{"id":15242,"date":"2015-04-12T11:07:17","date_gmt":"2015-04-12T11:07:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15242"},"modified":"2026-01-25T18:50:55","modified_gmt":"2026-01-25T23:50:55","slug":"%ec%9e%a5%eb%82%9c%ea%b0%90-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%9e%a5%eb%82%9c%ea%b0%90-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\uc7a5\ub09c\uac10 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\uc7a5\ub09c\uac10 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\uc624\ub298\ub0a0 \uc7a5\ub09c\uac10\uc740 \ub514\uc9c0\ud138 \uae30\ubc18\uc758 \uc5b4\ub9b0\uc774\uc6a9 \uc7a5\ub09c\uac10\uc774 \uae09\uc99d\ud558\ub294 \ub514\uc9c0\ud138 \uc601\uc5ed\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n

The toy industry has experienced significant growth in the number of play options for kids.<\/p>\n\n\n\n

\uc7a5\ub09c\uac10\uc5d0 \ub300\ud55c \uc218\uc694\ub294 \uacc4\uc808\uc801\uc774\uba70 \uac00\uaca9\uc5d0 \ubbfc\uac10\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ubcc0\ud654\ud558\ub294 \uace0\uac1d \ucde8\ud5a5\uacfc \uc720\ud589\ud558\ub294 \uc81c\ud488\ubcf4\ub2e4 \uc55e\uc11c \ub098\uac00\ub824\ub294 \uae30\uc5c5\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uc548\uaca8\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

Toy store shelves and online sites are stocked with the latest, most innovative items. With so many customer touchpoints today, new opportunities and challenges<\/a> exist in the toy industry.<\/p>\n\n\n\n

SIS International Research has over 40+ years experience in Toy<\/a> market research experience, making us a go-to for major toy makers, advertisers and product managers.<\/p>\n\n\n\n

We provide Youth & Children’s research, Product Concept Testing<\/a>, regulation insights, Market Opportunity studies, Point-of-Sale data, and Decision Maker research.<\/p>\n\n\n\n

\ub2f9\uc0ac\uc758 \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5 \uc194\ub8e8\uc158\uc740 \uace0\uac1d\uc5d0\uac8c \uc804\ub7b5\uc801 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ud544\uc694\ud55c \ucd5c\ucca8\ub2e8 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc7a5\ub09c\uac10 \uc2dc\uc7a5 \uc870\uc0ac \uc194\ub8e8\uc158<\/h2>\n\n\n\n

\uc6b0\ub9ac\uac00 \uc81c\uacf5\ud558\ub2e4 research into Customers<\/a>, Competitors, Supply Chains, Market Context and Cultures.  Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.<\/p>\n\n\n\n

Our Qualitative Research solutions include Focus Groups<\/a>, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.  Our Quantitative Research solutions include Mobile and Online Surveys<\/a> and Mall Intercepts.  Our Strategy Research solutions include Competitive Analysis<\/a>, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.  These solutions provide full insight into the entire business landscape.<\/p>\n\n\n\n

SIS \uc7a5\ub09c\uac10 \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n

We incorporate focus groups, product testing, and concept testing techniques that provide our clients with the insight, data, and market analysis to make confident decisions about their products and services<\/a>. Research methodologies such as \u201cmall intercepts\u201d shed bright point-of-purchase light on consumer preferences, behaviors, and attitudes.<\/p>\n\n\n\n

\ub2e4\uc74c \uc7a5\ub09c\uac10 \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud574 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"

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