{"id":15242,"date":"2015-04-12T11:07:17","date_gmt":"2015-04-12T11:07:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15242"},"modified":"2025-09-11T23:59:17","modified_gmt":"2025-09-12T03:59:17","slug":"%ec%9e%a5%eb%82%9c%ea%b0%90-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/expertise\/industries\/toy-market-research\/","title":{"rendered":"\uc7a5\ub09c\uac10 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\uc7a5\ub09c\uac10 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\uc624\ub298\ub0a0 \uc7a5\ub09c\uac10\uc740 \ub514\uc9c0\ud138 \uae30\ubc18\uc758 \uc5b4\ub9b0\uc774\uc6a9 \uc7a5\ub09c\uac10\uc774 \uae09\uc99d\ud558\ub294 \ub514\uc9c0\ud138 \uc601\uc5ed\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n

The toy industry has experienced significant growth in the number of play options for kids.<\/p>\n\n\n\n

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SIS International Research\ub294 40\ub144 \uc774\uc0c1\uc758 \uc7a5\ub09c\uac10 \uc2dc\uc7a5 \uc870\uc0ac \uacbd\ud5d8\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc5b4 \uc8fc\uc694 \uc7a5\ub09c\uac10 \uc81c\uc870\uc5c5\uccb4, \uad11\uace0\uc8fc \ubc0f \uc81c\ud488 \uad00\ub9ac\uc790\uac00 \uc120\ud638\ud558\ub294 \uacf3\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc6b0\ub9ac\ub294 \uccad\uc18c\ub144 \ubc0f \uc544\ub3d9 \uc5f0\uad6c, \uc81c\ud488 \uac1c\ub150 \ud14c\uc2a4\ud2b8, \uaddc\uc81c \ud1b5\ucc30\ub825, \uc2dc\uc7a5 \uae30\ud68c \uc5f0\uad6c, POS \ub370\uc774\ud130 \ubc0f \uc758\uc0ac \uacb0\uc815\uc790 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2f9\uc0ac\uc758 \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5 \uc194\ub8e8\uc158\uc740 \uace0\uac1d\uc5d0\uac8c \uc804\ub7b5\uc801 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ud544\uc694\ud55c \ucd5c\ucca8\ub2e8 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc7a5\ub09c\uac10 \uc2dc\uc7a5 \uc870\uc0ac \uc194\ub8e8\uc158<\/h2>\n\n\n\n

We provide research into Customers, Competitors, Supply Chains, Market Context and Cultures.  Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.<\/p>\n\n\n\n

Our Qualitative Research solutions include Focus Groups, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.  Our Quantitative Research solutions include Mobile and Online Surveys and Mall Intercepts.  Our Strategy Research solutions include Competitive Analysis, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.  These solutions provide full insight into the entire business landscape.<\/p>\n\n\n\n

SIS \uc7a5\ub09c\uac10 \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n

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\uc7a5\ub09c\uac10 \uc2dc\uc7a5 \uc870\uc0ac \ud1b5\ucc30\ub825, \ub370\uc774\ud130 \ubc0f \ucee8\uc124\ud305 \uc194\ub8e8\uc158\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":63760,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=15242"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15242\/revisions"}],"predecessor-version":[{"id":67334,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15242\/revisions\/67334"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/63760"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=15242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}