{"id":20239,"date":"2016-04-04T22:58:07","date_gmt":"2016-04-04T22:58:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=20239"},"modified":"2026-01-26T17:55:40","modified_gmt":"2026-01-26T22:55:40","slug":"%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-z%ec%84%b8%eb%8c%80-%ec%96%b4%eb%a6%b0%ec%9d%b4-%ec%97%b0%ea%b5%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%b6%9c%ed%8c%90%eb%ac%bc\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-z%ec%84%b8%eb%8c%80-%ec%96%b4%eb%a6%b0%ec%9d%b4-%ec%97%b0%ea%b5%ac\/","title":{"rendered":"Z\uc138\ub300 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Z\uc138\ub300 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c10931c6\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-c10931c6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Generation z (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Z\uc138\ub300\ub780 \ubb34\uc5c7\uc778\uac00?<\/h2>\n\n\n\n<p>Generation Z is the generation following the Millennial generation born between 1995 and 2014.&nbsp; Key characteristics include significant adoption of digital technologies, openness to new ideas, and more pronounced changes in Consumer Behavior influenced by technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\uc138\ub300\uac00 \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/h2>\n\n\n\n<p>In many countries, Gen Z is prosperous, digitally influential, open to new product offerings, and adept at technology.&nbsp; Reaching these consumers is important for companies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc2e0\uc81c\ud488 \uac1c\ubc1c \ubc0f \ucd9c\uc2dc<\/li>\n\n\n\n<li>\uae30\uc874 \uc81c\ud488\uc744 \uad00\ub828\uc131 \uc788\uac8c \uc218\uc815\ud558\uc138\uc694.<\/li>\n\n\n\n<li>\ud604\uc7ac\uc640 \ubbf8\ub798\uc758 \uc18c\ube44\uc790\uc640 \uc0c8\ub85c\uc6b4 \uace0\uac1d \uad00\uacc4 \uad6c\ucd95<\/li>\n\n\n\n<li>\uc18c\ube44\uc790\uc640 \uc815\uc11c\uc801 \uad00\uacc4\ub97c \ud615\uc131\ud558\ub294 \ubc29\ubc95 \uc774\ud574<\/li>\n\n\n\n<li>\uba54\uc2dc\uc9d5 \ubc0f \ud0c0\uac9f\ud305\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ud1b5\ucc30\ub825\uc744 \ubc1c\uacac\ud558\uc138\uc694<\/li>\n\n\n\n<li>\uc634\ub2c8\ucc44\ub110 \uc804\ub7b5 \uac1c\ubc1c<\/li>\n<\/ul>\n\n\n\n<p>Many countries experienced a population boom, providing growth to companies due to a large rising consumer population.&nbsp; In certain Emerging Markets, people part of Generation Z may be more prosperous and have larger disposable incomes than their parent generation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\uc138\ub300 \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n<p>During the past 25 years, children\u2019s research was mostly limited to Focus Groups, Dyads, Triads and One-on-One interviews. With the emergence of technology and Digital Disruption, <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/ai-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%eb%b0%8f-%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85\/%ec%83%9d%ec%84%b1-ai-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc0dd\uc131\uc801 AI \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"2033\">Z\uc138\ub300<\/a> is a more complex group to research.<\/p>\n\n\n\n<p>First of all, Generation Z has technology at their finger tips.&nbsp; They grew up with Smart Phones, Tablets, Smart Tech Home Assistants, Laptops and a wide range of technology tools in their classrooms.&nbsp; They even have different social media usage and site preferences from Millennials.&nbsp; Their shopping habits have shifted online more than any other generation.<\/p>\n\n\n\n<p>Z\uc138\ub300\ub294 \uc8fc\ubcc0 \ud658\uacbd\uacfc \uc804 \uc138\uacc4 \uc81c\ud488\uc5d0 \ub300\ud574 \ub354 \ud3ed\ub113\uc740 \uc778\uc2dd\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc544\uc774\ub4e4\uc740 \uc190\uc5d0 \uc950\ub294 \uc7a5\uce58\ub97c \uc0ac\uc6a9\ud558\uc5ec \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0, \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ube60\ub974\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc870\ucc28 \uc774\uc6a9\ud560 \uc218 \uc5c6\uc5c8\ub358 \ubc29\ub300\ud55c \uc591\uc758 \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Z\uc138\ub300\uc758 \uc0ac\uace0\ubc29\uc2dd\uc744 \ud3ec\ucc29\ud558\uae30 \uc704\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uc5f0\uad6c \uc194\ub8e8\uc158\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc2ec\uce35\uba74\uc811(\uc77c\ub300\uc77c\uba74\uc811)<\/li>\n\n\n\n<li>\uc0ac\uc6a9\uc131 \ud14c\uc2a4\ud2b8(UX): \uc6f9 \uc0ac\uc774\ud2b8, \uc81c\ud488 \ubc0f \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4\uc758 \ucc38\uc5ec\ub97c \uc5f0\uad6c\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ubbfc\uc871\uc9c0\ud559\uacfc \ud568\uaed8 \uc1fc\ud551\ud558\uae30<\/li>\n\n\n\n<li>\uc628\ub77c\uc778 \ud1b5\ucc30\ub825 \ucee4\ubba4\ub2c8\ud2f0<\/li>\n\n\n\n<li>\uc628\ub77c\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/li>\n\n\n\n<li>\ubaa8\ubc14\uc77c \ubbfc\uc871\uc9c0\ud559<\/li>\n\n\n\n<li>\uac10\uac01 \ubc0f \uae30\ubd84 \uc5f0\uad6c<\/li>\n\n\n\n<li>\ubaa8\ubc14\uc77c \ubc0f \ube44\ub514\uc624 \ubbfc\uc871\uc9c0\ud559<\/li>\n\n\n\n<li>\uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac<\/li>\n<\/ul>\n\n\n\n<p>In addition, statistical methods can be applied to children\u2019s <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%b6%9c%ed%8c%90%eb%ac%bc\/%ec%84%b8%eb%8c%80-%ec%95%8c%ed%8c%8c-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc54c\ud30c\uc138\ub300 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"6664\">research data to generate<\/a> insights into their decision-making process.<\/p>\n\n\n<h2>\ub274\uc695\uc5d0 \uc788\ub294 \uc6b0\ub9ac \uc2dc\uc124 \uc704\uce58<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 \uc804\ud654: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/\"><span style=\"font-weight: 400;\">SIS \uad6d\uc81c<\/span><\/a><span style=\"font-weight: 400;\"> \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uae30\ud0c0 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95 \ubc0f \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/span><a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \ubb38\uc758\ud558\uae30<\/span><\/a><span style=\"font-weight: 400;\"> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/span><\/p>\n<p><!-- wp:heading {\"align\":\"center\"} --><\/p>\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Z\uc138\ub300\uc758 \uc0ac\uace0 \uacfc\uc815\uc744 \ud3ec\ucc29\ud558\uae30 \uc704\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uc870\uc0ac \ubc29\ubc95 \uc911 \uc77c\ubd80\ub97c \uad8c\uc7a5\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":65018,"parent":20148,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20239","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/20239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=20239"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/20239\/revisions"}],"predecessor-version":[{"id":80244,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/20239\/revisions\/80244"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/20148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/65018"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=20239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}