{"id":26530,"date":"2018-04-29T11:57:06","date_gmt":"2018-04-29T11:57:06","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=26530"},"modified":"2026-01-25T18:23:38","modified_gmt":"2026-01-25T23:23:38","slug":"%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%ae%e8%87%aa%e5%8b%95%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%ae%e8%87%aa%e5%8b%95%e5%8c%96\/","title":{"rendered":"\u5e02\u5834\u8abf\u67fb\u306e\u81ea\u52d5\u5316"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-c0ed4ca0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0ed4ca0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Surgical robot (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading p2\"><span class=\"s1\">\u4eba\u5de5\u77e5\u80fd\u3084\u6a5f\u68b0\u5b66\u7fd2\u306a\u3069\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u30b2\u30fc\u30e0\u30c1\u30a7\u30f3\u30b8\u30e3\u30fc\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e02\u5834\u8abf\u67fb\u306e\u5206\u91ce\u3067\u306e\u4eba\u3005\u306e\u50cd\u304d\u65b9\u306b\u3001\u307e\u3059\u307e\u3059\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002\u00a0<\/span><\/h3>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Marketing and Market Research professionals are increasingly finding efficiencies from automation.&nbsp; From data collection and analysis, even to interpretation, market research has changed. The automation trend allows both users and providers to focus on predictive analytics.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">\u81ea\u52d5\u5316\u306f\u5897\u52a0\u50be\u5411\u306b\u3042\u308b<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e7%94%a3%e6%a5%ad%e3%82%aa%e3%83%bc%e3%83%88%e3%83%a1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u7523\u696d\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"4820\">Automation benefits marketers<\/a>. Even before any marketing activity starts, marketing managers want answers to specific questions.\u00a0 They seek a Return on Investment (ROI).\u00a0 Now, ad platforms include predictions of the number of clicks.\u00a0 Managers also want answers when an ad campaign is live and when completed.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/ai%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e8%87%aa%e5%8b%95%e5%8c%96ai%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/\" title=\"\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u3068\u4eba\u5de5\u77e5\u80fd\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\"  data-wpil-monitor-id=\"10823\">Automation saves brands<\/a> money with predictions and targeting, and speeds up the gathering of results and data.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p class=\"p5\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e8%a3%bd%e5%93%81%e3%83%86%e3%82%b9%e3%83%88-%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/%e3%83%88%e3%83%83%e3%83%97%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%93%e3%83%aa%e3%83%86%e3%82%a3%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e4%bc%9a%e7%a4%be\/\" title=\"Usability testing Company\"  data-wpil-monitor-id=\"10824\">Companies can create and deploy tests<\/a> quicker with automation. Dashboards and reporting portals are ways that clients can access findings and track analytics.&nbsp; Automation enables companies to rapidly uncover valuable <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e9%87%91%e7%89%a9%e5%ba%97%e3%81%ae%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u91d1\u7269\u5e97\u3068\u4f4f\u5b85\u6539\u4fee\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"10819\">market feedback to make changes and improvements<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u81ea\u52d5\u5316\u306b\u3088\u308a\u3001\u5c06\u6765\u306e\u884c\u52d5\u3092\u4e88\u6e2c\u3059\u308b\u4e88\u6e2c\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4e88\u6e2c\u5206\u6790\u306f\u3001\u91cd\u8981\u306a\u8cea\u554f\u306b\u7b54\u3048\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span class=\"s1\">\u79c1\u305f\u3061\u306e\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u306f\u8ab0\u3067\u3057\u3087\u3046\u304b? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u5f53\u793e\u88fd\u54c1\u306e\u6700\u9069\u306a\u4fa1\u683c\u306f\u3044\u304f\u3089\u3067\u3057\u3087\u3046\u304b? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">\u79c1\u305f\u3061\u306b\u3068\u3063\u3066\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u9867\u5ba2\u306f\u8ab0\u3067\u3057\u3087\u3046\u304b? <\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">The discipline involves statistics, text analytics, data mining, and multivariate statistical modeling. These tools recognize patterns and relationships in unstructured and structured information.&nbsp; Statistics is an important part of Behavioral Science, which predicts why <a href=\"https:\/\/www.sisinternational.com\/ja\/%e9%a1%a7%e5%ae%a2%e6%ba%80%e8%b6%b3%e5%ba%a6%e5%88%86%e6%9e%90\/\" title=\"\u5c0f\u58f2\u696d\u306b\u304a\u3051\u308b\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b8\u3064\u306e\u65b9\u6cd5\"  data-wpil-monitor-id=\"10817\">consumers behave the way<\/a> they do.<\/span><\/p>\n\n\n\n<p>Machine Learning also uses statistical techniques for predictive purposes and can help filter responses.\u00a0 Algorithms are on the rise in business and have the potential to improve decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">\u5e02\u5834\u8abf\u67fb\u306e\u81ea\u52d5\u5316&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Market Research provides critical information about the business landscape. It plays a significant part in developing services and products. It also plays a role in getting them to the marketplace and advertising them to consumers.&nbsp; It also helps companies to define who and where their consumers are.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">In short, market research allows businesses to pursue the most profitable growth opportunities.&nbsp; Market research can help companies to measure and weigh opportunities. This <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%b5%8c%e9%a8%93%e3%81%ae%e5%b1%a5%e6%ad%b4%e6%9b%b8\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%83%aa%e3%82%b5%e3%83%bc%e3%83%81\/\" title=\"\u30d6\u30e9\u30f3\u30c9\u30ea\u30b5\u30fc\u30c1\u4f1a\u793e\"  data-wpil-monitor-id=\"10820\">research enables brands<\/a> to highlight those with the highest profit potential.<\/span><\/p>\n\n\n\n<p>Automation is a discipline that helps companies to rapidly test and make predictions.&nbsp; The downside is that automation may miss the human connection evident in Face-to-Face and observation research.&nbsp; Used with other <a href=\"https:\/\/www.sisinternational.com\/ja\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"10818\">techniques such as Face-to-Face and qualitative<\/a> techniques, it can be valuable for some companies.&nbsp; &#8220;Hybrid&#8221; methodologies that combine multiple methods can be especially useful in making sense of a complex <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%83%8b%e3%83%bc%e3%83%9e%e3%83%83%e3%83%94%e3%83%b3%e3%82%b0\/\" title=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\"  data-wpil-monitor-id=\"10821\">customer decision journey<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p6\"><span class=\"s1\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u81ea\u52d5\u5316\u306e\u4f8b<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading p7\"><span class=\"s1\"><b><i>\u30b5\u30f3\u30d7\u30eb\u306e\u691c\u7d22<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">\u30b5\u30f3\u30d7\u30eb\u3092\u898b\u3064\u3051\u308b\u30d7\u30ed\u30bb\u30b9\u306f\u307e\u3059\u307e\u3059\u81ea\u52d5\u5316\u3055\u308c\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u96c6\u7d04\u30b5\u30fc\u30d3\u30b9\u3092\u652f\u3048\u308b\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u304a\u3088\u3073\u9078\u629e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>\u8abf\u67fb<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">\u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u3001\u30ea\u30b5\u30fc\u30c1\u81ea\u52d5\u5316\u306e\u6700\u3082\u53e4\u3044\u5f62\u5f0f\u306e 1 \u3064\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u56de\u7b54\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u6d88\u8cbb\u8005\u304c\u81ea\u5206\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u306e\u3042\u308b\u8cea\u554f\u306b\u306e\u307f\u56de\u7b54\u3059\u308b\u3088\u3046\u306b\u3082\u306a\u308a\u307e\u3059\u3002&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Businesses are also using automating responses to customers. For example, if several consumers have a particular complaint, the <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e7%99%ba%e9%9b%bb%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u767a\u96fb\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"10822\">marketer can generate<\/a> an automatic response. These automated answers free up the support team to deal with other issues.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/ja\/about-sis\/contact-sis-international-market-research\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u52d5\u5316\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001\u3053\u3061\u3089\u304b\u3089\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/a><\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4eba\u5de5\u77e5\u80fd\u3068\u6a5f\u68b0\u5b66\u7fd2\u306f\u30b2\u30fc\u30e0\u30c1\u30a7\u30f3\u30b8\u30e3\u30fc\u3067\u3059\u3002\u5e02\u5834\u8abf\u67fb\u306e\u81ea\u52d5\u5316\u306b\u304a\u3051\u308b\u6a5f\u4f1a\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u5b66\u3073\u307e\u3057\u3087\u3046\u3002<\/p>","protected":false},"author":1,"featured_media":64591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-26530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/26530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=26530"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/26530\/revisions"}],"predecessor-version":[{"id":81771,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/26530\/revisions\/81771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/64591"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=26530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/categories?post=26530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/tags?post=26530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}