{"id":11155,"date":"2014-11-01T17:07:08","date_gmt":"2014-11-01T17:07:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/upgrade\/?page_id=11155"},"modified":"2026-01-26T18:32:22","modified_gmt":"2026-01-26T23:32:22","slug":"%ec%9e%90%eb%8f%99%ec%b0%a8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%9e%90%eb%8f%99%ec%b0%a8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc790\ub3d9\ucc28 \ud074\ub9ac\ub2c9"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc790\ub3d9\ucc28 \ud074\ub9ac\ub2c9<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e1dd1ca2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e1dd1ca2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-8.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc, \uacbd\uc7c1 \uc804\ub7b5 \ubc0f \uc18c\ube44\uc790 \uc694\uad6c\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \ub2f5\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. \uc5c5\uacc4\uac00 \uc5c4\uccad\ub09c \uc18d\ub3c4\ub85c \uacc4\uc18d \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \uc5f0\uad6c\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc740 \uc804\ub840 \uc5c6\ub294 \ubcc0\ud654\uc640 \uae30\ud68c\ub85c \uc815\uc758\ub418\ub294 \uc2dc\ub300\uc5d0 \uc785\uc9c0\ub97c \ud655\ubcf4\ud558\uace0, \ud6a8\uacfc\uc801\uc73c\ub85c \ud601\uc2e0\ud558\uba70, \uc131\uc7a5\ud558\ub824\ub294 \uae30\uc5c5\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Have you ever wondered how car manufacturers decide on the design, features, or technology of the next big model? The answer lies in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%9e%90%eb%8f%99%ec%b0%a8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/top-automotive-market-research-company\/\"   title=\"\ucd5c\uace0\uc758 \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac \ud68c\uc0ac\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"830\">\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac<\/a>. This research analyzes consumer behavior, market dynamics, technological innovations, and many other factors. As the automotive industry evolves, market research plays an instrumental role in shaping its trajectory.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-ea1ceeeb227de2286ddc683c3deff9fe is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-49e1cecff6f341f9698d65b01de48f0c\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>\ud2f0<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-automotive-market-research-and-why-is-it-important\">\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/a><\/li><li class=\"\"><a href=\"#critical-benefits-of-automotive-market-research\">\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc911\uc694\ud55c \uc774\uc810<\/a><\/li><li class=\"\"><a href=\"#who-uses-automotive-market-research\">\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc774\uc6a9\ud558\ub294 \uc0ac\ub78c<\/a><\/li><li class=\"\"><a href=\"#critical-success-factors-for-a-successful-automotive-market-research\">\uc131\uacf5\uc801\uc778 \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc704\ud55c \uc911\uc694\ud55c \uc131\uacf5 \uc694\uc778<\/a><\/li><li class=\"\"><a href=\"#emerging-markets-vs-mature-markets\">\uc2e0\ud765 \uc2dc\uc7a5\uacfc \uc131\uc219 \uc2dc\uc7a5<\/a><\/li><li class=\"\"><a href=\"#regional-insights\">\uc9c0\uc5ed\uc801 \ud1b5\ucc30\ub825<\/a><\/li><li class=\"\"><a href=\"#expected-results-from-sis-internationals-automotive-market-research\">SIS International\uc758 \uc790\ub3d9\ucc28 \uc2dc\uc7a5\uc870\uc0ac \uae30\ub300\ud6a8\uacfc<\/a><\/li><li class=\"\"><a href=\"#opportunities-in-automotive-market-research\">\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uae30\ud68c<\/a><\/li><li class=\"\"><a href=\"#challenges-of-automotive-market-research-for-businesses\">\uae30\uc5c5\uc744 \uc704\ud55c \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uacfc\uc81c<\/a><\/li><li class=\"\"><a href=\"#industry-attractiveness-porters-five-forces-analysis-of-the-automotive-market\">\uc5c5\uacc4 \ub9e4\ub825\ub3c4: Porter\uc758 \uc790\ub3d9\ucc28 \uc2dc\uc7a5\uc5d0 \ub300\ud55c 5\uac00\uc9c0 \ud798 \ubd84\uc11d<\/a><\/li><li class=\"\"><a href=\"#industry-attractiveness-swot-analysis-of-the-automotive-market\">Reasons to Grow Your Business in the Alberta Market<\/a><\/li><li class=\"\"><a href=\"#how-sis-internationals-automotive-market-research-helps-businesses\">SIS International\uc758 \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uae30\uc5c5\uc5d0 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub429\ub2c8\uae4c?<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-automotive-market-research-and-why-is-it-important\"><span style=\"font-weight: 400;\">\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%9e%90%eb%8f%99%ec%b0%a8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/%ec%a0%95%ec%a0%81-vs-%eb%8f%99%ec%a0%81-%ec%9e%90%eb%8f%99%ec%b0%a8-%ed%81%b4%eb%a6%ac%eb%8b%89\/\" title=\"Market Research Methods for Automotive Research &#8211; Static vs Dynamic Car Clinics\"  data-wpil-monitor-id=\"1539\">Automotive market research<\/a> is not merely about counting the number of cars sold or identifying the season&#8217;s most popular color. It&#8217;s a multidimensional approach that seeks to understand the nuances of consumer preferences, market dynamics, competitive landscapes, and emerging technological shifts. <\/span><\/p>\n\n\n\n<p>\uc774\ub294 \uc870\uc9c1\uc5d0 \uace0\uac1d\uc758 \uc695\uad6c\uc640 \uc778\uc2dd\uc5d0 \ub9de\uac8c \ucc28\ub7c9\uc744 \uac1c\ub150\ud654, \uc81c\uc870 \ubc0f \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub294 \ud1b5\ucc30\ub825\uacfc \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5f0\uad6c\ub294 \ub610\ud55c \uc0c8\ub85c\uc6b4 \uad11\uace0, \uba54\uc2dc\uc9c0, \ub9c8\ucf00\ud305 \uc790\ub8cc\uc758 \uac1c\ubc1c\uc744 \uc548\ub0b4\ud569\ub2c8\ub2e4. \uc790\ub3d9\ucc28 \uc81c\ud488\uc5d0 \uc2e0\uae30\uc220\uc774 \uc810\uc810 \ub354 \ub9ce\uc774 \ud3ec\ud568\ub428\uc5d0 \ub530\ub77c \ud601\uc2e0\uc740 \ub9ce\uc740 \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4\uc640 OEM(Original Equipment Manufacturer)\uc5d0\uac8c \ud544\uc218\uc801\uc778 \uc6b0\uc120\uc21c\uc704\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><span style=\"font-size: inherit;\">\uc5f0\uacb0\uc131\uacfc \uae30\uc220\uc740 \ucc28\ub7c9 \uc18c\uc720\uac00 \ud544\uc218\uc801\uc778\uc9c0 \uc5ec\ubd80\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc744 \uc81c\uae30\ud569\ub2c8\ub2e4. \ucc28\ub7c9 \uacf5\uc720\uac00 \ub300\ud45c\uc801\uc778 \uc608\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ud544\uc694\ud560 \ub54c\ub9cc \uc790\ub3d9\ucc28 \uc0ac\uc6a9 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uadf8\ub4e4\uc740 \uac1c\uc778 \uc18c\uc720\uad8c\uc758 \uc774\uc775\uacfc \ucc45\uc784\uc744 \ud76c\uc0dd\ud569\ub2c8\ub2e4. \ub610 \ub2e4\ub978 \ub514\uc9c0\ud138 \ud601\uc2e0 \uc694\uc778\uc740 \uace7 \ub2e4\uac00\uc624\uace0 \uc788\ub294 \uc790\uc728\uc8fc\ud589\ucc28\uc785\ub2c8\ub2e4. \uc790\ub3d9\ucc28\uc5d0\ub294 \uc810\uc810 \ub354 \uc2a4\ub9c8\ud2b8 \uae30\uc220\uc774 \ud0d1\uc7ac\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc9c0\ub09c \uba87 \ub144\uac04 \ucee4\ub125\ud2f0\ub4dc \uce74(Connected Car)\uac00 \ub4f1\uc7a5\ud558\uba74\uc11c \uc81c\uc870\uc5c5\uccb4\ub294 \ube45 \ub370\uc774\ud130, \ud074\ub77c\uc6b0\ub4dc \ucef4\ud4e8\ud305, \uc0ac\ubb3c \uc778\ud130\ub137\uc744 \uc790\ub3d9\ucc28 \uc124\uacc4\uc5d0 \ud1b5\ud569\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc18c\ube44\uc790 \uc218\uc694, \uc120\ud638\ub3c4, \ucd94\uc138\ub97c \uc608\uce21\ud574\uc57c \ud569\ub2c8\ub2e4. \uc790\ub3d9\ucc28 \uc81c\uc870\uc0ac\uc758 \uac00\uc7a5 \ud070 \uc218\uc775\uc6d0\uc740 \uc5ec\uc804\ud788 \uc18c\ube44\uc790 \ud310\ub9e4\uc774\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uad81\uadf9\uc801\uc73c\ub85c \uc18c\ube44\uc790 \ub3d9\ud5a5, \ucde8\ud5a5, \ud589\ub3d9\uc744 \ubc1d\ud600\ub0c5\ub2c8\ub2e4.<\/span><span style=\"font-weight: 400;\">&nbsp;\uc5c5\uacc4 \ud50c\ub808\uc774\uc5b4\uc5d0\uac8c \ucd5c\uc6b0\uc120 \uc21c\uc704\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"critical-benefits-of-automotive-market-research\"><span style=\"font-weight: 400;\">\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc911\uc694\ud55c \uc774\uc810<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a090f1dc\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a090f1dc\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Automotive (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The benefits of <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%84%b8%ea%b3%84%ec%9d%98-%ec%9e%90%eb%8f%99%ec%b0%a8-%ec%84%bc%ec%84%9c-%ec%8b%9c%ec%9e%a5\/\" title=\"\uc790\ub3d9\ucc28 \uc13c\uc11c \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"1792\">\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac<\/a> extend far beyond mere data collection. These research activities equip automotive businesses with the tools and insights they need to thrive in an industry characterized by rapid technological advancements and shifting consumer preferences. Below are some of the pronounced benefits:<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc18c\ube44\uc790 \uc911\uc2ec \uc811\uadfc \ubc29\uc2dd: <\/b><span style=\"font-weight: 400;\">\uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \ubaa9\uc18c\ub9ac\ub97c \ud3ec\ucc29\ud558\uc5ec \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uac00 \uc9c4\uc815\ud55c \uc18c\ube44\uc790 \uc694\uad6c\uc640 \uc695\uad6c\uc5d0 \ub9de\uac8c \ub9de\ucda4\ud654\ub418\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\uac00 \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ud601\uc2e0 \ucd09\uc9c4: <\/b><span style=\"font-weight: 400;\">\uc815\uae30\uc801\uc778 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc0dd\uc131\ub41c \ud53c\ub4dc\ubc31 \ub8e8\ud504\ub294 \ud601\uc2e0\uc744 \ucd09\uc9c4\ud558\uace0 R&amp;D \ud300\uc5d0 \uc5b4\ub5a4 \uae30\ub2a5\uc774\ub098 \uae30\uc220\uc744 \ub3c4\uc785\ud558\uac70\ub098 \uac1c\uc120\ud574\uc57c \ud558\ub294\uc9c0 \uc548\ub0b4\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc2dc\uc7a5 \uc9c4\uc785 \uc804\ub7b5: <\/b><span style=\"font-weight: 400;\">\uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\ub824\ub294 \uc790\ub3d9\ucc28 \uae30\uc5c5\uc744 \uc704\ud574 \uc5f0\uad6c\ub294 \ud604\uc9c0 \uc120\ud638\ub3c4, \uacbd\uc7c1 \ud658\uacbd \ubc0f \uaddc\uc81c \ubb38\uc81c\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uad6d\uc81c\uc801 \ud655\uc7a5\uacfc \uad00\ub828\ub41c \ucd94\uce21\uacfc \ubd88\ud655\uc2e4\uc131\uc744 \uc904\uc5ec\uc90d\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ucd5c\uc801\uc758 \uac00\uaca9: <\/b><span style=\"font-weight: 400;\">\uc774 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc18c\ube44\uc790\uc758 \uac00\uaca9 \ubbfc\uac10\ub3c4\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \uae30\uc5c5\uc774 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ubcf4\uc7a5\ud558\uba74\uc11c \uc218\uc775\uc131\uc744 \uadf9\ub300\ud654\ud558\ub294 \ucd5c\uace0\uc758 \uac00\uaca9 \ucc45\uc815 \uc804\ub7b5\uc744 \uacb0\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ud5a5\uc0c1\ub41c \ube0c\ub79c\ub529: <\/b><span style=\"font-weight: 400;\">\uacbd\uc7c1\uc0ac\uc640 \ube44\uad50\ud558\uc5ec \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc2dc\uc7a5\uc758 \uc778\uc2dd\uc744 \uc774\ud574\ud558\uba74 \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd, \uba54\uc2dc\uc9d5 \ubc0f \uc804\ubc18\uc801\uc778 \ube0c\ub79c\ub529 \uc804\ub7b5\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc815\uba74\uc73c\ub85c \ub3c4\uc804 \uacfc\uc81c\uc5d0 \ub300\ucc98: <\/b>From supply chain disruptions to technological shifts like the rise of electric vehicles, <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%9c%ed%92%88-%ec%9d%98%ea%b2%ac-%eb%ac%b8%ed%99%94%ec%a0%81-%ed%86%b5%ec%b0%b0-%ec%95%84%ec%8b%9c%ec%95%84%ec%97%90%ec%84%9c-%ec%9c%a0%eb%9f%bd%ec%9c%bc%eb%a1%9c-%ec%8b%9c%ec%9e%a5-%ec%a7%84\/\" title=\"\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc9c4\uc785 \uc5f0\uad6c | \uc0ac\ub840 \uc5f0\uad6c\"  data-wpil-monitor-id=\"6661\">\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac<\/a> equips businesses with the knowledge to anticipate challenges and develop strategies to tackle them proactively.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uad00\uacc4 \ud615\uc131: <\/b><span style=\"font-weight: 400;\">\ub51c\ub7ec, \uacf5\uae09\uc5c5\uccb4 \ubc0f \uae30\ud0c0 \uc774\ud574\uad00\uacc4\uc790\uc758 \uc694\uad6c \uc0ac\ud56d\uacfc \ubb38\uc81c\uc810\uc744 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc804\uccb4 \uc0dd\ud0dc\uacc4\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub354\uc6b1 \uac15\ub825\ud558\uace0 \ud611\ub825\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-uses-automotive-market-research\"><span style=\"font-weight: 400;\">\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc774\uc6a9\ud558\ub294 \uc0ac\ub78c<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%9e%90%eb%8f%99%ec%b0%a8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/%ec%a0%84%ea%b8%b0-%ec%9e%90%eb%8f%99%ec%b0%a8%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%9e%90%eb%8f%99%ec%b0%a8-%ec%86%8c%eb%b9%84%ec%9e%90-%ec%97%b0%ea%b5%ac\/\" title=\"\uc624\ub298\ub0a0 \uc804\uae30 \uc790\ub3d9\ucc28\uc758 \ubbf8\ub798\ub97c \uc704\ud574 \uc790\ub3d9\ucc28 \uc18c\ube44\uc790 \uc5f0\uad6c\uac00 \uc65c \uadf8\ub807\uac8c \uc911\uc694\ud55c\uac00\"  data-wpil-monitor-id=\"2122\">Automotive Manufacturers leverage market research<\/a> to understand consumer preferences, identify emerging trends, and assess market demand for different vehicle segments.&nbsp;<\/span><\/li>\n\n\n\n<li><b>\uacf5\uae09\uc5c5\uccb4 \ubc0f \ubd80\ud488 \uc81c\uc870\uc5c5\uccb4<\/b><span style=\"font-weight: 400;\"> \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uc2dc\uc7a5 \ub3d9\ud5a5, \uae30\uc220 \ubc1c\uc804, \uaddc\uc81c \ubcc0\ud654\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc5bb\uc73c\uc138\uc694.&nbsp;<\/span><\/li>\n\n\n\n<li><b>\uc790\ub3d9\ucc28 \ub300\ub9ac\uc810<\/b><span style=\"font-weight: 400;\"> \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud65c\uc6a9\ud558\uc5ec \ud604\uc9c0 \uc2dc\uc7a5 \uc0c1\ud669, \uc18c\ube44\uc790 \uc120\ud638\ub3c4, \uacbd\uc7c1 \ud658\uacbd\uc744 \uc774\ud574\ud569\ub2c8\ub2e4.&nbsp;<\/span><\/li>\n\n\n\n<li><b>\uc560\ud504\ud130\ub9c8\ucf13 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4<\/b><span style=\"font-weight: 400;\"> \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc131\uc7a5\uacfc \ud655\uc7a5 \uae30\ud68c\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4.&nbsp;<\/span><\/li>\n\n\n\n<li><b>\ud22c\uc790\uc790 \ubc0f \uae08\uc735\uae30\uad00 <\/b><span style=\"font-weight: 400;\">\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud558\uc5ec \ud22c\uc790 \uae30\ud68c\ub97c \ud3c9\uac00\ud558\uace0, \uc5c5\uacc4 \ub3d9\ud5a5\uc744 \ud3c9\uac00\ud558\uace0, \uc790\ubcf8 \ud560\ub2f9\uc5d0 \ub300\ud574 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9bd\ub2c8\ub2e4.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"critical-success-factors-for-a-successful-automotive-market-research\"><span style=\"font-weight: 400;\">\uc131\uacf5\uc801\uc778 \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc704\ud55c \uc911\uc694\ud55c \uc131\uacf5 \uc694\uc778<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-04d61cd5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-04d61cd5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-11.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Automotive (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-11.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-11-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Several critical success factors contribute to the effectiveness and success of <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%9e%90%eb%8f%99%ec%b0%a8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac%ec%9d%98-%ec%a3%bc%ec%9a%94-%ec%84%b1%ea%b3%b5-%ec%9a%94%ec%9d%b8\/\" title=\"\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc8fc\uc694 \uc131\uacf5 \uc694\uc778\"  data-wpil-monitor-id=\"2503\">automotive market<\/a> research initiatives. Here are some key factors to consider:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\ubaa9\ud45c\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \uc774\ud574<\/b>: Defining research objectives is essential for ensuring that <a href=\"https:\/\/www.sisinternational.com\/ko\/connected_car_market_research\/\" title=\"\ucee4\ub125\ud2f0\ub4dc\uce74 \uc2dc\uc7a5\uc870\uc0ac\"  data-wpil-monitor-id=\"2053\">\uc790\ub3d9\ucc28<\/a> market research initiatives are focused, relevant, and actionable. By identifying specific research goals, such as understanding consumer preferences, assessing market demand, or evaluating competitive landscapes, businesses can tailor research methodologies and data collection strategies to achieve meaningful insights that support strategic decision-making.<\/span><\/li>\n\n\n\n<li><b>\ud3ec\uad04\uc801\uc778 \ub370\uc774\ud130 \uc218\uc9d1<\/b><span style=\"font-weight: 400;\">: \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud1b5\ucc30\ub825\uc744 \uc5bb\uace0 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub824\uba74 \ud3ec\uad04\uc801\uc774\uace0 \uc815\ud655\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c\ub294 \uc9c8\uc801 \uc5f0\uad6c \ubc29\ubc95\uacfc \uc591\uc801 \uc5f0\uad6c \ubc29\ubc95\uc744 \uacb0\ud569\ud558\uc5ec \uc124\ubb38\uc870\uc0ac, \uc778\ud130\ubdf0, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uad00\ucc30, \ub370\uc774\ud130 \ubd84\uc11d \ub4f1 \ub2e4\uc591\ud55c \uc18c\uc2a4\uc640 \uad00\uc810\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud574\uc57c \ud569\ub2c8\ub2e4.&nbsp;<\/span><\/li>\n\n\n\n<li><b>\uc804\ub7b5\uc801 \ubd84\uc11d \ubc0f \ud574\uc11d<\/b><span style=\"font-weight: 400;\">: \uc5f0\uad6c \uacb0\uacfc\ub97c \ubd84\uc11d\ud558\uace0 \ud574\uc11d\ud558\ub824\uba74 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc5d0 \ub300\ud55c \uc8fc\uc694 \ud1b5\ucc30\ub825, \ucd94\uc138 \ubc0f \uc601\ud5a5\uc744 \uc2dd\ubcc4\ud558\ub294 \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ub370\uc774\ud130 \uc218\uc9d1\uc744 \ub118\uc5b4 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uacfc \uc804\ub7b5\uc801 \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.&nbsp;<\/span><\/li>\n\n\n\n<li><b>\uc2dc\uae30\uc801\uc808\ud558\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ubcf4\uace0<\/b>: Communicating research findings in a timely and actionable manner is essential for maximizing the impact of <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/%eb%af%b8%ea%b5%ad\/%eb%9d%bc%ed%8b%b4-%ec%95%84%eb%a9%94%eb%a6%ac%ec%b9%b4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ec%98%a8%eb%91%90%eb%9d%bc%ec%8a%a4\/\" title=\"\uc628\ub450\ub77c\uc2a4 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"5334\">\uc790\ub3d9\ucc28<\/a> market research. Research reports should be clear, concise, and focused on key insights, recommendations, and implications for decision-making.&nbsp;<\/span><\/li>\n\n\n\n<li><b>\uc9c0\uc18d\uc801\uc778 \ud559\uc2b5\uacfc \uc801\uc751<\/b><span style=\"font-weight: 400;\">: \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc740 \uae30\uc220 \ubc1c\uc804, \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ubcc0\ud654, \uacbd\uc7c1 \uc5ed\ud559\uc5d0 \ud798\uc785\uc5b4 \ub04a\uc784\uc5c6\uc774 \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc11c \ub098\uac00\uae30 \uc704\ud574 \uae30\uc5c5\uc740 \uc9c0\uc18d\uc801\uc778 \ud559\uc2b5\uacfc \uc801\uc751\uc758 \ubb38\ud654\ub97c \uc218\uc6a9\ud558\uace0 \uc5f0\uad6c \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \ud53c\ub4dc\ubc31\uc744 \uc9c0\uc18d\uc801\uc778 \uc804\ub7b5 \uacc4\ud68d \ubc0f \uc758\uc0ac \uacb0\uc815 \ud504\ub85c\uc138\uc2a4\uc5d0 \ud1b5\ud569\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"emerging-markets-vs-mature-markets\"><span style=\"font-weight: 400;\">\uc2e0\ud765 \uc2dc\uc7a5\uacfc \uc131\uc219 \uc2dc\uc7a5<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc5d0\uc11c\ub294 \uc2e0\ud765 \uc2dc\uc7a5\uacfc \uc131\uc219 \uc2dc\uc7a5\uc758 \uad6c\ubd84\uc774 \uc2dc\uc7a5 \uc5ed\ud559, \uc18c\ube44\uc790 \ud589\ub3d9 \ubc0f \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \ud615\uc131\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc2e0\ud765 \uc2dc\uc7a5<\/b><span style=\"font-weight: 400;\">: \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591, \uc911\ub0a8\ubbf8, \uc544\ud504\ub9ac\uce74 \ub4f1 \uc9c0\uc5ed \uad6d\uac00\ub97c \ud3ec\ud568\ud558\ub294 \uc774\ub4e4 \uc2dc\uc7a5\uc740 \uc911\uc0b0\uce35 \uc778\uad6c \ud655\ub300, \uc778\ud504\ub77c \uac1c\ubc1c, \ub3c4\uc2dc\ud654 \ucd94\uc138\ub85c \uc778\ud574 \uc790\ub3d9\ucc28 \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\ub294 \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c \uc0ac\uc5c5\uc744 \uc6b4\uc601\ud558\ub294 \uc790\ub3d9\ucc28 \ud68c\uc0ac\ub294 \ub2e4\uc591\ud55c \uc18c\ube44\uc790 \uc120\ud638\ub3c4, \uaddc\uc81c \ubcf5\uc7a1\uc131, \uc778\ud504\ub77c \uc81c\ud55c \ub4f1\uc758 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc2dc\uc7a5 \uce68\ud22c, \ube0c\ub79c\ub4dc \ud655\uc7a5 \ubc0f \ub9e4\ucd9c \uc131\uc7a5 \uae30\ud68c\ub97c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc131\uc219 \uc2dc\uc7a5<\/b><span style=\"font-weight: 400;\">: \ubd81\ubbf8, \uc11c\uc720\ub7fd, \uc77c\ubcf8 \ub4f1 \uc9c0\uc5ed\uc744 \ud3ec\uad04\ud558\ub294 \uc131\uc219 \uc2dc\uc7a5\uc740 \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc774 \ud655\ub9bd\ub418\uace0 \uc2dc\uc7a5\uc774 \ud3ec\ud654\ub418\uc5c8\uc73c\uba70 \uc2e0\ud765 \uc2dc\uc7a5\uc5d0 \ube44\ud574 \uc131\uc7a5\ub960\uc774 \ub290\ub9b0 \uac83\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \uc131\uc219\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc790\ub3d9\ucc28 \ud68c\uc0ac\ub294 \uc2dc\uc7a5 \ud3ec\ud654, \uce58\uc5f4\ud55c \uacbd\uc7c1, \uc804\uae30 \uc790\ub3d9\ucc28 \ubc0f \ucc28\ub7c9 \uacf5\uc720 \uc11c\ube44\uc2a4\uc640 \uac19\uc740 \ub300\uccb4 \ubaa8\ube4c\ub9ac\ud2f0 \uc194\ub8e8\uc158\uc73c\ub85c\uc758 \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ubcc0\ud654 \ub4f1\uc758 \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uc219\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\ud558\ub824\uba74 \uc790\ub3d9\ucc28 \ud68c\uc0ac\ub294 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \ud658\uacbd\uc5d0\uc11c \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uc720\uc9c0\ud558\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uba70 \uc218\uc775\uc131\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ud601\uc2e0, \ucc28\ubcc4\ud654, \uace0\uac1d \uc911\uc2ec \uc804\ub7b5\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"regional-insights\"><span style=\"font-weight: 400;\">\uc9c0\uc5ed\uc801 \ud1b5\ucc30\ub825<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc9c0\uc5ed\uc801 \ud1b5\ucc30\ub825\uc740 \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud558\uba70, \ub2e4\uc591\ud55c \uc9c0\uc5ed\uc758 \uc2dc\uc7a5 \uc5ed\ud559, \uc18c\ube44\uc790 \ud589\ub3d9 \ubc0f \uacbd\uc7c1 \ud658\uacbd\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uad00\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uace0\ub824\ud574\uc57c \ud560 \uba87 \uac00\uc9c0 \uc8fc\uc694 \uc9c0\uc5ed\uc801 \ud1b5\ucc30\ub825\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\ubd81\uc544\uba54\ub9ac\uce74<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\ubd81\ubbf8 \uc790\ub3d9\ucc28 \uc2dc\uc7a5\uc740 \uc18c\ube44\uc790 \uc120\ud638\ub3c4, \uacbd\uc81c \uc0c1\ud669 \ubc0f \uaddc\uc81c \uc694\uad6c \uc0ac\ud56d\uc774 \uc790\ub3d9\ucc28 \ud310\ub9e4\ub97c \uc8fc\ub3c4\ud558\ub294 \ubbf8\uad6d \ubc0f \uce90\ub098\ub2e4\uc640 \uac19\uc740 \uc131\uc219\ud55c \uc2dc\uc7a5\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \ucd5c\uadfc \uc774 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc804\uae30\ucc28(EV), SUV, \ud53d\uc5c5\ud2b8\ub7ed\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \ucca8\ub2e8\uc6b4\uc804\uc790\ubcf4\uc870\uc2dc\uc2a4\ud15c(ADAS)\uacfc \ucee4\ub125\ud2f0\ub4dc\uce74 \uae30\uc220\uc5d0 \ub300\ud55c \uad00\uc2ec\ub3c4 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\uc720\ub7fd<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc720\ub7fd \uc790\ub3d9\ucc28 \uc2dc\uc7a5\uc740 \uc5c4\uaca9\ud55c \ubc30\uae30\uac00\uc2a4 \uaddc\uc81c, \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uac00 \uc804\uae30 \ubc0f \ud558\uc774\ube0c\ub9ac\ub4dc \uc790\ub3d9\ucc28\ub85c \uc774\ub3d9\ud558\uace0 \uc790\uc728\uc8fc\ud589 \uae30\uc220\uc5d0 \ub300\ud55c \ud22c\uc790\uac00 \uc99d\uac00\ud558\ub294 \uac83\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \ub610\ud55c \uc774 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ub3c4\uc2dc\ud654 \ucd94\uc138\uc640 \uc9c0\uc18d \uac00\ub2a5\uc131 \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0 \ud798\uc785\uc5b4 \uc790\ub3d9\ucc28 \uacf5\uc720 \ubc0f MaaS(Mobility-as-a-Service) \ud50c\ub7ab\ud3fc\uc774 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uc778\uad6c \uc99d\uac00, \ub3c4\uc2dc\ud654 \ubc0f \uc18c\ub4dd \uc99d\uac00\ub85c \uc778\ud574 \uc911\uad6d, \uc77c\ubcf8, \uc778\ub3c4\uc640 \uac19\uc740 \uad6d\uac00\uac00 \uc790\ub3d9\ucc28 \uc218\uc694\ub97c \uc8fc\ub3c4\ud558\ub294 \uc138\uacc4 \ucd5c\ub300\uc758 \uc790\ub3d9\ucc28 \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \uc138\uacc4 \ucd5c\ub300 \uc790\ub3d9\ucc28 \uc2dc\uc7a5\uc778 \uc911\uad6d\uc5d0\uc11c\ub294 \uc804\uae30 \uc790\ub3d9\ucc28\uc5d0 \ub300\ud55c \uc815\ubd80\uc758 \uc778\uc13c\ud2f0\ube0c\uc640 \uae30\uc220 \ubc0f \uc778\ud504\ub77c\uc758 \ubc1c\uc804\uc774 \uc804\uae30 \uc790\ub3d9\ucc28 \ubd80\ubb38\uc758 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ub3c4\uc5d0\uc11c\ub294 \uc99d\uac00\ud558\ub294 \ub3c4\uc2dc\ud654\uc640 \uc778\ud504\ub77c \uac1c\ubc1c\ub85c \uc778\ud574 \uc2b9\uc6a9\ucc28\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, \uc0c1\uc5c5\uc6a9 \ucc28\ub7c9 \ubd80\ubb38\uc740 \ubb3c\ub958 \ubc0f \uc6b4\uc1a1 \uc218\uc694\ub85c \uc778\ud574 \uc5ec\uc804\ud788 \uacac\uace0\ud55c \uc131\uc7a5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Diverse consumer preferences, economic volatility, and regulatory challenges drive the automotive market. Countries such as Brazil and <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ed%8b%b0%ed%9b%84%ec%95%84%eb%82%98-%eb%a9%95%ec%8b%9c%ec%bd%94\/\" title=\"\uba55\uc2dc\ucf54 \ud2f0\ud6c4\uc544\ub098 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"6928\">Mexico are key automotive markets<\/a> in the region, with growing demand for passenger vehicles, light trucks, and commercial vehicles. However, market growth in Latin America is often influenced by currency fluctuations, political instability, and trade policies, requiring businesses to navigate uncertainties and adapt their strategies accordingly.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"expected-results-from-sis-internationals-automotive-market-research\"><span style=\"font-weight: 400;\">SIS International\uc758 \uc790\ub3d9\ucc28 \uc2dc\uc7a5\uc870\uc0ac \uae30\ub300\ud6a8\uacfc<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bb4be6a9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-bb4be6a9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-1.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Automotive (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uae30\uc5c5\uc774 \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc704\ud574 SIS International\uacfc \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc73c\uba74 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uacfc \ubaa9\ud45c\uc5d0 \ub9de\ub294 \ub2e4\uc591\ud55c \uac00\uce58 \uc788\ub294 \uacb0\uacfc\uc640 \ud61c\ud0dd\uc744 \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\ud1b5\ucc30\ub825 \uc788\ub294 \ubd84\uc11d<\/b><span style=\"font-weight: 400;\">:&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS\ub294 \uae30\uc5c5\uc774 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc804\ub7b5\uc801 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ucd94\uc9c4\ud560 \uc218 \uc788\ub3c4\ub85d \ud1b5\ucc30\ub825 \uc788\ub294 \ubd84\uc11d\uacfc \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \ub300\ud55c \uc804\ubb38 \uc9c0\uc2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \uc2dc\uc7a5 \uc5ed\ud559, \uc18c\ube44\uc790 \ud589\ub3d9, \uacbd\uc7c1 \ud658\uacbd \ubc0f \uc5c5\uacc4 \ub3d9\ud5a5\uc5d0 \ub300\ud55c \uae4a\uc740 \uc774\ud574\ub97c \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\uc774 \uae30\ud68c\ub97c \ud65c\uc6a9\ud558\uace0 \uc704\ud5d8\uc744 \uc644\ud654\ud558\uba70 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\ub370\uc774\ud130 \uae30\ubc18 \ucd94\ucc9c<\/b><span style=\"font-weight: 400;\">:&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc6b0\ub9ac\uc758 \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uc815\ud655\ud558\uba70 \uc2e4\ud589 \uac00\ub2a5\ud55c \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc81c\uacf5\ud558\ub294 \uac15\ub825\ud55c \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\ubc95\ub860\uacfc \ubd84\uc11d \uae30\uc220\uc744 \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uc81c\ud488 \uac1c\ubc1c \ucd5c\uc801\ud654, \ub9c8\ucf00\ud305 \uc804\ub7b5 \uac1c\uc120, \uc2dc\uc7a5 \uc9c4\uc785 \uae30\ud68c \ud3c9\uac00, \uacbd\uc7c1 \uc704\ud611 \ud3c9\uac00 \ub4f1 \ubb34\uc5c7\uc744 \uc6d0\ud558\ub4e0 SIS International\uc740 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc758\uc0ac \uacb0\uc815\uc744 \uc9c0\uc6d0\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \ucd09\uc9c4\ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\uc804\ub7b5\uc801 \ucc28\ubcc4\ud654<\/b><span style=\"font-weight: 400;\">:&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS\ub294 \uae30\uc5c5\uc774 \ub300\uc0c1 \uace0\uac1d\uc758 \uacf5\uac10\uc744 \uc5bb\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \uace0\uc720\ud55c \uac00\uce58 \uc81c\uc548, \uacbd\uc7c1 \uc6b0\uc704 \ubc0f \ucc28\ubcc4\ud654 \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uc804\ub7b5\uc801 \ud1b5\ucc30\ub825\uacfc \uc2dc\uc7a5 \uc815\ubcf4\ub97c \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uc740 \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uce58 \uc81c\uc548, \ud601\uc2e0\uc801\uc778 \uc81c\ud488 \uc81c\uacf5, \ucc28\ubcc4\ud654\ub41c \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\ubc1c\ud558\uc5ec \uacbd\uc7c1\uc0ac\uc640 \ucc28\ubcc4\ud654\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\ud5a5\uc0c1\ub41c ROI<\/b><span style=\"font-weight: 400;\">:&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uad81\uadf9\uc801\uc73c\ub85c \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc704\ud574 SIS International\uacfc \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc73c\uba74 \uae30\uc5c5\uc774 \uc131\uc7a5, \uc218\uc775\uc131 \ubc0f \uc7a5\uae30\uc801\uc778 \uc131\uacf5\uc744 \ucd09\uc9c4\ud558\ub294 \ubcf4\ub2e4 \uc2a4\ub9c8\ud2b8\ud558\uace0 \uc804\ub7b5\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368 \uc2e4\uc9c8\uc801\uc778 \ud22c\uc790 \uc218\uc775(ROI)\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uc804\ubb38 \uc9c0\uc2dd, \ub9ac\uc18c\uc2a4 \ubc0f \uc5c5\uacc4 \uc9c0\uc2dd\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uc740 \ud22c\uc790 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud558\uba70 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc790\ub3d9\ucc28 \uc2dc\uc7a5\uc5d0\uc11c \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opportunities-in-automotive-market-research\"><span style=\"font-weight: 400;\">\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uae30\ud68c<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc758 \uc9c0\uc18d\uc801\uc778 \ubcc0\ud654\ub294 \ub9ce\uc740 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uba70, \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc774\ub7ec\ud55c \uae30\ud68c\ub97c \uc5ec\ub294 \uc5f4\uc1e0\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc774 \ud3ec\ucc29\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uae30\ud68c\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ub370\uc774\ud130 \uae30\ubc18 \uac1c\uc778\ud654:<\/b><span style=\"font-weight: 400;\"> \ucee4\ub125\ud2f0\ub4dc \uce74\uc758 \ub370\uc774\ud130\uac00 \ud3ed\ubc1c\uc801\uc73c\ub85c \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uae30\uc5c5\uc740 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc804\ub840 \uc5c6\ub294 \uae30\ud68c\ub97c \uac16\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc18c\ube44\uc790\uc758 \uc6b4\uc804 \ud328\ud134, \uc120\ud638\ub3c4 \ubc0f \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\uc5ec \ub9de\ucda4\ud615 \uc81c\ud488\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 Tech Giants\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed:<\/b><span style=\"font-weight: 400;\"> \uc790\ub3d9\ucc28\uac00 \ubaa8\ubc14\uc77c \uae30\uc220 \ud5c8\ube0c\ub85c \ubcc0\ubaa8\ud568\uc5d0 \ub530\ub77c \uac70\ub300 \uae30\uc220 \uae30\uc5c5\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Apple, Google, Amazon\uacfc \uac19\uc740 \ud68c\uc0ac\uc640\uc758 \ud611\ub825\uc744 \ud1b5\ud574 \ucc28\ub7c9 \ub0b4 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc5bb\uc740 \ud1b5\ucc30\ub825\uc740 \uac00\uc7a5 \uc218\uc775\uc131\uc774 \ub192\uace0 \uc218\uc694\uac00 \ub192\uc740 \ud1b5\ud569\uc744 \uc2dd\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ud601\uc2e0\uc801\uc778 \uae08\uc735 \uc635\uc158: <\/b><span style=\"font-weight: 400;\">\uc804\ud1b5\uc801\uc778 \uc790\ub3d9\ucc28 \uc18c\uc720\uc5d0\uc11c \uc784\ub300 \ubc0f \uad6c\ub3c5 \ubaa8\ub378\ub85c \uc804\ud658\ud568\uc5d0 \ub530\ub77c \ud601\uc2e0\uc801\uc778 \uae08\uc735 \uc194\ub8e8\uc158\uc774 \ud0c4\uc0dd\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uae30\uc5c5\uc774 \uadf8\ub7ec\ud55c \uc81c\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \uce21\uc815\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \ub9de\ucda4\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ub179\uc0c9 \uae30\uc220 \ud22c\uc790: <\/b><span style=\"font-weight: 400;\">As sustainability becomes paramount, investing in green technologies, from battery developments to lightweight materials, is lucrative. <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%9e%90%eb%8f%99%ec%b0%a8-%ea%b8%b0%ec%88%a0-%ec%8b%9c%ec%9e%a5\/\" title=\"\uc790\ub3d9\ucc28 \uae30\uc220 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"3561\">Automotive market research<\/a> can guide investments by pinpointing technologies with the highest potential ROI.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ubaa8\ube4c\ub9ac\ud2f0 \uc11c\ube44\uc2a4\ub85c\uc758 \ub2e4\uac01\ud654: <\/b><span style=\"font-weight: 400;\">\uc790\ub3d9\ucc28 \ud310\ub9e4\ub97c \ub118\uc5b4 \ubaa8\ube4c\ub9ac\ud2f0 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ucc28\ub7c9 \uacf5\uc720, \uc790\ub3d9\ucc28 \uacf5\uc720, \uc804\uc790 \uc2a4\ucfe0\ud130 \uc11c\ube44\uc2a4\uac00 \ub3c4\uc2dc \uc9c0\uc5ed\uc5d0\uc11c \uae09\uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uae30\uc5c5\uc774 \ud655\uc7a5\uc5d0 \uc801\ud569\ud55c \ud2c8\uc0c8 \uc2dc\uc7a5\uacfc \uc2dc\uc7a5 \ubd80\ubb38\uc744 \ucc3e\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-of-automotive-market-research-for-businesses\"><span style=\"font-weight: 400;\">\uae30\uc5c5\uc744 \uc704\ud55c \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uacfc\uc81c<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\uae30\ud68c\uac00 \uac00\ub4dd\ud558\uc9c0\ub9cc, \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc758 \uc9c4\ud654\ud558\ub294 \ud658\uacbd\uc5d0\ub294 \uc7a5\uc560\ubb3c\ub3c4 \uc5c6\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uae30\uc5c5\uc5d0 \uc774\ub7ec\ud55c \uacfc\uc81c\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uad00\uc810\uc744 \uc81c\uacf5\ud558\uc5ec \uc774\ub97c \ud0d0\uc0c9\ud558\uace0 \uadf9\ubcf5\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc744 \uace0\uc548\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc5c4\uaca9\ud55c \uaddc\uc815: <\/b><span style=\"font-weight: 400;\">\uc804 \uc138\uacc4 \uc815\ubd80\ub294 \uacf5\uaca9\uc801\uc778 \ubc30\ucd9c, \uc548\uc804 \ubc0f \uae30\uc220 \ud1b5\ud569 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uaddc\uc815\uc740 \uad6d\uac00\ub9c8\ub2e4 \ud06c\uac8c \ub2e4\ub974\uae30 \ub54c\ubb38\uc5d0 \uae00\ub85c\ubc8c \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \ubcf5\uc7a1\ud574\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uacf5\uae09\ub9dd \uc911\ub2e8: <\/b>\uc790\ub3d9\ucc28 \uacf5\uae09\ub9dd\uc740 \ubc18\ub3c4\uccb4 \ubd80\uc871\ubd80\ud130 \uae00\ub85c\ubc8c \uc774\ubca4\ud2b8\ub85c \uc778\ud55c \uc911\ub2e8\uae4c\uc9c0 \uae34\uc7a5\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4.<span style=\"font-weight: 400;\">. \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \ubb38\uc81c\uc640 \uadf8\uac83\uc774 \uc18c\ube44\uc790 \uc815\uc11c \ubc0f \uad6c\ub9e4 \ud589\ub3d9\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc608\uce21\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ub192\uc740 \ud22c\uc790 \uc704\ud5d8:<\/b><span style=\"font-weight: 400;\"> \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc740 \ud2b9\ud788 \uc2e0\uae30\uc220\uc744 \ub3c4\uc785\ud560 \ub54c \ub192\uc740 \uc790\ubcf8 \ud22c\uc790\ub97c \uc694\uad6c\ud569\ub2c8\ub2e4. \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc774\ub7ec\ud55c \ud22c\uc790\uac00 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud558\uace0 \uc804\ub7b5\uc801\uc73c\ub85c \uac74\uc804\ud55c\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc18c\ube44\uc790 \uae30\ub300\uc5d0 \ubd80\uc751: <\/b><span style=\"font-weight: 400;\">\uc624\ub298\ub0a0\uc758 \uc18c\ube44\uc790\ub294 \uc131\ub2a5\ubfd0\ub9cc \uc544\ub2c8\ub77c \uae30\uc220 \ud1b5\ud569, \uc548\uc804 \uae30\ub2a5 \ubc0f \uce5c\ud658\uacbd\uc131 \uce21\uba74\uc5d0\uc11c\ub3c4 \uc790\ub3d9\ucc28\uc5d0 \ub9ce\uc740 \uac83\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \ubc1d\ud600\uc9c4 \ubc14\uc640 \uac19\uc774, \uc774\ub7ec\ud55c \uae30\ub300\ub97c \ucda9\uc871\uc2dc\ud0a4\ub824\ub294 \ube44\uc988\ub2c8\uc2a4 \uc218\uc694\uac00 \uae09\uc99d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"industry-attractiveness-porters-five-forces-analysis-of-the-automotive-market\"><span style=\"font-weight: 400;\">\uc5c5\uacc4 \ub9e4\ub825\ub3c4: Porter\uc758 \uc790\ub3d9\ucc28 \uc2dc\uc7a5\uc5d0 \ub300\ud55c 5\uac00\uc9c0 \ud798 \ubd84\uc11d<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-586c024e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-586c024e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-14.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Automotive (14)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-14.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-14-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-14-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-14-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-14-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Porter\uc758 \ub2e4\uc12f \uac00\uc9c0 \ud798 \ubd84\uc11d\uc740 \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc758 \ub9e4\ub825\uacfc \uacbd\uc7c1\ub825\uc744 \ud3c9\uac00\ud558\uae30 \uc704\ud55c \ud2c0\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uac01 \ud798\uc774 \uc801\uc6a9\ub418\ub294 \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>\uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/b><span style=\"font-weight: 400;\">: \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc740 \uc0c1\ub2f9\ud55c \uc790\ubcf8 \uc694\uac74, \uaddc\ubaa8\uc758 \uacbd\uc81c, \uaddc\uc81c \uc7a5\ubcbd \ub4f1 \uc9c4\uc785 \uc7a5\ubcbd\uc774 \ub192\uc740 \uac83\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \uae30\uc874 \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4\ub294 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4, \ud655\ub9bd\ub41c \uc720\ud1b5 \ub124\ud2b8\uc6cc\ud06c \ubc0f \ub3c5\uc810 \uae30\uc220\uc758 \ud61c\ud0dd\uc744 \ub204\ub9ac\ubbc0\ub85c \uc2e0\uaddc \uc9c4\uc785\uc790\uac00 \uc2dc\uc7a5\uc5d0\uc11c \ubc1c\ud310\uc744 \ub9c8\ub828\ud558\uae30\uac00 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.&nbsp;<\/span><\/li>\n\n\n\n<li><b>\uacf5\uae09\uc790\uc758 \uad50\uc12d\ub825<\/b><span style=\"font-weight: 400;\">: \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc740 \uc790\ub3d9\ucc28 \uc0dd\uc0b0\uc5d0 \ud544\uc694\ud55c \uc7ac\ub8cc, \ubd80\ud488, \uae30\uc220\uc744 \uc870\ub2ec\ud558\uae30 \uc704\ud574 \ubcf5\uc7a1\ud55c \uacf5\uae09\uc5c5\uccb4 \ubc0f \ubd80\ud488 \uc81c\uc870\uc5c5\uccb4 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4. \uacf5\uae09\uc5c5\uccb4\ub294 \uacf5\uae09 \uc9d1\uc911\ub3c4, \uc804\ud658 \ube44\uc6a9, \uc81c\ud488 \ucc28\ubcc4\ud654 \ub4f1\uc758 \uc694\uc778\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \uc218\uc900\uc758 \uad50\uc12d\ub825\uc744 \ud589\uc0ac\ud569\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\uad6c\ub9e4\uc790\uc758 \ud611\uc0c1\ub825<\/b><span style=\"font-weight: 400;\">: \uc790\ub3d9\ucc28 \uc18c\ube44\uc790\ub294 \uc81c\ud488 \ucc28\ubcc4\ud654, \uac00\uaca9 \ubbfc\uac10\ub3c4, \ub300\uccb4 \uc635\uc158 \uac00\uc6a9\uc131 \ub4f1\uc758 \uc694\uc778\uc73c\ub85c \uc778\ud574 \uc0c1\ub300\uc801\uc73c\ub85c \ub192\uc740 \uad50\uc12d\ub825\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4\uc790\ub294 \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\uc640 \ubaa8\ub378\uc758 \uac00\uaca9, \uae30\ub2a5, \uc0ac\uc591\uc744 \uc27d\uac8c \ube44\uad50\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4\ub294 \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9, \ud601\uc2e0\uc801\uc778 \uae30\ub2a5, \ub9e4\ub825\uc801\uc778 \uae08\uc735 \uc635\uc158\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\uc744 \uc720\uce58\ud558\uace0 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4.&nbsp;<\/span><\/li>\n\n\n\n<li><b>\ub300\uccb4 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4 \uc704\ud611<\/b><span style=\"font-weight: 400;\">: \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc740 \ub300\uc911\uad50\ud1b5, \ucc28\ub7c9 \uacf5\uc720 \uc11c\ube44\uc2a4, \ub9c8\uc774\ud06c\ub85c \ubaa8\ube4c\ub9ac\ud2f0 \uc194\ub8e8\uc158 \ub4f1 \ub300\uccb4 \uad50\ud1b5 \uc218\ub2e8\uc744 \ud3ec\ud568\ud55c \ub300\uccb4 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub85c \uc778\ud55c \uc704\ud611\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc804\uae30 \uc790\ub3d9\ucc28, \uc790\uc728 \uc8fc\ud589, MaaS(Mobility-as-a-Service) \ud50c\ub7ab\ud3fc\uacfc \uac19\uc740 \uae30\uc220\uc758 \ubc1c\uc804\uc740 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc640 \ud589\ub3d9\uc744 \ubcc0\ud654\uc2dc\ucf1c \uae30\uc874 \uc790\ub3d9\ucc28 \uc18c\uc720\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ub300\uc548\uc744 \uc81c\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\uacbd\uc7c1\uc758 \uac15\ub3c4<\/b><span style=\"font-weight: 400;\">: \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc740 \uae30\uc874 \uc790\ub3d9\ucc28 \uc81c\uc870\uc0ac\uc640 \uae30\uc220, \ubaa8\ube4c\ub9ac\ud2f0 \uc11c\ube44\uc2a4 \ub4f1 \uc778\uc811 \uc0b0\uc5c5\uc758 \uc2e0\ud765 \uae30\uc5c5 \uac04\uc758 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \uacbd\uc7c1 \uacbd\uc7c1\uc740 \uc81c\ud488 \ucc28\ubcc4\ud654, \uac00\uaca9 \uc804\ub7b5, \ub9c8\ucf00\ud305 \ucea0\ud398\uc778, \uae30\uc220 \ud601\uc2e0\uacfc \uac19\uc740 \uc694\uc18c\uc5d0 \uc758\ud574 \ucd09\uc9c4\ub429\ub2c8\ub2e4. \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4\ub294 \uc81c\ud488\uc744 \ucc28\ubcc4\ud654\ud558\uace0, \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0, \uc5f0\uad6c \uac1c\ubc1c\uc5d0 \ud22c\uc790\ud558\uc5ec \uc18c\ube44\uc790\uc758 \uacf5\uac10\uc744 \uc5bb\uace0 \uc2dc\uc7a5 \uc810\uc720\uc728 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub294 \ucc28\uc138\ub300 \ucc28\ub7c9 \ubc0f \ubaa8\ube4c\ub9ac\ud2f0 \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"industry-attractiveness-swot-analysis-of-the-automotive-market\"><span style=\"font-weight: 400;\">\uc0b0\uc5c5 \ub9e4\ub825\ub3c4: \uc790\ub3d9\ucc28 \uc2dc\uc7a5\uc758 SWOT \ubd84\uc11d<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SWOT \ubd84\uc11d\uc740 \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc774 \uc9c1\uba74\ud55c \uac15\uc810, \uc57d\uc810, \uae30\ud68c \ubc0f \uc704\ud611\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uac1c\uc694\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\uac15\uc810<\/b><span style=\"font-weight: 400;\">:<\/span>\n<ul class=\"wp-block-list\">\n<li><b>\ud655\ub9bd\ub41c \ube0c\ub79c\ub4dc<\/b><span style=\"font-weight: 400;\">: \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc740 \uae00\ub85c\ubc8c \uc778\uc9c0\ub3c4\uc640 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \uac16\ucd98 \uacac\uace0\ud558\uace0 \ud655\uace0\ud55c \ube0c\ub79c\ub4dc\ub97c \uc790\ub791\ud558\uba70, \uc774\ub294 \ub9e4\ucd9c\uacfc \uace0\uac1d \uc720\uc9c0\ub97c \ucd09\uc9c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\uae30\uc220 \ud601\uc2e0:<\/b><span style=\"font-weight: 400;\"> \uc790\ub3d9\ucc28 \uae30\uc5c5\uc740 \uc5f0\uad6c\uac1c\ubc1c\uc5d0 \ub9c9\ub300\ud55c \ud22c\uc790\ub97c \ud558\uc5ec \uc804\uae30\uc790\ub3d9\ucc28, \uc790\uc728\uc8fc\ud589, \ucee4\ub125\ud2f0\ub4dc\uce74 \uae30\uc220 \ub4f1 \uae30\uc220 \ubc1c\uc804\uc744 \uc774\ub04c\uc5b4\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\uae00\ub85c\ubc8c \uacf5\uae09\ub9dd:<\/b><span style=\"font-weight: 400;\"> \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc740 \ubcf5\uc7a1\ud55c \uae00\ub85c\ubc8c \uacf5\uae09\ub9dd \ub124\ud2b8\uc6cc\ud06c\uc758 \uc774\uc810\uc744 \ud65c\uc6a9\ud558\uc5ec \uc804 \uc138\uacc4 \ub2e4\uc591\ud55c \uc9c0\uc5ed\uc5d0\uc11c \uc790\uc7ac, \ubd80\ud488 \ubc0f \ubd80\ud488\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc18c\uc2f1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><b>\uc57d\uc810<\/b><span style=\"font-weight: 400;\">:<\/span>\n<ul class=\"wp-block-list\">\n<li><b>\ub192\uc740 \uc790\ubcf8 \uc9d1\uc57d\ub3c4: <\/b><span style=\"font-weight: 400;\">\uc790\ub3d9\ucc28 \uc81c\uc870\uc5d0\ub294 \uc0dd\uc0b0 \uc2dc\uc124, \uc5f0\uad6c \uac1c\ubc1c, \uc720\ud1b5 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uc0c1\ub2f9\ud55c \uc790\ubcf8 \ud22c\uc790\uac00 \ud544\uc694\ud558\ubbc0\ub85c \ub192\uc740 \uace0\uc815 \ube44\uc6a9\uacfc \uc7ac\uc815\uc801 \uc704\ud5d8\uc774 \ub530\ub985\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\uaddc\uc815 \uc900\uc218:<\/b><span style=\"font-weight: 400;\"> \uc5c4\uaca9\ud55c \ud658\uacbd \uaddc\uc815, \uc548\uc804 \ud45c\uc900 \ubc0f \ubc30\ucd9c \uc694\uad6c \uc0ac\ud56d\uc744 \uc900\uc218\ud558\uba74 \uc790\ub3d9\ucc28 \uc81c\uc870 \uc791\uc5c5\uc5d0 \ubcf5\uc7a1\uc131\uacfc \ube44\uc6a9\uc774 \ucd94\uac00\ub429\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\uc21c\ud658 \uc218\uc694: <\/b><span style=\"font-weight: 400;\">\uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc740 \uc21c\ud658\uc801\uc778 \uc218\uc694 \ud328\ud134\uc758 \uc601\ud5a5\uc744 \ubc1b\uc73c\uba70, \ub9e4\ucd9c\uacfc \uc218\uc775\uc131\uc740 \uacbd\uc81c \uc0c1\ud669, \uc18c\ube44\uc790 \uc2e0\ub8b0\ub3c4, \uae08\ub9ac\uc5d0 \ud06c\uac8c \uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><b>\uae30\ud68c<\/b><span style=\"font-weight: 400;\">:<\/span>\n<ul class=\"wp-block-list\">\n<li><b>\uc804\uae30 \uc790\ub3d9\ucc28: <\/b><span style=\"font-weight: 400;\">\uc804\uae30 \uc790\ub3d9\ucc28\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\ub294 \uc790\ub3d9\ucc28 \ud68c\uc0ac\uac00 \uc804\uae30\ud654 \ubc0f \uc9c0\uc18d \uac00\ub2a5\uc131\uc73c\ub85c\uc758 \uc804\ud658\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\uc2e0\ud765 \uc2dc\uc7a5:<\/b><span style=\"font-weight: 400;\"> Emerging markets in Asia-Pacific, Latin America, and Africa offer untapped growth opportunities for <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ec%95%84%ed%94%84%eb%a6%ac%ec%b9%b4\/%eb%82%a8%ec%95%84%ed%94%84%eb%a6%ac%ec%b9%b4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ub0a8\uc544\ud504\ub9ac\uce74 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"5861\">\uc790\ub3d9\ucc28<\/a> manufacturers seeking to expand their presence and market share.<\/span><\/li>\n\n\n\n<li><b>\ubaa8\ube4c\ub9ac\ud2f0 \uc11c\ube44\uc2a4:<\/b><span style=\"font-weight: 400;\"> \uacf5\uc720 \ubaa8\ube4c\ub9ac\ud2f0 \uc11c\ube44\uc2a4, \uc790\uc728 \uc8fc\ud589 \uae30\uc220, MaaS(Mobility-as-a-Service) \ud50c\ub7ab\ud3fc\uc758 \ub4f1\uc7a5\uc740 \uc790\ub3d9\ucc28 \ud68c\uc0ac\uac00 \uc218\uc775 \ud750\ub984\uc744 \ub2e4\uc591\ud654\ud558\uace0 \uc9c4\ud654\ud558\ub294 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc5d0 \ubd80\uc751\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><b>\uc704\ud611<\/b><span style=\"font-weight: 400;\">:<\/span>\n<ul class=\"wp-block-list\">\n<li><b>\ud30c\uad34\uc801\uc778 \uae30\uc220:<\/b><span style=\"font-weight: 400;\"> \uc804\uae30 \uc790\ub3d9\ucc28, \uc790\uc728 \uc8fc\ud589, \ucc28\ub7c9 \uacf5\uc720 \uc11c\ube44\uc2a4\uc640 \uac19\uc740 \ud30c\uad34\uc801\uc778 \uae30\uc220\uc740 \uc804\ud1b5\uc801\uc778 \uc790\ub3d9\ucc28 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uacfc \uc2dc\uc7a5 \uc5ed\ud559\uc744 \uc704\ud611\ud569\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\uce58\uc5f4\ud55c \uacbd\uc7c1: <\/b><span style=\"font-weight: 400;\">\uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc740 \uae30\uc874 \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4, \uc2e0\uaddc \uc9c4\uc785\uc790, \uae30\uc220 \uae30\uc5c5\uc774 \uc2dc\uc7a5 \uc810\uc720\uc728\uacfc \uc218\uc775\uc131\uc744 \ub193\uace0 \uacbd\uc7c1\ud558\ub294 \ub4f1 \uacbd\uc7c1\uc774 \ub9e4\uc6b0 \uce58\uc5f4\ud569\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\uacf5\uae09\ub9dd \uc911\ub2e8: <\/b><span style=\"font-weight: 400;\">\uc9c0\uc815\ud559\uc801 \uae34\uc7a5, \uc790\uc5f0\uc7ac\ud574, \ubb34\uc5ed \uc911\ub2e8 \ub4f1 \uae00\ub85c\ubc8c \uacf5\uae09\ub9dd\uc758 \ucde8\uc57d\uc131\uc740 \uc0dd\uc0b0 \uc77c\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0, \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ud0a4\uba70, \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4\uc758 \uc6b4\uc601\uc744 \uc911\ub2e8\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n            background-size: 400% 400%;\n            animation: gradientMove 8s ease-in-out infinite;\n        }\n\n        .ai-pattern {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            opacity: 0.1;\n            background-image: \n                radial-gradient(circle at 20% 20%, rgba(255,255,255,0.3) 2px, transparent 2px),\n                radial-gradient(circle at 80% 80%, rgba(255,255,255,0.2) 1px, transparent 1px),\n                radial-gradient(circle at 40% 60%, rgba(255,255,255,0.15) 1.5px, transparent 1.5px),\n                radial-gradient(circle at 60% 20%, rgba(255,255,255,0.25) 1px, transparent 1px),\n                radial-gradient(circle at 80% 40%, rgba(255,255,255,0.2) 2px, transparent 2px);\n            background-size: 100px 100px, 150px 150px, 80px 80px, 120px 120px, 90px 90px;\n            animation: patternFloat 12s linear infinite;\n        }\n\n        .neural-network {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            opacity: 0.08;\n        }\n\n        .neural-line {\n            position: absolute;\n            height: 1px;\n            background: linear-gradient(90deg, transparent, rgba(255,255,255,0.5), transparent);\n            animation: neuralPulse 6s ease-in-out infinite;\n        }\n\n        .neural-line:nth-child(1) {\n            top: 30%;\n            left: 0;\n            width: 60%;\n            animation-delay: 0s;\n        }\n\n        .neural-line:nth-child(2) {\n            top: 50%;\n            right: 0;\n            width: 70%;\n            animation-delay: 2s;\n        }\n\n        .neural-line:nth-child(3) {\n            top: 70%;\n            left: 20%;\n            width: 50%;\n            animation-delay: 4s;\n        }\n\n        .content {\n            position: relative;\n            z-index: 10;\n            text-align: center;\n            color: white !important;\n            max-width: 800px;\n            padding: 30px;\n        }\n\n        .content * {\n            color: white !important;\n        }\n\n        .cta-text {\n            font-size: 1.9rem;\n            font-weight: 700;\n            margin-bottom: 15px;\n            color: white !important;\n            background: linear-gradient(90deg, rgba(255,255,255,0.6), rgba(255,255,255,1), rgba(230,230,230,1), rgba(255,255,255,1), rgba(240,240,240,0.8), rgba(255,255,255,0.6));\n            background-size: 200% 100%;\n            -webkit-background-clip: text;\n            -webkit-text-fill-color: transparent;\n            background-clip: text;\n            animation: shineEffect 10s ease-in-out infinite;\n            line-height: 1.3;\n        }\n\n        .cta-subheading {\n            font-size: 1rem;\n            font-weight: 400;\n            margin-bottom: 25px;\n            color: white !important;\n            line-height: 1.6;\n            opacity: 0.95;\n        }\n\n        .cta-button {\n            background: linear-gradient(135deg, #8a6b0f, #bd9013, #d4a519);\n            border: 2px solid #8a6b0f;\n        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25px rgba(0,0,0,0.2);\n            border-color: #bd9013;\n            background: linear-gradient(135deg, #bd9013, #d4a519, #e6b61f);\n        }\n\n        .floating-elements {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            pointer-events: none;\n        }\n\n        .floating-circle {\n            position: absolute;\n            border-radius: 50%;\n            background: rgba(255,255,255,0.1);\n            animation: float 8s ease-in-out infinite;\n        }\n\n        .floating-circle:nth-child(1) {\n            width: 80px;\n            height: 80px;\n            top: 20%;\n            left: 10%;\n            animation-delay: 0s;\n        }\n\n        .floating-circle:nth-child(2) {\n            width: 60px;\n            height: 60px;\n            top: 60%;\n            right: 15%;\n            animation-delay: 3s;\n        }\n\n        .floating-circle:nth-child(3) {\n            width: 40px;\n            height: 40px;\n            top: 80%;\n            left: 80%;\n            animation-delay: 6s;\n        }\n\n        .floating-circle:nth-child(4) {\n            width: 70px;\n            height: 70px;\n            top: 10%;\n            right: 20%;\n            animation-delay: 1.5s;\n        }\n\n        .floating-circle:nth-child(5) {\n            width: 50px;\n            height: 50px;\n            top: 75%;\n            left: 30%;\n            animation-delay: 4.5s;\n        }\n\n        @keyframes gradientMove {\n            0% { background-position: 0% 50%; }\n            25% { background-position: 100% 50%; }\n            50% { background-position: 100% 100%; }\n            75% { background-position: 0% 100%; }\n            100% { background-position: 0% 50%; }\n        }\n\n        @keyframes patternFloat {\n            0% { transform: translateX(0) translateY(0); }\n            33% { transform: translateX(30px) translateY(-20px); }\n            66% { transform: translateX(-20px) translateY(10px); }\n            100% { transform: translateX(0) translateY(0); }\n        }\n\n        @keyframes neuralPulse {\n            0%, 100% { opacity: 0.08; }\n            50% { opacity: 0.2; }\n        }\n\n        @keyframes shineEffect {\n            0% { background-position: 200% 0; }\n            100% { background-position: -200% 0; }\n        }\n\n        @keyframes shine {\n            0% {\n                left: -100%;\n            }\n            20%, 100% {\n                left: 100%;\n            }\n        }\n\n        @keyframes float {\n            0%, 100% { transform: translateY(0px) rotate(0deg); }\n            33% { transform: translateY(-30px) rotate(120deg); }\n            66% { transform: translateY(15px) rotate(240deg); }\n        }\n\n        @media (max-width: 768px) {\n            .banner {\n                height: 320px;\n                padding: 30px 0;\n            }\n            \n            .content {\n                padding: 40px 20px;\n            }\n            \n            .cta-text {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .cta-subheading {\n                font-size: 0.85rem;\n                margin-bottom: 20px;\n            }\n            \n            .cta-button {\n                padding: 14px 28px;\n                font-size: 0.95rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"banner\">\n        <div class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-sis-internationals-automotive-market-research-helps-businesses\"><span style=\"font-weight: 400;\">SIS International\uc758 \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uae30\uc5c5\uc5d0 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub429\ub2c8\uae4c?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS International\uc740 \uae30\uc5c5\uc774 \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc758 \ubcf5\uc7a1\uc131\uc744 \ud0d0\uc0c9\ud558\uace0 \uc804\ub7b5\uc801 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uae30 \uc704\ud574 \uace0\uc548\ub41c \ud3ec\uad04\uc801\uc778 \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac \uc11c\ube44\uc2a4\uac00 \uae30\uc5c5\uc5d0 \uc5b4\ub5a4 \ud61c\ud0dd\uc744 \uc904 \uc218 \uc788\ub294\uc9c0\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\uc704\ud5d8 \uac10\uc18c<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc2dc\uc7a5 \ub3d9\ud5a5, \uc18c\ube44\uc790 \uc120\ud638\ub3c4, \uacbd\uc7c1 \ud658\uacbd\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 SIS International\uc758 \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uae30\uc5c5\uc774 \uc81c\ud488 \uac1c\ubc1c, \uc2dc\uc7a5 \uc9c4\uc785 \ubc0f \uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815\uacfc \uad00\ub828\ub41c \uc704\ud5d8\uc744 \uc644\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\uc218\uc775 \uc99d\ub300<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc6b0\ub9ac\uc758 \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uae30\uc5c5\uc5d0 \uc2dc\uc7a5 \uc218\uc694, \uc18c\ube44\uc790 \ud589\ub3d9 \ubc0f \uacbd\uc7c1 \ud3ec\uc9c0\uc154\ub2dd\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \uc218\uc775 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub294 \ubaa9\ud45c \uc804\ub7b5\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\ub3c8\uacfc \uc2dc\uac04\uc744 \uc808\uc57d\ud558\uc138\uc694<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\ub2f9\uc0ac\uc758 \uc804\ubb38 \uc9c0\uc2dd, \ub9ac\uc18c\uc2a4 \ubc0f \uc5c5\uacc4 \uc9c0\uc2dd\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4dc\ub294 \uc2dc\ud589\ucc29\uc624 \uc811\uadfc \ubc29\uc2dd\uc5d0 \uc18c\uc694\ub418\ub294 \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4\ub97c \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uae30\uc5c5\uc774 \uc815\ubcf4\uc5d0 \uadfc\uac70\ud55c \uacb0\uc815\uc744 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uc5ec \ub0ad\ube44\ub418\ub294 \uc790\uc6d0\uc744 \ucd5c\uc18c\ud654\ud558\uace0 \uc2e0\uc81c\ud488, \uc11c\ube44\uc2a4 \ubc0f \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \ucd9c\uc2dc \uc2dc\uac04\uc744 \ub2e8\ucd95\ud569\ub2c8\ub2e4.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\uc131\uc7a5\uacfc \ud601\uc2e0 \uac00\uc18d\ud654<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS International\uc758 \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc0b0\uc5c5 \ud658\uacbd\uc5d0\uc11c \uc131\uc7a5\uacfc \ud601\uc2e0\uc744 \ucd94\uc9c4\ud560 \uc218 \uc788\ub294 \ud1b5\ucc30\ub825\uacfc \uc815\ubcf4\ub97c \uae30\uc5c5\uc5d0 \uc81c\uacf5\ud569\ub2c8\ub2e4.&nbsp;<\/span><\/p>\n\n\n\n<p><b>ROI \ud5a5\uc0c1<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uad81\uadf9\uc801\uc73c\ub85c \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc704\ud574 SIS International\uacfc \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc73c\uba74 \uae30\uc5c5\uc774 \uc131\uc7a5, \uc218\uc775\uc131 \ubc0f \uc7a5\uae30\uc801\uc778 \uc131\uacf5\uc744 \ucd09\uc9c4\ud558\ub294 \ubcf4\ub2e4 \uc2a4\ub9c8\ud2b8\ud558\uace0 \uc804\ub7b5\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368 \uc2e4\uc9c8\uc801\uc778 \ud22c\uc790 \uc218\uc775(ROI)\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n<h2>\ub274\uc695\uc5d0 \uc788\ub294 \uc6b0\ub9ac \uc2dc\uc124 \uc704\uce58<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 \uc804\ud654: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/\"><span style=\"font-weight: 400;\">SIS \uad6d\uc81c<\/span><\/a><span style=\"font-weight: 400;\"> \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uae30\ud0c0 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95 \ubc0f \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/span><a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \ubb38\uc758\ud558\uae30<\/span><\/a><span style=\"font-weight: 400;\"> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\">\u00a0<\/h2>\n\n<!-- wp:paragraph {\"className\":\"p1\"} -->\n<p class=\"p1\">&nbsp;<\/p>\n<!-- \/wp:paragraph --><!-- \/wp:heading -->","protected":false},"excerpt":{"rendered":"<p>SIS\ub294 \uc790\ub3d9\ucc28 \ud074\ub9ac\ub2c9, \uc815\uc131\uc801 \uc778\uc0ac\uc774\ud2b8, \uc815\ub7c9\uc801 \uc124\ubb38\uc870\uc0ac \ubc0f \uc804\ub7b5 \uc5f0\uad6c\ub97c \ud1b5\ud574 \uc790\ub3d9\ucc28 \uace0\uac1d\uc5d0\uac8c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":62613,"parent":14514,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11155","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/11155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=11155"}],"version-history":[{"count":27,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/11155\/revisions"}],"predecessor-version":[{"id":80495,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/11155\/revisions\/80495"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62613"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=11155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}