{"id":16270,"date":"2015-06-08T16:15:11","date_gmt":"2015-06-08T16:15:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16270"},"modified":"2025-09-07T21:36:01","modified_gmt":"2025-09-08T01:36:01","slug":"%ed%8f%ac%ec%9e%a5-%ec%a7%80%eb%8a%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/solutions\/strategy-consulting\/packaging-intelligence\/","title":{"rendered":"\ud3ec\uc7a5 \uc804\ub7b5 \uc194\ub8e8\uc158"},"content":{"rendered":"

\ud3ec\uc7a5 \uc804\ub7b5 \uc194\ub8e8\uc158<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\ud328\ud0a4\uc9d5 \uc804\ub7b5\uc740 \ud328\ud0a4\uc9d5 \ubcc0\ud654\ub97c \ud30c\uc545\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ucc3d\ucd9c\ud558\ub294 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4.<\/h2>\n\n\n\n

Packaging is one of the most important factors in the purchasing process.  It is often referred to as the last 10 seconds on purchasing, as customers choose make split second decision based on packaging.  Poor packaging can ruin a product, its appeal, and ultimately, its sales.<\/p>\n\n\n\n

Paper or plastic? If only all packaging decisions were reduced to such a binary option!  For a product manager or marketing team, there are a multitude of variables that enter into even the most basic of packaging decisions.<\/p>\n\n\n\n

\ud3ec\uc7a5\uc740 \uc81c\ud488\uc758 \uc131\uacf5\uc774\ub098 \uc2e4\ud328\uc5d0 \ub300\ud574 \uac00\uc7a5 \uc798 \uc774\ud574\ub418\uc9c0 \uc54a\uace0 \ub192\uc774 \ud3c9\uac00\ub418\uc9c0 \uc54a\ub294 \uce21\uba74 \uc911 \ud558\ub098\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub610\ud55c \uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uae30\uc5c5\uc5d0\uac8c \uac00\uc7a5 \uc5ed\ub3d9\uc801\uc774\uace0 \uc5b4\ub824\uc6b4 \uc77c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2e4\uc74c\uc740 \uc131\uacf5\uc801\uc778 \ud328\ud0a4\uc9d5\uc774 \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uc0d8\ud50c\uc785\ub2c8\ub2e4.<\/span><\/h2>\n\n\n\n
    \n
  • \uace0\uac1d \uc720\uce58<\/strong>\n
      \n
    • \uadf8\ub9bc \ubb3c\uac10<\/li>\n\n\n\n
    • \ub3c5\ud2b9\ud55c \ubaa8\uc591<\/li>\n\n\n\n
    • \ud06c\uae30<\/li>\n\n\n\n
    • \uc81c\ud488\uc744 \uc120\ubcf4\uc774\uc138\uc694 - \ub2e4\ub978 \uc81c\ud488\ubcf4\ub2e4 \ub208\uc5d0 \ub744\uac8c \ub9cc\ub4dc\uc138\uc694<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • \uc774\ubbf8\uc9c0 \uad6c\ucd95<\/strong>\n
        \n
      • \ud558\uc774 \ud14c\ud06c<\/li>\n\n\n\n
      • \uc55e\uc73c\ub85c \uc0dd\uac01<\/li>\n\n\n\n
      • \ud658\uacbd\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • \uc81c\ud488\uc744 \ub354 \uc27d\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d <\/strong>\n
          \n
        • \uc5f4\ub9ac\ub294<\/li>\n\n\n\n
        • \ubd93\ub294 \uac83<\/li>\n\n\n\n
        • \uc790\uc9c8<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
            \n
          • \ud734\ub300\ub098 \ucde8\uae09\uc774 \ub354 \uc26c\uc6cc\uc9c0\ub3c4\ub85d \ud558\uc138\uc694.<\/strong>\n
              \n
            • \ubbf8\ub044\ub7fc \ubc29\uc9c0 \uc18c\uc7ac<\/li>\n\n\n\n
            • \uadf8\ub9bd<\/li>\n\n\n\n
            • \ub4e4\uc5ec\uc4f0\uae30<\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • \uc0ac\uc6a9\uc790\uc758 \uc190\uc5d0 \uc990\uac81\uace0 \ud3b8\uc548\ud55c \ub290\ub08c\uc744 \uc81c\uacf5<\/strong><\/li>\n\n\n\n
            • \uc720\ud1b5\uae30\ud55c \uc5f0\uc7a5 - \ube5b, \ubb3c, \uc5f4, \ud30c\uc190 \ub4f1\uc73c\ub85c\ubd80\ud130 \uc81c\ud488\/\ub0b4\uc6a9\ubb3c\uc744 \ubcf4\ud638\ud569\ub2c8\ub2e4.<\/strong><\/li>\n\n\n\n
            • \uc911\uc694\ud55c \uc815\ubcf4\ub97c \uc804\ub2ec\ud558\uc138\uc694 <\/strong>\n
                \n
              • \uc774\ubbf8\uc9c0<\/li>\n\n\n\n
              • \uc81c\ud488\uc5d0 \ud568\uc720\ub41c \uc131\ubd84,\uc6d0\ub8cc<\/li>\n\n\n\n
              • \uacbd\uace0<\/li>\n\n\n\n
              • \uc62c\ubc14\ub978 \uc0ac\uc6a9\uc744 \uc704\ud55c \uc9c0\uce68<\/li>\n\n\n\n
              • \ubc30\uc1a1\ube44 \uc808\uac10(\uc801\uce35 \uac00\ub2a5, \uac00\ubcbc\uc6c0)<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • \ud2b9\ud5c8\ub97c \ubc1b\uc544 \uc9c4\uc785\uc7a5\ubcbd\uc744 \ub9cc\ub4e4\uc5b4\ubcf4\uc138\uc694<\/strong><\/li>\n\n\n\n
              • \ud569\ub9ac\uc801\uc778 \ube44\uc6a9\uc73c\ub85c \uc81c\uc791\ud574\ub4dc\ub9bd\ub2c8\ub2e4<\/strong><\/li>\n<\/ul>\n\n\n\n

                \uc694\uc57d\ud558\uc790\uba74, \uc88b\uc740 \ud328\ud0a4\uc9c0\ub294 \uc81c\ud488\uc774 \ub2e4\uc74c\uc744 \uc218\ud589\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/strong><\/p>\n\n\n\n

                  \n
                • \uacbd\uc7c1\uc5d0\uc11c \ub208\uc5d0 \ub744\uace0,<\/span><\/li>\n\n\n\n
                • \ube0c\ub79c\ub4dc\ub97c \uac15\ud654\ud558\uace0 <\/span><\/li>\n\n\n\n
                • \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\ub3c4\ub85d \uc124\ub4dd\ud558\uae30<\/span><\/li>\n<\/ul>\n\n\n\n

                  \ud328\ud0a4\uc9d5 \ub3d9\ud5a5 \ubc0f \uae30\ud68c<\/h2>\n\n\n\n

                  \ub2e4\uc591\ud55c \uc694\uc18c\uc758 \uc870\ud569\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\ubc1c\ub418\uc5b4 \ud3ec\uc7a5 \uc138\uacc4\uc5d0 \ub3c4\uc785\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub2c8\ud130\ub9c1\ud560 \uac00\uce58\uac00 \uc788\ub294 \uba87 \uac00\uc9c0 \ucd94\uc138\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

                    \n
                  • \uc2e0\uc18c\uc7ac\n
                      \n
                    • \ub179\uc0c9, \uc0dd\ubd84\ud574\uc131<\/li>\n\n\n\n
                    • \uac70\ub8fb\ubc30<\/li>\n\n\n\n
                    • \ub354 \uac15\ud558\uac8c<\/li>\n\n\n\n
                    • \ubc29\uc218<\/li>\n\n\n\n
                    • \uc804\uc790\ub808\uc778\uc9c0 \uc0ac\uc6a9 \uac00\ub2a5<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                    • \uc0c8\ub85c\uc6b4 \ub514\uc790\uc778<\/li>\n\n\n\n
                    • \uc0c8\ub85c\uc6b4 \ubaa8\uc591<\/li>\n\n\n\n
                    • \uac1c\ubd09 \ubc0f \uc7ac\ubc00\ubd09\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \ubc29\ubc95<\/li>\n\n\n\n
                    • \uc790\ub3d9\ud654\/\ub85c\ubd07\uc744 \uc0ac\uc6a9\ud558\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95<\/li>\n\n\n\n
                    • \uc0c8\ub85c\uc6b4 \uc789\ud06c \ubc0f \uc778\uc1c4 \uc635\uc158<\/li>\n\n\n\n
                    • \ubcf4\uc548, \ucd94\uc801, \uacf5\uae09\ub9dd \uad00\ub9ac\ub97c \uc704\ud55c RFID \ud0dc\uadf8 \ubc0f \ub0b4\uc7a5 \uce69 \ud3ec\ud568<\/li>\n\n\n\n
                    • \uc548\uc804(\uc608: \uc560\uc644\ub3d9\ubb3c \ubcf4\ud638 \ubc0f \uc5b4\ub9b0\uc774 \ubcf4\ud638)<\/li>\n<\/ul>\n\n\n\n

                      \ud328\ud0a4\uc9d5 \uc778\ud154\ub9ac\uc804\uc2a4 \uc218\ud589<\/h2>\n\n\n\n

                      \ud3ec\uc7a5 \ud601\uc2e0 \ucd94\uc801, \uacbd\uc7c1\uc5c5\uccb4\uc758 \uc6c0\uc9c1\uc784 \ubaa8\ub2c8\ud130\ub9c1, \uace0\uac1d \uc870\uc0ac \uc218\ud589 \ud504\ub85c\uc138\uc2a4\ub294 \ub0b4\ubd80\uc801\uc73c\ub85c \ubc0f\/\ub610\ub294 \uc790\uaca9\uc744 \uac16\ucd98 \uc870\uc0ac \ud68c\uc0ac\uc758 \uc9c0\uc6d0\uc744 \ubc1b\uc544 \ucc98\ub9ac\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

                      \ubb34\uc5ed \ubc15\ub78c\ud68c, \ucee8\ud37c\ub7f0\uc2a4, \ub2e4\uc591\ud55c \uc628\ub77c\uc778 \uac80\uc0c9 \ub610\ub294 \ub274\uc2a4\ub808\ud130\ub294 \ud3ec\uc7a5 \uc0b0\uc5c5\uc758 \uc77c\ubc18\uc801\uc778 \ub3d9\ud5a5\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \uc2dc\uc7a5\uc758 \ud2b9\uc815 \uc751\uc6a9 \ubd84\uc57c\uc640 \uacbd\uc7c1\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc5d0 \ub300\ud55c \ud6cc\ub96d\ud55c \uc815\ubcf4 \uc18c\uc2a4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

                      \uacf5\uae09\ub9dd \ub0b4 \ud3ec\uc7a5 \ud68c\uc0ac\uc640\uc758 \ub9cc\ub0a8\uacfc \uc778\ud130\ubdf0\ub294 \uc81c\ud488\uc774 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ub418\ub294 \ubc29\uc2dd\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \ubcc0\ud654\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc9c0\uc2dd\uc744 \uc720\uc9c0\ud558\ub294 \ud6cc\ub96d\ud55c \ubc29\ubc95\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

                      In all cases, however, knowing the customer\u2019s needs, perceptions, values and role in the buying process are all critical to a product\u2019s success.  Designing and creating a successful package will ultimately involve those who will consume and\/or purchase the product it contains.<\/p>\n\n\n\n

                      1\ucc28 \uc5f0\uad6c \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc6a9\ub3c4\ub85c \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

                        \n
                      • \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac\ub098 \uc18c\ube44\uc790 \ud1a0\ub860 \ud328\ub110\uc744 \ud1b5\ud574 \uac1c\ub150\uc744 \uc81c\uc2dc\ud558\uc5ec \ud3ec\uc7a5 \uc774\ubbf8\uc9c0, \ub514\uc790\uc778 \ubc0f \uae30\ub2a5\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \ubc18\uc751\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
                      • \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc758 \ud504\ub85c\ud1a0\ud0c0\uc785\uc744 \ub178\ucd9c\ud558\uc5ec \ud604\uc7ac \ud328\ud0a4\uc9c0, \uc0c8 \ud328\ud0a4\uc9c0 \ubc0f \uacbd\uc7c1\uc0ac\uc758 \ud328\ud0a4\uc9c0\ub97c \ube44\ud3c9\ud558\uace0 \ube44\uad50\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n

                        SIS \ud328\ud0a4\uc9d5 \uc804\ub7b5 \uc194\ub8e8\uc158 \uc815\ubcf4<\/h2>\n\n\n\n

                        SIS is a leading Market Research and Strategy Consulting firm.  We have over 40+ years experience in conducting Packaging Research and Strategy.  Our Research group conducts packaging testing, and our Strategy group conducts industry and competitive analysis.  Our key solutions include:<\/p>\n\n\n\n

                          \n
                        • \uc720\uc6a9\uc131 \ud14c\uc2a4\ud2b8<\/li>\n\n\n\n
                        • \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/li>\n\n\n\n
                        • \uace0\uac1d \uc778\ud130\ubdf0<\/li>\n\n\n\n
                        • \uac00\uc815 \ub0b4 \uc0ac\uc6a9 \ud14c\uc2a4\ud2b8<\/li>\n\n\n\n
                        • \uac00\uc815 \ub0b4 \ubc0f \ub9e4\uc7a5 \ub0b4 \ubbfc\uc871\uc9c0\ud559<\/li>\n\n\n\n
                        • \uacbd\uc7c1 \ubd84\uc11d<\/li>\n\n\n\n
                        • \uc2dc\uc7a5 \uae30\ud68c<\/li>\n\n\n\n
                        • \ud3ec\uc7a5 \ub3d9\ud5a5 \ucd94\uc801<\/li>\n<\/ul>\n\n\n\n

                          A good product in a poor package may not be noticed or bought.  So it is often worth investing time and money to ask customers about their likes and dislikes about as many possible features of your current and proposed packages.<\/h3>","protected":false},"excerpt":{"rendered":"

                          \ud328\ud0a4\uc9d5 \uc804\ub7b5\uc740 \ud2b8\ub80c\ub4dc\ub97c \ud30c\uc545\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ucc3d\ucd9c\ud558\ub294 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":63802,"parent":14567,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16270","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/16270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=16270"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/16270\/revisions"}],"predecessor-version":[{"id":67378,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/16270\/revisions\/67378"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/63802"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=16270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}