{"id":11292,"date":"2014-11-05T01:50:47","date_gmt":"2014-11-05T01:50:47","guid":{"rendered":"https:\/\/www.sisinternational.com\/upgrade\/?page_id=11292"},"modified":"2026-01-26T16:58:39","modified_gmt":"2026-01-26T21:58:39","slug":"b2b-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/b2b-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"B2B \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<div class=\"gb-container gb-container-2a916115\">\n\n<h2 style=\"background: linear-gradient(to right, #001f3f 0%, #003d7a 30%, #1e90ff 70%, #74c0fc 100%); background: -webkit-linear-gradient(left, #001f3f 0%, #003d7a 30%, #1e90ff 70%, #74c0fc 100%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text; font-size: 2.5rem; font-weight: 700; line-height: 1.2; display: inline-block; margin: 0;\">B2B \uc2dc\uc7a5 \uc870\uc0ac<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f9bddc29\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f9bddc29\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"B2Bjpg (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ub808\ubc84\ub9ac\uc9c0 <strong>B2B \uc2dc\uc7a5 \uc870\uc0ac<\/strong> \ud68c\uc0ac\uac00 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc640 \uace0\uac1d \uc694\uad6c \uc0ac\ud56d\uc744 \uc55e\uc11c\ub098\uac00\uace0 \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uc744 \uc774\ub8f0 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>How do you make strategic decisions in your business? The most successful companies rely on B2B market research to fuel their strategic planning. <\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-df6b6505 gb-headline-text\">B2B \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p><a href=\"https:\/\/sisaisolutions.com\/application-of-ai-in-market-research\/\" target=\"_blank\" rel=\"noopener\">B2B \uc2dc\uc7a5 \uc870\uc0ac<\/a> studies the factors influencing one business to engage, partner, or purchase from another. It encompasses procurement practices, supplier evaluation criteria, and corporate partnership dynamics. So, by deciphering these complex networks, B2B market research provides critical insights into businesses\u2019 collaborative environments, helping them navigate complex B2B ecosystems effectively.<a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/b2b-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/#f21667c7d6361f2fd\"><\/a><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-8946c37c gb-headline-text\">\ud558\uc9c0\ub9cc\u2026 <strong><strong>B2B \uc2dc\uc7a5 \uc870\uc0ac\uac00 \ud544\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/strong><\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/b2b-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%9d%b8%ec%a7%80%eb%8f%84-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"B2B \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac\" data-wpil-monitor-id=\"2322\">B2B \uc2dc\uc7a5 \uc870\uc0ac<\/a> ensures that businesses remain attuned to industry benchmarks, are aware of best practices, and can identify potential red flags or opportunities in their B2B interactions. Moreover, as businesses constantly evolve their offerings and operations, this market research acts as a proactive tool, ensuring firms remain aligned with their business partners\u2019 shifting needs and preferences.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/b2b-%ec%98%a8%eb%9d%bc%ec%9d%b8-%ec%bb%a4%eb%ae%a4%eb%8b%88%ed%8b%b0-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ed%9a%8c%ec%82%ac\/\" title=\"B2B \uc628\ub77c\uc778 \ucee4\ubba4\ub2c8\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac \ud68c\uc0ac\" data-wpil-monitor-id=\"2386\">B2B market research helps companies<\/a> to gain valuable information about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uacbd\uc81c\uc801 \ubcc0\ud654<\/li>\n\n\n\n<li>\uacbd\uc7c1\uc0ac<\/li>\n\n\n\n<li>\ud604\uc7ac \uc2dc\uc7a5 \ub3d9\ud5a5<\/li>\n\n\n\n<li>\uc0c8\ub85c\uc6b4 \uae30\ud68c<\/li>\n\n\n\n<li>\uace0\uac1d \ud1b5\ucc30\ub825<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%ec%8b%9c%ec%9e%a5%ec%9d%98-%ec%9d%b8%ec%8b%9d-%ed%99%9c%ec%9a%a9\/\" title=\"B2B \uc774\ud574\uad00\uacc4\uc790 \uc2dc\uc7a5 \uc870\uc0ac\" data-wpil-monitor-id=\"2713\">B2B \uc2dc\uc7a5 \uc870\uc0ac<\/a> also helps businesses identify new development opportunities and threats quickly. It can also help companies to uncover their USP. Companies think about their competitive advantage and create advantages that competitors cannot easily replicate. <a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%ec%a0%9c%ed%92%88-%ed%8f%ac%ec%a7%80%ec%85%94%eb%8b%9d-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac\" data-wpil-monitor-id=\"1455\">B2B market research companies often test products<\/a>, ads, services, and market opportunities for the following outcomes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubc14\ub78c\uc9c1\ud568:<\/strong>&nbsp;\uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub294 \ubc14\ub78c\uc9c1\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uc2dc\uc7a5\uc5d0\uc11c \uc774\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ucc3d\ucd9c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud2b9\uc218\uc131:<\/strong>&nbsp;\uace0\uac1d\uc740 \ud68c\uc0ac\uac00 \uc81c\uacf5\ud558\ub294 \uc81c\ud488\uc744 \uc2dc\uc7a5\uc758 \ub2e4\ub978 \uc5c5\uccb4\uac00 \uc81c\uacf5\ud558\ub294 \uc81c\ud488\uacfc \uad6c\ubcc4\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubc29\uc5b4\uc131:<\/strong>&nbsp;B2B \uc2dc\uc7a5 \uc870\uc0ac \ud68c\uc0ac\ub294 \uacbd\uc7c1\uc5c5\uccb4\uac00 \uc804\ub7b5\uc801 \uc774\uc810\uc744 \ubcf5\uc81c\ud558\ub294 \uac83\uc744 \uc800\uc9c0\ud558\uac70\ub098 \ubc29\uc9c0\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c45b5a17\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-c45b5a17\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Building-3-1-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Building (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Building-3-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Building-3-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Building-3-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Building-3-1-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Building-3-1.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-47756c1f gb-headline-text\"><strong><strong><strong>\uae30\uc5c5\uc744 \uc704\ud55c B2B \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc8fc\uc694 \uc774\uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>B2B \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud0d0\uad6c\ud558\uba74 \uaddc\ubaa8\ub098 \ubd80\ubb38\uc5d0 \uad00\uacc4\uc5c6\uc774 \uae30\uc5c5\uc5d0 \uc5ec\ub7ec \uac00\uc9c0 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uba87 \uac00\uc9c0 \ub6f0\uc5b4\ub09c \uc7a5\uc810\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc758\uc0ac\uacb0\uc815:<\/strong>&nbsp;With B2B market research, companies gain deeper insights into industry trends, competitor benchmarks, and partner preferences. <\/li>\n\n\n\n<li><strong>\uc704\ud5d8 \uc644\ud654:<\/strong>&nbsp;B2B market research highlights potential pitfalls in business partnerships, such as unreliable suppliers or unsustainable pricing structures. <\/li>\n\n\n\n<li><strong>\uac15\ud654\ub41c \ud30c\ud2b8\ub108\uc2ed:<\/strong>&nbsp;B2B \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\uc758 \uc694\uad6c \uc0ac\ud56d, \uacfc\uc81c \ubc0f \uae30\ub300 \uc0ac\ud56d\uc744 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 B2B \ud30c\ud2b8\ub108\uc640 \ub354 \uc798 \uc77c\uce58\ud558\ub3c4\ub85d \uc81c\ud488\uacfc \uc0c1\ud638 \uc791\uc6a9\uc744 \ub9de\ucda4\ud654\ud558\uace0 \ubcf4\ub2e4 \uc2e4\uc9c8\uc801\uc774\uace0 \ubcf4\ub2e4 \uc0dd\uc0b0\uc801\uc778 \ud30c\ud2b8\ub108\uc2ed\uc744 \uc721\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc0c8\ub85c\uc6b4 \uae30\ud68c \uc2dd\ubcc4:<\/strong>&nbsp;Businesses can spot emerging trends, untapped market segments, or innovative solutions that could shape the future of their B2B relationships.<\/li>\n\n\n\n<li><strong>\ud5a5\uc0c1\ub41c \uc81c\ud488 \uac1c\ubc1c:<\/strong>&nbsp;\uc2dc\uc7a5 \uc870\uc0ac\ub294 \uae30\uc5c5\uc774 \ub2e4\ub978 \uae30\uc5c5\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uacfc \uc120\ud638\ub3c4\ub97c \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc740 \uae30\uc874 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud558\uac70\ub098 \uc815\ud655\ud55c \uc2dc\uc7a5 \uaca9\ucc28\ub97c \ud574\uacb0\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158\uc744 \ud601\uc2e0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>Enhanced Competitive Positioning:&nbsp;With insights from <a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%eb%b8%8c%eb%9e%9c%eb%94%a9-%ed%8f%ac%ec%a7%80%ec%85%94%eb%8b%9d-%ec%b6%94%ec%a0%81\/\" title=\"B2B \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd \ubc0f \ube0c\ub79c\ub529 \uc5f0\uad6c\" data-wpil-monitor-id=\"4320\">B2B \uc2dc\uc7a5 \uc870\uc0ac<\/a>, businesses can identify what sets them apart in the marketplace. <\/li>\n\n\n\n<li><strong>\ucd5c\uc801\ud654\ub41c \ub9c8\ucf00\ud305 \ubc0f \ud310\ub9e4 \uc804\ub7b5:<\/strong>&nbsp;B2B \uccad\uc911\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uba54\uc2dc\uc9c0\ub97c \ub9de\ucda4\ud654\ud558\ub824\uba74 \uadf8\ub4e4\uc758 \ubb38\uc81c\uc810, \ubaa9\ud45c \ubc0f \uc758\uc0ac \uacb0\uc815 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud55c \uae4a\uc740 \uc774\ud574\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. B2B \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc124\ub4dd\ub825 \uc788\ub294 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uacfc \uc601\uc5c5 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \ud544\uc694\ud55c \ubbf8\ubb18\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u2026 \ubb3c\ub860 \ub2e8\uc810\ub3c4 \uc788\uc9c0\uc694<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ube44\uc6a9 \ubc0f \uc2dc\uac04 \uc9d1\uc57d\uc801:<\/strong>&nbsp;\ud3ec\uad04\uc801\uc778 B2B \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\ub294 \uc77c\uc740 \uc2dc\uac04, \ube44\uc6a9, \uc778\ub825 \uce21\uba74\uc5d0\uc11c \ub9ce\uc740 \uc790\uc6d0\uc744 \ud544\uc694\ub85c \ud558\ub294 \uc791\uc5c5\uc774\uba70, \ud2b9\ud788 \uc608\uc0b0\uacfc \uc778\ub825\uc774 \uc81c\ud55c\ub41c \uc911\uc18c\uae30\uc5c5(SME)\uc758 \uacbd\uc6b0 \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubcf5\uc7a1\uc131\uacfc \ubd88\ud655\uc2e4\uc131:<\/strong>&nbsp;B2B \uc2dc\uc7a5\uc740 \uc5ec\ub7ec \uc774\ud574\uad00\uacc4\uc790, \uae34 \ud310\ub9e4 \uc8fc\uae30, \ubc1c\uc804\ud558\ub294 \uc0b0\uc5c5 \uc5ed\ud559\uc73c\ub85c \uc778\ud574 \ubcf5\uc7a1\ud558\uace0 \uc5ed\ub3d9\uc801\uc778 \uacbd\uc6b0\uac00 \ub9ce\uc73c\ubbc0\ub85c \uc815\ud655\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub97c \uc5bb\ub294 \uac83\uc774 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub370\uc774\ud130 \ud488\uc9c8 \ubc0f \ud3b8\ud5a5:<\/strong>&nbsp;B2B \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \uc218\uc9d1\ub41c \ub370\uc774\ud130\uc758 \ud488\uc9c8\uacfc \ubb34\uacb0\uc131\uc744 \ubcf4\uc7a5\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud3b8\uacac, \ubd80\uc815\ud655\uc131, \ubd88\uc644\uc804\ud55c \uc815\ubcf4\ub85c \uc778\ud574 \uacb0\uacfc\uac00 \uc65c\uace1\ub418\uace0 \uc758\uc0ac \uacb0\uc815\uc5d0 \uacb0\ud568\uc774 \uc788\uc744 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>Overreliance on <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%88%98%ec%98%81%eb%b3%b5-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc218\uc601\ubcf5 \uc2dc\uc7a5 \uc870\uc0ac\" data-wpil-monitor-id=\"4550\">Research Findings:&nbsp;While market<\/a> research provides valuable insights, businesses must be cautious about relying too heavily on research findings at the expense of intuition, creativity, and strategic vision.<\/li>\n\n\n\n<li><strong>\uc81c\ud55c\ub41c \uc608\uce21\ub825:<\/strong>&nbsp;\uc2dc\uc7a5 \ub3d9\ud5a5\uc744 \uc608\uce21\ud558\uace0 \ud5a5\ud6c4 \ubc1c\uc804\uc744 \uc608\uce21\ud558\ub824\ub294 \ub178\ub825\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 B2B \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ubcf8\uc9c8\uc801\uc73c\ub85c \uc5b4\ub290 \uc815\ub3c4 \ubd88\ud655\uc2e4\uc131\uc744 \uc218\ubc18\ud558\uba70 \uc608\uce21\uc774 \ud56d\uc0c1 \uc2e4\uc81c \uacb0\uacfc\uc640 \uc77c\uce58\ud558\uc9c0 \uc54a\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"gb-headline gb-headline-39f0d57a gb-headline-text\"><strong><strong><strong><strong>\ud6a8\uacfc\uc801\uc778 B2B \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc704\ud55c \ubaa8\ubc94 \uc0ac\ub840<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<figure class=\"gb-block-image gb-block-image-34fe8534\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-34fe8534\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Global-1.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Global (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Global-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Global-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Global-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Global-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Global-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>B2B \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc601\ud5a5\ub825\uc744 \uadf9\ub300\ud654\ud558\uace0 \uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc704\ud574 \uae30\uc5c5\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ubaa8\ubc94 \uc0ac\ub840\ub97c \uc900\uc218\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubaa9\ud45c\ub97c \uba85\ud655\ud558\uac8c \uc815\uc758\ud558\uc2ed\uc2dc\uc624.<\/strong>&nbsp;\ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \ubc0f \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\uc5d0 \ub9de\ucdb0 \uc5f0\uad6c \ubaa9\ud45c\ub97c \uac04\ub7b5\ud558\uac8c \uc124\uba85\ud569\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uc9c4\ucd9c, \uc2e0\uc81c\ud488 \ucd9c\uc2dc, \uace0\uac1d \ub9cc\uc871\ub3c4 \ud3c9\uac00 \ub4f1 \uc5f0\uad6c \uacfc\uc815\uc744 \uc548\ub0b4\ud558\ub824\uba74 \ubaa9\uc801\uc758 \uba85\ud655\uc131\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc815\uc131\uc801 \ubc29\ubc95\uacfc \uc815\ub7c9\uc801 \ubc29\ubc95\uc758 \ud63c\ud569 \ud65c\uc6a9:<\/strong>&nbsp;Combine qualitative methods such as in-depth interviews, focus groups, and ethnographic research with quantitative techniques like surveys, data analytics, and statistical analysis. <\/li>\n\n\n\n<li><strong>\uc138\ubd84\ud654 \ubc0f \ud0c0\uac9f\ud305:<\/strong>&nbsp;Segment the target market based on relevant criteria such as industry, company size, geographic location, and purchasing behavior. <\/li>\n\n\n\n<li><strong>\uc9c0\uc18d\uc801\uc778 \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \ud53c\ub4dc\ubc31:<\/strong>&nbsp;Establish mechanisms for continuously monitoring market trends, competitor activities, and customer feedback. <\/li>\n\n\n\n<li><strong>\uae30\uc220 \ubc0f \ub3c4\uad6c\uc5d0 \ub300\ud55c \ud22c\uc790:<\/strong>&nbsp;CRM \uc2dc\uc2a4\ud15c, \ub370\uc774\ud130 \ubd84\uc11d \ud50c\ub7ab\ud3fc, \uc124\ubb38\uc870\uc0ac \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ub4f1\uc758 \uace0\uae09 \uae30\uc220\uacfc \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \uc5f0\uad6c \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uace0 \ub370\uc774\ud130 \uc218\uc9d1\uc744 \uc790\ub3d9\ud654\ud558\uba70 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc62c\ubc14\ub978 \uae30\uc220 \uc778\ud504\ub77c\uc5d0 \ud22c\uc790\ud558\uba74 \uc5f0\uad6c \ud6a8\uc728\uc131\uacfc \ud6a8\uacfc\uac00 \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubd80\uc11c\uac04 \ud611\uc5c5:<\/strong>&nbsp;Foster collaboration between different departments within the organization, including marketing, sales, product development, and customer service. <\/li>\n\n\n\n<li><strong>\uc724\ub9ac\uc801 \uace0\ub824\uc0ac\ud56d:<\/strong>&nbsp;\uace0\uac1d\uc758 \ud504\ub77c\uc774\ubc84\uc2dc\ub97c \uc874\uc911\ud558\uace0, \ub370\uc774\ud130 \uc218\uc9d1\uc5d0 \ub300\ud55c \ub3d9\uc758\ub97c \uc5bb\uace0, \ubbfc\uac10\ud55c \uc815\ubcf4\uc758 \uae30\ubc00\uc131\uacfc \ubcf4\uc548\uc744 \ubcf4\uc7a5\ud558\uc2ed\uc2dc\uc624. \uc724\ub9ac\uc801 \uad00\ud589\uc744 \uc720\uc9c0\ud558\uba74 \uace0\uac1d\uacfc\uc758 \uc2e0\ub8b0\uac00 \uc313\uc774\uace0 \uc5f0\uad6c \uacb0\uacfc\uc758 \uc2e0\ub8b0\uc131\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ud604\uc7ac \uc2dc\uc7a5 \uac80\ud1a0 \ubc0f \uad8c\uc7a5 \uc0ac\ud56d<\/h2>\n\n\n\n<p>~\uc5d0 <a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\">SIS<\/a> \uad6d\uc81c\uc801\uc73c\ub85c, \uc6b0\ub9ac\ub294 B2B \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uc624\ub298\ub0a0\uc758 \uacbd\uc7c1 \ud658\uacbd\uc5d0\uc11c \uc804\ub7b5\uc801 \uacb0\uc815\uc744 \uc548\ub0b4\ud558\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\ub77c\uace0 \ubbff\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uc2dc\uc7a5 \ud658\uacbd\uc5d0 \ub300\ud55c \uad11\ubc94\uc704\ud55c \ubd84\uc11d\uc744 \uc218\ud589\ud55c \ud6c4, \uc6b0\ub9ac\ub294 \uae30\uc5c5\uc774 \uae30\uc220 \ubc0f \uc9c0\uc18d \uac00\ub2a5\uc131\uacfc \uac19\uc774 \uae09\uc18d\ud55c \uc131\uc7a5\uc744 \uacbd\ud5d8\ud558\ub294 \ubd80\ubb38\uc758 \uc0c8\ub85c\uc6b4 \uae30\ud68c\uc5d0 \uc9d1\uc911\ud560 \uac83\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubd84\uc57c\uc5d0\uc11c \uae30\uc5c5\uc740 B2B \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud65c\uc6a9\ud558\uc5ec \ubbf8\uac1c\ucc99 \uc2dc\uc7a5 \uc7a0\uc7ac\ub825\uc744 \ud30c\uc545\ud558\uace0 \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\ub97c \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-4c3c9864 gb-headline-text\">B2B \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95<\/h2>\n\n\n\n<p>B2B \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 B2B \uac70\ub798\uc758 \ud2b9\uc131\uacfc \ub300\uc0c1 \uace0\uac1d\uc758 \uaddc\ubaa8\uac00 \uc791\uae30 \ub54c\ubb38\uc5d0 B2C \uc870\uc0ac\ubcf4\ub2e4 \ub354 \ubcf5\uc7a1\ud55c \ubc29\ubc95\ub860\uc774 \ud3ec\ud568\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud45c\uc900 B2B \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc124\ubb38 \uc870\uc0ac \ubc0f \uc124\ubb38\uc9c0:<\/strong>&nbsp;\uc124\ubb38 \uc870\uc0ac\uc640 \uc124\ubb38\uc9c0\ub294 B2B \uc774\ud574 \uad00\uacc4\uc790\ub85c\ubd80\ud130 \uc815\ub7c9\uc801 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ub370 \uc911\uc694\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc774\ub294 \uc628\ub77c\uc778, \uc774\uba54\uc77c \ub610\ub294 \uc9c1\uc811 \uc6b0\ud3b8\uc744 \ud1b5\ud574 \uad00\ub9ac\ud560 \uc218 \uc788\uc73c\uba70 \uace0\uac1d \ub9cc\uc871\ub3c4, \uc81c\ud488 \uc120\ud638\ub3c4 \ubc0f \uc2dc\uc7a5 \ub3d9\ud5a5\uacfc \uac19\uc740 \uc8fc\uc81c\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd9c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc778\ud130\ubdf0:<\/strong>&nbsp;B2B \uc870\uc9c1 \ub0b4 \uc758\uc0ac \uacb0\uc815\uc790, \uc601\ud5a5\ub825 \uc788\ub294 \uc0ac\ub78c, \ucd5c\uc885 \uc0ac\uc6a9\uc790\ub97c \ud3ec\ud568\ud55c \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790\uc640\uc758 \uc2ec\uce35 \uc778\ud130\ubdf0\ub97c \ud1b5\ud574 \uadf8\ub4e4\uc758 \uc694\uad6c \uc0ac\ud56d, \uacfc\uc81c \ubc0f \uad6c\ub9e4 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc9c8\uc801 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc778\ud130\ubdf0\ub294 \uc9c1\uc811 \ub300\uba74, \uc804\ud654, \ud654\uc0c1\ud68c\uc758\ub97c \ud1b5\ud574 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>2\ucc28 \uc5f0\uad6c:<\/strong>&nbsp;2\ucc28 \uc5f0\uad6c\uc5d0\ub294 \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc2dc\uc7a5 \uc870\uc0ac, \ud559\uc220 \ucd9c\ud310\ubb3c, \uc815\ubd80 \ucd9c\ud310\ubb3c\uacfc \uac19\uc740 \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\ub294 \uc791\uc5c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. 2\ucc28 \uc5f0\uad6c\ub294 1\ucc28 \uc5f0\uad6c \ub178\ub825\uc744 \ubcf4\uc644\ud558\ub294 \ub370 \uadc0\uc911\ud55c \ub9e5\ub77d\uacfc \ubc30\uacbd \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uacbd\uc7c1\uc0ac \ubd84\uc11d:<\/strong>&nbsp;\uacbd\uc7c1\uc0ac\uc758 \uc81c\ud488, \uac00\uaca9 \uc804\ub7b5, \ub9c8\ucf00\ud305 \uc804\uc220 \ubc0f \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd\uc744 \ubd84\uc11d\ud558\uba74 \uae30\uc5c5\uc774 \uacbd\uc7c1 \ud658\uacbd\uc744 \uc774\ud574\ud558\uace0 \ucc28\ubcc4\ud654\uc640 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc704\ud55c \uae30\ud68c\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uad00\ucc30:<\/strong>&nbsp;\uad00\ucc30 \uc5f0\uad6c\uc5d0\ub294 \ubb34\uc5ed \ubc15\ub78c\ud68c, \uc5c5\uacc4 \ud589\uc0ac, \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9 \ub4f1 \uc790\uc5f0 \ud658\uacbd\uc5d0\uc11c B2B \uc774\ud574\uad00\uacc4\uc790\ub97c \uc9c1\uc811 \uad00\ucc30\ud558\ub294 \uc791\uc5c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uad00\ucc30 \uc5f0\uad6c\ub294 \ud589\ub3d9, \uc120\ud638\ub3c4, \ucd94\uc138\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc804\ubb38\uac00 \ud328\ub110:<\/strong>&nbsp;\uc804\ubb38\uac00 \ud328\ub110\uc740 \uc5c5\uacc4 \uc804\ubb38\uac00, \uc0ac\uc0c1\uc801 \ub9ac\ub354, \uc2e4\ubb34\uc790\ub97c \ubaa8\uc544 B2B \uc2dc\uc7a5 \uc870\uc0ac\uc640 \uad00\ub828\ub41c \ud2b9\uc815 \uc8fc\uc81c\uc5d0 \ub300\ud574 \ub17c\uc758\ud558\uace0 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub2e4\uc591\ud55c \uad00\uc810\uacfc \uc804\ubb38 \uc9c0\uc2dd\uc744 \uc81c\uacf5\ud558\uc5ec \uc5f0\uad6c \uacb0\uacfc\uc758 \uae4a\uc774\uc640 \ud3ed\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud3ec\ucee4\uc2a4 \uadf8\ub8f9:<\/strong>&nbsp;\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc5d0\ub294 \uc18c\uc218\uc758 B2B \uc774\ud574\uad00\uacc4\uc790 \uadf8\ub8f9\uacfc\uc758 \ud1a0\ub860\uc774 \ud3ec\ud568\ub418\uc5b4 \uc758\uacac, \ud0dc\ub3c4 \ubc0f \uc778\uc2dd\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ud0d0\uad6c\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ub2e4\ub978 \uc5f0\uad6c \ubc29\ubc95\uc744 \ud1b5\ud574\uc11c\ub294 \ub098\ud0c0\ub098\uc9c0 \uc54a\uc744 \uc218 \uc788\ub294 \ud1b5\ucc30\ub825\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"gb-headline gb-headline-b46adc20 gb-headline-text\">B2B \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc758 \uc5ed\ud560<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-886de138\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-886de138\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-2.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Focus group &amp; meeting (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uad6c\ub9e4 \ub3d9\uae30<\/li>\n\n\n\n<li>\ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\uc758 \ub3d9\uc778<\/li>\n\n\n\n<li>\ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uace0\uac1d \uc694\uad6c \uc0ac\ud56d<\/li>\n\n\n\n<li>\uc81c\ud488 \uac1c\ubc1c<\/li>\n\n\n\n<li>\ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0 \ud14c\uc2a4\ud2b8<\/li>\n\n\n\n<li>\uc2e0\uac1c\ub150 \ud14c\uc2a4\ud2b8<\/li>\n\n\n\n<li>\uace0\uac1d \ub9cc\uc871<\/li>\n\n\n\n<li>\uac00\uaca9 \ubc0f \uc9c0\ubd88 \uc758\ud5a5<\/li>\n\n\n\n<li>\uc120\ud638\ub3c4, \uc88b\uc544\ud558\ub294 \uac83, \uc2eb\uc5b4\ud558\ub294 \uac83<\/li>\n\n\n\n<li>\ud328\ud0a4\uc9d5 \uc778\uc0ac\uc774\ud2b8<\/li>\n\n\n\n<li>\uacbd\uc7c1 \uc815\ubcf4<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/b2b-%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\">B2B \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/a>&nbsp;\uae4a\uc740 \uc0dd\uac01, \uc2e0\uc120\ud55c \uc0ac\uace0, \uc544\uc774\ub514\uc5b4 \ucc3d\ucd9c\uc744 \uc7a5\ub824\ud569\ub2c8\ub2e4. \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 8~10\uba85\uc758 B2B \uc758\uc0ac \uacb0\uc815\uc790\ub97c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc2dc\uc124\uc5d0 \ub370\ub824\uc635\ub2c8\ub2e4. \uc751\ub2f5\uc790\ub4e4\uc740 \uadc0\ud558\uc5d0\uac8c \uc911\uc694\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \uc9c8\uc801 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \uc9c8\uc801 \uc5f0\uad6c \ubc29\ubc95\uc740 \ud6c4\uc18d \uc591\uc801 \ubc0f \uc804\ub7b5\uc801 \uc5f0\uad6c \ud504\ub85c\uc81d\ud2b8\uc5d0 \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc911\uc7ac\uc790\ub294 \ud1a0\ub860\uc744 \uc548\ub0b4\ud558\uace0 \uc790\uadf9\ud569\ub2c8\ub2e4. \uc9c4\ud589\uc790\ub294 &quot;\ud1a0\ub860 \uac00\uc774\ub4dc&quot;\uc5d0\uc11c \uc9c8\ubb38\uc744 \uc81c\uae30\ud558\uc5ec \uadf8\ub8f9\uc5d0 \uc9c8\ubb38\ud558\uace0 \uace0\uac1d\uacfc \ube0c\ub9ac\ud551\uc5d0 \ucc38\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9-%ec%8b%9c%ec%84%a4-%eb%89%b4%ec%9a%95\/\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ubaa8\uc9d1<\/a> \uc751\ub2f5\uc790\uac00 \ucc38\uc5ec\ud558\ub3c4\ub85d \ud558\ub294 \uac83\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. B2B \uc2dc\uc7a5\uc740 \ud2c8\uc0c8 \uc2dc\uc7a5\uc77c \uc218 \uc788\uace0 \uc804\ubb38\uac00\ub4e4\uc740 \ubc14\uc060 \uc218 \uc788\uc73c\ubbc0\ub85c \ucc44\uc6a9\uc740 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ucc44\uc6a9 \ud504\ub85c\uc138\uc2a4\ub294 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. IT \uc758\uc0ac \uacb0\uc815\uad8c\uc790, \uc870\ub2ec \ucc45\uc784\uc790, R&amp;D \uad00\ub9ac\uc790\ub97c \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc758 \uc0ac\ub78c\ub4e4\uc744 \ucc44\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\uc628\ub77c\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/h5>\n\n\n\n<p>\uc628\ub77c\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc751\ub2f5\uc790\uc640 \uc9c4\ud589\uc790\uac00 \uc624\ub514\uc624, \ube44\ub514\uc624 \ub610\ub294 \ucc44\ud305\uc744 \ud1b5\ud574 \uc8fc\uc81c\uc5d0 \ub300\ud574 \ud1a0\ub860\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uace0\uac1d\ub3c4 \uc2e4\uc2dc\uac04\uc73c\ub85c \uad00\ucc30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. B2B \uc804\ubb38\uac00\ub4e4\uc740 \ubc14\uc058\uae30 \ub54c\ubb38\uc5d0 \uc774 \ubc29\ubc95\uc774 \ub354 \ud3b8\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc628\ub77c\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc758 \ub610 \ub2e4\ub978 \uc7a5\uc810\uc740 \uad11\ubc94\uc704\ud55c \uc9c0\uc5ed\uc5d0 \uac78\uccd0 \uc751\ub2f5\uc790\ub97c \ubaa8\uc744 \uc218 \uc788\ub2e4\ub294 \uc810\uc774\uba70, \uc774\ub294 \uc804\ubb38\ud654\ub41c \ud2c8\uc0c8 \uc0b0\uc5c5\uc5d0 \ud2b9\ud788 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uadf8\ub8f9\uc740 \uc9c8\uc801 \ud1b5\ucc30\ub825\uc744 \uc0dd\uc131\ud558\ub294 \ube44\uc6a9 \ud6a8\uc728\uc801\uc774\uace0 \ud3b8\ub9ac\ud558\uba70 \ud6a8\uc728\uc801\uc778 \ubc29\ubc95\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\uc628\ub77c\uc778 \ud1b5\ucc30\ub825 \ucee4\ubba4\ub2c8\ud2f0<\/h5>\n\n\n\n<p>\ub514\uc9c0\ud138 \ucee4\ubba4\ub2c8\ud2f0\ub294 B2B \uc5f0\uad6c\uc5d0\uc11c \ube60\ub974\uac8c \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\ucc98\ub7fc \uc751\ub2f5\uc790\ub294 \uac8c\uc2dc\ubb3c, \uc5f0\uc2b5, \uc5ec\ub860\uc870\uc0ac, \ud504\ub86c\ud504\ud2b8 \ubc0f \ud1a0\ub860\uc5d0 \uc751\ub2f5\ud558\uae30 \uc704\ud574 \ub85c\uadf8\uc778\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucee4\ubba4\ub2c8\ud2f0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c 2~4\uc77c \ub3d9\uc548 \uc9c4\ud589\ub418\uc5b4 \ubcf4\ub2e4 \uc194\uc9c1\ud558\uace0 \uc2ec\ub3c4 \uc788\ub294 \ub300\ud654\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc751\ub2f5\uc790\ub294 \uc5f0\uad6c\uc758 \ud2b9\uc815 \ub0a0\uc9dc \ub0b4\uc5d0 \ucc38\uc5ec\ud558\ub294 \ud55c \ud558\ub8e8\uc5d0 10~30\ubd84 \ub3d9\uc548 \uc6d0\ud558\ub294 \uc2dc\uac04\uc5d0 \ub85c\uadf8\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610 \ub2e4\ub978 \uc7a5\uc810\uc740 \uc774\ub7ec\ud55c \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uace0\uae09 \ud14d\uc2a4\ud2b8 \ubd84\uc11d, \uc790\ub3d9\ud654\ub41c \ud544\uc0ac\ubcf8 \ubc0f \uc0ac\uc6a9\uc790 \ud1b5\uacc4\ub97c \ud1b5\ud574 \ucd94\uac00 \ubd84\uc11d\uc744 \ud5c8\uc6a9\ud558\uc5ec \uc815\uc131\uc801 \uacb0\uacfc\uc5d0 \ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \ucd94\uac00\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B2B \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \uac00\uc7a5 \ud06c\uac8c \uc131\uc7a5\ud558\ub294 \uc138\uadf8\uba3c\ud2b8<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c4e539d0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c4e539d0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-3.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Marketing (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The B2B market research industry is experiencing significant growth across several key segments, driven by technological advancements and businesses&#8217; evolving needs. One of the fastest-growing segments is the technology sector, where research on AI, machine learning, and cybersecurity is in high demand. Companies in this <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%9a%b0%ec%a3%bc-%ec%b1%84%ea%b5%b4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc6b0\uc8fc \ucc44\uad74 \uc2dc\uc7a5 \uc870\uc0ac\" data-wpil-monitor-id=\"6326\">space invest heavily in B2B market research<\/a> to understand technological trends, consumer expectations, and potential risks, allowing them to innovate and stay competitive.<\/p>\n\n\n\n<p>Another rapidly expanding segment is sustainability and green technologies. As environmental concerns rise globally, businesses are seeking <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/b2b-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/best-practices-for-b2b-market-research\/\" title=\"Best Practices for B2B Market Research\" data-wpil-monitor-id=\"1778\">B2B \uc2dc\uc7a5 \uc870\uc0ac<\/a> to help them navigate the shift toward more sustainable practices. This segment includes research on renewable energy, eco-friendly product development, and corporate social responsibility (CSR), helping companies align with changing consumer preferences and regulatory requirements.<\/p>\n\n\n\n<p>Healthcare and life sciences also represent a large and growing segment in <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%9d%98%ec%82%ac%ea%b2%b0%ec%a0%95%ea%b3%bc%ed%95%99-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc758\uc0ac\uacb0\uc815\uacfc\ud559 \uc2dc\uc7a5\uc870\uc0ac\" data-wpil-monitor-id=\"4984\">B2B \uc2dc\uc7a5 \uc870\uc0ac<\/a>. With the rise of personalized medicine, biotechnology, and digital health, businesses in this field require deep insights into patient needs, technological advancements, and regulatory challenges to succeed in an increasingly complex market.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">B2B \uc2dc\uc7a5 \ub4dc\ub77c\uc774\ubc84<\/h2>\n\n\n<div class=\"gb-container gb-container-c6f93ae6\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\uc2dc\uc7a5 \ub4dc\ub77c\uc774\ubc84<\/strong><\/th><th><strong>\uc124\uba85<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\uae30\uc220 \ubc1c\uc804<\/strong><\/td><td>\uc790\ub3d9\ud654, \ud074\ub77c\uc6b0\ub4dc \ucef4\ud4e8\ud305, \uc778\uacf5\uc9c0\ub2a5\uacfc \uac19\uc740 \ud601\uc2e0\uc740 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/td><\/tr><tr><td><strong>\uc138\uacc4\ud654<\/strong><\/td><td>The expansion of businesses into international <a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%eb%b3%b5%ec%9e%a1%ec%84%b1\/\" title=\"B2B \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?\" data-wpil-monitor-id=\"2203\">markets drives demand for B2B<\/a> services and solutions that facilitate global operations and compliance.<\/td><\/tr><tr><td><strong>\ub514\uc9c0\ud138 \ud601\uc2e0<\/strong><\/td><td>\ub514\uc9c0\ud138 \uc194\ub8e8\uc158\uacfc \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc758 \uc804\ud658\uc73c\ub85c \uc778\ud574 \ub514\uc9c0\ud138 \ud1b5\ud569, \ub370\uc774\ud130 \uad00\ub9ac, \uc0ac\uc774\ubc84 \ubcf4\uc548\uc744 \uc9c0\uc6d0\ud558\ub294 B2B \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ud544\uc694\uc131\uc774 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/td><\/tr><tr><td><strong>\uacbd\uc81c \uc0c1\ud669<\/strong><\/td><td>\uacbd\uc81c \uc131\uc7a5\uc774\ub098 \uce68\uccb4\ub294 B2B \uad6c\ub9e4 \ud589\ub3d9\uacfc \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ud22c\uc790\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uccd0 \uc804\uccb4 \uc2dc\uc7a5 \uc218\uc694\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/td><\/tr><tr><td><strong>\uaddc\uc81c \ubcc0\ud654<\/strong><\/td><td>\uc0c8\ub86d\uace0 \uc9c4\ud654\ud558\ub294 \uaddc\uc81c\ub294 \uae30\uc5c5\uc758 \uc6b4\uc601 \ubc29\uc2dd\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \uc774\ub85c \uc778\ud574 \uaddc\uc815 \uc900\uc218\ub97c \ubcf4\uc7a5\ud558\uace0 \uaddc\uc81c \uc704\ud5d8\uc744 \uad00\ub9ac\ud558\ub294 B2B \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ucc3d\ucd9c\ub429\ub2c8\ub2e4.<\/td><\/tr><tr><td><strong>\uacbd\uc7c1 \uc2ec\ud654<\/strong><\/td><td>\uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc9d0\uc5d0 \ub530\ub77c \uae30\uc5c5\ub4e4\uc740 \ud6a8\uc728\uc131 \ud5a5\uc0c1, \ube44\uc6a9 \uc808\uac10, \ud601\uc2e0 \ub4f1 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc81c\uacf5\ud558\ub294 B2B \uc194\ub8e8\uc158\uc744 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/td><\/tr><tr><td><strong>\ub9de\ucda4\ud615 \uc218\uc694<\/strong><\/td><td>\uae30\uc5c5\uc740 \uc810\uc810 \ub354 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\ub294 \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \ud544\uc694\ub85c \ud558\uba70, \uc774\ub85c \uc778\ud574 \ub9de\ucda4\ud615 \ubc0f \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud558\ub294 B2B \uc11c\ube44\uc2a4\uc640 \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/td><\/tr><tr><td><strong>\uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \uc9d1\uc911\ud558\ub2e4<\/strong><\/td><td>\uc9c0\uc18d \uac00\ub2a5\uc131\uacfc \ud658\uacbd\uc801 \ucc45\uc784\uc5d0 \ub300\ud55c \uc911\uc694\uc131\uc774 \ucee4\uc9c0\uba74\uc11c \uae30\uc5c5\uc740 \uce5c\ud658\uacbd \uc194\ub8e8\uc158\uacfc \uad00\ud589\uc744 \uc81c\uacf5\ud558\ub294 B2B \ud30c\ud2b8\ub108\ub97c \ubaa8\uc0c9\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/td><\/tr><tr><td><strong>\uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654<\/strong><\/td><td>\ucd5c\uc885 \uc0ac\uc6a9\uc790\uc758 \uae30\ub300\uc640 \ud589\ub3d9\uc758 \ubcc0\ud654\ub294 B2B \uc2dc\uc7a5 \uc218\uc694\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \uc774\ub85c \uc778\ud574 \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\uc5d0 \ub9de\ub294 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \ud544\uc694\uc131\uc774 \ucee4\uc9d1\ub2c8\ub2e4.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">B2B \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uae30\ud68c<\/h2>\n\n\n\n<p>B2B \uc2dc\uc7a5 \uc870\uc0ac \uc0b0\uc5c5\uc740 \uae30\uc5c5\uc774 \uc804\ub7b5\uc801 \uc131\uc7a5\uacfc \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc704\ud574 \ud1b5\ucc30\ub825\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc218\ub9ce\uc740 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\ud68c\ub97c \uc778\uc2dd\ud558\uace0 \ud65c\uc6a9\ud558\uba74 \ud68c\uc0ac\uc758 \uc2dc\uc7a5 \uc9c0\uc704\ub97c \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubd84\uc57c\uc758 \ud575\uc2ec \uae30\ud68c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ucca8\ub2e8 \uae30\uc220\uc758 \ud1b5\ud569<\/strong>:\n<ul class=\"wp-block-list\">\n<li>AI, \uba38\uc2e0 \ub7ec\ub2dd, \ube45\ub370\uc774\ud130 \ubd84\uc11d\uacfc \uac19\uc740 \uc2e0\uae30\uc220\uc758 \ub3c4\uc785\uc740 B2B \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc815\ud655\uc131\uacfc \uc2ec\uce35\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. <br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uc2e0\ud765 \uc2dc\uc7a5\uc73c\ub85c\uc758 \ud655\uc7a5<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\uae00\ub85c\ubc8c \uc2dc\uc7a5, \ud2b9\ud788 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \ubc0f \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \uc9c0\uc5ed\uc758 \uc131\uc7a5\uc774 \uc9c0\uc18d\ub418\uba74\uc11c B2B \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uae30\uc5c5\uc774 \uc774\ub7ec\ud55c \uc2e0\ud765 \uc2dc\uc7a5\uc744 \uc774\ud574\ud558\uace0 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud560 \uc218 \uc788\ub294 \uc911\uc694\ud55c \uae30\ud68c\uac00 \uc0dd\uacbc\uc2b5\ub2c8\ub2e4. <br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uac1c\uc778\ud654 \ubc0f \ub9de\ucda4\ud654<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\uae30\uc5c5\uc740 \ud2b9\uc815 \uc0b0\uc5c5 \uc694\uad6c \uc0ac\ud56d, \uace0\uac1d \uc138\uadf8\uba3c\ud2b8 \ubc0f \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ucda9\uc871\ud558\ub294 \ub9de\ucda4\ud615 B2B \uc2dc\uc7a5 \uc870\uc0ac \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec \ub354\uc6b1 \uad00\ub828\uc131 \uc788\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \ud655\ubcf4\ud568\uc73c\ub85c\uc368 \uc774\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uc9d1\uc911\ub825 \uc99d\uac00<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\ud658\uacbd\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c \uae30\uc5c5\ub4e4\uc740 \uc9c0\uc18d \uac00\ub2a5\ud55c \uad00\ud589\uc744 \uc774\ud574\ud558\uace0 \uad6c\ud604\ud558\uae30 \uc704\ud574 B2B \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ucd94\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\ud5a5\uc0c1\ub41c \ub370\uc774\ud130 \uc2dc\uac01\ud654 \ubc0f \ubcf4\uace0<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\uace0\uae09 \ub370\uc774\ud130 \uc2dc\uac01\ud654 \ub3c4\uad6c\uc758 \uac1c\ubc1c\uc744 \ud1b5\ud574 B2B \uc2dc\uc7a5 \uc870\uc0ac \uacb0\uacfc\ub97c \ubcf4\ub2e4 \uc0c1\ud638 \uc791\uc6a9\uc801\uc774\uace0 \uc774\ud574\ud558\uae30 \uc26c\uc6b4 \ud615\uc2dd\uc73c\ub85c \uc81c\uc2dc\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uac00 \uc81c\uacf5\ub429\ub2c8\ub2e4. <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SIS International\uc758 B2B \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uae30\uc5c5\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \ubc29\uc2dd<\/h3>\n\n\n\n<p>~\uc5d0 <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS \uad6d\uc81c<\/a>, \uc6b0\ub9ac\ub294 B2B \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uc131\uacf5\uc801\uc778 \uc0ac\uc5c5 \uc804\ub7b5\uc744 \ud615\uc131\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uc870\uc0ac \uc11c\ube44\uc2a4\ub294 \uc804\ub7b5\uc801 \uacc4\ud68d\uc744 \uac15\ud654\ud558\uace0 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \ub2e4\uc591\ud55c \ud61c\ud0dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uadc0\uc0ac\uc758 \uc0ac\uc5c5\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud5a5\uc0c1\ub41c \uc804\ub7b5 \uacc4\ud68d<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Our comprehensive B2B market research equips businesses with the data to make informed strategic decisions. We help you develop well-founded strategies that align with market opportunities and challenges.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uc218\uc775 \uc99d\uac00<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Leveraging our insights allows businesses to identify new revenue streams and optimize their offerings. Understanding market demand and customer preferences through <a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%eb%a6%ac%eb%93%9c-%ec%83%9d%ec%84%b1-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"B2B \ub9ac\ub4dc \uc0dd\uc131 \uc2dc\uc7a5 \uc870\uc0ac\" data-wpil-monitor-id=\"1343\">B2B market research can lead<\/a> to more effective product launches, pricing strategies, and marketing campaigns, driving higher revenue.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uc704\ud5d8 \uac10\uc18c<\/strong>:\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/medium.com\/@sisinternational\/sis-international-c17160da8fac\" target=\"_blank\" rel=\"noopener\">SIS<\/a> \uc2dc\uc7a5 \uc0c1\ud669\uacfc \uc7a0\uc7ac\uc801 \uacfc\uc81c\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uc5ec \uc704\ud5d8\uc744 \uc644\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ubcc0\ud654\ub97c \uc608\uc0c1\ud558\uace0 \uc2dc\uc7a5 \uc5ed\ud559\uc744 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ubd88\ud655\uc2e4\uc131\uc744 \uc904\uc774\uace0 \uc7a0\uc7ac\uc801 \ud568\uc815\uc744 \ud5e4\uccd0 \ub098\uac00\uae30 \uc704\ud574 \uc0ac\uc804 \uc870\uc815\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\ub9c8\ucf00\ud305 \ud6a8\uc728\uc131 \ud5a5\uc0c1<\/strong>:\n<ul class=\"wp-block-list\">\n<li>With targeted B2B market research, businesses can refine their marketing strategies to better reach and engage their target audience. Our insights enable you to tailor your messaging, optimize channel strategies, and enhance marketing effectiveness.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uac00\uc18d\ud654\ub41c \uc131\uc7a5\uacfc \ud601\uc2e0<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\ucd5c\uc2e0 \uc2dc\uc7a5 \ub370\uc774\ud130\uc640 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud55c \uc811\uadfc\uc740 \uc0c8\ub85c\uc6b4 \uae30\ud68c\uc640 \ud601\uc2e0 \uc601\uc5ed\uc744 \uac15\uc870\ud558\uc5ec \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud569\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uc5f0\uad6c\ub294 \uc5c5\uacc4 \uac1c\ubc1c\uc5d0 \uc55e\uc11c \ub098\uac00\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc704\ud574 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\ub97c \ud65c\uc6a9\ud558\ub824\ub294 \uadc0\uc0ac\uc758 \ub178\ub825\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>ROI \ud5a5\uc0c1<\/strong>:\n<ul class=\"wp-block-list\">\n<li>B2B\uc5d0 \ud22c\uc790\ud558\uae30 <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\">\uc2dc\uc7a5 \uc870\uc0ac<\/a> delivers a strong return on investment. Our research provides actionable insights that drive better decision-making and strategic execution. <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2>\ub274\uc695\uc5d0 \uc788\ub294 \uc6b0\ub9ac \uc2dc\uc124 \uc704\uce58<\/h2>\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 \uc804\ud654: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/\"><span style=\"font-weight: 400;\">SIS \uad6d\uc81c<\/span><\/a><span style=\"font-weight: 400;\"> \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uae30\ud0c0 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95 \ubc0f \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/span><a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \ubb38\uc758\ud558\uae30<\/span><\/a><span style=\"font-weight: 400;\"> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/span><\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>SIS\ub294 \uc138\uacc4 \uc720\uc218\uc758 \uae30\uc5c5\ub4e4\uc744 \uc704\ud55c B2B \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5 \uc778\ud154\ub9ac\uc804\uc2a4 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \ucd5c\uace0\uc758 \uc5c5\uccb4\uc785\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":62382,"parent":14457,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-11292","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/ko\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"SIS is a premier provider of B2B Market Research and Strategy Intelligence Solutions for many of the world\u2019s most prestigious companies.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/11292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=11292"}],"version-history":[{"count":65,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/11292\/revisions"}],"predecessor-version":[{"id":79909,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/11292\/revisions\/79909"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62382"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=11292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}