{"id":20021,"date":"2016-03-08T01:16:26","date_gmt":"2016-03-08T01:16:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=20021"},"modified":"2026-01-25T18:41:39","modified_gmt":"2026-01-25T23:41:39","slug":"%ec%b1%84%eb%84%90-%ec%9d%b8%ed%85%94%eb%a6%ac%ec%a0%84%ec%8a%a4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%b6%9c%ed%8c%90%eb%ac%bc\/%ec%b1%84%eb%84%90-%ec%9d%b8%ed%85%94%eb%a6%ac%ec%a0%84%ec%8a%a4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\ucc44\ub110 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\ucc44\ub110 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5b175b3b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5b175b3b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-7.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Logisticv (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International Research\ub294 40\ub144 \ub118\uac8c Channel Intelligence Market Research\ub97c \uc0ac\uc6a9\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c 20\ub144 \ub3d9\uc548 \uc6b0\ub9ac\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc804\ud1b5\uc801\uc778 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><h3>\ucc44\ub110 \ud30c\ud2b8\ub108, \uc720\ud1b5\uc5c5\uccb4, OEMS \ub4f1\uc744 \uc2dd\ubcc4\ud558\uae30 \uc704\ud55c \ub370\uc2a4\ud06c \uc870\uc0ac<\/h3><\/li>\n\n\n\n<li><h3>\uc8fc\uc694 \uace0\uc704 \uc784\uc6d0\uc744 \uc2dd\ubcc4\ud558\uae30 \uc704\ud574 \ubb34\uc5ed \ubc15\ub78c\ud68c \ubc0f \ucee8\ud37c\ub7f0\uc2a4\uc5d0 \ucc38\uc11d<\/h3><\/li>\n\n\n\n<li><h3>CEO, CMO, \uace0\uc704 R&amp;D \ubc0f \uc6b4\uc601 \uc784\uc6d0\uc744 \uc704\ud55c \uad6c\ub9e4 \ubaa9\ub85d<\/h3><\/li>\n\n\n\n<li><h3>\ucd94\ucc9c \uc804\ud654 \ud1b5\ud654 \uc0ac\uc6a9<\/h3><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ucc44\ub110 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc0c8\ub85c\uc6b4 \ubc29\ubc95<\/h2>\n\n\n\n<p>\uc9c0\ub09c 5~7\ub144 \ub3d9\uc548, <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ec%97%85%ea%b3%84%ec%9d%98-%eb%8f%99%ed%96%a5%ec%9d%80-%eb%ac%b4%ec%97%87%ec%9e%85%eb%8b%88%ea%b9%8c\/\" target=\"_blank\" rel=\"noopener\">\uc18c\uc15c\ubbf8\ub514\uc5b4\uc640 \ubaa8\ube4c\ub9ac\ud2f0<\/a> \uc774\ub7ec\ud55c \uc751\ub2f5\uc790\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \ub354 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub354\uc6b1\uc774, \uc774 \uc778\uad6c \uc911 \ucd5c\uc18c 40-50%\ub294 \uc774\ub3d9\uc131(\uc608: \ud734\ub300\uc804\ud654)\uc744 \ud1b5\ud574\uc11c\ub9cc \uc5f0\ub77d\uc774 \uac00\ub2a5\ud55c \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc785\ub2c8\ub2e4. \ub458\uc9f8, \uc80a\uc740 \uc138\ub300\uc5d0\uac8c\ub294 \uadf8\ub4e4\uc758 \uc2dc\uac04\uc774 \ub9e4\uc6b0 \uc18c\uc911\ud558\uc5ec \ucd5c\ub300 15~20\ubd84 \uc774\uc0c1 \uc778\ud130\ubdf0\ub97c \uc9c4\ud589\ud558\uae30\uac00 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ubaa8\ube4c\ub9ac\ud2f0\uc640 \uae30\uc220\uc740 \uc6b4\uc1a1, \uc81c\uc870 \ubc0f \uae30\ud0c0 \ube44\uc988\ub2c8\uc2a4 \ubd80\ubb38\uc758 \uae30\uc874 \ucc44\ub110\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/smallbusiness.chron.com\/difference-between-marketing-research-marketing-intelligence-25562.html\" target=\"_blank\" rel=\"noopener\">\ud300 \ub9ac\ub354\uc640 \uace0\uc6a9\uc8fc\ub294 \ube60\ub974\uace0 \uc815\ud655\ud55c \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4.<\/a> \ucc44\ub110\uc744 \uc704\ud574 \ube44\uc988\ub2c8\uc2a4\uac00 \ucd5c\uace0\uc758 \uc0c1\ud0dc\ub97c \uc720\uc9c0\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud655\uace0\ud55c \ucc44\ub110 \uc778\ud154\ub9ac\uc804\uc2a4 \uc5f0\uad6c \uacc4\ud68d\uc744 \uc138\uc6b0\uba74 \uae30\uc5c5\uc774 \uace0\uac1d\uc744 \uc774\ud574\ud558\uace0 \uba38\ucc9c\ub2e4\uc774\uc9d5 \ubc0f \ud310\ucd09 \ud65c\ub3d9\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc124\uacc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc751\ub2f5\uc790\uc758 \uc0ac\uc2e4\uacfc \uc2b5\uad00\uc744 \uc54c\uba74 \uad00\ub9ac \ubc0f \ub9c8\ucf00\ud305\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \ub354 \uc798 \uc9c0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacf5\uae09\uc5c5\uccb4\ub294 \ub610\ud55c \uc1fc\ud551\uac1d\uc774 \uc6d0\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc774\ud574\ud558\ub294 \uc804\ub7b5\uc744 \ud1b5\ud574 \uace0\uac1d\uc774 \uacbd\uc7c1\uc0ac\uc640 \ube44\uad50\ud558\uc5ec \uc5b4\ub5bb\uac8c \ud589\ub3d9\ud558\ub294\uc9c0 \uc774\ud574\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ucc44\ub110 \uc778\ud154\ub9ac\uc804\uc2a4 \uc870\uc0ac\uac00 \uc65c \uadf8\ub807\uac8c \uc911\uc694\ud55c\uac00\uc694?<\/h2>\n\n\n\n<p>If you are a manufacturer and sell products either B2B or B2C through distributors, OEMs, sales agents, you are removed from the ultimate customer. This \u201carms-length\u201d distance from the customer can cause you to \u201cmiss the market\u201d and ignore customer needs and \u201cpain points.\u201d <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/%eb%af%b8%ea%b5%ad\/%eb%9d%bc%ed%8b%b4-%ec%95%84%eb%a9%94%eb%a6%ac%ec%b9%b4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ec%9a%b0%eb%a3%a8%ea%b3%bc%ec%9d%b4\/\" title=\"\uc6b0\ub8e8\uacfc\uc774 \uc2dc\uc7a5 \uc870\uc0ac\" data-wpil-monitor-id=\"5080\">\uc5f0\uad6c<\/a> throughout the channel is important to deliver the following market intelligence:<\/p>\n\n\n\n<p>\ucc44\ub110 \ud30c\uc774\ud504\ub77c\uc778 \uc804\ubc18\uc5d0 \uac78\uce5c \uc5f0\uad6c\ub97c \ud1b5\ud574 \ud504\ub85c\uc81d\ud2b8\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc744 \ud30c\uc545\ud558\uace0 \uadc0\uc911\ud55c \uacbd\uc7c1 \uc815\ubcf4\ub3c4 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. B2B \ubc0f B2C \ucc44\ub110\uc5d0 \ub300\ud55c \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \ucc44\ub110 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uc704\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uc5f0\uad6c \ubc29\ubc95\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc815\uc131\uc801 \uc5f0\uad6c: \u201c\uace0\uac1d\uc758 \ubaa9\uc18c\ub9ac\u201d\uc640 \ucc44\ub110\uc758 \ubb38\uc81c\uc810\uc744 \uc804\ub2ec\ud558\ubbc0\ub85c \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \ucc44\ub110 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc5f0\uad6c \ubc29\ubc95:<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\ucc44\ub110 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uadf9\ub300\ud654\ud558\ub824\uba74 \uc774 3\uac00\uc9c0 \ubc29\ubc95\uc744 \uc870\ud569\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\uc11c \ucc44\ub110 \ud658\uacbd, &#039;\ucc44\ub110 \ud68c\uc6d0\uc758 \ubaa9\uc18c\ub9ac&#039; \ubc0f \ucc44\ub110 \ud658\uacbd\uc758 \uc804\uccb4 \uadf8\ub9bc\uc5d0 \ub300\ud55c \uacb0\uacfc \uc218\ub7c9\ud654\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucc44\ub110 \uc778\ud154\ub9ac\uc804\uc2a4 \uc5f0\uad6c \ubc29\ubc95\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ub2e4\uc74c \uc5f0\ub77d\ucc98\ub85c \ubb38\uc758\ud558\uc138\uc694. <a href=\"mailto:Research@sisinternational.com\">Research@sisinternational.com<\/a>.<\/h3>\n\n\n<h2>\ub274\uc695\uc5d0 \uc788\ub294 \uc6b0\ub9ac \uc2dc\uc124 \uc704\uce58<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 \uc804\ud654: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/\"><span style=\"font-weight: 400;\">SIS \uad6d\uc81c<\/span><\/a><span style=\"font-weight: 400;\"> \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uae30\ud0c0 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95 \ubc0f \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/span><a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \ubb38\uc758\ud558\uae30<\/span><\/a><span style=\"font-weight: 400;\"> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/span><\/p>\n<\/p>\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>Channel Intelligence\uac00 \uc5b4\ub5bb\uac8c \ubc1c\uc804\ud558\uace0 \uc788\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc73c\ub85c \uc5b4\ub5bb\uac8c \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":63706,"parent":20148,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-20021","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/20021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=20021"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/20021\/revisions"}],"predecessor-version":[{"id":78973,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/20021\/revisions\/78973"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/20148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/63706"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=20021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}