{"id":15334,"date":"2015-04-16T19:29:26","date_gmt":"2015-04-16T19:29:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15334"},"modified":"2026-01-26T17:59:59","modified_gmt":"2026-01-26T22:59:59","slug":"%ec%88%98%eb%aa%85%ec%a3%bc%ea%b8%b0-%ea%b4%80%eb%a6%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%88%98%eb%aa%85%ec%a3%bc%ea%b8%b0-%ea%b4%80%eb%a6%ac\/","title":{"rendered":"\ub77c\uc774\ud504\uc0ac\uc774\ud074 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\ub77c\uc774\ud504\uc0ac\uc774\ud074 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-579dd283\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-579dd283\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-7.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\uc218\uba85\uc8fc\uae30 \uad00\ub9ac<\/strong>&nbsp;\uc81c\ud488\uc758 \uc2dc\uc791\ubd80\ud130 \uc124\uacc4\/\uc81c\uc791, \uc81c\uc870, \ub9e4\ucd9c \uc131\uc7a5, \uc11c\ube44\uc2a4, \ucd5c\uc885 \uc1e0\ud1f4, \ucd5c\uc885 \ud3d0\uae30\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc81c\ud488 \uc218\uba85\uc8fc\uae30\uc758 \ubaa8\ub4e0 \uc694\uc18c\ub97c \uad00\ub9ac\ud558\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc774\ub294 \uc11c\ube44\uc2a4\ubcf4\ub2e4\ub294 \uc81c\ud488\uc5d0 \ub354 \ub9ce\uc774 \uc801\uc6a9\ub418\ubbc0\ub85c PLM(\uc81c\ud488 \uc218\uba85\uc8fc\uae30 \uad00\ub9ac)\uc774\ub77c\ub294 \uc6a9\uc5b4\ub3c4 \uc790\uc8fc \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud2b9\ud5c8\ub97c \ubc1b\uc740 \uc77c\ubd80 \uc81c\ud488\uc758 \uacbd\uc6b0 \ub77c\uc774\ud504\uc0ac\uc774\ud074(17\ub144)\uc740 &quot;\ube44\ubc00 \uacf5\uc2dd&quot;\uc774\ub098 \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uc774\ub984\uc5d0 \uc758\uc874\ud558\ub294 \ub2e4\ub978 \uc81c\ud488\uacfc \uc0c1\ub2f9\ud788 \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4(\uc608: Coca Cola\uc640 GE\ub294 100\ub144\uc774 \ub118\uc5c8\uc2b5\ub2c8\ub2e4. \uc6b0\uc5f0\ud788\ub3c4 \ub458 \ub2e4 1892\ub144\uc5d0 \uc124\ub9bd\ub418\uc5c8\uc2b5\ub2c8\ub2e4!) \ud2b9\uc815 \uc0b0\uc5c5\uc5d0\uc11c\ub294 \uc81c\ud488 \uc218\uba85\uc8fc\uae30\uac00 \ub354 \uc9e7\uc544\uc9c0\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc790\ub3d9\ucc28 \ubaa8\ub378\uacfc \uae30\ub2a5\uc740 \ub9e4\ub144 \ubcc0\uacbd\ub429\ub2c8\ub2e4. \ucef4\ud4e8\ud130, \uc2a4\ub9c8\ud2b8\ud3f0, HDTV \ubc0f \ub2e4\uc591\ud55c \uc18c\ube44\uc7ac\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \ubc18\ub300\ub85c, \uc758\uc57d\ud488, \ud56d\uacf5\uae30, \uae30\ubcf8 \uac00\uc815\/\uc0ac\ubb34\uc6a9\ud488 \uc0dd\uc0b0\uc5c5\uccb4\ub294 \ub354 \uae34 \uc218\uba85\uc8fc\uae30\ub97c \ub2e4\ub8e8\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2e4\uc81c\ub85c\ub294 <strong>\ubaa8\ub4e0 \uc0ac\uc5c5<\/strong> \uc81c\ud488\uc758 \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc744 \uad00\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4. \uac01 \uc2dc\uc810\uc5d0 \ubb34\uc5c7\uc744 \ud574\uc57c \ud558\ub294\uc9c0 \uc544\ub294 \uac83\uc774 \uc911\uc694\ud558\uba70, \uc77c\ubd80 \uc81c\ud488\uc774 \uc1e0\ud1f4\ud558\uac70\ub098 \uc218\uba85\uc774 \ub2e4\ud558\uac70\ub098 \uc4f8\ubaa8\uac00 \uc5c6\uac8c \ub420 \uac83\uc774\ub77c\ub294 \uc0ac\uc2e4\uc5d0 \ub300\ube44\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\uc81c\uc870\uc5c5\uccb4\ub294 \uc870\uc9c1 \uc804\ubc18\uc5d0 \uac78\uccd0 \ubaa8\ub4e0 \uc81c\ud488 \uad00\ub828 \uae30\ub2a5 \ubc0f \ud65c\ub3d9\uc758 \ub178\ub825\uc744 \uc870\uc815\ud568\uc73c\ub85c\uc368 \ub2e4\uc74c\uacfc \uac19\uc740 \ubaa9\ud45c\ub97c \ub354 \uc798 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\ud504\ub85c\ud1a0\ud0c0\uc785 \uc81c\uc791 \ubc0f \uc774\ud6c4 \uc0dd\uc0b0 \ube44\uc6a9 \uc808\uac10<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uc81c\ud488 \ud488\uc9c8 \ud5a5\uc0c1 <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\ucd9c\uc2dc \uc2dc\uac04 \ub2e8\ucd95<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uc7a0\uc7ac\uc801\uc778 \ud310\ub9e4 \uae30\ud68c \uc2dd\ubcc4&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uc218\uba85 \uc885\ub8cc \uc2dc \ud658\uacbd \uc601\ud5a5 \uac10\uc18c<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p3\"><span class=\"s1\">PLM \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud504\ub85c\uadf8\ub7a8\uc740 \uae30\uc5c5 \ub0b4\uc5d0\uc11c \ub2e4\uc591\ud55c \ubd80\ubd84\uacfc \uad00\ub828 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uad6c\uc131\ud558\uae30 \uc704\ud574 \uc124\uce58\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">\uc218\uba85\uc8fc\uae30 \uad00\ub9ac\ub294 \uc5b8\uc81c \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\uae4c?<\/span><\/h2>\n\n\n\n<p class=\"p3\"><span class=\"s1\">&quot;\ub77c\uc774\ud504\uc0ac\uc774\ud074&quot;\uc774\ub77c\ub294 \ub2e8\uc5b4\uc5d0\uc11c \uc54c \uc218 \uc788\ub4ef\uc774 \uacbd\uc601\uc9c4\uc740 \uc2dc\uc7a5\uc744 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. <\/span><strong><span class=\"s2\">~ \uc804\uc5d0<\/span><\/strong><span class=\"s1\">, <\/span><strong><span class=\"s2\">~ \ub3d9\uc548<\/span><\/strong><span class=\"s1\">, \uadf8\ub9ac\uace0 <\/span><strong><span class=\"s2\">~ \ud6c4\uc5d0<\/span><\/strong><span class=\"s1\"> \uc81c\ud488\uc758 \uc218\uba85. \uc5ec\uae30\uc5d0\ub294 \uace0\uac1d\uacfc \uacbd\uc7c1\uc5c5\uccb4\uc5d0 \ub300\ud55c \uc815\ubcf4\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc790\uc7ac\uc640 \uc720\ud1b5\uc744 \uc81c\uacf5\ud558\ub294 \uacf5\uae09\ub9dd\uc758 \ud30c\ud2b8\ub108\uc5d0 \ub300\ud55c \uc815\ubcf4\ub3c4 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"p3\"><span class=\"s1\">\ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4\ub294 \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud2b9\uc815 \ud575\uc2ec \uc9c8\ubb38\uc5d0 \ub2f5\ud558\uae30 \uc704\ud574 \uadf8\ub7ec\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \ub9c8\ub828\ud574\uc57c \ud569\ub2c8\ub2e4. <\/span><strong><span class=\"s2\">\ub2e8\uacc4<\/span><\/strong><span class=\"s1\"> \uc81c\ud488 \uc218\uba85\uc758. <\/span><\/p>\n\n\n\n<p class=\"p3\"><span class=\"s1\">The number of questions that arise is staggering, but various types of <a href=\"https:\/\/www.sisinternational.com\/ko\/how-to-conduct-effective-desk-research\/\" title=\"How to Conduct Effective Desk Research\"  data-wpil-monitor-id=\"11015\">research can be conducted<\/a> at different times to assist in gaining actionable answers. Following are some areas where information must be gathered in order to make prudent lifecycle decisions.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s2\">\ucd08\uae30 \ub2e8\uacc4: D<\/span><span class=\"s1\">\uac1c\ubc1c \ubc0f \ucd9c\uc2dc<\/span><\/h3>\n\n\n\n<p class=\"p3\"><span class=\"s1\">Here, <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/2%ec%b0%a8-%ec%97%b0%ea%b5%ac\/\"   title=\"2\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"808\">secondary market research<\/a>, business intelligence, and primary research may all play a role.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\ub300\uc0c1 \uad6c\ub9e4\uc790<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uadf8\ub4e4\uc758 \ud504\ub85c\ud544\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uadf8\ub4e4\uc740 \uc81c\ud488\uc5d0 \ub300\ud55c \ud544\uc694\uc131\uc744 \uc778\uc2dd\ud569\ub2c8\uae4c? <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uc81c\ud488\uc774 \uc694\uad6c\uc0ac\ud56d\uc5d0 \ub9de\ub294\uac00?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\uadf8\ub4e4\uc740 \ud604\uc7ac \ubb34\uc5c7\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub098\uc694?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\ucee8\uc149 \ud14c\uc2a4\ud2b8<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uadf8\ub4e4\uc740 \uc81c\ud488\uc744 \uc88b\uc544\ud569\ub2c8\uae4c? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uadf8\ub4e4\uc774 \uadf8\uac83\uc744 \uc0ac\uaca0\uc2b5\ub2c8\uae4c?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc5bc\ub9c8\ub098 \uc601\ud5a5\uc744 \ubbf8\uce58\ub098\uc694? <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\uc2dc\uc7a5 \ud3c9\uac00<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uc8fc\uc694 \uc2dc\uc7a5 \ubd80\ubb38\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uc5b4\ub5a4 \uc9c0\uc5ed\uc774\ub098 \uc2dc\uc7a5\uc774 \ud3ec\ud568\ub420 \uc608\uc815\uc778\uac00\uc694?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uac01\uac01\uc758 \uaddc\ubaa8\uc640 \uc7a0\uc7ac\ub825\uc740 \uc5bc\ub9c8\ub098 \ub429\ub2c8\uae4c?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\uc911\uc694\ud55c \ucd94\uc138\uac00 \uc788\ub098\uc694?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\uc81c\ud488 \uc774\ub984 \uc9c0\uc815<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\ube0c\ub79c\ub529 \uc5f0\uad6c \u2013 \uc7a0\uc7ac\uc801\uc73c\ub85c \ubd80\uc815\uc801\uc778 \uc758\ubbf8\uac00 \uc5c6\uace0 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uc774\ub984\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uc0c1\ud45c \uc5f0\uad6c - \ub2e4\ub978 \uc0ac\ub78c\uc744 \uce68\ud574\ud558\uc9c0 \ub9d0\uace0 \uadc0\ud558\uc758 \uc0c1\ud45c\ub3c4 \ubcf4\ud638\ud558\uc2ed\uc2dc\uc624.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\uacbd\uc7c1<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\ub2f9\uc2e0\uc758 \uacbd\uc7c1\uc790\ub294 \ub204\uad6c\uc785\ub2c8\uae4c?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uadf8\ub4e4\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">How will you differentiate and <a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%ec%a0%9c%ed%92%88-%ed%8f%ac%ec%a7%80%ec%85%94%eb%8b%9d-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"11014\">position your product<\/a> against alternatives?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\uac00\uaca9 \uc870\uc0ac<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uac00\uce58 \uae30\ubc18?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uacbd\uc7c1 \uae30\ubc18?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\ud3ec\uc7a5 \uc5f0\uad6c<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uc7ac\ub8cc?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\ud06c\uae30?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uadf8\ub9bc \ubb3c\uac10?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ed%86%b5%ec%8b%a0-%ec%84%9c%eb%b9%84%ec%8a%a4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ud1b5\uc2e0 \uc11c\ube44\uc2a4 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"11017\">\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uba54\uc2dc\uc9c0 \uc5f0\uad6c<\/a><\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\ubb34\uc2a8 \ub9d0\uc744\ud558\ub294? (\ucf58\ud150\uce20\uc5d0 \ub300\ud55c \ud14c\uc2a4\ud2b8 \ubc18\uc751)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uc5b4\ub514\uc11c \ub9d0\ud574\uc57c \ud560\uae4c\uc694? (\uc5b4\ub290 \ub9e4\uccb4)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\ube48\ub3c4? (\uc601\ud5a5\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ube48\ub3c4)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s2\">\ubbf8\ub4dc \uc2a4\ud14c\uc774\uc9c0: G<\/span><span class=\"s1\">\ud589<\/span><\/h3>\n\n\n\n<p class=\"p3\"><span class=\"s1\">At this point it makes sense to use some <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/1%ec%b0%a8-%eb%a7%9e%ec%b6%a4%ec%a1%b0%ec%82%ac-2\/\" title=\"1\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"6712\">primary market research<\/a> and competitive intelligence tools in addition to internal fact finding.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uad11\uace0 \ubc0f \uba54\uc2dc\uc9c0 \ud14c\uc2a4\ud2b8<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\ubcc0\ud615\uc774 \ud14c\uc2a4\ud2b8\ub429\ub2c8\uae4c? (\uc608: A\/B \ubd84\ud560)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uba54\uc2dc\uc9c0\uac00 \uc774\ud574\ub418\uc5c8\ub098\uc694?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uad11\uace0\uac00 \ub9ac\ucf5c\ub418\ub098\uc694? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uc6d0\ud558\ub294 \uc791\uc5c5\uc744 \uc0dd\uc131\ud569\ub2c8\uae4c? <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\ucd94\uc801\uc131\ub2a5 <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uace0\uac1d\uc758 \ud0dc\ub3c4\uc640 \uc774\uc6a9\uc218\uc900\uc740 \uc5b4\ub5a0\ud55c\uac00?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\ud310\ub9e4 \uc218\uc900\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\uacbd\uc7c1 \uc815\ubcf4<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uc870\uae30\uacbd\ubcf4 \uc2e0\ud638 \uac10\uc9c0\ub97c \uc704\ud55c \ubaa8\ub2c8\ud130\ub9c1 \uc2dc\uc2a4\ud15c \uad6c\ucd95<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Try to uncover short and long term plans of competition (e.g. new products, new technologies, price changes, market entries, pending <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85\/%ec%9d%b8%ec%88%98-%ed%95%a9%eb%b3%91-%eb%aa%a9%ed%91%9c-%ec%8b%9d%eb%b3%84\/\" title=\"\uc778\uc218\ud569\ubcd1 \uc5f0\uad6c\"  data-wpil-monitor-id=\"11016\">mergers or acquisitions<\/a>)<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ea%b3%a0%ea%b0%9d-%eb%85%b8%eb%a0%a5-%ec%a0%90%ec%88%98-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uace0\uac1d \ub178\ub825 \uc810\uc218 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"11012\">\ub178\ub825\uc740 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ubcf4\uc644\ud574\uc57c\ud569\ub2c8\ub2e4<\/a><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s2\">\ud6c4\uae30 \ub2e8\uacc4: D<\/span><span class=\"s1\">\uc5d0\ud074\ub77c\uc778<\/span><\/h3>\n\n\n\n<p class=\"p3\"><span class=\"s1\">There are many reasons why a product\u2019s life comes to an end.\u00a0 This occurs when for example it no longer serves the needs of its customers, generates declining revenue, and simply becomes obsolete.<\/span><\/p>\n\n\n\n<p class=\"p1\">If a business has been <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%b6%94%ec%84%b8-%ec%b6%94%ec%a0%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ucd94\uc138 \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"11013\">tracking key variables in the market<\/a> and monitoring competitors, it will be in a position to seize opportunities and create new products to replace the mature ones whose useful lives are coming to an end. And so the process begins anew.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\ub77c\uc774\ud504\uc0ac\uc774\ud074 \uad00\ub9ac\uc5d0\ub294 \ub2e4\uc591\ud55c \uac1c\ubc1c \ub2e8\uacc4\ub97c \ud1b5\ud574 \uc81c\ud488 \ub610\ub294 \uace0\uac1d\uc758 \uc694\uc18c\ub97c \uad00\ub9ac\ud558\ub294 \uc791\uc5c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":0,"parent":14650,"menu_order":2,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15334","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=15334"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15334\/revisions"}],"predecessor-version":[{"id":81805,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15334\/revisions\/81805"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14650"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=15334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}