{"id":20239,"date":"2016-04-04T22:58:07","date_gmt":"2016-04-04T22:58:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=20239"},"modified":"2025-09-10T23:59:55","modified_gmt":"2025-09-11T03:59:55","slug":"%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-z%ec%84%b8%eb%8c%80-%ec%96%b4%eb%a6%b0%ec%9d%b4-%ec%97%b0%ea%b5%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/publications\/millennials-generation-z-childrens-research\/","title":{"rendered":"Z\uc138\ub300 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

Z\uc138\ub300 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

Z\uc138\ub300\ub780 \ubb34\uc5c7\uc778\uac00?<\/h2>\n\n\n\n

Generation Z is the generation following the Millennial generation born between 1995 and 2014.  Key characteristics include significant adoption of digital technologies, openness to new ideas, and more pronounced changes in Consumer Behavior influenced by technology.<\/p>\n\n\n\n

Z\uc138\ub300\uac00 \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/h2>\n\n\n\n

In many countries, Gen Z is prosperous, digitally influential, open to new product offerings, and adept at technology.  Reaching these consumers is important for companies to:<\/p>\n\n\n\n

    \n
  • \uc2e0\uc81c\ud488 \uac1c\ubc1c \ubc0f \ucd9c\uc2dc<\/li>\n\n\n\n
  • \uae30\uc874 \uc81c\ud488\uc744 \uad00\ub828\uc131 \uc788\uac8c \uc218\uc815\ud558\uc138\uc694.<\/li>\n\n\n\n
  • \ud604\uc7ac\uc640 \ubbf8\ub798\uc758 \uc18c\ube44\uc790\uc640 \uc0c8\ub85c\uc6b4 \uace0\uac1d \uad00\uacc4 \uad6c\ucd95<\/li>\n\n\n\n
  • \uc18c\ube44\uc790\uc640 \uc815\uc11c\uc801 \uad00\uacc4\ub97c \ud615\uc131\ud558\ub294 \ubc29\ubc95 \uc774\ud574<\/li>\n\n\n\n
  • \uba54\uc2dc\uc9d5 \ubc0f \ud0c0\uac9f\ud305\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ud1b5\ucc30\ub825\uc744 \ubc1c\uacac\ud558\uc138\uc694<\/li>\n\n\n\n
  • \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5 \uac1c\ubc1c<\/li>\n<\/ul>\n\n\n\n

    Many countries experienced a population boom, providing growth to companies due to a large rising consumer population.  In certain Emerging Markets, people part of Generation Z may be more prosperous and have larger disposable incomes than their parent generation.<\/p>\n\n\n\n

    Z\uc138\ub300 \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n

    \uc9c0\ub09c 25\ub144 \ub3d9\uc548 \uc5b4\ub9b0\uc774\uc5d0 \ub300\ud55c \uc5f0\uad6c\ub294 \ub300\ubd80\ubd84 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uc30d, \uc0bc\ud569 \ubc0f \uc77c\ub300\uc77c \uc778\ud130\ubdf0\ub85c \uc81c\ud55c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uae30\uc220\uacfc \ub514\uc9c0\ud138 \ud30c\uad34\uc758 \ucd9c\ud604\uc73c\ub85c Z\uc138\ub300\ub294 \uc5f0\uad6c\ud558\uae30\uac00 \ub354\uc6b1 \ubcf5\uc7a1\ud55c \uadf8\ub8f9\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

    First of all, Generation Z has technology at their finger tips.  They grew up with Smart Phones, Tablets, Smart Tech Home Assistants, Laptops and a wide range of technology tools in their classrooms.  They even have different social media usage and site preferences from Millennials.  Their shopping habits have shifted online more than any other generation.<\/p>\n\n\n\n

    Z\uc138\ub300\ub294 \uc8fc\ubcc0 \ud658\uacbd\uacfc \uc804 \uc138\uacc4 \uc81c\ud488\uc5d0 \ub300\ud574 \ub354 \ud3ed\ub113\uc740 \uc778\uc2dd\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc544\uc774\ub4e4\uc740 \uc190\uc5d0 \uc950\ub294 \uc7a5\uce58\ub97c \uc0ac\uc6a9\ud558\uc5ec \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0, \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ube60\ub974\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc870\ucc28 \uc774\uc6a9\ud560 \uc218 \uc5c6\uc5c8\ub358 \ubc29\ub300\ud55c \uc591\uc758 \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    Z\uc138\ub300\uc758 \uc0ac\uace0\ubc29\uc2dd\uc744 \ud3ec\ucc29\ud558\uae30 \uc704\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uc5f0\uad6c \uc194\ub8e8\uc158\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

      \n
    • \uc2ec\uce35\uba74\uc811(\uc77c\ub300\uc77c\uba74\uc811)<\/li>\n\n\n\n
    • \uc0ac\uc6a9\uc131 \ud14c\uc2a4\ud2b8(UX): \uc6f9 \uc0ac\uc774\ud2b8, \uc81c\ud488 \ubc0f \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4\uc758 \ucc38\uc5ec\ub97c \uc5f0\uad6c\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
    • \ubbfc\uc871\uc9c0\ud559\uacfc \ud568\uaed8 \uc1fc\ud551\ud558\uae30<\/li>\n\n\n\n
    • \uc628\ub77c\uc778 \ud1b5\ucc30\ub825 \ucee4\ubba4\ub2c8\ud2f0<\/li>\n\n\n\n
    • \uc628\ub77c\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/li>\n\n\n\n
    • \ubaa8\ubc14\uc77c \ubbfc\uc871\uc9c0\ud559<\/li>\n\n\n\n
    • \uac10\uac01 \ubc0f \uae30\ubd84 \uc5f0\uad6c<\/li>\n\n\n\n
    • \ubaa8\ubc14\uc77c \ubc0f \ube44\ub514\uc624 \ubbfc\uc871\uc9c0\ud559<\/li>\n\n\n\n
    • \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac<\/li>\n<\/ul>\n\n\n\n

      In addition, statistical methods can be applied to children\u2019s research data to generate insights into their decision-making process.<\/p>\n\n\n

      \ub274\uc695\uc5d0 \uc788\ub294 \uc6b0\ub9ac \uc2dc\uc124 \uc704\uce58<\/h2>\n