{"id":16270,"date":"2015-06-08T16:15:11","date_gmt":"2015-06-08T16:15:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16270"},"modified":"2026-03-13T00:59:00","modified_gmt":"2026-03-13T04:59:00","slug":"%ed%8f%ac%ec%9e%a5-%ec%a7%80%eb%8a%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/consumer-market-research-page\/%ed%8f%ac%ec%9e%a5-%ec%a7%80%eb%8a%a5\/","title":{"rendered":"Consumer Packaging Strategy Solutions"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Consumer Packaging Strategy Solutions<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5407c0d7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5407c0d7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud328\ud0a4\uc9d5 \uc804\ub7b5\uc740 \ud328\ud0a4\uc9d5 \ubcc0\ud654\ub97c \ud30c\uc545\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ucc3d\ucd9c\ud558\ub294 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4.<\/h2>\n\n\n\n<p>Packaging is one of the most important factors in the purchasing process.&nbsp; It is often referred to as the last 10 seconds on purchasing, as customers choose make split second decision based on packaging.&nbsp; Poor packaging can ruin a product, its appeal, and ultimately, its sales.<\/p>\n\n\n\n<p>Paper or plastic?&nbsp;If only all packaging decisions were reduced to such a binary option!&nbsp; For a <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ea%b2%bd%ed%97%98%ec%9d%98-%ec%9d%b4%eb%a0%a5%ec%84%9c\/%ea%b0%9c%ec%9d%b8-%ec%9c%84%ec%83%9d%ec%9a%a9%ed%92%88-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uac1c\uc778 \uc704\uc0dd \uc81c\ud488 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"9052\">product manager or marketing<\/a> team, there are a multitude of variables that enter into even the most basic of packaging decisions.<\/p>\n\n\n\n<p>\ud3ec\uc7a5\uc740 \uc81c\ud488\uc758 \uc131\uacf5\uc774\ub098 \uc2e4\ud328\uc5d0 \ub300\ud574 \uac00\uc7a5 \uc798 \uc774\ud574\ub418\uc9c0 \uc54a\uace0 \ub192\uc774 \ud3c9\uac00\ub418\uc9c0 \uc54a\ub294 \uce21\uba74 \uc911 \ud558\ub098\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub610\ud55c \uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uae30\uc5c5\uc5d0\uac8c \uac00\uc7a5 \uc5ed\ub3d9\uc801\uc774\uace0 \uc5b4\ub824\uc6b4 \uc77c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\ub2e4\uc74c\uc740 \uc131\uacf5\uc801\uc778 \ud328\ud0a4\uc9d5\uc774 \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uc0d8\ud50c\uc785\ub2c8\ub2e4.<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uace0\uac1d \uc720\uce58<\/strong>\n<ul class=\"wp-block-list\">\n<li>\uadf8\ub9bc \ubb3c\uac10<\/li>\n\n\n\n<li>\ub3c5\ud2b9\ud55c \ubaa8\uc591<\/li>\n\n\n\n<li>\ud06c\uae30<\/li>\n\n\n\n<li>\uc81c\ud488\uc744 \uc120\ubcf4\uc774\uc138\uc694 - \ub2e4\ub978 \uc81c\ud488\ubcf4\ub2e4 \ub208\uc5d0 \ub744\uac8c \ub9cc\ub4dc\uc138\uc694<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uc774\ubbf8\uc9c0 \uad6c\ucd95<\/strong>\n<ul class=\"wp-block-list\">\n<li>\ud558\uc774 \ud14c\ud06c<\/li>\n\n\n\n<li>\uc55e\uc73c\ub85c \uc0dd\uac01<\/li>\n\n\n\n<li>\ud658\uacbd\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uc81c\ud488\uc744 \ub354 \uc27d\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d <\/strong>\n<ul class=\"wp-block-list\">\n<li>\uc5f4\ub9ac\ub294<\/li>\n\n\n\n<li>\ubd93\ub294 \uac83<\/li>\n\n\n\n<li>\uc790\uc9c8<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud734\ub300\ub098 \ucde8\uae09\uc774 \ub354 \uc26c\uc6cc\uc9c0\ub3c4\ub85d \ud558\uc138\uc694.<\/strong>\n<ul class=\"wp-block-list\">\n<li>\ubbf8\ub044\ub7fc \ubc29\uc9c0 \uc18c\uc7ac<\/li>\n\n\n\n<li>\uadf8\ub9bd<\/li>\n\n\n\n<li>\ub4e4\uc5ec\uc4f0\uae30<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uc0ac\uc6a9\uc790\uc758 \uc190\uc5d0 \uc990\uac81\uace0 \ud3b8\uc548\ud55c \ub290\ub08c\uc744 \uc81c\uacf5<\/strong><\/li>\n\n\n\n<li><strong>\uc720\ud1b5\uae30\ud55c \uc5f0\uc7a5 - \ube5b, \ubb3c, \uc5f4, \ud30c\uc190 \ub4f1\uc73c\ub85c\ubd80\ud130 \uc81c\ud488\/\ub0b4\uc6a9\ubb3c\uc744 \ubcf4\ud638\ud569\ub2c8\ub2e4.<\/strong><\/li>\n\n\n\n<li><strong>\uc911\uc694\ud55c \uc815\ubcf4\ub97c \uc804\ub2ec\ud558\uc138\uc694 <\/strong>\n<ul class=\"wp-block-list\">\n<li>\uc774\ubbf8\uc9c0<\/li>\n\n\n\n<li>\uc81c\ud488\uc5d0 \ud568\uc720\ub41c \uc131\ubd84,\uc6d0\ub8cc<\/li>\n\n\n\n<li>\uacbd\uace0<\/li>\n\n\n\n<li>\uc62c\ubc14\ub978 \uc0ac\uc6a9\uc744 \uc704\ud55c \uc9c0\uce68<\/li>\n\n\n\n<li>\ubc30\uc1a1\ube44 \uc808\uac10(\uc801\uce35 \uac00\ub2a5, \uac00\ubcbc\uc6c0)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\ud2b9\ud5c8\ub97c \ubc1b\uc544 \uc9c4\uc785\uc7a5\ubcbd\uc744 \ub9cc\ub4e4\uc5b4\ubcf4\uc138\uc694<\/strong><\/li>\n\n\n\n<li><strong>\ud569\ub9ac\uc801\uc778 \ube44\uc6a9\uc73c\ub85c \uc81c\uc791\ud574\ub4dc\ub9bd\ub2c8\ub2e4<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><strong><span class=\"s1\">\uc694\uc57d\ud558\uc790\uba74, \uc88b\uc740 \ud328\ud0a4\uc9c0\ub294 \uc81c\ud488\uc774 \ub2e4\uc74c\uc744 \uc218\ud589\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uacbd\uc7c1\uc5d0\uc11c \ub208\uc5d0 \ub744\uace0,<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\ube0c\ub79c\ub4dc\ub97c \uac15\ud654\ud558\uace0 <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uc18c\ube44\uc790\uac00 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\ub3c4\ub85d \uc124\ub4dd\ud558\uae30<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ud328\ud0a4\uc9d5 \ub3d9\ud5a5 \ubc0f \uae30\ud68c<\/h2>\n\n\n\n<p>\ub2e4\uc591\ud55c \uc694\uc18c\uc758 \uc870\ud569\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\ubc1c\ub418\uc5b4 \ud3ec\uc7a5 \uc138\uacc4\uc5d0 \ub3c4\uc785\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub2c8\ud130\ub9c1\ud560 \uac00\uce58\uac00 \uc788\ub294 \uba87 \uac00\uc9c0 \ucd94\uc138\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc2e0\uc18c\uc7ac\n<ul class=\"wp-block-list\">\n<li>\ub179\uc0c9, \uc0dd\ubd84\ud574\uc131<\/li>\n\n\n\n<li>\uac70\ub8fb\ubc30<\/li>\n\n\n\n<li>\ub354 \uac15\ud558\uac8c<\/li>\n\n\n\n<li>\ubc29\uc218<\/li>\n\n\n\n<li>\uc804\uc790\ub808\uc778\uc9c0 \uc0ac\uc6a9 \uac00\ub2a5<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\uc0c8\ub85c\uc6b4 \ub514\uc790\uc778<\/li>\n\n\n\n<li>\uc0c8\ub85c\uc6b4 \ubaa8\uc591<\/li>\n\n\n\n<li>\uac1c\ubd09 \ubc0f \uc7ac\ubc00\ubd09\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \ubc29\ubc95<\/li>\n\n\n\n<li>\uc790\ub3d9\ud654\/\ub85c\ubd07\uc744 \uc0ac\uc6a9\ud558\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95<\/li>\n\n\n\n<li>\uc0c8\ub85c\uc6b4 \uc789\ud06c \ubc0f \uc778\uc1c4 \uc635\uc158<\/li>\n\n\n\n<li>\ubcf4\uc548, \ucd94\uc801, \uacf5\uae09\ub9dd \uad00\ub9ac\ub97c \uc704\ud55c RFID \ud0dc\uadf8 \ubc0f \ub0b4\uc7a5 \uce69 \ud3ec\ud568<\/li>\n\n\n\n<li>\uc548\uc804(\uc608: \uc560\uc644\ub3d9\ubb3c \ubcf4\ud638 \ubc0f \uc5b4\ub9b0\uc774 \ubcf4\ud638)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ud328\ud0a4\uc9d5 \uc778\ud154\ub9ac\uc804\uc2a4 \uc218\ud589<\/h2>\n\n\n\n<p>The process of tracking innovations in packaging, monitoring moves by competitors, and conducting <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ea%b3%a0%ea%b0%9d%ec%9d%98-%eb%aa%a9%ec%86%8c%eb%a6%ac\/\" title=\"\uace0\uac1d\uc758 \uc18c\ub9ac \uc5f0\uad6c\"  data-wpil-monitor-id=\"9053\">research among customers<\/a> may be handled internally and\/or with the assistance of a qualified research company.<\/p>\n\n\n\n<p>Trade shows, conferences and various online searches or news letters are a great source of information about general <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%b5%9c%ea%b3%a0%ec%9d%98-b2b-%ec%82%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c-%ec%98%88%ec%b8%a1-%ed%9a%8c%ec%82%ac\/\" title=\"\ucd5c\uace0\uc758 B2B \uc0b0\uc5c5 \ud2b8\ub80c\ub4dc \uc608\uce21 \ud68c\uc0ac\"  data-wpil-monitor-id=\"9054\">trends in the packaging industry<\/a> as well as specific applications across a variety of markets and insights about competition.<\/p>\n\n\n\n<p>\uacf5\uae09\ub9dd \ub0b4 \ud3ec\uc7a5 \ud68c\uc0ac\uc640\uc758 \ub9cc\ub0a8\uacfc \uc778\ud130\ubdf0\ub294 \uc81c\ud488\uc774 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ub418\ub294 \ubc29\uc2dd\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \ubcc0\ud654\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc9c0\uc2dd\uc744 \uc720\uc9c0\ud558\ub294 \ud6cc\ub96d\ud55c \ubc29\ubc95\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>In all cases, however, knowing the customer\u2019s needs, perceptions, values and role in the buying process are all critical to a product\u2019s success.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ed%8f%ac%ec%9e%a5-%eb%94%94%ec%9e%90%ec%9d%b8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ud3ec\uc7a5 \ub514\uc790\uc778 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"9055\">Designing and creating a successful package<\/a> will ultimately involve those who will consume and\/or purchase the product it contains.<\/p>\n\n\n\n<p><strong>1\ucc28 \uc5f0\uad6c \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc6a9\ub3c4\ub85c \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Present concepts via <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%ed%8c%a8%eb%84%90-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ed%9a%8c%ec%82%ac\/\" title=\"\uc628\ub77c\uc778 \ud328\ub110 \uc2dc\uc7a5 \uc870\uc0ac \ud68c\uc0ac\"  data-wpil-monitor-id=\"9056\">online surveys or discussion panels<\/a> of consumers to gain insights into their reactions to packaging images, designs and features.<\/li>\n\n\n\n<li>\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc758 \ud504\ub85c\ud1a0\ud0c0\uc785\uc744 \ub178\ucd9c\ud558\uc5ec \ud604\uc7ac \ud328\ud0a4\uc9c0, \uc0c8 \ud328\ud0a4\uc9c0 \ubc0f \uacbd\uc7c1\uc0ac\uc758 \ud328\ud0a4\uc9c0\ub97c \ube44\ud3c9\ud558\uace0 \ube44\uad50\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SIS \ud328\ud0a4\uc9d5 \uc804\ub7b5 \uc194\ub8e8\uc158 \uc815\ubcf4<\/h2>\n\n\n\n<p>SIS is a leading <a href=\"https:\/\/www.sisinternational.com\/ko\/\" title=\"\ud648\"  data-wpil-monitor-id=\"9050\">Market Research and Strategy<\/a> Consulting firm.&nbsp; We have over 40+ years <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ea%b2%bd%ed%97%98%ec%9d%98-%ec%9d%b4%eb%a0%a5%ec%84%9c\/%eb%af%bc%ec%a1%b1%ec%a7%80-%ec%97%b0%ea%b5%ac-%ea%b2%bd%ed%97%98-%ec%9d%b4%eb%a0%a5%ec%84%9c\/\" title=\"\ubbfc\uc871\uc9c0\ud559 \uc2dc\uc7a5 \uc870\uc0ac \uacbd\ud5d8\"  data-wpil-monitor-id=\"9057\">experience in conducting Packaging Research<\/a> and Strategy.&nbsp; Our Research group conducts packaging testing, and our <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%9d%b4%eb%b2%88-%ea%b2%bd%ea%b8%b0-%ec%b9%a8%ec%b2%b4%ea%b8%b0%ec%97%90-%ea%b2%bd%ec%9f%81%eb%a0%a5-%ec%9e%88%eb%8a%94-%ec%a0%95%eb%b3%b4%ec%9d%98-%ed%95%84%ec%9a%94%ec%84%b1\/\" title=\"\ubd88\ud669 \uc18d\uc5d0\uc11c \uacbd\uc7c1\ub825 \uc788\ub294 \uc815\ubcf4\uc758 \ud544\uc694\uc131\"  data-wpil-monitor-id=\"9051\">Strategy group conducts industry and competitive<\/a> analysis.&nbsp; Our key solutions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc720\uc6a9\uc131 \ud14c\uc2a4\ud2b8<\/li>\n\n\n\n<li>\ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/li>\n\n\n\n<li>\uace0\uac1d \uc778\ud130\ubdf0<\/li>\n\n\n\n<li>\uac00\uc815 \ub0b4 \uc0ac\uc6a9 \ud14c\uc2a4\ud2b8<\/li>\n\n\n\n<li>\uac00\uc815 \ub0b4 \ubc0f \ub9e4\uc7a5 \ub0b4 \ubbfc\uc871\uc9c0\ud559<\/li>\n\n\n\n<li>\uacbd\uc7c1 \ubd84\uc11d<\/li>\n\n\n\n<li>\uc2dc\uc7a5 \uae30\ud68c<\/li>\n\n\n\n<li>\ud3ec\uc7a5 \ub3d9\ud5a5 \ucd94\uc801<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">A good product in a poor package may not be noticed or bought.&nbsp; So it is often worth investing time and money to ask customers about their likes and dislikes about as many possible features of your current and proposed packages.<\/h3>","protected":false},"excerpt":{"rendered":"<p>\ud328\ud0a4\uc9d5 \uc804\ub7b5\uc740 \ud2b8\ub80c\ub4dc\ub97c \ud30c\uc545\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ucc3d\ucd9c\ud558\ub294 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":63802,"parent":84529,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16270","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/16270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=16270"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/16270\/revisions"}],"predecessor-version":[{"id":81515,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/16270\/revisions\/81515"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/84529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/63802"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=16270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}