{"id":14175,"date":"2015-02-10T14:12:03","date_gmt":"2015-02-10T14:12:03","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14175"},"modified":"2026-01-24T00:47:51","modified_gmt":"2026-01-24T05:47:51","slug":"%ea%b0%80%ec%a0%84%ec%a0%9c%ed%92%88-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-2","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ea%b0%80%ec%a0%84%ec%a0%9c%ed%92%88-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-2\/","title":{"rendered":"\uac00\uc804 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\uac00\uc804 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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\uc774\ub294 \uc8fc\ud0dd \uc2dc\uc7a5\uc758 \uac1c\uc120\uacfc \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0 \uac15\ud654\uc5d0 \ud798\uc785\uc5b4 \ud558\ub77d\uc138\uc5d0\uc11c \ubc18\ub4f1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\uc740 \uc5c4\uccad\ub09c \uae30\ud68c\uc758 \uc2dc\uae30\uc785\ub2c8\ub2e4. SIS\ub294 \uae30\uc5c5\uc758 \uc790\ubcf8\ud654\uc640 \uc131\uc7a5\uc744 \ub3d5\ub294 \ub370 \ud544\uc218\uc801\uc778 \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

The rise of technology and mobile devices presents significant opportunities and changes in how consumers behave at home.  We provide expert market and data analysis<\/a> that yields critical information our clients demand, such as customer purchasing, usability, preferences and behavioral insights.<\/p>\n\n\n\n

\uace0\uac1d Research and Focus Groups<\/a> provide insight on the attitudes and opinions of end-users.  Other methods such as home visits<\/a>, mall intercepts, lifestyle research and street surveys explore customer impressions and effectively gauge brand awareness levels.<\/p>\n\n\n\n

We are also a leader of In-Home and Video Ethnography, allowing our clients to see how customers interact with and use their products.  Gang surveys are popular with some manufacturers who need data to support decision-making.  Lastly, co-creation sessions between product developers and end users can also be helpful in new product development.<\/p>\n\n\n\n

\uc81c\uc870 \uc13c\ud130\uac00 \uc774\ub3d9\ud558\uace0 \uae00\ub85c\ubc8c \uc0c1\uac70\ub798\uc758 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc774 \ub4f1\uc7a5\ud568\uc5d0 \ub530\ub77c SIS International\uc758 \uad6d\uc81c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\ud5d8\uc740 \ucc28\uc774\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/h2>\n\n\n\n

We understand the cultural differences and complexities that impact the purchasing of household appliances and home-related products. We\u2019re ever vigilant; evaluating marketing trends and anticipating future<\/a> market movements. We make it our business to make your business better.<\/p>\n\n\n\n

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