{"id":20066,"date":"2016-03-18T17:51:43","date_gmt":"2016-03-18T17:51:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=20066"},"modified":"2025-08-30T19:39:03","modified_gmt":"2025-08-30T23:39:03","slug":"%ec%96%b8%eb%8b%88-%ea%b8%b0%eb%b6%84-%ec%a7%80%eb%8a%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%b6%9c%ed%8c%90%eb%ac%bc\/%ec%96%b8%eb%8b%88-%ea%b8%b0%eb%b6%84-%ec%a7%80%eb%8a%a5\/","title":{"rendered":"\uae30\ubd84 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uae30\ubd84 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-04454c48\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-04454c48\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"AI (12)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS provides precise analytics of visual and emotional engagement, giving deeper insights into how consumers experience brands and products.&nbsp; This data and insights are immensely helpful in uncovering new insights.&nbsp; Sensory Market Research can test ambiguous circumstances and stimuli, and provide meaningful data to make sense of phenomena and create new strategic advantages.<\/span><\/p>\n\n\n\n<p>~\uc5d0 <strong><a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac%ec%97%90-%ec%97%b0%eb%9d%bd%ed%95%98%ec%84%b8%ec%9a%94\/\" title=\"\ubb38\uc758\ud558\uae30\"  data-wpil-monitor-id=\"10529\">SIS \uad6d\uc81c \uc5f0\uad6c<\/a><\/strong>, we leverage <strong>behavioral science, AI-driven sentiment analysis, and in-depth consumer studies<\/strong> to uncover how mood shapes purchasing behavior, brand loyalty, and engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Mood Market Research Matters<\/strong><\/h2>\n\n\n\n<p>Traditional <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"10533\">market research focuses<\/a> on demographics, behaviors, and purchasing habits\u2014but what about how people feel? Mood Market Research goes beyond surface-level data to decode:<\/p>\n\n\n\n<p>\u2705 How emotions impact buying decisions&nbsp;<br>\u2705 The role of mood in advertising and branding effectiveness&nbsp;<br>\u2705 How different environments influence customer sentiment&nbsp;<br>\u2705 What drives consumer engagement and retention&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2dc\uc120 \ucd94\uc801 \uc5f0\uad6c<\/h2>\n\n\n\n<p>Eye Tracking Research provides data, heat maps, and <a href=\"https:\/\/www.sisinternational.com\/ko\/global-beverage-market\/\" title=\"Global Beverage Market: Market Dynamics, Growth Projections &amp; Consumer Insights\"  data-wpil-monitor-id=\"10542\">insights on what consumers<\/a> really see.&nbsp; It explains how and what is most important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uac10\uac01 \uc2dc\uc7a5 \uc870\uc0ac<\/h2>\n\n\n\n<p>\uac10\uac01 <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ea%b5%ad%ec%a0%9c-%ec%86%8c%eb%b9%84%ec%9e%90-%ec%a1%b0%ec%82%ac\/\" title=\"\uad6d\uc81c \uc18c\ube44\uc790 \uc870\uc0ac\"  data-wpil-monitor-id=\"10544\">Research uncovers what do consumers<\/a> really feel.&nbsp; It examines biological and physical reactions to stimuli, products and brands.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-886dce0b\"><img decoding=\"async\" class=\"gb-image gb-image-886dce0b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/07\/Qualitative-Market-Research-for-Businesses-4.jpg\" alt=\"Tools and Resources for Qualitative Market Research\" title=\"Qualitative Market Research for Businesses (4)\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Role of Mood Research in Digital Experiences<\/strong><\/h2>\n\n\n\n<p>With the rise of e-commerce and digital interactions, mood research is becoming essential in shaping user experiences online. Companies are leveraging <strong>real-time emotional analytics<\/strong> to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Enhance website and app design for better engagement&nbsp;<\/p><\/li>\n\n\n\n<li><p>Create personalized recommendations based on emotional triggers&nbsp;<\/p><\/li>\n\n\n\n<li><p>Optimize chatbots and AI assistants to respond with empathy&nbsp;<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mood Research and Brand Positioning<\/strong><\/h2>\n\n\n\n<p>Mood Market Research plays a pivotal role in <strong>brand differentiation<\/strong>. Companies that understand the emotional needs of their audience can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><a href=\"https:\/\/www.sisinternational.com\/ko\/%ed%99%94%ec%9e%a5%ed%92%88%ea%b3%bc-%ec%97%b0%ea%b5%ac-%ea%b2%b0%ea%b3%bc%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a0%95%ec%84%9c%ec%a0%81-%ec%97%b0%ea%b2%b0-%ea%b5%ac%ec%b6%95\/\" title=\"\ud654\uc7a5\ud488\uc758 \uc815\uc11c\uc801 \uc5f0\uacb0 \uad6c\ucd95\"  data-wpil-monitor-id=\"10538\">Build <strong>stronger emotional connections<\/strong><\/a> with consumers&nbsp;<\/p><\/li>\n\n\n\n<li><p>Position themselves as more <strong>authentic and relatable<\/strong>&nbsp;<\/p><\/li>\n\n\n\n<li><p>Develop <strong>advertising campaigns that evoke trust, nostalgia, or excitement<\/strong>&nbsp;<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Intersection of Mood Research and AI-Driven Commerce<\/strong><\/h2>\n\n\n\n<p>AI and machine learning are transforming how businesses utilize mood data. The integration of <strong>mood research with AI-driven commerce<\/strong> allows brands to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Predict buying behavior based on <strong>emotional state patterns<\/strong>&nbsp;<\/p><\/li>\n\n\n\n<li><p>Develop <strong>adaptive pricing strategies<\/strong> based on real-time sentiment&nbsp;<\/p><\/li>\n\n\n\n<li><p>Deliver <strong>mood-responsive <a href=\"https:\/\/www.sisinternational.com\/ko\/financial-services-consulting\/financial-services-customer-satisfaction\/\" title=\"Financial Services Customer Satisfaction\"  data-wpil-monitor-id=\"10535\">customer service<\/a><\/strong> that enhances satisfaction&nbsp;<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uae30\ubd84 \uc5f0\uad6c \ubc0f \uc9c0\ub2a5 \uc815\ubcf4<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Mood Intelligence\ub294 \uc2e0\uccb4\uc801 \uac10\uc815 \ubc18\uc751(\uac10\uac01 \ucd9c\ub825)\uc744 \uc8fc\uc694 \ube0c\ub79c\ub4dc \ubc0f \uc81c\ud488 \uc18d\uc131\uacfc \ub9e4\ud551\ud558\uc5ec \uc18c\ube44\uc790\uc640 \uac10\uc815\uc801\uc73c\ub85c \uc5f0\uacb0\ub418\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ub2e4\ucc28\uc6d0\uc801 \ud1b5\ucc30\ub825\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\uac10\uac01 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc774\uc810<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub370\uc774\ud130\uc640 \uae4a\uc740 \ud1b5\ucc30\ub825\uc744 \ubc1c\uacac\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. <em>\ud45c\uba74 \uc544\ub798<\/em> \uadf8\ub9ac\uace0 <em>\ub9d0\ud55c \uac83 \uc774\uc0c1\uc73c\ub85c<\/em>, \uc0c8\ub85c\uc6b4 \uc7a5\uc810\uc744 \ubc1c\uacac\ud558\uae30 \uc704\ud574<\/li>\n\n\n\n<li>\uc5b8\uc5b4 \ud68c\uc0c1 \ubc0f \uc778\uc2dd \ud14c\uc2a4\ud2b8\ubcf4\ub2e4 \ub354 \uacfc\ud559\uc801\uc778 \uacb0\uacfc \uc81c\uacf5<\/li>\n\n\n\n<li>\uc5f0\uad6c\uc790\uac00 \uc911\uc694\ud55c \ubcc0\uc218\ub97c \ubd84\ub9ac\ud558\uace0 \uc2dd\ubcc4\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0<\/li>\n\n\n\n<li>\ub354\uc6b1 \uc911\ub300\ud55c \ud601\uc2e0\uc744 \uc704\ud55c \uae38\uc744 \ub2e6\ub294 \ube5b\ub098\ub294 \ubc1c\uacac \ubc1c\uacac<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Mood Influences Consumer Behavior<\/strong><\/h2>\n\n\n\n<p>Mood is <strong>one of the strongest motivators behind consumer decisions<\/strong>. Here\u2019s how businesses can harness Mood Market Research to optimize their strategies:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Personalized Marketing &amp; Advertising<\/strong><\/h3>\n\n\n\n<p><strong>Consumers engage more with ads that match their emotional state.<\/strong> AI-driven mood insights help brands craft ads that resonate at the right time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Optimized In-Store &amp; Online Shopping Experiences<\/strong><\/h3>\n\n\n\n<p>Retailers use <strong>mood-based insights<\/strong> to create store layouts, lighting, music, and scents that evoke positive emotions and increase sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Improved Product Development<\/strong><\/h3>\n\n\n\n<p><strong>Understanding consumer mood helps brands develop products that connect emotionally<\/strong>\u2014from packaging design to product functionality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Enhanced Customer Experience &amp; Loyalty<\/strong><\/h3>\n\n\n\n<p><strong>Positive moods drive <\/strong><a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a1%b0%ec%82%ac-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%b6%a9%ec%84%b1%eb%8f%84\/\" title=\"\ube0c\ub79c\ub4dc \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uace0\uac1d \ucda9\uc131\ub3c4\"  data-wpil-monitor-id=\"10540\">brand loyalty. Companies use mood research<\/a> to tailor customer service experiences, ensuring <strong>happier, more engaged customers.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Future of Mood Market Research<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b4fcc4ed\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b4fcc4ed\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"AI (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>As technology advances, mood market research will integrate AI, wearable technology, and real-time sentiment tracking to provide even deeper insights into consumer emotions. The brands that tap into these emotional drivers will dominate their industries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts from Ruth Stanat, CEO of SIS International Research<\/strong><\/h2>\n\n\n\n<p><strong>\u201cEmotions drive decisions. If you\u2019re not researching how your customers feel, you\u2019re missing the most important factor influencing their behavior.\u201d<\/strong><\/p>\n\n\n\n<p>~\uc5d0 <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener\"><strong>SIS \uad6d\uc81c \uc5f0\uad6c<\/strong><\/a>, we specialize in mood market research to help businesses create emotionally intelligent marketing strategies, enhance brand engagement, and boost customer retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub274\uc695\uc5d0 \uc788\ub294 \uc6b0\ub9ac \uc2dc\uc124 \uc704\uce58<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2\uce35, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/\"><span style=\"font-weight: 400;\">SIS \uad6d\uc81c<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other <a href=\"https:\/\/www.sisinternational.com\/ko\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\" data-wpil-monitor-id=\"10532\">Market Research methods<\/a> and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \ubb38\uc758\ud558\uae30<\/span><\/a><span style=\"font-weight: 400;\"> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<span style=\"font-weight: 400;\">&nbsp;<\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>","protected":false},"excerpt":{"rendered":"<p>\uac10\uac01 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ud604\uc0c1\uc744 \uc774\ud574\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc801 \uc774\uc810\uc744 \ucc3d\ucd9c\ud558\uae30 \uc704\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":62604,"parent":20148,"menu_order":1,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-20066","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/20066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=20066"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/20066\/revisions"}],"predecessor-version":[{"id":81730,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/20066\/revisions\/81730"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/20148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62604"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=20066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}