{"id":11123,"date":"2014-11-01T16:15:59","date_gmt":"2014-11-01T16:15:59","guid":{"rendered":"https:\/\/www.sisinternational.com\/upgrade\/?page_id=11123"},"modified":"2026-01-26T18:12:33","modified_gmt":"2026-01-26T23:12:33","slug":"%eb%af%bc%ec%a1%b1%ec%a7%80%ed%95%99","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%eb%af%bc%ec%a1%b1%ec%a7%80%ed%95%99\/","title":{"rendered":"\ubbfc\uc871\uc9c0\ud559 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\ubbfc\uc871\uc9c0\ud559 \uc2dc\uc7a5 \uc870\uc0ac<\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n
\n

\ubbfc\uc871\uc9c0\ud559\uc740 \uc9c4\ud589\uc790\uc640 \uc18c\uaddc\ubaa8 \uc5f0\uad6c\ud300\uc774 \uc751\ub2f5\uc790\uc758 \uc9d1\uc774\ub098 \uc0ac\ubb34\uc2e4\uc5d0\uc11c \uc778\ud130\ubdf0\ud558\uc5ec \uc751\ub2f5\uc790\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uacfc \uc77c\uc0c1 \ud589\ub3d9\uc5d0 \ub300\ud55c \uad00\ucc30\uc801 \ud1b5\ucc30\ub825\uc744 \uc5bb\ub294 \uc9c8\uc801 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n

\uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \ucc3d\uc758\uc801\uc778 \uc81c\ud488\uc744 \uac1c\ubc1c\ud558\uae30 \uc704\ud574 \uc18c\ube44\uc790 \uc2b5\uad00\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc73c\uba70, \ubbfc\uc871\uc9c0\ud559\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uc778\uae30 \uc18c\uc2a4\uac00 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774 \uc811\uadfc \ubc29\uc2dd\uc5d0\ub294 \uc5f0\uad6c\uc6d0\uc774 \uace0\uac1d\uc758 \uc77c\uc0c1 \ud658\uacbd\uc5d0 \ubab0\uc785\ud558\uc5ec \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc870\uc0ac\ud558\uace0 \ud574\uc11d\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uace0\uac1d\uacfc \uac00\uae4c\uc6cc\uc9d0\uc73c\ub85c\uc368 \uace0\uac1d\uc758 \ubb38\ud654\uc801, \uc0ac\ud68c\uc801 \uc601\ud5a5\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uace0 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubbfc\uc871\uc9c0\ud559 \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

\ubbfc\uc871\uc9c0\ud559\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc18c\ube44\uc790\uc758 \ubbf8\ubb18\ud55c \ucc28\uc774\ub97c \ubc1d\ud788\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \ud48d\ubd80\ud558\uace0 \uc9c8\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ubbfc\uc871\uc9c0\ud559\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc18c\ube44\uc790\uac00 \ud2b9\uc815 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud558\ub294 \uc774\uc720\ub97c \uc124\uba85\ud558\ub294 \ud589\ub3d9, \ud0dc\ub3c4, \uc2e0\ub150 \ubc0f \ubb38\ud654\uc801 \uad00\ud589\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/span>\ud2b9\uc815 \uadf8\ub8f9\uc5d0 \ub9de\uac8c \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \ub9de\ucda4\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub610\ud55c \uc18c\ube44\uc790\uc758 \ub9c8\uc74c\uc744 \ud30c\ud5e4\uccd0 \uc124\ubb38\uc870\uc0ac\ub098 \uc77c\ubc18\uc801\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc138\uc158\uc744 \ud1b5\ud574 \uc54c\uc544\ub0bc \uc218 \uc5c6\ub294 \uc228\uaca8\uc9c4 \uce21\uba74\uc744 \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ub7ec\ud55c \uc774\uc720\ub85c \uacb0\uacfc\ub294 \ub9e4\uc6b0 \uc911\uc694\ud558\uba70 \ud601\uc2e0\uc801\uc778 \uc81c\ud488 \uac1c\ubc1c, \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778, \uace0\uac1d\uc758 \ub9c8\uc74c\uc5d0 \uace7\ubc14\ub85c \uc804\ub2ec\ub418\ub294 \ub354\uc6b1 \uc758\ubbf8 \uc788\ub294 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc774\ud574\ud558\ub294 \ub370 \uc788\uc5b4 \ubbfc\uc871\uc9c0\ud559 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc911\uc694\uc131<\/h3>\n\n\n\n

Ethnography market research<\/a> allows researchers to better understand the cultural and social elements that shape consumers’ choices. It enables researchers to view customers’ behaviors in their natural setting \u2013 offering deeper comprehension of consumer preferences.<\/p>\n\n\n\n

\ub530\ub77c\uc11c \uae30\uc5c5\uc740 \ubbfc\uc871\uc9c0\ud559\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc774\uc775\uc744 \uc5bb\uace0 \ub300\uc0c1 \uace0\uac1d\uc758 \uc694\uad6c \uc0ac\ud56d, \uc695\uad6c, \ud0dc\ub3c4, \uc2e0\ub150, \uc2b5\uad00 \ubc0f \ub3d9\uae30\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

These insights are critical for creating new products and tailoring marketing campaigns that truly connect with consumers on an emotional level. Additionally, ethnography market research<\/a> lets businesses spot unmet consumer needs, especially, in international markets where culture-driven factors affect sales.<\/p>\n\n\n\n

\uad00\ucc30 \uc5f0\uad6c\ub97c \ud1b5\ud574 \uc5f0\uad6c\uc790\ub294 \ucc38\uac00\uc790\uac00 \uc18d\ud55c \ud658\uacbd\uc5d0\uc11c \ucc38\uac00\uc790\ub97c \uad00\ucc30\ud568\uc73c\ub85c\uc368 \ucc38\uac00\uc790\uc758 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud589\ub3d9\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c5\ud2b9\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uad6c\uc870\ud654\ub41c \uc2e4\ud5d8\uc2e4 \ud658\uacbd\uc5d0\uc11c\ub294 \uc2dd\ubcc4\ud560 \uc218 \uc5c6\ub294 \uc790\ubc1c\uc801\uc774\uace0 \uc2e4\uc81c\uc801\uc778 \ubc18\uc751\uc744 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\ubbfc\uc871\uc9c0\ud559 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc774\uc810<\/h3>\n\n\n\n

\uc774 \ubc29\ubc95\ub860\uc740 \uc5f0\uad6c \uc2dc\uc124\uc5d0\uc11c \uc9c4\ud589\ub418\ub294 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc774\ub098 \uc2ec\uce35 \uc778\ud130\ubdf0\uc640 \uac19\uc740 \uc9c8\uc801 \uc5f0\uad6c\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc804\ud1b5\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ube44\ud574 \uc8fc\uc694 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc751\ub2f5\uc790\uac00 \uc5f0\uad6c \uc8fc\uc81c\uc640 \uc77c\ubc18\uc801\uc73c\ub85c \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ud658\uacbd\uc5d0\uc11c \ubc97\uc5b4\ub098\uba74 \uc774\uc804 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uc9c4\uc220\uc744 \ud574\uc57c \ud558\uba70, \uc778\uac04 \uae30\uc5b5\uc758 \uc624\ub958 \uac00\ub2a5\uc131\uacfc \uadf8\ub8f9 \ub0b4 \ub2e4\ub978 \uc758\uacac\uc758 \uc601\ud5a5\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \ub178\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ub294 "\uadf8\ub8f9 \uc0ac\uace0".<\/p>\n\n\n\n

\uac00\uc815 \ub0b4 \ubbfc\uc871\uc9c0\ud559\uc801 \uc2dc\uc7a5 \uc870\uc0ac \uc811\uadfc \ubc29\uc2dd\uc740 \uc81c\ud488\uc774 \uc18c\ube44\uc790\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc5d0 \uc5b4\ub5bb\uac8c \ubd80\ud569\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \ud6e8\uc52c \ub354 \uba85\ud655\ud558\uace0 \uc804\uccb4\uc801\uc778 \uad00\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uac00\uc815 \ub0b4 \ubbfc\uc871\uc9c0\ud559\uc744 \uc218\ud589\ud560 \ub54c \uc5f0\uad6c\uc6d0\uc740 \uc18c\ube44\uc790\uac00 \uc81c\ud488\uacfc \uc5b4\ub5bb\uac8c \uc0c1\ud638 \uc791\uc6a9\ud558\uace0 \uc2e4\uc81c \uc77c\uc0c1 \uc0dd\ud65c\uc758 \ub9e5\ub77d\uc5d0\uc11c \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\ub294\uc9c0 \uc9c1\uc811 \uad00\ucc30\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc81c\ud488 \uac1c\uc120\uc758 \uc7a0\uc7ac\uc801 \uc601\uc5ed\uc744 \ud6e8\uc52c \ub354 \uc138\ubc00\ud558\uac8c \uc774\ud574\ud560 \uc218 \uc788\uc73c\uba70 \uc804\ubc18\uc801\uc778 \ud0c0\uac9f \uc18c\ube44\uc790\uac00 \uc2e4\uc81c\ub85c \ub204\uad6c\uc778\uc9c0\uc5d0 \ub300\ud55c \uac10\uc0ac. \uc6b0\ub9ac\ub294 \ubcf4\ub2e4 \uc2ec\uce35\uc801\uc778 \uc774\ud574\ub97c \uc5bb\uae30 \uc704\ud574 \uc18c\ube44\uc790\uc758 \ud5c8\ub77d\uc744 \ubc1b\uc544 "\uac00\uacf5\ubb3c"\uc774\ub098 \uc219\uc81c\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \uace0\uac1d\uc774 \uace0\uac1d\uc758 \uad00\uc810\uc5d0\uc11c \ud589\ub3d9\uacfc \uc2e0\ub150\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ubbfc\uc871\uc9c0\ud559 \uc5f0\uad6c\uc758 \uc9c4\uc815\ud55c \uac00\uce58\ub294 \uc885\uc885 \uc5f0\uad6c \ub300\uc0c1\uacfc \uc0c1\ud638 \uc791\uc6a9\ud560 \ub54c \uc751\ub2f5\uc790\uc758 \ud589\ub3d9\uc744 \ubbf8\ubb18\ud558\uac8c \uad00\ucc30\ud558\ub294 \ud615\ud0dc\ub85c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uc81c\ud488\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud560 \ub54c \ubb34\uc5c7\uc774 \uadf8\ub4e4\uc744 "\ubc1d\uac8c" \ub9cc\ub4dc\ub294\uac00? \ubb34\uc5c7\uc774 \uadf8\ub4e4\uc744 \uc88c\uc808\ud558\uac8c \ud569\ub2c8\uae4c? \uc6d0\ub798 \uc758\ub3c4\ud558\uac70\ub098 \uc0dd\uac01\ud558\uc9c0 \uc54a\uc740 \ubaa9\uc801\uc73c\ub85c \uc81c\ud488\uc744 \uc0ac\uc6a9\ud569\ub2c8\uae4c? \ubbfc\uc871\uc9c0\ud559\uc801 \uc5f0\uad6c\ub294 \uc774\ub7ec\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \ubc1d\ud600\ub0bc \uc218 \uc788\uc73c\uba70 \uad81\uadf9\uc801\uc73c\ub85c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc640 \uc81c\ud488 \uac1c\ubc1c\uc790\uc5d0\uac8c \uc18c\ube44\uc790 \uae30\ubc18\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uacb0\uacfc\uc801\uc73c\ub85c \ub2e4\uc591\ud55c \uc0b0\uc5c5 \ubd84\uc57c\uc5d0\uc11c \ud3ed\ub113\uc740 \uc7a0\uc7ac\ub825\uc744 \uc9c0\ub2cc \ubbfc\uc871\uc9c0\ud559 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ub2e4\uc74c\uc744 \ud3ec\ud568\ud558\uc5ec \uace0\ub824\ud574\uc57c \ud560 \ub2e4\uc591\ud55c \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n