{"id":16544,"date":"2015-06-14T01:33:43","date_gmt":"2015-06-14T01:33:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16544"},"modified":"2026-01-24T18:02:36","modified_gmt":"2026-01-24T23:02:36","slug":"%ec%86%8c%eb%a7%a4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%86%8c%eb%a7%a4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\uc18c\ub9e4 \uc2dc\uc7a5 \uc870\uc0ac | \ub9e4\uc7a5 \ub0b4 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">SIS \uc18c\ub9e4 \uc2dc\uc7a5 \uc870\uc0ac | \ub9e4\uc7a5 \ub0b4 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f181d5b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f181d5b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS \uc18c\ub9e4 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc18c\ube44\uc790\uac00 \uc18c\ub9e4 \ud658\uacbd\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc0c1\ud638 \uc791\uc6a9\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\ub9e4\uc7a5 \ubc0f \uac70\ub9ac \uac00\ub85c\ucc44\uae30, \uc1fc\ud551, \ubbfc\uc871\uc9c0\ud559\uc801 \uc5f0\uad6c \ubc0f \uae30\ud0c0 \ubc29\ubc95\uc744 \ud1b5\ud574 \uc774 \uc5f0\uad6c\ub294 \uae30\uc5c5\uc774 \ud6a8\uacfc\uc801\uc778 \uc2dc\uc7a5\uc744 \uac1c\ubc1c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc790\uc138\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Our retail market&nbsp;research provides insight into:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ubaa8\ubc94 \uc0ac\ub840<\/li>\n\n\n\n<li>\ud589\ub3d9<\/li>\n\n\n\n<li>\uace0\uac1d \uc694\uad6c<\/li>\n\n\n\n<li>\uace0\uac1d \ucc38\uc5ec \ubc0f \ud130\uce58\ud3ec\uc778\ud2b8 \ub514\uc790\uc778<\/li>\n\n\n\n<li>\ucc44\ub110 \uc778\ud154\ub9ac\uc804\uc2a4<\/li>\n\n\n\n<li>\uacbd\uc7c1\uc801 \ud1b5\ucc30\ub825<\/li>\n\n\n\n<li>\uc804\ud658 \ub370\uc774\ud130<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%95%80%ed%85%8c%ed%81%ac-%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85-%ec%97%b0%ea%b5%ac\/%ea%b8%88%ec%9c%b5-%ec%84%9c%eb%b9%84%ec%8a%a4-%ea%b3%a0%ea%b0%9d-%ed%99%95%eb%b3%b4-%ec%bb%a8%ec%84%a4%ed%8c%85\/\" title=\"\uae08\uc735 \uc11c\ube44\uc2a4 \uace0\uac1d \ud655\ubcf4 \ucee8\uc124\ud305\"  data-wpil-monitor-id=\"9688\">\uace0\uac1d \uacbd\ud5d8\uacfc \uc11c\ube44\uc2a4<\/a><\/li>\n\n\n\n<li>\uce35 \ubc30\uce58<\/li>\n\n\n\n<li>\ub9e4\uc7a5 \ub0b4 \ubc0f \uad6c\ub9e4 \uc2dc\uc810(PoP) \ub514\uc2a4\ud50c\ub808\uc774<\/li>\n\n\n\n<li>\uba54\uc2dc\uc9d5<\/li>\n\n\n\n<li>\ub3d9\uae30 \ubd80\uc5ec, \uc778\uc2dd \ubc0f \ud0dc\ub3c4<\/li>\n\n\n\n<li>\ubb38\uc81c\uc810<\/li>\n\n\n\n<li>Pricing, <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ea%b2%bd%ed%97%98%ec%9d%98-%ec%9d%b4%eb%a0%a5%ec%84%9c\/%ea%b0%9c%ec%9d%b8-%ec%9c%84%ec%83%9d%ec%9a%a9%ed%92%88-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uac1c\uc778 \uc704\uc0dd \uc81c\ud488 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"9685\">product and marketing<\/a> mix insight<\/li>\n\n\n\n<li>\ud504\ub85c\ubaa8\uc158 \ud6a8\uacfc<\/li>\n\n\n\n<li>\uad6c\ub9e4 \uc2b5\uad00<\/li>\n\n\n\n<li>\uc9c0\uc5ed\uc801 \ucc28\uc774<\/li>\n\n\n\n<li>\uc6b4\uc1a1 \uc2b5\uad00<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc774\ud574\uad00\uacc4\uc790 \uac10\uc0ac \ubc0f \ub9e4\uc7a5 \uac10\uc0ac<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\uc774\ud574\uad00\uacc4\uc790 \uac10\uc0ac\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc131\uacfc\ub97c \uac1d\uad00\uc801\uc73c\ub85c \ucd94\uc801\ud558\uace0 \uac00\uc7a5 \uc911\uc694\ud55c \uad6c\uc131\uc6d0\uc744 \ub9cc\uc871\uc2dc\ud0a4\ub294 \ubc29\ubc95\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\uc774\ud574\uad00\uacc4\uc790 \uac10\uc0ac\uc5d0 \uc788\uc5b4\uc11c \uc6b0\ub9ac\uc758 \uac15\uc810\uc740 \uc804\uccb4 \uc2dc\uc7a5 \ud658\uacbd\uc5d0 \ub300\ud55c \uc644\uc804\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uae30 \uc704\ud574 \ubaa8\ub4e0 \uc2dc\uc7a5 \uad6c\uc131\uc6d0 \uc0ac\uc774\uc5d0\uc11c \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\ub294 \uc6b0\ub9ac\uc758 \uc811\uadfc \ubc29\uc2dd\uc5d0\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4.<\/h3>\n\n\n\n<p>Our approach provides flexibility for our researchers to probe beyond spoken words and across borders. Further, our past experience and <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%8b%9c%ec%9e%a5%ec%a1%b0%ec%82%ac-%ea%b3%b5%ec%9c%a0%ea%b2%bd%ec%a0%9c\/\" title=\"\uacf5\uc720\uacbd\uc81c \uc2dc\uc7a5\uc870\uc0ac\"  data-wpil-monitor-id=\"1929\">thought leadership in Generational Market Research<\/a> allows us to interact with and understand age segments in their own terms.<\/p>\n\n\n\n<p>Our Stakeholder Audit studies can involve a <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%a6%ac%ed%85%8c%ec%9d%bc-%ed%8c%9d%ec%97%85%ec%8a%a4%ed%86%a0%ec%96%b4-%ec%b2%b4%ed%97%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%bb%a8%ec%84%a4%ed%8c%85\/\" title=\"\ub9ac\ud14c\uc77c \ud31d\uc5c5\uc2a4\ud1a0\uc5b4 \uccb4\ud5d8 \ub9c8\ucf00\ud305 \ucee8\uc124\ud305\"  data-wpil-monitor-id=\"9699\">Store Audit component at the retail<\/a> level. Companies discover how much a <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%9c%ed%92%88-%ed%85%8c%ec%8a%a4%ed%8a%b8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/la%ec%97%90%ec%84%9c-%eb%89%b4%ec%9a%95%ec%97%90%ec%84%9c%ec%9d%98-%ec%86%8c%eb%a7%a4-%ec%a0%9c%ed%92%88-%ed%85%8c%ec%8a%a4%ed%8a%b8\/\" title=\"LA\ubcf4\ub2e4 NYC\uc5d0\uc11c \uc18c\ub9e4 \uc81c\ud488 \ud14c\uc2a4\ud2b8\uc758 \uc7a5\uc810\"  data-wpil-monitor-id=\"9691\">product has been sold by retail<\/a> location, the effectiveness of their own and competitors\u2019 promotional strategies, insight about retailer infrastructure, the satisfaction of retailers and new opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc0ac\ub840 \uc5f0\uad6c: \uae00\ub85c\ubc8c \uc774\ud574\uad00\uacc4\uc790 \uac10\uc0ac<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\ub300\ud45c\uc801\uc778 \uc0ac\ub840\ub294 \uc8fc\uc694 \uc2e0\uc6a9\uce74\ub4dc \ud68c\uc0ac\ub97c \ub300\uc0c1\uc73c\ub85c \ub2e4\ub144\uac04 20\uac1c\uad6d \uc774\ud574\uad00\uacc4\uc790 \ucd94\uc801 \uc5f0\uad6c\ub97c \uc218\ud589\ud55c \uac83\uc785\ub2c8\ub2e4.<\/h3>\n\n\n\n<p>SIS interviewed merchant stakeholders at the local retail level to determine where the card was accepted, to identify why the card was not accepted and to specify where opportunities remained. We conducted the research in over 15 languages and delivered strategic <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/chaid-%eb%b6%84%ec%84%9d-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"CHAID \ubd84\uc11d \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"9694\">analysis<\/a> to the client to guide their marketing program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc0ac\ub840 \uc5f0\uad6c: \ubbf8\uad6d \uc774\ud574\uad00\uacc4\uc790 \uac10\uc0ac<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">SIS\ub294 \ub274\uc695\uc2dc \uc815\ubd80\ub97c \uc704\ud574 \ucc28\uc774\ub098\ud0c0\uc6b4 \uc9c0\uc5ed \uae30\uc5c5\uc5d0 \ub300\ud55c \uc774\ud574\uad00\uacc4\uc790 \uc5f0\uad6c\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n<p>\uc6b0\ub9ac\uc758 <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%84%ed%99%94-%ec%9d%b8%ed%84%b0%eb%b7%b0-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc804\ud654 \uc2ec\uce35 \uc778\ud130\ubdf0 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"9696\">researchers conducted 306 face-to-face interviews<\/a> in Mandarin and Cantonese. The outcome was a socioeconomic analysis for an environmental impact statement regarding their views on a new Security Zone in the area.<\/p>","protected":false},"excerpt":{"rendered":"<p>\uc6b0\ub9ac\ub294 \ub9e4\uc7a5 \uac10\uc0ac, \ub9e4\uc7a5 \ucc28\ub2e8, \uc1fc\ud551, \ubbfc\uc871\uc9c0\ud559\uc801 \uc778\ud130\ubdf0\ub97c \uc2e4\uc2dc\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":62497,"parent":14650,"menu_order":4,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16544","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/16544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=16544"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/16544\/revisions"}],"predecessor-version":[{"id":81616,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/16544\/revisions\/81616"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62497"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=16544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}