{"id":35583,"date":"2020-06-28T03:27:24","date_gmt":"2020-06-28T03:27:24","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=35583"},"modified":"2025-09-17T01:01:09","modified_gmt":"2025-09-17T05:01:09","slug":"%e9%9f%b3%e6%a5%bd%e3%82%b9%e3%83%88%e3%83%aa%e3%83%bc%e3%83%9f%e3%83%b3%e3%82%b0%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/music-streaming-market-research\/","title":{"rendered":"\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n

\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306f\u3001\u7d76\u3048\u9593\u306a\u304f\u5909\u5316\u3059\u308b\u97f3\u697d\u696d\u754c\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u306e\u5206\u6790\u306f\u3001\u5e02\u5834\u7d30\u5206\u5316\u3001\u53ce\u76ca\u306e\u6d41\u308c\u3001\u6a5f\u4f1a\u3001\u8ab2\u984c\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306a\u3069\u3001\u696d\u754c\u306e\u69d8\u3005\u306a\u5074\u9762\u3092\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u00a0<\/span><\/p>\n

\u3053\u308c\u3089\u306e\u5206\u91ce\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3067\u3001\u95a2\u4fc2\u8005\u306f\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u306e\u73fe\u72b6\u3068\u5c06\u6765\u6027\u306b\u3064\u3044\u3066\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u95a2\u4fc2\u8005\u306f\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u65b0\u305f\u306a\u6a5f\u4f1a\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/span><\/p>\n

\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u696d\u754c\u306e\u6982\u8981\u3068\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u8abf\u67fb<\/strong><\/h2>\n

\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u696d\u754c\u306f\u76ee\u899a\u307e\u3057\u3044\u767a\u5c55\u3092\u9042\u3052\u3001\u4eba\u3005\u306e\u97f3\u697d\u6d88\u8cbb\u3068\u95a2\u308f\u308a\u65b9\u306b\u5927\u304d\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u3002\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u3001\u97f3\u697d\u306f\u3088\u308a\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u304f\u3001\u5e83\u304f\u914d\u4fe1\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u77ac\u6642\u306b\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u7121\u6570\u306e\u697d\u66f2\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002\u00a0<\/span><\/p>\n

Thus, music streaming market research provides a deep understanding of the constantly evolving industry. By analyzing various market elements, including user engagement, platform efficiency, and revenue generation, music streaming market research provides valuable insights into the current state of the industry and its future potential.\u00a0<\/span><\/p>\n

\u7279\u306b\u3001\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u7814\u7a76\u5206\u91ce\u304c\u542b\u307e\u308c\u308b\uff1a<\/span><\/p>\n

    \n
  • \u30b9\u30dd\u30c6\u30a3\u30d5\u30a1\u30a4\u3001\u30a2\u30c3\u30d7\u30eb\u30fb\u30df\u30e5\u30fc\u30b8\u30c3\u30af\u3001\u30a2\u30de\u30be\u30f3\u30fb\u30df\u30e5\u30fc\u30b8\u30c3\u30af\u3001\u30e6\u30fc\u30c1\u30e5\u30fc\u30d6\u30fb\u30df\u30e5\u30fc\u30b8\u30c3\u30af\u3068\u3044\u3063\u305f\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u306e\u4e3b\u8981\u30d7\u30ec\u30fc\u30e4\u30fc\u3084\u3001\u5730\u57df\u3084\u30cb\u30c3\u30c1\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u306f\u3001\u30c8\u30ec\u30f3\u30c9\u3084\u6210\u9577\u6a5f\u4f1a\u306e\u7279\u5b9a\u306b\u5f79\u7acb\u3064\u3002

    <\/span><\/li>\n
  • \u5e74\u9f62\u5c64\u3001\u5730\u7406\u7684\u5206\u5e03\u3001\u30b8\u30e3\u30f3\u30eb\u306e\u597d\u307f\u306a\u3069\u3001\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3068\u55dc\u597d\u3092\u7406\u89e3\u3059\u308b\u3002

    <\/span><\/li>\n
  • \u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u3001\u5e83\u544a\u30b5\u30dd\u30fc\u30c8\u30e2\u30c7\u30eb\u306a\u3069\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u63a1\u7528\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30cd\u30bf\u30a4\u30ba\u306e\u305f\u3081\u306e\u6700\u3082\u52b9\u679c\u7684\u3067\u6301\u7d9a\u53ef\u80fd\u306a\u6226\u7565\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u308b\u3002

    <\/span><\/li>\n
  • \u65b0\u8208\u5e02\u5834\u3001\u6f5c\u5728\u7684\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3001\u6280\u8853\u7684\u9032\u6b69\u3092\u7279\u5b9a\u3057\u3001\u5229\u5bb3\u95a2\u4fc2\u8005\u304c\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u3084\u6295\u8cc7\u3092\u884c\u3046\u969b\u306e\u6307\u91dd\u3068\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n

    \u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306e\u91cd\u8981\u6027<\/strong><\/h2>\n

    \u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u3092\u5fb9\u5e95\u7684\u306b\u884c\u3046\u3053\u3068\u306f\u3001\u5e38\u306b\u79fb\u308a\u5909\u308f\u308b\u97f3\u697d\u5206\u91ce\u306b\u5bfe\u3059\u308b\u8cb4\u91cd\u306a\u7406\u89e3\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3068\u3057\u3066\u91cd\u8981\u3067\u3042\u308b\u3002\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u4e3b\u306a\u7406\u7531\u306f\u4ee5\u4e0b\u306e\u901a\u308a\uff1a<\/span><\/p>\n

      \n
    • \u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306f\u3001\u8996\u8074\u7fd2\u6163\u3084\u30b8\u30e3\u30f3\u30eb\u306e\u55dc\u597d\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u95a2\u4fc2\u8005\u304c\u8996\u8074\u8005\u3092\u3088\u308a\u7684\u78ba\u306b\u7d5e\u308a\u8fbc\u307f\u3001\u53d6\u308a\u8fbc\u3080\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002<\/span>\n

      \u00a0<\/p>\n<\/li>\n

    • \u5e02\u5834\u8abf\u67fb\u306f\u3001\u7570\u306a\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6226\u7565\u3001\u5f37\u307f\u3001\u5f31\u307f\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u95a2\u4fc2\u8005\u304c\u5dee\u5225\u5316\u3068\u6210\u9577\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span>\n

      \u00a0<\/p>\n<\/li>\n

    • \u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u696d\u754c\u306f\u3001\u4eba\u5de5\u77e5\u80fd\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3001\u30b9\u30de\u30fc\u30c8\u30c7\u30d0\u30a4\u30b9\u306e\u7d71\u5408\u306a\u3069\u306e\u6280\u8853\u7684\u9032\u6b69\u306b\u3088\u3063\u3066\u7d99\u7d9a\u7684\u306b\u5f62\u6210\u3055\u308c\u3066\u3044\u308b\u3002\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306f\u3001\u95a2\u4fc2\u8005\u304c\u6700\u65b0\u306e\u6280\u8853\u9769\u65b0\u3068\u305d\u308c\u3089\u304c\u696d\u754c\u306b\u4e0e\u3048\u308b\u6f5c\u5728\u7684\u306a\u5f71\u97ff\u306b\u3064\u3044\u3066\u60c5\u5831\u3092\u5f97\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span>\n

      \u00a0<\/p>\n<\/li>\n

    • \u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306f\u3001\u8457\u4f5c\u6a29\u3084\u30e9\u30a4\u30bb\u30f3\u30b9\u306e\u554f\u984c\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u652f\u6255\u3044\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u306a\u3069\u3001\u696d\u754c\u3092\u53d6\u308a\u5dfb\u304f\u8907\u96d1\u306a\u898f\u5236\u3084\u6cd5\u7684\u72b6\u6cc1\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u306e\u77e5\u8b58\u306f\u3001\u95a2\u4fc2\u8005\u304c\u3053\u308c\u3089\u306e\u8ab2\u984c\u3092\u4e57\u308a\u8d8a\u3048\u3001\u9069\u7528\u3055\u308c\u308b\u6cd5\u5f8b\u3084\u898f\u5236\u3092\u78ba\u5b9f\u306b\u9075\u5b88\u3059\u308b\u305f\u3081\u306b\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002<\/span>\n

      \u00a0<\/p>\n<\/li>\n

    • \u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u65b0\u5e02\u5834\u3078\u306e\u9032\u51fa\u3092\u7d9a\u3051\u308b\u4e2d\u3001\u5730\u57df\u306e\u55dc\u597d\u3001\u6587\u5316\u7684\u30cb\u30e5\u30a2\u30f3\u30b9\u3001\u5730\u57df\u306e\u7af6\u5408\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u56e0\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u95a2\u4fc2\u8005\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u306e\u53d6\u308a\u7d44\u307f\u3092\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n

      \u591a\u304f\u306e\u7523\u696d\u304c\u65b0\u8208\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u7d50\u3073\u3064\u3044\u3066\u3044\u308b<\/span><\/h2>\n

      With market research, analyzing consumer trends can often mean looking at the technology driving the trend. The music industry has changed more in the last 5 years than it ever has, and technology is a big reason why. Streaming has become the preferred method of music consumption for many people regardless of their age. The ease, cost-effectiveness, and immediacy of streaming music have made streaming services highly valued and highly profitable.<\/span><\/p>\n

      \u30d0\u30a4\u30e4\u30fc\u306e\u884c\u52d5<\/h3>\n

      \u4eba\u3005\u306f\u4eca\u3067\u3082\u500b\u4eba\u7684\u306a\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u304b\u3089\u97f3\u697d\u3092\u8074\u3044\u3066\u304a\u308a\u3001CD\u3001\u30ec\u30b3\u30fc\u30c9\u3001\u305d\u306e\u4ed6\u306e\u30d5\u30a3\u30b8\u30ab\u30eb\u30fb\u30e1\u30c7\u30a3\u30a2\u306f\u30b3\u30ec\u30af\u30bf\u30fc\u306b\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u3002\u307e\u305f\u3001\u30e9\u30a4\u30d6\u306e\u30b0\u30c3\u30ba\u3068\u3057\u3066\u3082\u4eba\u6c17\u304c\u3042\u308b\u3002\u30e9\u30a4\u30d6\u306f\u5e38\u306b\u5b89\u5b9a\u3057\u305f\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u306e\u6e90\u3067\u3042\u308b\u3002<\/span><\/p>\n

      \u610f\u8b58\u3092\u9ad8\u3081\u308b<\/h3>\n

      \u30b5\u30a6\u30f3\u30c9\u30af\u30e9\u30a6\u30c9\u3084\u30d0\u30f3\u30c9\u30ad\u30e3\u30f3\u30d7\u306a\u3069\u3001\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u304c\u97f3\u697d\u3092\u767a\u8868\u3057\u3001\u9732\u51fa\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5897\u3048\u305f\u3053\u3068\u3067\u3001\u30e9\u30a4\u30d6\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3092\u697d\u3057\u3080\u4eba\u3005\u304c\u3001\u8ffd\u3063\u304b\u3051\u305f\u3044\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u3092\u898b\u3064\u3051\u308b\u65b9\u6cd5\u306f\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u5897\u3048\u305f\u3002\u3057\u304b\u3057\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306f\u3001\u97f3\u697d\u3092\u6d88\u8cbb\u3057\u3001\u65b0\u3057\u3044\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u3001\u4f9d\u7136\u3068\u3057\u3066\u597d\u307e\u3057\u3044\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308b\u3002<\/span><\/p>\n

      \u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0<\/h3>\n

      Spotify\u3068Pandora\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4f7f\u3063\u3066\u97f3\u697d\u3092\u30d5\u30a1\u30f3\u306b\u3082\u3063\u3068\u8eab\u8fd1\u306a\u3082\u306e\u306b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3053\u308c\u307e\u3067\u65b0\u3057\u3044\u97f3\u697d\u3092\u63a2\u3059\u6a5f\u4f1a\u3082\u8208\u5473\u3082\u306a\u304b\u3063\u305f\u4eba\u3005\u306b\u65b0\u3057\u3044\u97f3\u697d\u3092\u7d39\u4ecb\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5b8c\u74a7\u306a\u4f8b\u3060\u3002<\/span><\/p>\n

      These companies, as well as Google with their Google Play music platform, Apple with iTunes, and the myriad of other streaming services, collect data on users\u2019 listening trends, which can be used both for marketing purposes and to make inferences on industry trends.<\/span><\/p>\n

      \u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8<\/h3>\n

      One pitfall of the data being collected by many music streaming services is that very little of it is qualitative. Services collect information such as search history, how many times a song is played, and whether people prefer to listen to an artist on shuffle or a radio station based on an artist, but very little of that information answers any of the \u201cwhy\u201d questions that come up so often in music and all art.<\/span><\/p>\n

      \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6e2c\u5b9a<\/h3>\n

      If two artists have uplifting, danceable songs, why would one person choose either one over the other? These can be addressed using qualitative surveys, however, the methodology must be chosen carefully, and the end goal of the research must be planned carefully before performing such an endeavor.<\/span><\/p>\n

      \u30d3\u30c3\u30b0\u30c7\u30fc\u30bf<\/h3>\n

      Spotify\u306e\u3088\u3046\u306a\u4f01\u696d\u306f\u3001\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3001\u4eba\u3005\u306e\u97f3\u697d\u306b\u5bfe\u3059\u308b\u95a2\u4fc2\u6027\u306b\u3064\u3044\u3066\u306e\u3088\u308a\u6df1\u3044\u7591\u554f\u306b\u7b54\u3048\u308b\u3053\u3068\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u308b\u3002\u6700\u8fd1\u306e\u8a18\u4e8b\u3067\u306f\u3001Spotify\u306f\u4eba\u3005\u304c\u8074\u304f\u97f3\u697d\u306e\u7a2e\u985e\u3068\u3001\u305d\u308c\u3092\u8074\u304f\u3068\u304d\u306e\u72b6\u6cc1\uff08\u5834\u6240\u3001\u30c7\u30d0\u30a4\u30b9\u306a\u3069\uff09\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u4eba\u3005\u306e\u6c17\u5206\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u793a\u5506\u3055\u308c\u3066\u3044\u308b\u3002\u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af\u306a\u3069\u4ed6\u306e\u4f01\u696d\u3082\u540c\u69d8\u306b\u3001\u4eba\u3005\u306e\u6c17\u5206\u306b\u95a2\u3059\u308b\u60c5\u5831\u306b\u57fa\u3065\u3044\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8a66\u307f\u3066\u3044\u308b\u3002<\/span><\/p>\n

      \u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u306e\u306f\u9a5a\u7570\u7684\u306b\u8907\u96d1\u306a\u4f5c\u696d\u3060\u304c\u3001\u305d\u306e\u7d50\u679c\u3001\u6c17\u5206\u306b\u3088\u308b\u500b\u4eba\u306e\u55dc\u597d\uff08\u3042\u308b\u3044\u306f\u305d\u306e\u9006\uff09\u304b\u3089\u3001\u3069\u3093\u306a\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u304c\u6700\u3082\u6210\u529f\u3057\u3066\u3044\u308b\u304b\u3001\u305d\u3057\u3066\u6f5c\u5728\u7684\u306b\u306f\u3001\u65b0\u3057\u3044\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u304c\u305d\u308c\u306b\u7d9a\u304f\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u304b\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u3053\u3068\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n

      \u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790<\/h3>\n

      Conjoint analysis is one quantitative method that can help determine the choice practices of consumers for something like music, but it is used across multiple industries for its versatility and power. Conjoint analysis is designed to mimic the buying process by showing respondents a series of products, each with multiple attributes. <\/span><\/p>\n

      \u56de\u7b54\u8005\u306f\u3001\u4f55\u5ea6\u304b\u9078\u629e\u3057\u305f\u5f8c\u3001\u3069\u306e\u5c5e\u6027\u304c\u6700\u3082\u5f71\u97ff\u529b\u304c\u3042\u308b\u304b\u3092\u793a\u3059\u3001\u597d\u307f\u306e\u88fd\u54c1\u306b\u3064\u3044\u3066\u6c7a\u5b9a\u3092\u4e0b\u3059\u3053\u3068\u306b\u306a\u308b\u3002\u30c7\u30fc\u30bf\u3092\u3067\u304d\u308b\u3060\u3051\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u3044\u304f\u3064\u304b\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u307e\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u9078\u3070\u308c\u308b\u5c5e\u6027\u306f\u3001\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5b9f\u969b\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5c5e\u6027\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u00a0 <\/span><\/span><\/p>\n

      \u30ad\u30fc\u3084\u30e1\u30fc\u30bf\u30fc\u306f\u66f2\u306e\u5c5e\u6027\u3067\u306f\u3042\u308b\u304c\u3001\u4e00\u822c\u7684\u306b\u3001\u4eba\u304c\u66f2\u3092\u9078\u3076\u6c7a\u3081\u624b\u306b\u306f\u306a\u3089\u306a\u3044\u3002\u540c\u3058\u3088\u3046\u306b\u3001\u81ea\u52d5\u8eca\u306e\u30a8\u30f3\u30b8\u30f3\u30b5\u30a4\u30ba\u3084\u99ac\u529b\u306f\u3001\u3042\u308b\u7a2e\u306e\u6d88\u8cbb\u8005\u306b\u306f\u5f71\u97ff\u529b\u3092\u6301\u3064\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u3042\u308b\u7a2e\u306e\u6d88\u8cbb\u8005\u306b\u306f\u5f71\u97ff\u529b\u3092\u6301\u305f\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u5c5e\u6027\u3067\u3042\u308b\u3002<\/span><\/p>\n

      \u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u306e\u8abf\u67fb\u6a5f\u4f1a<\/span><\/h2>\n

      \u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u696d\u754c\u306f\u3001\u30a8\u30ad\u30b5\u30a4\u30c6\u30a3\u30f3\u30b0\u3067\u6025\u6210\u9577\u3057\u3066\u3044\u308b\u30bb\u30af\u30bf\u30fc\u3067\u3042\u308a\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u304c\u6d3b\u7528\u3067\u304d\u308b\u6a5f\u4f1a\u304c\u6570\u591a\u304f\u3042\u308b\u3002M<\/span>\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834<\/span> \u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u6a5f\u4f1a\u3092\u7279\u5b9a\u3057\u3001\u4f01\u696d\u304c\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u3002\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306e\u4e3b\u306a\u6a5f\u4f1a\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\n

        \n
      • \u65b0\u8208\u5e02\u5834<\/b>:\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30fb\u30a2\u30af\u30bb\u30b9\u306e\u666e\u53ca\u3068\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u4e16\u754c\u7684\u306a\u666e\u53ca\u306b\u3088\u308a\u3001\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u65b0\u8208\u5e02\u5834\u3067\u30ea\u30fc\u30c1\u3092\u5e83\u3052\u308b\u7d76\u5927\u306a\u6a5f\u4f1a\u3092\u5f97\u305f\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e02\u5834\u8abf\u67fb\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u6709\u671b\u306a\u6210\u9577\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u79d8\u3081\u305f\u5730\u57df\u3092\u7279\u5b9a\u3057\u3001\u3053\u3046\u3057\u305f\u65b0\u3057\u3044\u8074\u8846\u306e\u30e6\u30cb\u30fc\u30af\u306a\u55dc\u597d\u3084\u55dc\u597d\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306e\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u306e\u6226\u7565\u3092\u8003\u6848\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002

        <\/span><\/li>\n
      • \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068AI<\/b>:AI\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u696d\u754c\u306b\u9769\u547d\u3092\u3082\u305f\u3089\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3001\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u305f\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3001\u97f3\u58f0\u518d\u751f\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u6a5f\u4f1a\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u3002\u305d\u306e\u7d50\u679c\u3001\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u72ec\u81ea\u306e\u8da3\u5473\u3084\u55dc\u597d\u306b\u5408\u308f\u305b\u305f\u97f3\u697d\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002

        <\/span><\/li>\n
      • \u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3068\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3<\/b>:\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u3001\u30ec\u30b3\u30fc\u30c9\u30ec\u30fc\u30d9\u30eb\u3001\u30a4\u30d9\u30f3\u30c8\u4e3b\u50ac\u8005\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u72ec\u5360\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5951\u7d04\u3001\u30e9\u30a4\u30d6\u30a4\u30d9\u30f3\u30c8\u914d\u4fe1\u306e\u6a5f\u4f1a\u3092\u78ba\u4fdd\u3057\u3001\u6700\u7d42\u7684\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u53ce\u76ca\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002
        <\/span><\/li>\n
      • \u30aa\u30ea\u30b8\u30ca\u30eb\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u72ec\u5360\u914d\u4fe1<\/b>:\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3001\u30c9\u30ad\u30e5\u30e1\u30f3\u30bf\u30ea\u30fc\u3001\u72ec\u5360\u30ea\u30ea\u30fc\u30b9\u306a\u3069\u3001\u30e6\u30cb\u30fc\u30af\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3053\u3068\u306f\u3001\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u7af6\u5408\u4ed6\u793e\u306b\u5dee\u3092\u3064\u3051\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u65b9\u6cd5\u3067\u3042\u308b\u3002\u4ee5\u4e0b\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067 <\/span>\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834<\/span> \u30ea\u30b5\u30fc\u30c1\u306b\u3088\u308a\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8208\u5473\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5171\u611f\u3092\u547c\u3073\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002

        <\/span><\/li>\n
      • \u53ce\u76ca\u6e90\u306e\u591a\u69d8\u5316<\/b>:\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5e02\u5834\u306e\u30dc\u30e9\u30c6\u30a3\u30ea\u30c6\u30a3\u306b\u3088\u308b\u6f5c\u5728\u7684\u306a\u5371\u967a\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u305f\u3081\u3001\u69d8\u3005\u306a\u4ee3\u66ff\u53ce\u76ca\u6e90\u3092\u6a21\u7d22\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u308c\u306b\u306f\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3001\u30c1\u30b1\u30c3\u30c8\u8ca9\u58f2\u3001\u30c7\u30fc\u30bf\u5206\u6790\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u3002\u5b9f\u65bd <\/span>\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834 <\/span>\u8abf\u67fb\u306f\u3001\u6f5c\u5728\u7684\u306a\u65b0\u9032\u6c17\u92ed\u306e\u53ce\u76ca\u6e90\u3092\u7279\u5b9a\u3057\u3001\u53ce\u76ca\u5316\u6226\u7565\u3092\u5c0e\u304f\u306e\u306b\u5f79\u7acb\u3064\u3002

        <\/span><\/li>\n
      • \u30e6\u30fc\u30b6\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a<\/b>:\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u696d\u754c\u3067\u306f\u3001\u52a0\u5165\u8005\u3092\u7dad\u6301\u30fb\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5e38\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u3053\u3067 <\/span>\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834<\/span>esearch, businesses can gain valuable insights into potential areas for improvement, such as app design, content discovery, and social features.<\/span><\/li>\n<\/ul>\n

        \u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306e\u8ab2\u984c<\/span><\/h2>\n

        \u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u696d\u754c\u306f\u3001\u6210\u9577\u3068\u9769\u65b0\u306e\u305f\u3081\u306e\u591a\u304f\u306e\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3059\u308b\u4e00\u65b9\u3067\u3001\u8ab2\u984c\u3084\u969c\u58c1\u304c\u306a\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306b\u304a\u3051\u308b\u4e3b\u306a\u8ab2\u984c\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\uff1a<\/span><\/p>\n