{"id":19604,"date":"2016-01-17T22:48:57","date_gmt":"2016-01-17T22:48:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19604"},"modified":"2026-01-26T18:50:40","modified_gmt":"2026-01-26T23:50:40","slug":"b2b-%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0-%e3%83%9d%e3%82%b8%e3%82%b7%e3%83%a7%e3%83%8b%e3%83%b3%e3%82%b0-%e3%83%88%e3%83%a9%e3%83%83%e3%82%ad%e3%83%b3%e3%82%b0","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/b2b-%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0-%e3%83%9d%e3%82%b8%e3%82%b7%e3%83%a7%e3%83%8b%e3%83%b3%e3%82%b0-%e3%83%88%e3%83%a9%e3%83%83%e3%82%ad%e3%83%b3%e3%82%b0\/","title":{"rendered":"B2B\u5e02\u5834\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u8abf\u67fb"},"content":{"rendered":"<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a26b62ff\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a26b62ff\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Focus group &amp; meeting (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">B2B \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u306b\u306f 2 \u3064\u306e\u54f2\u5b66\u304c\u3042\u308a\u307e\u3059\u3002 <\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u4f01\u696d\u3084\u88fd\u54c1\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304c\u3001\u58f2\u4e0a\u3068\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u306b\u6700\u3082\u8ca2\u732e\u3059\u308b\u3068\u4e3b\u5f35\u3059\u308b\u4eba\u3082\u3044\u307e\u3059\u3002 <\/span>\u9769\u65b0\u3068\u88fd\u54c1\u306e\u6539\u5584\u304c\u6210\u529f\u306e\u9375\u3067\u3042\u308b\u3068\u8003\u3048\u308b\u4eba\u3082\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u3053\u306e\u3088\u3046\u306a\u8981\u56e0\u3092\u5b9a\u671f\u7684\u306b\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3053\u306e\u8b70\u8ad6\u306b\u5149\u304c\u5f53\u3066\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u591a\u304f\u306e\u4f01\u696d\u306f\u3053\u306e\u624b\u6cd5\u3092\u307e\u3063\u305f\u304f\u63a1\u7528\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5e30\u7d50\u306f <b>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6<\/b>\u30d6\u30e9\u30f3\u30c9\u540d\u304c B2B \u306e\u4e16\u754c\u306b\u304a\u3051\u308b\u8cfc\u5165\u6c7a\u5b9a\u306b\u3069\u306e\u7a0b\u5ea6\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u306f\u660e\u78ba\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8abf\u9054\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u3001\u4e00\u822c\u7684\u306b\u306f\u6e80\u305f\u3059\u3079\u304d\u57fa\u6e96\u306e\u30ea\u30b9\u30c8\u304c\u3042\u308a\u3001\u305d\u308c\u3089\u306f\u63d0\u6848\u66f8\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3001\u305d\u306e\u5f8c\u8907\u6570\u306e\u30d9\u30f3\u30c0\u30fc\u306b\u5165\u672d\u306e\u305f\u3081\u306b\u9001\u3089\u308c\u307e\u3059\u3002\u57fa\u672c\u8981\u4ef6\u306e\u307b\u3068\u3093\u3069\u307e\u305f\u306f\u3059\u3079\u3066\u304c\u6e80\u305f\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u7279\u306b\u305d\u306e\u54c1\u76ee\u304c\u300c\u5546\u54c1\u300d\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u4fa1\u683c\u304c\u30d6\u30e9\u30f3\u30c9\u540d\u3088\u308a\u3082\u6c7a\u5b9a\u7684\u306a\u8981\u56e0\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u7e70\u308a\u8fd4\u3057\u76ee\u306b\u3059\u308b\u3068\u3001\uff08\u7121\u610f\u8b58\u306e\u3046\u3061\u306b\uff1f\uff09\u3042\u307e\u308a\u77e5\u3089\u308c\u3066\u3044\u306a\u3044\u3001\u307e\u305f\u306f\u7121\u540d\u306e\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u9078\u3070\u308c\u308b\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3059\u308b\u8a3c\u62e0\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002B2B \u5e02\u5834\u3067\u306f\u7814\u7a76\u5831\u544a\u304c\u5c11\u306a\u3044\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c B2C \u74b0\u5883\u3068\u540c\u3058\u304f\u3089\u3044\u52b9\u679c\u7684\u304b\u3069\u3046\u304b\u306f\u660e\u3089\u304b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%b7%e3%83%a7%e3%83%83%e3%82%af%e5%ba%83%e5%91%8a%e3%81%a8%e3%82%b7%e3%83%a7%e3%83%83%e3%82%af%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/\" title=\"\u30b7\u30e7\u30c3\u30af\u5e83\u544a\u3068\u30b7\u30e7\u30c3\u30af\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\"  data-wpil-monitor-id=\"1986\">Branding research<\/a> is a specialized facet of market research aiming to understand, evaluate, and craft a brand&#8217;s image. It tries to unlock a brand&#8217;s unique proposition, and how it resonates with its target audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30ea\u30b5\u30fc\u30c1\u3067\u306f\u3001\u5e02\u5834\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u8b58\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3001\u8a8d\u77e5\u5ea6\u3001\u5dee\u5225\u5316\u306b\u95a2\u9023\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3001\u5206\u6790\u3001\u89e3\u91c8\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u5358\u306a\u308b\u30ed\u30b4\u3084\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u6d88\u8cbb\u8005\u3068\u611f\u60c5\u7684\u3001\u5fc3\u7406\u7684\u306b\u3069\u3046\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u8abf\u67fb\u3067\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u304b\u3089\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u89b3\u5bdf\u7814\u7a76\u307e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u3092\u63a1\u7528\u3067\u304d\u307e\u3059\u3002\u9078\u629e\u3055\u308c\u308b\u65b9\u6cd5\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u8abf\u67fb\u306e\u76ee\u7684\u3068\u5fc5\u8981\u306a\u6d1e\u5bdf\u306e\u6df1\u3055\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u76ee\u7684\u306b\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u30d6\u30e9\u30f3\u30c9\u76e3\u67fb: <\/b>Understanding the current <a href=\"https:\/\/www.sisinternational.com\/ja\/b2b-%e8%a3%bd%e5%93%81%e3%83%9d%e3%82%b8%e3%82%b7%e3%83%a7%e3%83%8b%e3%83%b3%e3%82%b0-%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"B2B\u88fd\u54c1\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"1449\">position of the brand in the market<\/a>.<\/span><\/li>\n\n\n\n<li><b>\u7af6\u5408\u5206\u6790: <\/b><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u304c\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u3079\u3066\u3069\u306e\u7a0b\u5ea6\u512a\u308c\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u30d6\u30e9\u30f3\u30c9\u62e1\u5f35\uff1a <\/b><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u3092\u65b0\u3057\u3044\u5206\u91ce\u3084\u88fd\u54c1\u306b\u62e1\u5927\u3059\u308b\u6a5f\u4f1a\u3092\u6a21\u7d22\u3057\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u30d6\u30e9\u30f3\u30c9\u5909\u66f4: <\/b><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306e\u5168\u9762\u7684\u306a\u898b\u76f4\u3057\u306e\u5fc5\u8981\u6027\u3068\u6f5c\u5728\u7684\u306a\u6226\u7565\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2026\u305d\u3057\u3066\u3001\u4ed6\u306b\u3082\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u3069\u3046\u3057\u3066\u305d\u308c\u304c\u91cd\u8981\u3067\u3059\u304b\uff1f<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30ea\u30b5\u30fc\u30c1\u306f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u4f01\u696d\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30ea\u30b5\u30fc\u30c1\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u7f85\u91dd\u76e4\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u89b3\u3001\u6b32\u6c42\u3001\u30cb\u30fc\u30ba\u3068\u306e\u6574\u5408\u6027\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6700\u65b0\u306e\u5e83\u544a\u306f\u8996\u8074\u8005\u306e\u5171\u611f\u3092\u547c\u3093\u3067\u3044\u308b\u304b? \u65b0\u3057\u3044\u30ed\u30b4\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u672c\u8cea\u3092\u4f1d\u3048\u3066\u3044\u308b\u304b? \u3053\u306e\u3088\u3046\u306a\u91cd\u8981\u306a\u8cea\u554f\u306e\u7b54\u3048\u306f\u3053\u3053\u306b\u3042\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30ea\u30b5\u30fc\u30c1\u306f\u7d99\u7d9a\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af \u30eb\u30fc\u30d7\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u4f01\u696d\u306b\u6b21\u306e\u3088\u3046\u306a\u3055\u307e\u3056\u307e\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6d88\u8cbb\u8005\u306b\u5bfe\u3059\u308b\u6df1\u3044\u7406\u89e3: <\/b>It helps <a href=\"https:\/\/www.sisinternational.com\/ja\/packagings-role-in-brand-trust-why-your-box-matters-more-than-you-think\/\" title=\"Packaging&#8217;s Role in Brand Trust: Why Your Box Matters More Than You Think\"  data-wpil-monitor-id=\"1483\">brands discern not just what consumers think<\/a> about them, but also why they feel a certain way. This rich context aids in creating messages that resonate on a personal level.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30ea\u30b9\u30af\u8efd\u6e1b:<\/b><span style=\"font-weight: 400;\"> \u30ea\u30b5\u30fc\u30c1\u306f\u30c6\u30b9\u30c8\u306e\u5834\u3068\u3057\u3066\u5f79\u7acb\u3061\u307e\u3059\u3002\u4e88\u5099\u7684\u306a\u53cd\u5fdc\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u6f5c\u5728\u7684\u306a\u843d\u3068\u3057\u7a74\u3068\u6210\u529f\u3092\u4e8b\u524d\u306b\u7279\u5b9a\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30d6\u30e9\u30f3\u30c9\u306e\u5065\u5168\u6027\u306e\u8ffd\u8de1:<\/b><span style=\"font-weight: 400;\"> \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u8abf\u67fb\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b9a\u671f\u7684\u306a\u5065\u5eb7\u8a3a\u65ad\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u3001\u8a8d\u77e5\u5ea6\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306a\u3069\u306e\u4e3b\u8981\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u5730\u4f4d\u3092\u80b2\u307f\u3001\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u7a4d\u6975\u7684\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\uff1a <\/b><span style=\"font-weight: 400;\">\u72ec\u81ea\u306e\u8ca9\u58f2\u63d0\u6848\u3068\u5dee\u5225\u5316\u8981\u56e0\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u72ec\u81ea\u306e\u4f4d\u7f6e\u3092\u78ba\u7acb\u3057\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u304b\u3089\u4e00\u77ac\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3088\u308a\u591a\u304f\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a: <\/b><span style=\"font-weight: 400;\">\u610f\u601d\u6c7a\u5b9a\u8005\u306f\u3001\u3088\u308a\u81ea\u4fe1\u3092\u6301\u3063\u3066\u6226\u7565\u3092\u7b56\u5b9a\u3067\u304d\u307e\u3059\u3002\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u304c\u63d0\u4f9b\u3055\u308c\u3001\u3044\u3064\u524d\u9032\u3057\u3001\u3044\u3064\u65b9\u5411\u8ee2\u63db\u3057\u3001\u3044\u3064\u4e00\u6642\u505c\u6b62\u3059\u308b\u304b\u304c\u793a\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">B2B\u5e02\u5834\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u30d6\u30e9\u30f3\u30c9\u306f\u30011 \u3064\u4ee5\u4e0a\u306e\u5c5e\u6027 (\u4f55\u3092\u3059\u308b\u306e\u304b\u306a\u3069) \u3067\u7af6\u5408\u4ed6\u793e\u3068\u660e\u78ba\u306b\u5dee\u5225\u5316\u3055\u308c\u308b\u3088\u3046\u306b\u3001\u5e02\u5834\u3067\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span>\u3069\u306e\u3088\u3046\u306a\u611f\u60f3\u3092\u62b1\u304b\u305b\u307e\u3059\u304b? \u4fa1\u683c\u3068\u54c1\u8cea\u306e\u9023\u7d9a\u4f53\u306e\u4e2d\u3067\u3001\u3069\u3053\u306b\u4f4d\u7f6e\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u3057\u305f\u304c\u3063\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3067\u306f\u3001\u81ea\u793e\u307e\u305f\u306f\u88fd\u54c1\u306e\u72ec\u81ea\u306e\u4f4d\u7f6e\u4ed8\u3051\u3068\u5229\u70b9\u3092\u5e02\u5834\u306b\u8a8d\u8b58\u3055\u305b\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6b21\u306b\u3044\u304f\u3064\u304b\u306e\u4f8b\u3092\u793a\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u5f93\u6765\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u65b0\u3057\u3044\u30e1\u30c7\u30a3\u30a2\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30bd\u30fc\u30b7\u30e3\u30eb \u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0 \u30b5\u30a4\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u7d71\u5408\u578b\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb \u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u306b\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u624b\u6bb5\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u96fb\u5b50\u30e1\u30fc\u30eb\u3001\u30c7\u30b8\u30bf\u30eb\u304a\u3088\u3073\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3001SEO\u3001SEM\u3001Web \u30b5\u30a4\u30c8\u3001\u30d6\u30ed\u30b0\u3092\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u3067\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u72ec\u81ea\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">B2B \u30d6\u30e9\u30f3\u30c9\u8ffd\u8de1<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\">When setting up a <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/b2b-%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e8%aa%8d%e7%9f%a5%e5%ba%a6%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"B2B\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"2293\">brand tracking research<\/a> study, consider these important criteria \u2013 <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u6e2c\u5b9a\u5bfe\u8c61\uff08\u4f8b\uff1a\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u614b\u5ea6\u3001\u30ea\u30fc\u30c9\u6570\u3001\u30ea\u30fc\u30c9\u5358\u4fa1\u3001\u6210\u7d04\u7387\u3001\u58f2\u4e0a\u9ad8\uff09 <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u6e2c\u5b9a\u65b9\u6cd5<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u6e2c\u5b9a\u3059\u308b\u304b\uff08\u4f8b\uff1a\u6bce\u5e74\u3001\u56db\u534a\u671f\u3054\u3068\u3001\u9694\u5e74\u3054\u3068\uff09<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p9\"><span class=\"s4\">\u306e <\/span><span class=\"s5\">\u30e1\u30c8\u30ea\u30af\u30b9<\/span><span class=\"s4\"> \u9078\u629e\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5f37\u3055\u3068\u5730\u4f4d\u3001\u305d\u3057\u3066\u6f5c\u5728\u7684\u306a\u8cfc\u5165\u8005\u3084\u5f71\u97ff\u529b\u306e\u3042\u308b\u4eba\u3005\u306b\u3088\u308b\u691c\u8a0e\u306e\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308b\u306f\u305a\u3067\u3059\u3002 <span class=\"Apple-converted-space\">&nbsp; <\/span><\/span><span class=\"s1\">\u9069\u5207\u306a\u6307\u6a19\u3092\u8ffd\u8de1\u3057\u306a\u3051\u308c\u3070\u3001B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c ROI \u3092\u5b9f\u8a3c\u3057\u305f\u308a\u3001\u4e0a\u7d1a\u7ba1\u7406\u8077\u306b\u305d\u306e\u4fa1\u5024\u3092\u8a3c\u660e\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"p9\"><span class=\"s1\">\u305d\u3053\u3067\u3001 <\/span><span class=\"s6\">\u8abf\u67fb<\/span><span class=\"s1\"> \u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3069\u306e\u7a0b\u5ea6\u8a8d\u77e5\u3055\u308c\u3001\u8a8d\u8b58\u3055\u308c\u3001\u597d\u307e\u308c\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u4e3b\u8981\u306a\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u306a\u3069\u306b\u3064\u3044\u3066\u77e5\u308b\u305f\u3081\u306e\u8cea\u554f\u304c\u542b\u307e\u308c\u305f\u8abf\u67fb\u6a5f\u5668\u3092\u7528\u610f\u3057\u307e\u3059\u3002\u8ffd\u8de1\u8abf\u67fb\u306f\u3001\u5909\u66f4\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3066\u8907\u6570\u56de\u5b9f\u884c\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u4ed6\u306e\u591a\u304f\u306e\u7a2e\u985e\u306e\u8abf\u67fb\u3068\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u8cea\u554f\u3092\u4f5c\u6210\u3059\u308b\u3068\u304d\u306f\u3001\u3053\u306e\u70b9\u3092\u7279\u306b\u8003\u616e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u30d6\u30e9\u30f3\u30c9\u8ffd\u8de1\u8abf\u67fb\u306e\u5b9f\u65bd\u65b9\u6cd5<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/ja\/b2b%e5%b8%82%e5%a0%b4%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e8%aa%8d%e8%ad%98%e3%81%ae%e6%b4%bb%e7%94%a8\/\" title=\"B2B\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"2692\">Brand tracking research<\/a> should include a representative sample of your prospects. This way, you will learn how your brand is perceived among potential customers as well as existing ones. <\/span><\/p>\n\n\n\n<p class=\"p6\"><span class=\"s1\">\u6642\u9593\u306e\u7d4c\u904e\u306b\u4f34\u3063\u3066\u8ffd\u8de1\u3055\u308c\u308b\u5dee\u7570\u304c\u672c\u5f53\u306b\u610f\u5473\u306e\u3042\u308b\u3082\u306e\u306b\u306a\u308b\u3088\u3046\u306b\u3001\u5341\u5206\u306b\u5927\u304d\u306a\u30b5\u30f3\u30d7\u30eb \u30b5\u30a4\u30ba\u3092\u53d6\u5f97\u3059\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span>This may present a challenge if the total market is relatively small or hard to reach. In such cases, the resources and experience of a professional third-party <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e6%a5%b5%e7%ab%af%e3%81%aa%e3%83%9a%e3%83%ab%e3%82%bd%e3%83%8a%e7%a0%94%e7%a9%b6\/\" title=\"\u30a8\u30af\u30b9\u30c8\u30ea\u30fc\u30e0\u30da\u30eb\u30bd\u30ca\u30ea\u30b5\u30fc\u30c1\"  data-wpil-monitor-id=\"3376\">research firm can be extremely<\/a> helpful.<\/span><\/p>\n\n\n\n<p class=\"p9\"><span class=\"s1\">\u90f5\u9001\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u96fb\u8a71\u306b\u3088\u308b\u8abf\u67fb\u306b\u52a0\u3048\u3066\u3001\u5225\u306e\u7a2e\u985e\u306e\u8ffd\u8de1\uff08\u5c55\u793a\u4f1a\u306e\u30ea\u30fc\u30c9\u306a\u3069\uff09\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002 <\/span><span class=\"s6\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/span><span class=\"s1\"> \u30bb\u30fc\u30eb\u30b9 \u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3092\u901a\u3058\u3066\u898b\u8fbc\u307f\u5ba2\u304c\u53d6\u3063\u305f\u884c\u52d5\u3092\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u3088\u308a\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3059\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p9\"><span class=\"s1\">\u8ffd\u8de1\u983b\u5ea6<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\">\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u8b58\u3092\u5909\u3048\u308b\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span>\u8ffd\u8de1\u8abf\u67fb\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u3092\u6e2c\u5b9a\u3057\u3001\u5341\u5206\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u88fd\u54c1\u304c\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u5e02\u5834\uff08\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u901a\u4fe1\u306a\u3069\uff09\u306b\u3042\u308b\u5834\u5408\u3001\u88fd\u54c1\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u5909\u66f4\u304c\u983b\u7e41\u306b\u884c\u308f\u308c\u308b\u305f\u3081\u3001\u3088\u308a\u983b\u7e41\u306b\u8ffd\u8de1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u8ca9\u58f2\u30b5\u30a4\u30af\u30eb\u304c\u975e\u5e38\u306b\u9577\u3044\u5834\u5408\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u304c\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u306b\u306f\u3001\u3055\u3089\u306b\u6642\u9593\u304c\u5fc5\u8981\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p9\"><span class=\"s4\">\u4e00\u822c\u7684\u306b\u3001 <a href=\"https:\/\/www.sisinternational.com\/ja\/b2b%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e8%a4%87%e9%9b%91%e3%81%95\/\" title=\"B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f\"  data-wpil-monitor-id=\"2200\">B2B and industrial market<\/a> sales cycles tend to be long &#8212; often 6 months or more.<span class=\"Apple-converted-space\">&nbsp; <\/span>\u305f\u3068\u3048\u3070\u3001\u5c55\u793a\u4f1a\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u76f4\u5f8c\u3001\u307e\u305f\u306f Web \u30b5\u30a4\u30c8\u304b\u3089\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306e\u76f4\u5f8c\u306b\u884c\u308f\u308c\u305f\u8ca9\u58f2\u6570\u3092\u8ffd\u8de1\u3057\u3066\u3082\u3001\u305d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u4fa1\u5024\u3092\u6b63\u78ba\u306b\u793a\u3059\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u5c55\u793a\u4f1a\u3067\u30ea\u30fc\u30c9\u306b\u306a\u3063\u305f\u4eba\u304c\u9867\u5ba2\u306b\u5909\u308f\u308b\u306e\u306f\u305a\u3063\u3068\u5f8c\u306e\u3053\u3068\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u7814\u7a76\u306e\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u7814\u7a76\u306f\u3001\u6280\u8853\u306e\u9032\u6b69\u3001\u6587\u5316\u306e\u5909\u9077\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3066\u5e38\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30bf\u30a4\u30d7\u306e\u7814\u7a76\u306e\u5c06\u6765\u3092\u5f62\u4f5c\u308b\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30c7\u30b8\u30bf\u30eb\u6c11\u65cf\u8a8c\u5b66: <\/b>With a significant portion of consumers now living a considerable part of their lives online, <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%b0%91%e6%97%8f%e8%aa%8c%e5%ad%a6\/\" title=\"\u6c11\u65cf\u8a8c\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"6465\">Research is diving deep into digital ethnography<\/a>. This method deciphers consumer behavior on digital platforms, allowing brands to understand the digital touchpoints that influence consumers.<\/span><\/p>\n\n\n\n<p><b>\u2022 AI\u3068\u4e88\u6e2c\u5206\u6790: <\/b><span style=\"font-weight: 400;\">\u4eba\u5de5\u77e5\u80fd\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u7814\u7a76\u306e\u3042\u308a\u65b9\u3092\u5909\u3048\u3066\u3044\u307e\u3059\u3002\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u8fc5\u901f\u306b\u3075\u308b\u3044\u306b\u304b\u3051\u3066\u5206\u6790\u3059\u308b\u80fd\u529b\u3092\u5099\u3048\u305f AI \u30c4\u30fc\u30eb\u306f\u4e88\u6e2c\u7684\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u5c06\u6765\u306e\u50be\u5411\u306b\u57fa\u3065\u3044\u3066\u4e88\u6e2c\u3057\u3001\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d6\u30e9\u30f3\u30c9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0: <\/b>With the rise of digital media and instant feedback mechanisms, <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%b5%8c%e9%a8%93%e3%81%ae%e5%b1%a5%e6%ad%b4%e6%9b%b8\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%83%aa%e3%82%b5%e3%83%bc%e3%83%81\/\" title=\"\u30d6\u30e9\u30f3\u30c9\u30ea\u30b5\u30fc\u30c1\u4f1a\u793e\"  data-wpil-monitor-id=\"6319\">research is moving towards real-time brand<\/a> tracking. Brands can now get immediate feedback on campaigns, launches, or any other initiatives, allowing them to tweak strategies in real-time.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6587\u5316\u7684\u306a\u8fd1\u3055: <\/b><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u73fe\u5730\u306e\u6587\u5316\u3001\u30cb\u30e5\u30a2\u30f3\u30b9\u3001\u611f\u60c5\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30ea\u30b5\u30fc\u30c1\u3067\u306f\u3001\u6587\u5316\u7684\u6d1e\u5bdf\u306b\u91cd\u70b9\u304c\u7f6e\u304b\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u306a\u304c\u3089\u73fe\u5730\u3067\u3082\u5171\u611f\u3092\u547c\u3076\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u7814\u7a76\u306e\u6a5f\u4f1a<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30ea\u30b5\u30fc\u30c1\u306f\u3001\u898f\u6a21\u3084\u696d\u7a2e\u3092\u554f\u308f\u305a\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u30c1\u30e3\u30f3\u30b9\u306e\u5b9d\u5eab\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30ea\u30b5\u30fc\u30c1\u304c\u4f01\u696d\u306b\u3068\u3063\u3066\u3069\u306e\u3088\u3046\u306b\u30b2\u30fc\u30e0\u30c1\u30a7\u30f3\u30b8\u30e3\u30fc\u3068\u306a\u308a\u5f97\u308b\u304b\u3001\u4ee5\u4e0b\u306b\u8aac\u660e\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6d88\u8cbb\u8005\u5fc3\u7406\u3092\u7406\u89e3\u3059\u308b:<\/b><span style=\"font-weight: 400;\"> \u8abf\u67fb\u306f\u6d88\u8cbb\u8005\u306e\u5fc3\u3092\u77e5\u308b\u305f\u3081\u306e\u7a93\u53e3\u3068\u306a\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u539f\u52d5\u529b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6226\u7565\u3092\u8abf\u6574\u3057\u3001\u9867\u5ba2\u3068\u306e\u3088\u308a\u6df1\u3044\u3064\u306a\u304c\u308a\u3092\u80b2\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u88fd\u54c1\u958b\u767a\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3:<\/b><span style=\"font-weight: 400;\"> \u4f01\u696d\u306f\u5e02\u5834\u306e\u30ae\u30e3\u30c3\u30d7\u3084\u6e80\u305f\u3055\u308c\u3066\u3044\u306a\u3044\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3 \u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3092\u5c0e\u304d\u3001\u88fd\u54c1\u958b\u767a\u304c\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3068\u6d88\u8cbb\u8005\u306e\u671f\u5f85\u306b\u6cbf\u3063\u305f\u3082\u306e\u306b\u306a\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7af6\u4e89\u529b\u306e\u5f37\u5316:<\/b><span style=\"font-weight: 400;\"> \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u8abf\u67fb\u306f\u3001\u7af6\u4e89\u74b0\u5883\u306e\u5305\u62ec\u7684\u306a\u8996\u70b9\u3092\u63d0\u4f9b\u3057\u3001\u4f01\u696d\u304c\u5dee\u5225\u5316\u306e\u6a5f\u4f1a\u3084\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3067\u304d\u308b\u9818\u57df\u3092\u7279\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b: <\/b><span style=\"font-weight: 400;\">\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u306b\u6ce8\u76ee\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u6587\u5316\u7684\u306a\u30cb\u30e5\u30a2\u30f3\u30b9\u3001\u55dc\u597d\u3001\u8a8d\u8b58\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u6226\u7565\u304c\u6587\u5316\u7684\u306b\u914d\u616e\u3055\u308c\u3001\u5730\u57df\u306b\u5373\u3057\u305f\u3082\u306e\u3068\u306a\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u7814\u7a76\u306e\u8ab2\u984c<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u8abf\u67fb\u306e\u53ef\u80fd\u6027\u306f\u7121\u9650\u5927\u3067\u3059\u304c\u3001\u4f01\u696d\u306f\u3053\u306e\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u7279\u5b9a\u306e\u8ab2\u984c\u306b\u76f4\u9762\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4f01\u696d\u304c\u76f4\u9762\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u3044\u304f\u3064\u304b\u306e\u30cf\u30fc\u30c9\u30eb\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4e3b\u89b3\u6027: <\/b><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30ea\u30b5\u30fc\u30c1\u306b\u56fa\u6709\u306e\u8ab2\u984c\u306e 1 \u3064\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u8b58\u306e\u4e3b\u89b3\u7684\u306a\u6027\u8cea\u3067\u3059\u3002\u5b9a\u91cf\u7684\u30c7\u30fc\u30bf\u3068\u306f\u7570\u306a\u308a\u3001\u3053\u306e\u30ea\u30b5\u30fc\u30c1\u304b\u3089\u5f97\u3089\u308c\u308b\u5b9a\u6027\u7684\u306a\u6d1e\u5bdf\u306b\u306f\u3001\u5fae\u5999\u306a\u89e3\u91c8\u3068\u3088\u308a\u6df1\u3044\u7406\u89e3\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30b3\u30b9\u30c8\u3078\u306e\u5f71\u97ff: <\/b><span style=\"font-weight: 400;\">Comprehensive branding research can represent an important investment. While the returns are often worth the investment, smaller businesses might find it daunting to allocate significant budgets to assess the global perception of the <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30d6\u30e9\u30f3\u30c9\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"7075\">brand in multiple markets<\/a>.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9069\u5207\u306a\u65b9\u6cd5\u8ad6\u306e\u9078\u629e: <\/b><span style=\"font-weight: 400;\">\u3055\u307e\u3056\u307e\u306a\u8abf\u67fb\u65b9\u6cd5\u304c\u3042\u308b\u305f\u3081\u3001\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30af\u30a8\u30ea\u306b\u6700\u3082\u9069\u3057\u305f\u3082\u306e\u3092\u6c7a\u5b9a\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u8aa4\u3063\u305f\u9078\u629e\u3092\u3059\u308b\u3068\u3001\u7d50\u679c\u304c\u6b6a\u3093\u3067\u8aa4\u3063\u305f\u6226\u7565\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4e16\u754c\u7684\u306a\u8ab2\u984c: <\/b><span style=\"font-weight: 400;\">\u8907\u6570\u306e\u56fd\u306b\u307e\u305f\u304c\u3063\u3066\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u5834\u5408\u3001\u6587\u5316\u306e\u9055\u3044\u304c\u8ab2\u984c\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u9ad8\u5ea6\u306a\u5c02\u9580\u77e5\u8b58\u3068\u611f\u53d7\u6027\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6d1e\u5bdf\u306e\u7d71\u5408:<\/b><span style=\"font-weight: 400;\"> \u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u305f\u5f8c\u3001\u305d\u306e\u6d1e\u5bdf\u3092\u5b9f\u884c\u53ef\u80fd\u306a\u6226\u7565\u306b\u7d71\u5408\u3059\u308b\u306b\u306f\u3001\u8abf\u67fb\u30c1\u30fc\u30e0\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3001\u305d\u306e\u4ed6\u306e\u95a2\u4fc2\u8005\u9593\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u3067\u3059\u3002\u5168\u54e1\u304c\u540c\u3058\u8a8d\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u306f\u3001\u6642\u306b\u306f\u30cf\u30fc\u30c9\u30eb\u3068\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p13\">\u6226\u7565\u7684\u8003\u616e<\/h2>\n\n\n\n<p class=\"p14\"><span class=\"s1\">\u591a\u304f\u306e B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f ROI \u3092\u307e\u3063\u305f\u304f\u8ffd\u8de1\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u76f4\u611f\u3068\u904b\u306b\u983c\u308a\u3001\u76f2\u76ee\u7684\u306b\u884c\u52d5\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<p class=\"p14\"><span class=\"s1\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u4f55\u304c\u52b9\u679c\u7684\u3067\u3001\u4f55\u3092\u6539\u5584\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3092\u691c\u8a0e\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8ffd\u8de1\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u5b9f\u88c5\u3059\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span><\/span><span class=\"s9\">\u3053\u308c\u306f\u30ea\u30bd\u30fc\u30b9\u3092\u6d6a\u8cbb\u3059\u308b\u5fc5\u8981\u306f\u306a\u304f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3057\u3001\u7d4c\u55b6\u5e79\u90e8\u306b\u4fa1\u5024\u3092\u793a\u3059\u306e\u306b\u5f79\u7acb\u3064\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u306b\u306a\u308a\u5f97\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/ja\/about-sis\/contact-sis-international-market-research\/\">\u6b21\u56de\u306e B2B \u30d6\u30e9\u30f3\u30c9\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3064\u3044\u3066\u306f\u3001\u5f53\u793e\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u5f53\u793e\u306f\u4f01\u696d\u5411\u3051\u306bB2B\u5e02\u5834\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u8abf\u67fb\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":62663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[300],"tags":[],"class_list":["post-19604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journals","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/19604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=19604"}],"version-history":[{"count":15,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/19604\/revisions"}],"predecessor-version":[{"id":80638,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/19604\/revisions\/80638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/62663"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=19604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/categories?post=19604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/tags?post=19604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}