{"id":16179,"date":"2015-06-07T17:19:23","date_gmt":"2015-06-07T17:19:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=16179"},"modified":"2026-01-26T17:44:52","modified_gmt":"2026-01-26T22:44:52","slug":"21%e4%b8%96%e7%b4%80%e3%81%ae%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%83%9e%e3%83%8d%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%81%ae%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89%e3%81%a8%e8%aa%b2%e9%a1%8c","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/21%e4%b8%96%e7%b4%80%e3%81%ae%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%83%9e%e3%83%8d%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%81%ae%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89%e3%81%a8%e8%aa%b2%e9%a1%8c\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u7814\u7a76"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-0fce53c2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0fce53c2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-3.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Branding (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">\u904e\u53bb 10 \u5e74\u9593\u3001\u79c1\u305f\u3061\u306f\u793e\u4f1a\u7684\u3001\u7d4c\u6e08\u7684\u3001\u653f\u6cbb\u7684\u306b\u4e16\u754c\u306b\u304a\u3044\u3066\u5287\u7684\u306a\u5909\u5316\u3092\u7d4c\u9a13\u3057\u3066\u304d\u307e\u3057\u305f\u3002 1990 \u5e74\u4ee3\u521d\u982d\u4ee5\u964d\u3001\u5171\u7523\u4e3b\u7fa9\u306e\u5d29\u58ca\u3068\u30b0\u30ed\u30fc\u30d0\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u9032\u5c55\u3092\u7d4c\u9a13\u3057\u307e\u3057\u305f\u3002 \u307e\u305f\u3001\u5927\u4f01\u696d\u306e\u5927\u5e45\u306a\u518d\u69cb\u7bc9\u3068\u3001\u5f93\u6765\u306e\u4f01\u696d\u69cb\u9020\u304b\u3089\u4eee\u60f3\u4f01\u696d\u3078\u306e\u9032\u5316\u3082\u7d4c\u9a13\u3057\u307e\u3057\u305f\u3002 \u3055\u3089\u306b\u5287\u7684\u306a\u306e\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u767a\u5c55\u3068\u3001\u305d\u308c\u304c\u8077\u5834\u3068\u5bb6\u5ead\u306e\u4e21\u65b9\u306b\u4e0e\u3048\u305f\u5f71\u97ff\u3067\u3059\u3002<\/h5>\n\n\n\n<p>\u3053\u308c\u3089\u3059\u3079\u3066\u306e\u5909\u5316\u306b\u3088\u308a\u3001\u79c1\u305f\u3061\u304c\u65b0\u305f\u306a\u4e16\u754c\u79e9\u5e8f\u3001\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u904b\u55b6\u65b9\u6cd5\u3001\u305d\u3057\u3066\u65b0\u305f\u306a\u500b\u4eba\u306e\u751f\u304d\u65b9\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u89b3\u70b9\u304b\u3089\u898b\u308b\u3068\u3001\u904e\u53bb 10 \u5e74\u9593\u306b\u8d77\u3053\u3063\u305f\u5287\u7684\u306a\u5909\u5316\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30da\u30fc\u30b9\u304c\u901f\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u4f01\u696d\u306f\u9867\u5ba2\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3001\u8ca9\u58f2\u696d\u8005\u3068\u77ac\u6642\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u306b\u3088\u308a\u3001\u771f\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5e02\u5834\u304c\u751f\u307e\u308c\u307e\u3057\u305f\u3002<\/li>\n\n\n\n<li>\u5229\u7528\u53ef\u80fd\u306a\u60c5\u5831\u306f\u975e\u5e38\u306b\u591a\u3044\u305f\u3081\u3001\u4f01\u696d\u306f\u305d\u308c\u3092\u7d99\u7d9a\u7684\u306b\u89e3\u91c8\u3057\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u6709\u7528\u306a\u300c\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u300d\u306b\u5909\u63db\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">1980\u5e74\u4ee3\u304b\u30891990\u5e74\u4ee3\u521d\u982d\u306e\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">1980 \u5e74\u4ee3\u304b\u3089 1990 \u5e74\u4ee3\u521d\u982d\u306b\u304b\u3051\u3066\u3001\u30d6\u30e9\u30f3\u30c9 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u6b21\u306e\u8981\u7d20\u306b\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5408\u7406\u7684\u307e\u305f\u306f\u73fe\u5b9f\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u307e\u305f\u306f\u88fd\u54c1\u958b\u767a\u306e\u671f\u9593\u307e\u305f\u306f\u30b5\u30a4\u30af\u30eb<\/li>\n\n\n\n<li>\u5f93\u6765\u306e\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u6e2c\u5b9a\u65b9\u6cd5\u3068\u6280\u8853\uff08\u4f8b\uff1a\u30b7\u30f3\u30b8\u30b1\u30fc\u30c8\u8ffd\u8de1\u30c7\u30fc\u30bf\uff09<\/li>\n\n\n\n<li>\u4f1d\u7d71\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u30e2\u30c7\u30eb<\/li>\n\n\n\n<li>\u4f01\u696d\u5185\u306e\u4f1d\u7d71\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u7d44\u7e54\u69cb\u9020<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">21\u4e16\u7d00\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u5909\u5316<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">\u5168\u4f53\u7684\u306b\u3001\u4eca\u65e5\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u30b9\u30d4\u30fc\u30c9\u306b\u3088\u308a\u3001\u65b0\u88fd\u54c1\u306e\u958b\u767a\u3001\u300c\u5e02\u5834\u6295\u5165\u307e\u3067\u306e\u6642\u9593\u300d\u3001\u30d6\u30e9\u30f3\u30c9 \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u8ffd\u8de1\u3001\u30d6\u30e9\u30f3\u30c9 \u30a8\u30af\u30a4\u30c6\u30a3 \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5206\u6790\u306b\u304b\u304b\u308b\u6642\u9593\u67a0\u304c\u77ed\u7e2e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/h5>\n\n\n\n<p>\u3055\u3089\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u4e16\u754c\u306b\u3088\u308a\u3001\u4e16\u754c\u3001\u5730\u57df\u3001\u5730\u65b9\u30ec\u30d9\u30eb\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76e3\u8996\u3059\u308b\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4e16\u754c\u4e2d\u3067\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u7af6\u4e89\u6761\u4ef6\u3084\u74b0\u5883\u6761\u4ef6\u3092\u76e3\u8996\u3059\u308b\u5fc5\u8981\u6027\u3082\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u56e0\u306b\u3088\u308a\u3001\u5f53\u793e\u306f 21 \u4e16\u7d00\u306e\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u306e\u50be\u5411\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7814\u7a76\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">\u79c1\u305f\u3061\u306e\u6700\u521d\u306e\u8abf\u67fb\u3067\u306f\u3001\u3053\u306e\u5206\u91ce\u306e\u4e8c\u6b21\u6587\u732e\u3092\u5e83\u7bc4\u56f2\u306b\u8abf\u67fb\u3057\u307e\u3057\u305f\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3001\u696d\u754c\u51fa\u7248\u7269\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3001\u30e1\u30c7\u30a3\u30a2\u3001\u904e\u53bb\u306e\u7814\u7a76\u3001\u8ca1\u52d9\u8af8\u8868\u3001\u30b9\u30d4\u30fc\u30c1\u3001\u305d\u3057\u3066\u300c\u6700\u9ad8\u30af\u30e9\u30b9\u300d\u306e\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u30ea\u30fc\u30c0\u30fc\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8abf\u67fb\u3057\u307e\u3057\u305f\u3002<\/h5>\n\n\n\n<p>\u8abf\u67fb\u306e\u6b21\u306e\u6bb5\u968e\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u5206\u91ce\u306e\u4e3b\u8981\u306a\u30aa\u30d4\u30cb\u30aa\u30f3\u30ea\u30fc\u30c0\u30fc\u3084\u5b9f\u52d9\u5bb6\u306b\u6b21\u306e\u3088\u3046\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8457\u540d\u306a\u5927\u5b66\u6559\u6388<\/li>\n\n\n\n<li>\u4e3b\u8981\u8457\u8005<\/li>\n\n\n\n<li>\u300c\u6700\u9ad8\u30af\u30e9\u30b9\u300d\u306e\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u5c02\u9580\u5bb6<\/li>\n\n\n\n<li>\u5317\u7c73\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u3001\u30a2\u30b8\u30a2\u3001\u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab\u306e\u5e83\u544a\u4f1a\u793e\u306e\u4e0a\u7d1a\u5e79\u90e8<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u306e\u5f8c\u3001SIS International Research \u306e\u30b9\u30bf\u30c3\u30d5\u304c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3068\u4e8c\u6b21\u60c5\u5831\u3092\u5206\u6790\u3057\u3001\u6b21\u306e\u3088\u3046\u306a\u7d50\u679c\u304c\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c8\u30ec\u30f3\u30c9 #1: \u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u305f\u3081\u306e\u591a\u6b21\u5143\u30e2\u30c7\u30eb\u3068\u4e8c\u6b21\u5143\u30e2\u30c7\u30eb<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">1980 \u5e74\u4ee3\u3001\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u4f1a\u793e\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4f4d\u7f6e\u4ed8\u3051\u306b\u3055\u307e\u3056\u307e\u306a 2 \u6b21\u5143\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u30e2\u30c7\u30eb\u306f 1980 \u5e74\u4ee3\u306b\u306f\u5341\u5206\u3067\u3057\u305f\u304c\u30011990 \u5e74\u4ee3\u521d\u982d\u4ee5\u964d\u306f\u52b9\u679c\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u660e\u3089\u304b\u306b\u3001\u4e16\u754c\u306f\u3088\u308a\u8907\u96d1\u306b\u306a\u308a\u3001\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u4e16\u754c\u3001\u5730\u57df\u3001\u30ed\u30fc\u30ab\u30eb\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u3088\u308a\u8fc5\u901f\u306b\u958b\u767a\u3057\u3001\u3088\u308a\u9069\u5207\u306b\u4f4d\u7f6e\u4ed8\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/h5>\n\n\n\n<p>\u3053\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u3001\u5b66\u8005\u3084\u5b9f\u52d9\u5bb6\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u306b\u304a\u3044\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u4f4d\u7f6e\u4ed8\u3051\u306b\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u591a\u6b21\u5143\u30e2\u30c7\u30eb\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f01\u696d\u304c\u6d88\u8cbb\u8005\u306e\u8996\u70b9\u304b\u3089\u30d6\u30e9\u30f3\u30c9\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3067\u304d\u308b\u6280\u8853\u3092\u751f\u307f\u51fa\u3059\u3002<\/li>\n\n\n\n<li>\u30ea\u30fc\u30c9\u30d6\u30e9\u30f3\u30c9\u3001\u6226\u7565\u30d6\u30e9\u30f3\u30c9\u3001\u30b5\u30dd\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u975e\u7dda\u5f62\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u8ca9\u58f2\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4f7f\u7528\u3057\u3066\u3001\u7279\u5b9a\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u4f4d\u7f6e\u4ed8\u3051\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c9\u5206\u5b50\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n\n\n\n<p>\u6700\u5148\u7aef\u306e\u6280\u8853\u306e 1 \u3064\u306b\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u5206\u5b50\u300d\u30de\u30c3\u30d4\u30f3\u30b0 \u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3042\u308a\u307e\u3059 (\u51fa\u5178: Lederer \u304a\u3088\u3073 Hill\u3001Harvard Business Review\u30012001 \u5e74 6 \u6708)\u3002\u3053\u306e\u9769\u65b0\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5b9f\u969b\u306b\u8a8d\u8b58\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u63cf\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u8cfc\u5165\u6c7a\u5b9a\u306b\u30d7\u30e9\u30b9\u307e\u305f\u306f\u30de\u30a4\u30ca\u30b9\u306e\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3059\u3079\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u95a2\u9023\u6027\u3001\u307e\u305f\u306f\u30b9\u30ed\u30fc\u30ac\u30f3\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u57fa\u672c\u7684\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u5206\u5b50\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa \u30de\u30c3\u30d7\u306e\u4f5c\u6210\u306f 3 \u3064\u306e\u30b9\u30c6\u30c3\u30d7\u304b\u3089\u6210\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u5b9a\u91cf\u7684\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u5b9a\u91cf\u7684\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u304c\u3001\u6700\u7d42\u7684\u306a\u30de\u30c3\u30d4\u30f3\u30b0\u306f\u30d6\u30e9\u30f3\u30c9 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6c7a\u5b9a\u307e\u305f\u306f\u5224\u65ad\u306b\u57fa\u3065\u3044\u3066\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b9\u30c6\u30c3\u30d7 1: \u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306b\u542b\u3081\u308b\u30d6\u30e9\u30f3\u30c9\u3068\u95a2\u9023\u306e\u9577\u3044\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059 (\u305f\u3068\u3048\u3070\u3001\u9867\u5ba2\u306e\u8a8d\u8b58\u3068\u9078\u629e\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3059\u3079\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u8003\u616e\u3057\u307e\u3059)\u3002<\/p>\n\n\n\n<p>\u30b9\u30c6\u30c3\u30d7 2: \u3069\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u30ea\u30fc\u30c9 \u30d6\u30e9\u30f3\u30c9\u3067\u3001\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u6226\u7565\u30d6\u30e9\u30f3\u30c9\u3067\u3001\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u30b5\u30dd\u30fc\u30c8 \u30d6\u30e9\u30f3\u30c9\u304b\u3001\u307e\u305f\u305d\u308c\u3089\u306e\u76f8\u5bfe\u7684\u306a\u4f4d\u7f6e\u4ed8\u3051\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b9\u30c6\u30c3\u30d7 3: \u3055\u307e\u3056\u307e\u306a\u57fa\u6e96\u306b\u5024\u3092\u5272\u308a\u5f53\u3066\u3001\u5206\u5b50\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u5206\u5b50\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u3001\u5730\u57df\u3001\u30ed\u30fc\u30ab\u30eb\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u308b\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c8\u30ec\u30f3\u30c9 #2: \u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u30d7\u30ed\u30bb\u30b9\u3078\u306e\u74b0\u5883\u60c5\u5831\u306e\u7d44\u307f\u8fbc\u307f<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u793e\u4f1a\u3001\u7d4c\u6e08\u3001\u653f\u6cbb\u3001\u6d88\u8cbb\u8005\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30fc\u30c0\u30fc\u306f\u74b0\u5883\u60c5\u5831\u3092\u7d99\u7d9a\u7684\u306b\u8ffd\u8de1\u3057\u3001\u305d\u306e\u60c5\u5831\u3092\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u30e2\u30c7\u30eb\u3068\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u306e\u4fa1\u5024\u3092\u5b66\u3093\u3067\u3044\u307e\u3059\u3002<\/h5>\n\n\n\n<p>\u4ee5\u4e0b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u8ffd\u8de1\u30b7\u30b9\u30c6\u30e0\u304a\u3088\u3073\u30e2\u30c7\u30eb\u306b\u8ffd\u8de1\u3055\u308c\u3001\u7d71\u5408\u3055\u308c\u3066\u3044\u308b\u74b0\u5883\u60c5\u5831\u306e\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7af6\u5408\u88fd\u54c1\u60c5\u5831<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb<\/li>\n\n\n\n<li>\u5730\u57df\u306e\u5fc3\u7406\u7684\u60c5\u5831<\/li>\n\n\n\n<li>\u5730\u57df\u306e\u6587\u5316\u30c8\u30ec\u30f3\u30c9<\/li>\n\n\n\n<li>\u793e\u4f1a\u7d4c\u6e08\u7684\u8981\u56e0<\/li>\n<\/ul>\n\n\n\n<p>\u74b0\u5883\u60c5\u5831\u306e\u30bd\u30fc\u30b9\u306e\u4f8b\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e1\u30c7\u30a3\u30a2\u3068\u5831\u9053<\/li>\n\n\n\n<li>\u55b6\u696d\u90e8\u968a<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005<\/li>\n\n\n\n<li>\u696d\u754c\u56e3\u4f53\u304a\u3088\u3073\u696d\u754c\u306e\u540c\u50da<\/li>\n\n\n\n<li>\u5642<\/li>\n\n\n\n<li>\u5730\u57df\u306e\u4eba\u53e3\u7d71\u8a08\u60c5\u5831<\/li>\n<\/ul>\n\n\n\n<p>\u74b0\u5883\u60c5\u5831\u3092\u8ffd\u8de1\u3057\u3001\u305d\u306e\u60c5\u5831\u3092\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u30d7\u30ed\u30bb\u30b9\u3068\u30b7\u30b9\u30c6\u30e0\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u306e\u5229\u70b9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u540c\u793e\u306f\u3001\u611f\u60c5\u3084\u5730\u57df\u74b0\u5883\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u306b\u3088\u3063\u3066\u5de6\u53f3\u3055\u308c\u308b\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u306f\u3001\u5916\u90e8\u74b0\u5883\u306b\u3088\u3063\u3066\u5909\u5316\u3059\u308b\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u9069\u5408\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u74b0\u5883\u30c8\u30ec\u30f3\u30c9\u3092\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u30d7\u30ed\u30bb\u30b9\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u30d7\u30ed\u30bb\u30b9\u3068\u30b7\u30b9\u30c6\u30e0\u306b\u300c\u5185\u5074\u304b\u3089\u5916\u5074\u3078\u300d\u306e\u8996\u70b9\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u74b0\u5883\u60c5\u5831\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30fc\u30c0\u30fc\u306f 3 \u6b21\u5143\u30e2\u30c7\u30eb\u5185\u3067\u306e\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u4f4d\u7f6e\u4ed8\u3051\u3092\u3069\u306e\u7a0b\u5ea6\u5236\u5fa1\u3067\u304d\u308b\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c8\u30ec\u30f3\u30c9 #3: \u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u30d7\u30ed\u30bb\u30b9\u3068\u7d44\u7e54\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u3001\u5730\u57df\u3001\u30ed\u30fc\u30ab\u30eb\u30ec\u30d9\u30eb\u3078\u306e\u62e1\u5927<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">\u904e\u53bb 10 \u5e74\u9593\u306e\u4f01\u696d\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u306b\u4f34\u3044\u3001\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u7d44\u7e54\u304c\u4e16\u754c\u3001\u5730\u57df\u3001\u30ed\u30fc\u30ab\u30eb\u306e\u30d9\u30fc\u30b9\u3067\u7d44\u7e54\u5316\u3055\u308c\u307e\u3057\u305f\u3002\u8abf\u67fb\u5bfe\u8c61\u3068\u306a\u3063\u305f\u4e3b\u8981\u306a\u30aa\u30d4\u30cb\u30aa\u30f3 \u30ea\u30fc\u30c0\u30fc\u3084\u5b9f\u52d9\u5bb6\u306e\u591a\u304f\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb \u30d6\u30e9\u30f3\u30c9\u306f\u6587\u5316\u3092\u8d85\u3048\u305f\u9700\u8981\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u3067\u6226\u7565\u7684\u306b\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u30ed\u30fc\u30ab\u30eb \u30d6\u30e9\u30f3\u30c9\u306f\u4e00\u822c\u306b\u3001\u88fd\u54c1\u5c5e\u6027\u306e\u70b9\u3067\u7af6\u5408\u30d6\u30e9\u30f3\u30c9\u3068\u76f4\u63a5\u5bfe\u7acb\u3059\u308b\u4f4d\u7f6e\u306b\u3042\u308a\u307e\u3059\u3002<\/h5>\n\n\n\n<p>Most of the interviewed brand management executives indicated that Global and Regional Vice Presidents of Marketing develop the brand strategy and planning. However, there is wide variation between firms with regard to the <a href=\"https:\/\/www.sisinternational.com\/ja\/packagings-role-in-brand-trust-why-your-box-matters-more-than-you-think\/\" title=\"Packaging&#8217;s Role in Brand Trust: Why Your Box Matters More Than You Think\"  data-wpil-monitor-id=\"1486\">role and authority of local brand<\/a> management. Depending on the culture of the firm and the types of products, local brand management can have a significant degree of decision-making and control over budgets. Overall, our findings indicate the following trends:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6226\u7565\u3068\u8a08\u753b \u2013 \u4e3b\u306b\u4e16\u754c\u30ec\u30d9\u30eb\u3068\u5730\u57df\u30ec\u30d9\u30eb\u3067\u7ba1\u7406\u3055\u308c\u307e\u3059<\/li>\n\n\n\n<li>\u5b9f\u65bd \u2013 \u4e3b\u306b\u5730\u57df\u304a\u3088\u3073\u5730\u65b9\u30ec\u30d9\u30eb\u3067\u7ba1\u7406\u3055\u308c\u308b<\/li>\n\n\n\n<li>\u8a55\u4fa1 \u2013 \u3059\u3079\u3066\u306e\u30ec\u30d9\u30eb\u3067\u5b9f\u65bd\u3055\u308c\u3001\u307b\u3068\u3093\u3069\u306e\u30c4\u30fc\u30eb\u3068\u6e2c\u5b9a\u306f\u6a19\u6e96\u5316\u3055\u308c\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c8\u30ec\u30f3\u30c9 #4: \u30d6\u30e9\u30f3\u30c9\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u8ffd\u8de1\u306b\u304a\u3051\u308b\u5f93\u6765\u306e\u30b7\u30f3\u30b8\u30b1\u30fc\u30c8\u30c7\u30fc\u30bf\u3078\u306e\u4f9d\u5b58\u5ea6\u306e\u4f4e\u6e1b\u3068\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u8ffd\u8de1\u30b7\u30b9\u30c6\u30e0\u306e\u958b\u767a<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u306e\u30ad\u30fc\u30aa\u30d4\u30cb\u30aa\u30f3\u30ea\u30fc\u30c0\u30fc\u3084\u5b9f\u52d9\u5bb6\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306b\u3088\u308b\u3068\u3001\u5f7c\u3089\u306f\u4f9d\u7136\u3068\u3057\u3066\u5f93\u6765\u306e\u30b7\u30f3\u30b8\u30b1\u30fc\u30c8\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\uff08\u9867\u5ba2\u6e80\u8db3\u5ea6\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u5e02\u5834\u30b7\u30a7\u30a2\u3001\u4fa1\u683c\u5e2f\u306a\u3069\uff09\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u4f1a\u793e\u306e\u591a\u304f\u306f\u3053\u308c\u3089\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u62e1\u5f35\u3059\u308b\u304b\u3001\u72ec\u81ea\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u304a\u3088\u3073\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u8ffd\u8de1\u30b7\u30b9\u30c6\u30e0\u3092\u958b\u767a\u3057\u3066\u3001\u6b21\u306e\u3053\u3068\u3092\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d6\u30e9\u30f3\u30c9\u30c9\u30e9\u30a4\u30d0\u30fc<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3078\u306e\u6295\u8cc7\u53ce\u76ca\u7387<\/li>\n\n\n\n<li>\u30ed\u30fc\u30ab\u30eb\u3001\u5730\u57df\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/li>\n\n\n\n<li>\u4fa1\u5024\u3042\u308b\u4fa1\u683c\u8a2d\u5b9a<\/li>\n\n\n\n<li>\u30e9\u30a4\u30f3\u62e1\u5f35<\/li>\n<\/ul>\n\n\n\n<p>These customized brand-tracking systems often integrate quantitative tracking data with qualitative environmental and competitive information to produce an effective decision support tool for brand management. The following are some of the types of information that are integrated into these customized systems:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9a\u91cf\u60c5\u5831:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d6\u30e9\u30f3\u30c9\u5e02\u5834\u30b7\u30a7\u30a2<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u683c\u5e2f<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c9\u53ce\u76ca<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9a\u6027\u60c5\u5831:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7af6\u5408\u60c5\u5831<\/li>\n\n\n\n<li>\u74b0\u5883\u60c5\u5831<\/li>\n\n\n\n<li>\u8ca9\u58f2\u5e97\u60c5\u5831<\/li>\n<\/ul>\n\n\n\n<p>\u6700\u7d42\u7684\u306a\u7d50\u679c\u3068\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u306f\u3001\u3088\u308a\u5b8c\u5168\u306a\u60c5\u5831\u3092\u4f7f\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9 \u30a8\u30af\u30a4\u30c6\u30a3 \u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3068\u30d6\u30e9\u30f3\u30c9 \u30c9\u30e9\u30a4\u30d0\u30fc\u5206\u6790\u3092\u958b\u767a\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u5f53\u793e\u306e\u8abf\u67fb\u3067\u306f\u3001\u3053\u306e\u60c5\u5831\u306f\u3001\u8ca1\u52d9\u3001\u88fd\u54c1\u958b\u767a\u304a\u3088\u3073\u30a8\u30f3\u30b8\u30cb\u30a2\u30ea\u30f3\u30b0\u3001\u88fd\u9020\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u6cd5\u52d9\u3001\u6226\u7565\u8a08\u753b\u306a\u3069\u306e\u4ed6\u306e\u6a5f\u80fd\u9818\u57df\u3068\u7d44\u7e54\u5168\u4f53\u3067\u5171\u6709\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3053\u3068\u3082\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c8\u30ec\u30f3\u30c9 #5: \u30d6\u30e9\u30f3\u30c9\u5fd7\u5411\u4f01\u696d\u306b\u304a\u3051\u308b\u6700\u9ad8\u30d6\u30e9\u30f3\u30c9\u8cac\u4efb\u8005\u306e\u51fa\u73fe\u3068\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u6a5f\u80fd\u306e\u5411\u4e0a<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">\u5f53\u793e\u306e\u8abf\u67fb\u3067\u306f\u3001\u5c06\u6765\u7684\u306b\u306f\u4f01\u696d\u30ec\u30d9\u30eb\u306e\u5e79\u90e8\u304c\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u3092\u884c\u3046\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u307e\u3057\u305f\u3002\u5927\u624b\u88fd\u9020\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u5e79\u90e8\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306b\u3088\u308b\u3068\u3001\u4eca\u5f8c\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u306e\u8cac\u4efb\u304c\u5897\u5927\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/h5>\n\n\n\n<p>In addition, our research indicates that the degree of centralization or decentralization of <a href=\"https:\/\/www.sisinternational.com\/ja\/%e6%9b%b8%e8%a9%95-%e3%82%ab%e3%83%ab%e3%83%81%e3%83%a3%e3%83%bc%e3%82%b3%e3%83%bc%e3%83%89\/\" title=\"\u66f8\u8a55:\u300c\u30ab\u30eb\u30c1\u30e3\u30fc\u30b3\u30fc\u30c9\u300d\"  data-wpil-monitor-id=\"4425\">brand management<\/a> in a firm depends on the culture of the firm and the types of products. The extent of local branding is also a function of the firm\u2019s products and the structure of its brand management organization.<\/p>\n\n\n\n<p>Overall, most opinion leaders and brand management and marketing executives indicate a trend toward a corporate-level executive in brand management in the next few years, where it has not already happened.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7d50\u8ad6<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Overall, brand management has evolved from \u201cproduct-centric\u201d to \u201cconsumer-centric\u201d in the 21st century. Our research indicated that there are considerable differences between firms in terms of their brand management organizational structure and management, and their use of brand management paradigms and models.<\/h5>\n\n\n\n<p>\u306e <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bf%e3%82%a4%e3%83%a4%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%83%a2%e3%83%8b%e3%82%bf%e3%83%bc%e7%b1%b3%e5%9b%bd%e3%83%89%e3%82%a4%e3%83%84%e3%83%96%e3%83%a9%e3%82%b8%e3%83%ab\/\" title=\"\u7c73\u56fd\u3001\u30c9\u30a4\u30c4\u3001\u30d6\u30e9\u30b8\u30eb\u306b\u304a\u3051\u308b\u30bf\u30a4\u30e4\u30d6\u30e9\u30f3\u30c9\u8abf\u67fb\"  data-wpil-monitor-id=\"6597\">research indicates that brand<\/a> management is becoming more \u201cintelligence-driven\u201d rather than the traditional \u201cproduct-driven\u201d approach. Consumers are seeking more value from brands and, as a result, companies are seeking to employ more sophisticated models to measure brand equity, drivers of brand equity and value, and techniques to measure their return on investment in their brands.<\/p>\n\n\n\n<p>\u4f01\u696d\u306f\u3001\u7279\u306b\u30ed\u30fc\u30ab\u30eb\u5e02\u5834\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u6280\u8853\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u6210\u529f\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u5f93\u6765\u306e\u30b7\u30f3\u30b8\u30b1\u30fc\u30c8\u5316\u3055\u308c\u305f\u5b9a\u91cf\u30c7\u30fc\u30bf\u306b\u3042\u307e\u308a\u4f9d\u5b58\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001\u4f01\u696d\u6587\u5316\u306b\u5408\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u5e02\u5834\u60c5\u5831\u3068\u30d6\u30e9\u30f3\u30c9\u8ffd\u8de1\u30b7\u30b9\u30c6\u30e0\u3092\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b7\u30b9\u30c6\u30e0\u306e\u591a\u304f\u306f\u3001\u5b9a\u91cf\u30c7\u30fc\u30bf\u3092\u5b9a\u6027\u7684\u306a\u74b0\u5883\u60c5\u5831\u3068\u7af6\u5408\u60c5\u5831\u3067\u88dc\u5f37\u3057\u3001\u7d4c\u55b6\u9663\u5411\u3051\u306e\u5b9f\u7528\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u652f\u63f4\u30c4\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u4eca\u5f8c\u306f\u4f01\u696d\u30ec\u30d9\u30eb\u306e\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u5e79\u90e8\u304c\u6c42\u3081\u3089\u308c\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u6a5f\u80fd\u9818\u57df\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u74b0\u5883\u304c\u8907\u96d1\u5316\u3059\u308b\u4e2d\u3067\u3001\u307e\u3059\u307e\u3059\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6210\u529f\u306e\u9375\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":69132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-16179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/16179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=16179"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/16179\/revisions"}],"predecessor-version":[{"id":80176,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/16179\/revisions\/80176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/69132"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=16179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/categories?post=16179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/tags?post=16179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}