{"id":14207,"date":"2015-02-11T14:10:38","date_gmt":"2015-02-11T14:10:38","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14207"},"modified":"2025-09-05T22:40:36","modified_gmt":"2025-09-06T02:40:36","slug":"%ec%8a%a4%ed%8f%ac%ec%b8%a0-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/expertise\/industries\/sports-market-research\/","title":{"rendered":"\uc2a4\ud3ec\uce20 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uc2a4\ud3ec\uce20 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b48c2ad9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b48c2ad9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Soccer-football-sport-7.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Soccer-football-sport-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Soccer-football-sport-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Soccer-football-sport-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Soccer-football-sport-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Soccer-football-sport-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\uc2a4\ud3ec\uce20 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc6b4\ub3d9 \ubc0f \ub808\ud06c\ub9ac\uc5d0\uc774\uc158 \ud65c\ub3d9\uc5d0 \ub300\ud55c \ub370\uc774\ud130, \ubd84\uc11d, \ud1b5\ucc30\ub825 \ubc0f \uc804\ub7b5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">In the Sports industry, there are products manufactures, apparel companies, advertisers, teams, media and other companies.&nbsp; Sports are also growing in popularity in High Growth Emerging Markets.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Some sports are experiencing challenges with declining audiences in traditional TV broadcasting media.&nbsp; At the same time, there are new opportunities in online streaming, subscription revenue models and new sponsorship deals.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\uc2a4\ud3ec\uce20 \uc870\uc9c1\uc740 \ud6a8\uacfc\uc801\uc778 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \ud798\uc744 \ud65c\uc6a9\ud558\uc5ec \uc218\uc775\uc131 \uc788\ub294 \uad11\uace0 \ubc0f \ud310\ucd09 \ucc44\ub110\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uace0, \ud32c\uc758 \ub9c8\uc74c\uc744 \uc5ff\ubcf4\uace0, \uc804\ubc18\uc801\uc778 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \ud765\ubbf8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4. \uc5f0\uad6c\ub97c \ud1b5\ud574 \ud32c \uae30\ubc18\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\ub3c4 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">SIS\ub294 \uc2a4\ud3ec\uce20 \ube44\uc988\ub2c8\uc2a4\ub97c \uac15\ud654\ud558\uae30 \uc704\ud55c \ub370\uc774\ud130, \ud1b5\ucc30\ub825, \ub3c4\uad6c, \ubd84\uc11d \ubc0f \uc804\ub7b5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><strong>\uccb4\uc721\uad00, \uc6b4\ub3d9 \ud074\ub7fd \ubc0f \ud53c\ud2b8\ub2c8\uc2a4 \uc13c\ud130<\/strong> often need sports market research assistance on many levels.&nbsp; In-depth market analysis can reveal unmet customer needs, promotion strategies, pricing insights.&nbsp; Focus Groups can uncover information about what fitness fans expect.&nbsp; With the new information that becomes available, business leaders gain the confidence and new ideas to make tactical decisions needed to move forward successfully.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><strong>\uc6b4\ub3d9 \ubc0f \ud53c\ud2b8\ub2c8\uc2a4 \uc7a5\ube44<\/strong> \ud310\ub9e4\ub294 \ud070 \uc0ac\uc5c5\uc774\ub2e4. \uc18c\ub9e4 \ud310\ub9e4\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc870\uc9c1\uc801 \uacc4\uc57d\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub300\uaddc\ubaa8 \uc2dc\uc7a5\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uc2a4\ud3ec\uce20 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc9c0\uc5ed\uc801, \uad6d\uac00\uc801, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud64d\ubcf4 \ud65c\ub3d9\uacfc \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. Competitive Intelligence\ub294 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ubc88\uc601\ud558\ub294 \uae30\uc5c5\uc5d0 \ub300\ud55c \ud575\uc2ec \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uacfc \uc804\ub7b5\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ucd5c\uace0\uc758 \uc2dc\uc7a5 \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud55c \ud601\uc2e0\uc801\uc778 \ub514\uc9c0\ud138, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ubaa8\ubc14\uc77c \uae30\ubc18 \ud504\ub85c\ubaa8\uc158\uc740 \ubaa8\ub450 \uc804\ubc18\uc801\uc778 \uac8c\uc784 \uc2b9\ub9ac \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uacfc\uc815\uc758 \uc77c\ubd80\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2a4\ud3ec\uce20 \uc2dc\uc7a5 \uc870\uc0ac \uc194\ub8e8\uc158<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS\ub294 \uc2a4\ud3ec\uce20 \uc0b0\uc5c5\uc5d0 \ub300\ud55c \uc5f0\uad6c \ubc0f \uc804\ub7b5\uc744 \uc218\ud589\ud558\ub294 \ub370 40\ub144 \uc774\uc0c1\uc758 \uacbd\ud5d8\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uc81c\uacf5\ud558\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/li>\n\n\n\n<li>\uace0\uac1d \uc778\ud130\ubdf0<\/li>\n\n\n\n<li>\uc628\ub77c\uc778 \ud1b5\ucc30\ub825 \ucee4\ubba4\ub2c8\ud2f0<\/li>\n\n\n\n<li>\uad11\uace0 \ud14c\uc2a4\ud2b8<\/li>\n\n\n\n<li>\uc720\uc6a9\uc131 \ud14c\uc2a4\ud2b8<\/li>\n\n\n\n<li>\uc774\ubca4\ud2b8 \uc124\ubb38\uc870\uc0ac \ubc0f \uc778\ud130\ubdf0<\/li>\n\n\n\n<li>\uacbd\uc7c1 \uc815\ubcf4<\/li>\n\n\n\n<li>\uc2dc\uc7a5 \uc9c4\uc785 \ubc0f \uae30\ud68c \uc870\uc0ac<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/ko\/about-sis\/contact-sis-international-market-research\/\">\ub2e4\uc74c \uc2a4\ud3ec\uce20 \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud574 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\uc6b0\ub9ac\ub294 \ubbf8\uad6d\uacfc \uc804 \uc138\uacc4\uc5d0 \uc2a4\ud3ec\uce20 \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":63341,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14207","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=14207"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14207\/revisions"}],"predecessor-version":[{"id":67111,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14207\/revisions\/67111"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/63341"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=14207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}