{"id":12153,"date":"2010-07-25T19:53:32","date_gmt":"2010-07-25T19:53:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/trends-in-health-and-wellness-in-europe\/"},"modified":"2025-09-16T20:27:26","modified_gmt":"2025-09-17T00:27:26","slug":"%e3%83%a8%e3%83%bc%e3%83%ad%e3%83%83%e3%83%91%e3%81%ae%e3%82%a6%e3%82%a7%e3%83%ab%e3%83%8d%e3%82%b9%e3%81%a8%e5%81%a5%e5%ba%b7%e5%b8%82%e5%a0%b4%e3%81%ae%e5%8b%95%e5%90%91","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/%e3%83%a8%e3%83%bc%e3%83%ad%e3%83%83%e3%83%91%e3%81%ae%e3%82%a6%e3%82%a7%e3%83%ab%e3%83%8d%e3%82%b9%e3%81%a8%e5%81%a5%e5%ba%b7%e5%b8%82%e5%a0%b4%e3%81%ae%e5%8b%95%e5%90%91\/","title":{"rendered":"\u30e8\u30fc\u30ed\u30c3\u30d1\u306b\u304a\u3051\u308b\u30d8\u30eb\u30b9\u30b1\u30a2\u3068\u30a6\u30a7\u30eb\u30cd\u30b9\u306e\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n

\u6b27\u5dde\u306e\u533b\u7642\u696d\u754c\u306f\u65b0\u305f\u306a\u8ab2\u984c\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/h2>\n
Growing deficits and debt crises across \u30e8\u30fc\u30ed\u30c3\u30d1<\/a> are placing increased strains on shrinking healthcare budgets. European populations are getting older requiring more costly health services and benefits<\/a>. \u00a0 Meanwhile, obesity is on the rise in some European countries, and governments are proposing new regulations to encourage or enforce healthy living habits.<\/div>\n

\u4f01\u696d\u306f\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u533b\u7642\u306b\u304a\u3051\u308b\u8ab2\u984c\u306b\u53d6\u308a\u7d44\u3082\u3046\u3068\u3057\u3066\u3044\u308b\u3002<\/h2>\n
Modern spas are now promoting services such as fitness, alternative medicine, anti-ageing remedies, and preventative nutrition. \u578b\u7834\u308a<\/span> medical therapies such as acupuncture, homeopathy, osteopathy, shiatsu, and reflexology are gaining in popularity.<\/div>\n

\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u533b\u7642\u696d\u754c\u306f\u3001\u65b0\u305f\u306a\u8ab2\u984c\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u30e8\u30fc\u30ed\u30c3\u30d1\u5168\u571f\u3067\u62e1\u5927\u3059\u308b\u8d64\u5b57\u3068\u50b5\u52d9\u5371\u6a5f\u306f\u3001\u7e2e\u5c0f\u3059\u308b\u533b\u7642\u4e88\u7b97\u306b\u3055\u3089\u306a\u308b\u8ca0\u62c5\u3092\u304b\u3051\u3066\u3044\u307e\u3059\u3002\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u4eba\u53e3\u306f\u9ad8\u9f62\u5316\u3057\u3066\u304a\u308a\u3001\u3088\u308a\u30b3\u30b9\u30c8\u306e\u304b\u304b\u308b\u533b\u7642\u30b5\u30fc\u30d3\u30b9\u3068\u7d66\u4ed8\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u4e00\u90e8\u306e\u56fd\u3067\u306f\u80a5\u6e80\u304c\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u653f\u5e9c\u306f\u5065\u5eb7\u7684\u306a\u751f\u6d3b\u7fd2\u6163\u3092\u5968\u52b1\u307e\u305f\u306f\u5f37\u5236\u3059\u308b\u305f\u3081\u306e\u65b0\u3057\u3044\u898f\u5236\u3092\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u98df\u6599\u54c1\u5e02\u5834<\/h2>\n

\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u98df\u6599\u54c1\u5e97\u306f\u00a0\u6025\u901f\u306b\u6210\u9577\u3057\u305f<\/a> in Western European markets. \u00a0Private insurance companies are gearing up to provide confidence to consumers with additional healthcare coverage. \u00a0European companies<\/a> are encouraging new forms of wellness services, such as massages and coaching.<\/p>\n

\u80a5\u6e80\u3068\u95d8\u3046<\/h2>\n

\u30c9\u30a4\u30c4\u653f\u5e9c\u306f2010\u5e74\u306b\u3001 \u80a5\u6e80\u8005\u3078\u306e\u8ab2\u7a0e<\/a> to reduce strain on health infrastructure, encourage preventative health measures among consumers, and improve fiscal budgets. \u00a0This has sparked controversy in a country debating how best to encourage healthy habits in an ageing nation.<\/p>\n

\u6b27\u5dde\u306e\u533b\u7642\u898f\u5236<\/h2>\n

Health claims are being treated with more scrutiny as European<\/a> regulatory bodies seeks to increase confidence in claims of food functionality. \u00a0The European Food Safety Authority (EFSA) has publicly complained in June 2010 about the weakness in the food industry\u2019s claims about their products<\/a>, and has signaled that it will take a louder stance on claims of food functionality.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

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