{"id":15112,"date":"2015-04-01T01:39:17","date_gmt":"2015-04-01T01:39:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15112"},"modified":"2026-01-26T17:44:51","modified_gmt":"2026-01-26T22:44:51","slug":"%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ea%b2%bd%ed%97%98%ec%9d%98-%ec%9d%b4%eb%a0%a5%ec%84%9c\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\ube0c\ub79c\ub4dc \uc870\uc0ac \ud68c\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \uc870\uc0ac \ud68c\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2e51f189\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2e51f189\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Marketing (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS is a leading Brand Research company.&nbsp; Explore our experience.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand image study for a major airline conducted via CATI in US and the UK. Respondents&nbsp;were international leisure and business travelers.<\/li>\n\n\n\n<li>Conducted mall intercepts in US on consumers attitudes toward retail clothing store brand&nbsp;names.<\/li>\n\n\n\n<li>\ube0c\ub79c\ub4dc \uc544\uc774\ud15c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>Quantitative Brand Image Study for US and Europe for Industrial Cleaning products by end&nbsp;use Market Segments.<\/li>\n\n\n\n<li>Quantitative Glass\ub294 \ubbf8\uad6d\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc720\ub9ac \uc81c\uc870\uc5c5\uccb4\ub97c \uc704\ud55c \uc815\ub7c9\uc801 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \uc870\uc0ac.<\/li>\n\n\n\n<li>\uc2dd\ud488\ud68c\uc0ac\uc758 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uc5d0 \ub300\ud55c \uc778\ud130\uc149\ud2b8 \uc5f0\uad6c \uc218\ud589<\/li>\n\n\n\n<li>\uac00\uad6c\ud68c\uc0ac\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \ubc0f \uc720\ud6a8\uc131 \uc870\uc0ac \uc2e4\uc2dc<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \uc790\uc0b0<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc544\uc2dc\uc544 \uad11\uace0\ud68c\uc0ac\uc758 \uc81c\uacfc\ud68c\uc0ac\ub97c \uc704\ud55c \uae00\ub85c\ubc8c \ube0c\ub79c\ub529 \uc5f0\uad6c.<\/li>\n\n\n\n<li>\ud638\uc8fc, \uce60\ub808, \uc544\ub974\ud5e8\ud2f0\ub098\uc758 \ub2e4\ubaa9\uc801 \uc804\ub3d9 \uacf5\uad6c\ub97c \uc0dd\uc0b0\ud558\ub294 \uae00\ub85c\ubc8c \uc81c\uc870\uc5c5\uccb4\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ucd94\uc801 \uc5f0\uad6c\ub97c \uc644\ub8cc\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\ub7ec\ud55c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc5d0 \uad00\ud574 \uc0ac\uc804 \ubc0f \uc0ac\ud6c4 \uc804\ud654 \uc778\ud130\ubdf0\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ubd81\ubbf8 \uac00\uad6c \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc \uc790\uc0b0 \ubc0f \uc778\uc9c0\ub3c4 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>Conducted a brand equity and brand research <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a4%91%ec%86%8c%ea%b8%b0%ec%97%85%ec%9d%84-%ec%9c%84%ed%95%9c-%eb%8c%80%ea%b7%9c%eb%aa%a8-%ec%97%b0%ea%b5%ac\/\" title=\"\uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \ub300\uaddc\ubaa8 \uc5f0\uad6c\"  data-wpil-monitor-id=\"2337\">strategy study for a major aerospace company<\/a> in the North American market. In 2009, we conducted a comprehensive, multiphase global brand equity study for a major global aircraft engine manufacturer. We followed this with one-on-one interviews with key industry executives regarding current and anticipated industry issues. We surveyed airlines, appraisers, bankers, lessors, cargo companies and MROs including everyone from procurement and finance people to fleet managers and company executives. Our client used this <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%94%94%ed%95%91-%ec%86%8c%ec%8a%a4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ub514\ud551\uc18c\uc2a4 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"5757\">research to refine their marketing<\/a> strategies and to inform next generation aircraft engine initiatives.<\/li>\n\n\n\n<li>Conducted <a href=\"https:\/\/www.sisinternational.com\/ko\/%ed%83%80%ec%9d%b4%ec%96%b4-%eb%b8%8c%eb%9e%9c%eb%93%9c-%eb%aa%a8%eb%8b%88%ed%84%b0-%eb%af%b8%ea%b5%ad-%eb%8f%85%ec%9d%bc-%eb%b8%8c%eb%9d%bc%ec%a7%88\/\" title=\"\ubbf8\uad6d, \ub3c5\uc77c, \ube0c\ub77c\uc9c8\uc758 \ud0c0\uc774\uc5b4 \ube0c\ub79c\ub529 \uc5f0\uad6c\"  data-wpil-monitor-id=\"6595\">research of brand<\/a> loyalty, for an online quantitative questionnaire.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \uc815\uccb4\uc131<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc18c\ub9e4 \uc758\ub958 \ub9e4\uc7a5 \ube0c\ub79c\ub4dc \uc774\ub984\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \ud0dc\ub3c4\uc5d0 \ub300\ud574 \ubbf8\uad6d\uc5d0\uc11c \uc1fc\ud551\ubab0 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ube0c\ub79c\ub4dc \uc544\uc774\ud15c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>PC \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc77c\ubcf8\uacfc \ub3c5\uc77c\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc6b4\uc601 \uccb4\uc81c\uc758 \ube0c\ub79c\ub4dc \ubc0f \uae30\ub2a5 \uc774\ub984\uc744 \uacb0\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc5f0\uad6c\ub97c \uc218\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ud0dc\uc591\uad11 \ud328\ub110\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\/\uc778\uc9c0\ub3c4\uc5d0 \uad00\ud574 \uc5b8\ub860\uc778 \ubc0f \ubd84\uc11d\uac00\uc640 \ud568\uaed8 IDI\ub97c \uc218\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \uc804\ub7b5<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ubc29\uc0ac\uc120 \uc804\ubb38\uc758\uc640 \ud568\uaed8 \uc720\ub7fd \ube0c\ub79c\ub4dc \uc194\ub8e8\uc158 \uc5f0\uad6c\ub97c \uc218\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub2e8\uc77c \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc \uc774\ub984\uc73c\ub85c \uc804\uccb4 \uc601\uc591 \uc81c\ud488 \ub77c\uc778\uc744 \ubcf4\uc720\ud55c\ub2e4\ub294 \uac1c\ub150\uacfc \ud3ec\uc9c0\uc154\ub2dd\uc5d0 \ub300\ud574 \uc758\uc0ac\uc640 \uc5b4\uba38\ub2c8 \ubaa8\ub450\uc758 \uc9c8\uc801 \uc5f0\uad6c.<\/li>\n\n\n\n<li>\ubbf8\uad6d \uc18c\ub9e4\uc0b0\uc5c5\uc758 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uad00\ub9ac \uae30\ubc95.<\/li>\n\n\n\n<li>\ucc3d\ud638 \uc81c\uc870 \uace0\uac1d\uc0ac\uc758 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc744 \uc804\ubb38 \uc2dc\uacf5\uc5c5\uccb4\ub97c \ub300\uc0c1\uc73c\ub85c \uc7ac\ubc30\uce58\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc2dc\uc7a5 \ud734\ub300\ud3f0 \uc81c\uc870\uc0ac \uae30\uc5c5 \ube0c\ub79c\ub4dc \uc2ac\ub85c\uac74 \ud3c9\uac00\ub97c \uc704\ud55c IDIS \uc2e4\uc2dc<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS\ub294 \ube0c\ub79c\ub4dc \uac1c\uc131, \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4, \ube0c\ub79c\ub4dc \ud65c\ub825, \ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654 \ubc0f \uae30\ud0c0 \uc8fc\uc694 \uc9c0\ud45c\ub97c \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \uc8fc\uc694 \uc9c0\ud45c\ub97c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":62843,"parent":15106,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15112","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=15112"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15112\/revisions"}],"predecessor-version":[{"id":80174,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15112\/revisions\/80174"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62843"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=15112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}