meet those needs, ensuring higher sales and customer loyalty.<\/span><\/p>\n\n\n\n

\u2022 \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd \uac15\ud654: <\/b>\uc2dd\ud488 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc2dc\uc7a5\uc758 \uaca9\ucc28\ub97c \ubc1d\ud600\ub0bc \uc218 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uc870\uc0ac \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \ucc28\ubcc4\ud654\ub41c \uc785\uc9c0\ub97c \uad6c\ucd95\ud558\uace0 \uc124\ub4dd\ub825 \uc788\ub294 \ub0b4\ub7ec\ud2f0\ube0c\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u2022 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778: <\/b>Businesses can craft marketing campaigns that resonate with their target audience, ensuring higher engagement and return on investment.<\/span><\/p>\n\n\n\n

\u2022 \ub2e4\uac01\ud654 \uae30\ud68c: <\/b>\uc2dd\ud488 \uc2dc\uc7a5\uc5d0\uc11c \ubbf8\uc9c0\uc758 \uc601\uc5ed\uc744 \ud0d0\uc0c9\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc81c\ud488 \uc81c\uacf5\uc744 \ub2e4\uc591\ud654\ud558\uc5ec \ub2e4\uc591\ud55c \uc218\uc775 \ud750\ub984\uc744 \ubcf4\uc7a5\ud558\uace0 \ub2e8\uc77c \uc81c\ud488 \ub610\ub294 \uce74\ud14c\uace0\ub9ac\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

SIS \uc2dd\ud488 \ubc0f \uc74c\ub8cc \uc0b0\uc5c5 \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n

SIS International Research is a leading provider of \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc870\uc0ac<\/a> and strategy. With over thirty years of experience, SIS conducts comprehensive primary and secondary research to deliver the most accurate and updated results. Active in over 120 countries, SIS owns and operates state-of-the-art focus groups and in-depth interview facilities to provide superior data and answers for our clients. We maintain an expansive database with quality recruits, all experts in their field of work.<\/p>\n\n\n\n

SIS has extensive experience in the food industry market research<\/a>, particularly in areas of interest including market segmentation, taste testing, customer loyalty, and market opportunity. Additional services range from trend analysis to mobile application development. For a full list of our experience in the food industry market research, we have provided \uc774\uc804\uc5d0 \ud568\uaed8 \uc77c\ud55c \uc774\ub825\uc11c \ubc0f \uace0\uac1d \uc0d8\ud50c<\/a>.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

SIS\ub294 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc870\uc0ac \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc2dd\uc74c\ub8cc \uc0b0\uc5c5 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uae30\ud68c\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uacac\ud558\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":62621,"parent":14457,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-22018","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Beverages-1.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Beverages-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Beverages-1-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Beverages-1-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Beverages-1-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Beverages-1.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Beverages-1.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Beverages-1-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/ko\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"SIS is a leading Global Market Research company. Discover new opportunities and insights with Food and Beverage Industry Market Research.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/22018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=22018"}],"version-history":[{"count":12,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/22018\/revisions"}],"predecessor-version":[{"id":79764,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/22018\/revisions\/79764"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62621"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=22018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}