{"id":15177,"date":"2015-04-08T21:12:16","date_gmt":"2015-04-08T21:12:16","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15177"},"modified":"2026-01-25T19:34:37","modified_gmt":"2026-01-26T00:34:37","slug":"%ea%b0%80%ea%b2%a9-%ec%a0%84%eb%9e%b5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%95%80%ed%85%8c%ed%81%ac-%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85-%ec%97%b0%ea%b5%ac\/%ea%b0%80%ea%b2%a9-%ec%a0%84%eb%9e%b5\/","title":{"rendered":"\uac00\uaca9 \uc804\ub7b5 \uc5f0\uad6c"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uac00\uaca9 \uc804\ub7b5 \uc5f0\uad6c<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-873e77f3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-873e77f3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Choosing the appropriate price to sell a product or service is more than a challenge for every business. Getting it right is crucial to its eventual survival.<\/h3>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\uac00\uaca9 \uc804\ub7b5 \uace0\ub824 \uc0ac\ud56d<\/h2>\n\n\n\n<p>\uac00\uaca9 \ucc45\uc815\uc5d0\ub294 \ub9ce\uc740 \uc694\uc18c\uac00 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \uadf8 \uc911 \ub300\ubd80\ubd84\uc740 \uadc0\ud558\uc758 \ud68c\uc0ac\uc5d0 \uc720\ub9ac\ud558\uac8c \uc5f0\uad6c\ub418\uace0 \uc9c0\uc2dc\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"p1\">\ubaa8\ub4e0 \uc2dc\uc7a5\uc774 \ub3d9\uc77c\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uc77c\ubd80 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ubcc0\ub3d9\uc774 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ubd80\ub3d9\uc0b0\uc774\ub098 \uc778\uac74\ube44\ub85c \uc778\ud55c \uc0dd\uc0b0 \ube44\uc6a9<\/li>\n\n\n\n<li>\uc7a0\uc7ac \uace0\uac1d \uc218<\/li>\n\n\n\n<li>\uc0c1\ud488 \ubc30\uc1a1 \ube44\uc6a9<\/li>\n<\/ul>\n\n\n\n<p>\uc774\ub7ec\ud55c \uc54c\ub824\uc9c4 \uc694\uc778\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ubbf8\ub9ac \uacb0\uc815\ub418\uace0 \uc81c\uc5b4\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\ud310\ub9e4 \ubaa9\ud45c\ub294 \uac00\uaca9 \ucc45\uc815 \uc804\ub7b5\uc744 \uc5b4\ub5bb\uac8c \uc548\ub0b4\ud569\ub2c8\uae4c?<\/h2>\n\n\n\n<p>Below are several common goals, which often change over time depending on their success rate and reactions from customers and competitors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc7ac\ud310\uc744 \uc774\ub04c\uc5b4 \ub0b4\ub2e4<\/li>\n\n\n\n<li>\uc7ac\uad6c\ub9e4 \uc720\ub3c4<\/li>\n\n\n\n<li>\uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc744 \uac1c\ucc99\ud558\ub2e4<\/li>\n\n\n\n<li>\uae30\uc874 \uc2dc\uc7a5 \uc131\uc7a5<\/li>\n\n\n\n<li>Expand a product line \u2013 offer different <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/how-the-gabor-granger-pricing-model-can-enhance-your-profit-margins\/\" title=\"Gabor-Granger Pricing Model\"  data-wpil-monitor-id=\"1184\">models or features at different price<\/a> points to broaden overall appeal to customers<\/li>\n\n\n\n<li>\uc5ec\ub7ec \uc0c1\ud488(\uc0dd\uba85, \uc790\ub3d9\ucc28 \ubc0f \uc8fc\ud0dd \ubcf4\ud5d8, \ud56d\uacf5, \ud638\ud154 \ubc0f \uc790\ub3d9\ucc28)\uc744 \uad50\ucc28 \ud310\ub9e4\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc2dc\uc7a5 \uc810\uc720\uc728 \uc99d\uac00<\/li>\n\n\n\n<li>Defend against competition; create a barrier to entry<\/li>\n\n\n\n<li>Seek a specific profit margin over the cost of production, promotion and distribution<\/li>\n<\/ul>\n\n\n\n<p>Market research and testing can guide one to identify optimal price points for each situation.&nbsp; Here are a few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uccb4\ud5d8\ud310\uc744 \ucd5c\ub300\ud654\ud560 \uc218 \uc788\ub294 \uac00\uaca9\uc740 \uc5bc\ub9c8\uc785\ub2c8\uae4c?<\/strong>\n<ul class=\"wp-block-list\">\n<li>How low should initial price be?&nbsp; A survey can ask questions about different prices, or a market test can compare the percent who take the offer.<\/li>\n\n\n\n<li>\ud3c9\uac00\ud310 \uc774\ud6c4\uc5d0\ub294 \ucd94\uac00 \ud560\uc778\uc774\ub098 \uc81c\uc548\uc774 \ud544\uc694\ud569\ub2c8\uae4c? \uc544\ub2c8\uba74 \uace0\uac1d\uc744 \uc783\uc9c0 \uc54a\uace0 \uac00\uaca9\uc744 \uc778\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\uae4c?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Will package or bundle pricing effectively sell more than one item or service?<\/strong>\n<ul class=\"wp-block-list\">\n<li>\ub2e4\uc591\ud55c \uc81c\uc548\uc744 \ud14c\uc2a4\ud2b8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4(\uc608: &quot;BOGO&quot; \ub610\ub294 &quot;twofers&quot;, \ub450 \ubc88\uc9f8 \uc559\ud2b8\ub808\uc5d0\uc11c 50%; \uc0c8 \ud074\ub7fd \uc138\ud2b8\uac00 \ub4e4\uc5b4 \uc788\ub294 \uace8\ud504 \uac00\ubc29; \uc911\uac1c \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \ubb34\ub8cc\ub85c \ud655\uc778\ud558\uc138\uc694.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Can enough commodity products or supplies for the home or office be sold at a low price and still make a profit?<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%94%94%ed%95%91-%ec%86%8c%ec%8a%a4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ub514\ud551\uc18c\uc2a4 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"5754\">Research can help analyze a market<\/a>, its customers, and its competition regarding current pricing and purchase activity.<\/li>\n\n\n\n<li>Should you set a price to match your competition to remove that differentiator?<\/li>\n\n\n\n<li>In some cases, products such as batteries, printer paper, or cleaning supplies may be sold as \u201closs leaders\u201d (even below actual cost) to generate sales of more and higher-margin items.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\ucda9\ubd84\ud55c \uc2dc\uc7a5\uc774 \ud504\ub9ac\ubbf8\uc5c4 \uac00\uaca9\uc744 \uc9c0\ubd88\ud560 \uac83\uc778\uac00?<\/strong>\n<ul class=\"wp-block-list\">\n<li>Is there support for high-priced, exclusive, or luxury items? (e.g. Tiffany, Prada, Mercedes, Apple)<\/li>\n\n\n\n<li>Are there other customer tiers which can later be sold less expensive models at lower prices?&nbsp; Or can you customize a product or service and charge an even higher price for an exclusive version to satisfy specific customer needs?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\uac00\uaca9 \uc804\ub7b5\uc5d0 \ub3c4\uc6c0\uc774 \ud544\uc694\ud558\uc2ed\ub2c8\uae4c?<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-807f2de8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-807f2de8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">You do not need to gamble and hope. Rather, you can calculate all the costs involved in producing, promoting\/selling, and distributing a product&nbsp;and then set a price that covers expenses while providing some level of profit.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">However, to approach an optimum price point, it may be useful to observe and\/or survey your customers. Even better, get a sense of what your competition is or might be doing regarding&nbsp;pricing.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Asking customers what they would pay for a product or service is tricky. Getting insights into your competitors&#8217; strategies&nbsp;is a bigger challenge.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p4\"><strong><span class=\"s2\">\uace0\uac1d <\/span><\/strong><span class=\"s1\">\uc124\ubb38\uc870\uc0ac(\uc628\ub77c\uc778 \ub610\ub294 \uc804\ud654) \ub610\ub294 \uc9c1\uc811 \ubc29\ubb38\uc744 \ud1b5\ud574 \uc81c\ud488\uc5d0 \ub178\ucd9c\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Here, a set of variables, including price, might be presented to a subject. A statistical technique called conjoint analysis may be applied to determine the optimal tradeoffs of features and prices.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">You can assess price elasticity and experiment within such a range.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\ub610\ud55c \uc7a0\uc7ac \uace0\uac1d \ub610\ub294 \ud604\uc7ac \uace0\uac1d\uc758 \uc77c\uce58\ud558\ub294 \uadf8\ub8f9\uc744 \uc2dd\ubcc4\ud558\uace0 \uc628\ub77c\uc778, \ucfe0\ud3f0, \uad11\uace0 \ub4f1\uc744 \ud1b5\ud574 \uac01\uac01 \ub2e4\ub978 \uac00\uaca9\uc744 \uc81c\uacf5\ud55c \ub2e4\uc74c \uac01 \uac00\uaca9\uc73c\ub85c \uad6c\ub9e4\ud558\ub294 \ube44\uc728\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">(\uba54\ubaa8:<span class=\"Apple-converted-space\">&nbsp; <\/span>\uc0dd\uc0b0\uc744 \uc2dc\uc791\ud558\uae30 \uc804\uc5d0 \ucee8\uc149\uc774\ub098 \ud504\ub85c\ud1a0\ud0c0\uc785\uc744 \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uc774 \uc9c0\ubd88\ud560 \uae08\uc561\uc744 \uc54c\uc544\ubcf4\uace0 \uc774\uc775\uc744 \uc704\ud55c \uc5ec\uc9c0\uac00 \uc788\ub294\uc9c0 \ud655\uc778\ud558\ub824\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4.)<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p4\"><strong><span class=\"s2\">\uacbd\uc7c1 \ud65c\ub3d9<\/span><\/strong><span class=\"s1\"> can be monitored by following their channels of distribution (e.g. site visits to stores, following online and offline ads), attending trade shows, and perhaps speaking with your customers.&nbsp;<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uadf8\ub7ec\ub098 \ubbf8\ub798 \uacc4\ud68d\uc744 \uc54c\uc544\ubcf4\ub824\uba74 \uadf8\ub7ec\ud55c \uc815\ubcf4\ub97c \uc54c\uc544\ub0b4\uae30 \uc704\ud55c \ub178\ub825\uc758 \uc77c\ud658\uc73c\ub85c \uc81c3\uc790\ub97c \ud1b5\ud574 \uc778\ud130\ubdf0\ub97c \uc218\ud589\ud558\ub294 \uac83\uc774 \uac70\uc758 \ud56d\uc0c1 \ud544\uc694\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Unfortunately, there is more to the equation!&nbsp; <\/span>Your company is not operating in a vacuum.&nbsp; As such, just like you, your competitors may alter pricing to achieve specific objectives.&nbsp;&nbsp;<span class=\"s1\">\ub530\ub77c\uc11c \uac00\uaca9 \uc804\ub7b5\uc740 \uac70\uc758 \uc9c0\uc18d\uc801\uc778 \uad00\uc2ec\uacfc \uc870\uc815\uc774 \ud544\uc694\ud55c \uc9c0\uc18d\uc801\uc778 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub274\uc695\uc5d0 \uc788\ub294 \uc6b0\ub9ac \uc2dc\uc124 \uc704\uce58<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2\uce35, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/\"><span style=\"font-weight: 400;\">SIS \uad6d\uc81c<\/span><\/a><span style=\"font-weight: 400;\"> \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uae30\ud0c0 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95 \ubc0f \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/span><a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \ubb38\uc758\ud558\uae30<\/span><\/a><span style=\"font-weight: 400;\"> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\uc6b0\ub9ac\ub294 \uae30\uc5c5\uc774 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc218\uc775\uc131\uc744 \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uac00\uaca9 \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":62547,"parent":27462,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15177","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=15177"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15177\/revisions"}],"predecessor-version":[{"id":79441,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15177\/revisions\/79441"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/27462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62547"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=15177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}