{"id":12118,"date":"2008-05-17T00:42:00","date_gmt":"2008-05-17T00:42:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/fmcg-market-in-vietnam\/"},"modified":"2025-09-15T22:48:50","modified_gmt":"2025-09-16T02:48:50","slug":"%e3%83%99%e3%83%88%e3%83%8a%e3%83%a0%e3%81%ae-fmcg-%e5%b8%82%e5%a0%b4","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/%e3%83%99%e3%83%88%e3%83%8a%e3%83%a0%e3%81%ae-fmcg-%e5%b8%82%e5%a0%b4\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u306eFMCG\u5e02\u5834"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-30066548\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-30066548\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Vietnam-5.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Vietnam (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Vietnam-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Vietnam-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Vietnam-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Vietnam-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Vietnam-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<p><span style=\"font-weight: 400;\">\u30d9\u30c8\u30ca\u30e0\u306e\u65e5\u7528\u6d88\u8cbb\u8ca1\uff08FMCG\uff09\u5e02\u5834\u306f\u3001\u8fd1\u5e74\u3001\u540c\u56fd\u306e\u529b\u5f37\u3044\u7d4c\u6e08\u767a\u5c55\u3068\u4e2d\u6d41\u968e\u7d1a\u306e\u62e1\u5927\u306b\u652f\u3048\u3089\u308c\u3001\u76ee\u899a\u307e\u3057\u3044\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u88fd\u54c1\u306b\u306f\u3001\u98df\u54c1\u3084\u98f2\u6599\u3001\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u7528\u54c1\u3001\u5bb6\u5ead\u7528\u6d17\u5264\u3001\u304a\u3088\u3073\u6025\u901f\u306a\u6d88\u8cbb\u306b\u3088\u308a\u5b9a\u671f\u7684\u306b\u88dc\u5145\u3055\u308c\u308b\u305d\u306e\u4ed6\u306e\u6d88\u8cbb\u8ca1\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u5728\u3001\u3053\u306e\u90e8\u9580\u306f\u56fd\u306e\u7d4c\u6e08\u6210\u9577\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u7d99\u7d9a\u7684\u306a\u62e1\u5927\u306f\u30d9\u30c8\u30ca\u30e0\u306e\u6d88\u8cbb\u8005\u74b0\u5883\u306e\u5c06\u6765\u3092\u5f62\u4f5c\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3068\u671f\u5f85\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308bFMCG\u5e02\u5834\u306e\u91cd\u8981\u6027<\/span><\/h2>\n<p>\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u3001\u653f\u5e9c\u3068\u6c11\u9593\u4f01\u696d\u306e\u4e21\u65b9\u304c FMCG \u5e02\u5834\u304b\u3089\u5927\u304d\u306a\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002FMCG \u90e8\u9580\u306f\u3001\u591a\u69d8\u306a\u88fd\u54c1\u3092\u751f\u7523\u3001\u6d41\u901a\u3001\u8ca9\u58f2\u3001\u5ba3\u4f1d\u3059\u308b\u3053\u3068\u3067\u7d4c\u6e08\u6d3b\u52d5\u3092\u63a8\u9032\u3057\u3066\u3044\u307e\u3059\u3002\u5305\u88c5\u3084\u7269\u6d41\u306a\u3069\u306e\u7523\u696d\u306e\u6210\u9577\u3092\u652f\u3048\u3001\u96c7\u7528\u6a5f\u4f1a\u3092\u5275\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u304b\u3089 <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%b5%8c%e9%a8%93%e3%81%ae%e5%b1%a5%e6%ad%b4%e6%9b%b8\/%e3%83%91%e3%83%bc%e3%82%bd%e3%83%8a%e3%83%ab%e3%82%b1%e3%82%a2%e8%a3%bd%e5%93%81%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u88fd\u54c1\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"8818\">production and distribution to sales and marketing<\/a>, it provides a wide range of job opportunities throughout its value chain. The sector&#8217;s growth is expected to contribute to the nation&#8217;s overall socio-economic development by creating more employment opportunities.<\/p>\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%97%85%e8%a1%8c-%e8%a6%b3%e5%85%89-%e3%83%9b%e3%82%b9%e3%83%94%e3%82%bf%e3%83%aa%e3%83%86%e3%82%a3-%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e3%83%84%e3%82%a2%e3%83%bc%e3%82%ac%e3%82%a4%e3%83%89%e4%bc%9a%e7%a4%be%e3%81%ae%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30c4\u30a2\u30fc\u30ac\u30a4\u30c9\u4f1a\u793e\u306e\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"8819\">Companies in Vietnam&#8217;s FMCG market<\/a> face intense competition, which drives them to innovate and create new products customized to the changing preferences and needs of local consumers. The introduction of innovative products and services has not only occurred but it has also fostered a culture of entrepreneurship and innovation in the country.<\/p>\n<h2><span style=\"font-weight: 400;\">\u30d9\u30c8\u30ca\u30e0\u306eFMCG\u5e02\u5834\uff1a\u6210\u9577\u306e\u4e3b\u8981\u539f\u52d5\u529b<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53ef\u51e6\u5206\u6240\u5f97\u306e\u5897\u52a0<\/b><span style=\"font-weight: 400;\">\u30d9\u30c8\u30ca\u30e0\u306e\u529b\u5f37\u3044\u7d4c\u6e08\u6210\u9577\u306b\u3088\u308a\u3001\u7279\u306b\u65b0\u8208\u4e2d\u6d41\u968e\u7d1a\u306e\u53ef\u51e6\u5206\u6240\u5f97\u304c\u5927\u5e45\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u8cfc\u8cb7\u529b\u306e\u5411\u4e0a\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u591a\u69d8\u306aFMCG\u88fd\u54c1\u306b\u304a\u91d1\u3092\u4f7f\u3046\u610f\u6b32\u304c\u9ad8\u307e\u308a\u3001\u5e02\u5834\u3067\u5fc5\u9700\u54c1\u3068\u8d05\u6ca2\u54c1\u306e\u4e21\u65b9\u306e\u9700\u8981\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6025\u901f\u306a\u90fd\u5e02\u5316<\/b><span style=\"font-weight: 400;\">\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u90fd\u5e02\u5316\u304c\u9032\u307f\u3001\u90fd\u5e02\u4eba\u53e3\u304c\u5897\u52a0\u3057\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u6d88\u8cbb\u30d1\u30bf\u30fc\u30f3\u304c\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u90fd\u5e02\u90e8\u306b\u79fb\u308a\u4f4f\u307f\u3001\u73fe\u4ee3\u7684\u306a\u751f\u6d3b\u69d8\u5f0f\u3092\u63a1\u7528\u3059\u308b\u4eba\u304c\u5897\u3048\u308b\u306b\u3064\u308c\u3001\u90fd\u5e02\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u5408\u3063\u305fFMCG\u88fd\u54c1\u306e\u9700\u8981\u304c\u9ad8\u307e\u308a\u3001\u3053\u306e\u5206\u91ce\u306e\u6210\u9577\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306e\u5909\u5316<\/b><span style=\"font-weight: 400;\">\u30d9\u30c8\u30ca\u30e0\u306e\u6d88\u8cbb\u8005\u306f\u3001\u9078\u629e\u306b\u304a\u3044\u3066\u307e\u3059\u307e\u3059\u76ee\u304c\u80a5\u3048\u3001\u6d17\u7df4\u3055\u308c\u3001\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u3084\u597d\u307f\u3092\u6e80\u305f\u3059\u88fd\u54c1\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5065\u5eb7\u3068\u30a6\u30a7\u30eb\u30cd\u30b9\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u88fd\u54c1\u3001\u74b0\u5883\u306b\u512a\u3057\u3044\u88fd\u54c1\u306a\u3069\u306e\u30cb\u30c3\u30c1\u5e02\u5834\u304c\u62e1\u5927\u3057\u3001\u3055\u307e\u3056\u307e\u306aFMCG\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u6210\u9577\u304c\u4fc3\u9032\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u653f\u5e9c\u306e\u652f\u63f4<\/b><span style=\"font-weight: 400;\">: The Vietnamese government has implemented various policies and initiatives to support the growth of the FMCG sector such as investment incentives, trade liberalization, and infrastructure development. These efforts have created a favorable business environment, attracting both domestic and international companies to invest in the <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%83%95%e3%83%ad%e3%83%b3%e3%83%86%e3%82%a3%e3%82%a2%e5%b8%82%e5%a0%b4-%e5%9b%bd%e5%88%a5%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30d5\u30ed\u30f3\u30c6\u30a3\u30a2\u5e02\u5834\u56fd\u5225\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"8817\">country&#8217;s FMCG market<\/a>.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u30d9\u30c8\u30ca\u30e0\u306eFMCG\u5e02\u5834\u306e\u8ab2\u984c<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u30d9\u30c8\u30ca\u30e0\u306e\u7af6\u4e89\u306e\u6fc0\u3057\u3044 FMCG \u5e02\u5834\u3067\u306f\u3001\u591a\u304f\u306e\u5730\u5143\u4f01\u696d\u3084\u56fd\u969b\u4f01\u696d\u304c\u3088\u308a\u5927\u304d\u306a\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u3081\u3050\u3063\u3066\u7af6\u3044\u5408\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u74b0\u5883\u3067\u6210\u529f\u3059\u308b\u306b\u306f\u3001\u4f01\u696d\u306f\u72ec\u81ea\u306e\u88fd\u54c1\u3092\u63d0\u4f9b\u3057\u3001\u52b9\u679c\u7684\u306a\u4fa1\u683c\u6226\u7565\u3092\u5b9f\u65bd\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u5dee\u5225\u5316\u3092\u56f3\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u30d9\u30c8\u30ca\u30e0\u306e\u6d88\u8cbb\u8005\u306f\u4e00\u822c\u7684\u306b\u4fa1\u683c\u306b\u654f\u611f\u3067\u3042\u308b\u305f\u3081\u3001\u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c\u3067\u88fd\u54c1\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u5229\u76ca\u7387\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u56f0\u96e3\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u73fe\u5730\u5e02\u5834\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u306b\u306f\u3001\u4f01\u696d\u306f\u9ad8\u54c1\u8cea\u306e\u88fd\u54c1\u306e\u63d0\u4f9b\u3068\u624b\u9803\u306a\u4fa1\u683c\u306e\u7dad\u6301\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u3089\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u30d9\u30c8\u30ca\u30e0\u306e\u6d41\u901a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u3001\u7279\u306b\u30a4\u30f3\u30d5\u30e9\u304c\u672a\u767a\u9054\u306a\u8fb2\u6751\u5730\u57df\u3067\u306f\u8907\u96d1\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5168\u56fd\u306e\u6d88\u8cbb\u8005\u304c\u81ea\u793e\u306e\u88fd\u54c1\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u3001\u4f01\u696d\u306f\u52b9\u679c\u7684\u306a\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u3092\u78ba\u7acb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u30d9\u30c8\u30ca\u30e0\u306e FMCG \u4f01\u696d\u306f\u3001\u5e02\u5834\u306b\u507d\u9020\u54c1\u3084\u4f4e\u54c1\u8cea\u306e\u88fd\u54c1\u304c\u5b58\u5728\u3059\u308b\u305f\u3081\u3001\u8ab2\u984c\u306b\u76f4\u9762\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u507d\u9020\u54c1\u306f\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3092\u640d\u306a\u3044\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u5224\u3092\u50b7\u3064\u3051\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u4f01\u696d\u304c\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u4fdd\u8b77\u3057\u3001\u507d\u9020\u54c1\u3068\u6226\u3046\u305f\u3081\u306e\u6226\u7565\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">FMCG \u4f01\u696d\u3001\u7279\u306b\u5e02\u5834\u306b\u65b0\u3057\u304f\u53c2\u5165\u3057\u305f\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u898f\u5236\u74b0\u5883\u3092\u3046\u307e\u304f\u4e57\u308a\u5207\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u98df\u54c1\u5b89\u5168\u57fa\u6e96\u3001\u30e9\u30d9\u30eb\u8981\u4ef6\u3001\u8f38\u51fa\u5165\u5236\u9650\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u898f\u5236\u3092\u8003\u616e\u3057\u3001\u4f01\u696d\u306f\u305d\u308c\u306b\u5f93\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u55dc\u597d\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u6d88\u8cbb\u8005\u304c\u307e\u3059\u307e\u3059\u65b0\u3057\u3044\u88fd\u54c1\u3084\u30c8\u30ec\u30f3\u30c9\u306b\u89e6\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u7d50\u679c\u3067\u3059\u3002\u5e02\u5834\u3067\u5b58\u5728\u611f\u3092\u4fdd\u3064\u305f\u3081\u306b\u3001FMCG \u4f01\u696d\u306f\u3001\u5909\u5316\u3059\u308b\u55dc\u597d\u306b\u6a5f\u654f\u306b\u5bfe\u5fdc\u3057\u306a\u304c\u3089\u3001\u5e38\u306b\u9769\u65b0\u3068\u88fd\u54c1\u66f4\u65b0\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u30d9\u30c8\u30ca\u30e0\u306e FMCG \u5e02\u5834\u306f\u3001\u30a4\u30f3\u30d5\u30ec\u3084\u539f\u6750\u6599\u3001\u52b4\u50cd\u529b\u3001\u30a8\u30cd\u30eb\u30ae\u30fc\u8cbb\u7528\u306e\u5897\u52a0\u306e\u5f71\u97ff\u3092\u53d7\u3051\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u53ce\u76ca\u6027\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u696d\u52d9\u3092\u52b9\u7387\u7684\u306b\u6700\u9069\u5316\u3057\u3001\u8cbb\u7528\u3092\u7ba1\u7406\u3059\u308b\u65b9\u6cd5\u3092\u898b\u3064\u3051\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">FMCG companies must adapt to the shift caused by the transformation of the retail landscape in Vietnam by e-commerce and digital technologies. To better understand consumer behavior, one can develop effective online sales channels, utilize <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%82%a2%e3%82%a4%e3%83%87%e3%83%b3%e3%83%86%e3%82%a3%e3%83%86%e3%82%a3%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab\/\" title=\"\u30c7\u30b8\u30bf\u30eb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\"  data-wpil-monitor-id=\"8815\">digital marketing strategies<\/a>, and leverage data analytics.<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u30d9\u30c8\u30ca\u30e0\u306eFMCG\u5e02\u5834\u306e\u5c06\u6765\u5c55\u671b\u3068\u6a5f\u4f1a<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30d9\u30c8\u30ca\u30e0\u7d4c\u6e08\u304c\u6210\u9577\u3092\u7d9a\u3051\u3001\u6d88\u8cbb\u8005\u652f\u51fa\u304c\u5897\u52a0\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u30d9\u30c8\u30ca\u30e0\u306e FMCG \u5e02\u5834\u306f\u4eca\u5f8c\u6570\u5e74\u9593\u3067\u62e1\u5927\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6709\u671b\u306a\u898b\u901a\u3057\u306f\u3001\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u30d9\u30c8\u30ca\u30e0\u306e\u6d88\u8cbb\u8005\u74b0\u5883\u3092\u6d3b\u7528\u3057\u305f\u3044\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u6570\u591a\u304f\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u4e3b\u306a\u50be\u5411\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5065\u5eb7\u3068\u30a6\u30a7\u30eb\u30cd\u30b9<\/b><span style=\"font-weight: 400;\">\u30d9\u30c8\u30ca\u30e0\u306e\u6d88\u8cbb\u8005\u306e\u5065\u5eb7\u610f\u8b58\u304c\u9ad8\u307e\u308b\u306b\u3064\u308c\u3001\u5065\u5eb7\u3068\u30a6\u30a7\u30eb\u30cd\u30b9\u306e\u9762\u3067\u5065\u5eb7\u7684\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u4fc3\u9032\u3059\u308b\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u5929\u7136\u6210\u5206\u3001\u6a5f\u80fd\u7684\u5229\u70b9\u3001\u6709\u5bb3\u6dfb\u52a0\u7269\u306e\u4f4e\u6e1b\u3092\u5099\u3048\u305f\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001FMCG \u4f01\u696d\u306f\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u6d3b\u7528\u3067\u304d\u308b\u6a5f\u4f1a\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6301\u7d9a\u53ef\u80fd\u6027\u3068\u74b0\u5883\u3078\u306e\u914d\u616e<\/b><span style=\"font-weight: 400;\">\u30d9\u30c8\u30ca\u30e0\u3067\u74b0\u5883\u306b\u512a\u3057\u304f\u6301\u7d9a\u53ef\u80fd\u306a\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u9700\u8981\u304c\u6025\u5897\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u74b0\u5883\u554f\u984c\u304c\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u305f\u3081\u3067\u3059\u3002\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u751f\u7523\u65b9\u6cd5\u3092\u63a1\u7528\u3057\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u5305\u88c5\u6750\u6599\u3092\u4f7f\u7528\u3057\u3001\u30ea\u30b5\u30a4\u30af\u30eb\u6d3b\u52d5\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u96fb\u5b50\u5546\u53d6\u5f15\u306e\u62e1\u5927<\/b><span style=\"font-weight: 400;\">: The FMCG market in Vietnam has a significant opportunity to reach a wider audience and streamline its distribution channels due to the rapid growth of e-commerce in Vietnam. Companies can effectively tap into the country&#8217;s expanding digital consumer base by partnering with popular e-commerce <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e3%83%87%e3%83%9e%e3%83%b3%e3%83%89%e3%82%b5%e3%82%a4%e3%83%89%e3%83%97%e3%83%a9%e3%83%83%e3%83%88%e3%83%95%e3%82%a9%e3%83%bc%e3%83%a0%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e6%88%a6%e7%95%a5%e3%82%b3\/\" title=\"Demand-Side Platform Market Strategy Consulting\"  data-wpil-monitor-id=\"8814\">platforms and implementing targeted online marketing strategies<\/a>.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u88fd\u54c1\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba<\/b>: To be successful in the competitive FMCG market in Vietnam, companies need to have a profound comprehension of the cultural nuances and local <a href=\"https:\/\/www.sisinternational.com\/ja\/73903-2\/\" title=\"Turn Consumer Flavor Preferences Into Winning Products\"  data-wpil-monitor-id=\"8816\">consumer preferences to localize their products<\/a> effectively. Building lasting connections with Vietnamese consumers will require adapting product offerings to meet their unique tastes and needs.<\/span><\/li>\n<\/ul>\n<p><strong>SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306b\u3064\u3044\u3066<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports and insights for decision-making. We conduct interviews, surveys, <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1\"  data-wpil-monitor-id=\"8812\">focus groups and many other Market Research<\/a> methods and approaches. Contact us for your <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e6%ac%a1%e4%b8%96%e4%bb%a3%e6%8a%80%e8%a1%93%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u6b21\u4e16\u4ee3\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"8813\">next Market Research<\/a> \u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3002<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p><strong>\u30d9\u30c8\u30ca\u30e0\u306e\u8208\u5473\u6df1\u3044\u4e00\u9762<\/strong><\/p>\n<\/p>\n<p><strong>\u30d9\u30c8\u30ca\u30e0\u306eFMCG\u5e02\u5834\u306b\u95a2\u3059\u308b\u8abf\u67fb<br \/><\/strong><\/p>\n<p>\u82e5\u8005\u306e\u652f\u51fa\u5897\u52a0\u3001\u6d41\u901a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u6539\u5584\u3001\u305d\u3057\u3066\u529b\u5f37\u3044\u7d4c\u6e08\u6210\u9577\u306b\u727d\u5f15\u3055\u308c\u30012006 \u5e74\u306b 20% \u6210\u9577\u3057\u305f\u30d9\u30c8\u30ca\u30e0\u306e FMCG \u696d\u754c\u306f\u30012007 \u5e74\u306b\u3055\u3089\u306a\u308b\u6210\u9577\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u4e2d\u56fd\u306e\u6210\u9577\u7387\u306f 11% \u3067\u3001\u30bf\u30a4\u5e02\u5834\u306f 4%\u3001\u53f0\u6e7e\u5e02\u5834\u306f 3% \u6210\u9577\u3057\u307e\u3057\u305f\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u4eba\u53e3\u306e 57% \u306f 25 \u6b73\u672a\u6e80\u3067\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u306f\u6771\u5357\u30a2\u30b8\u30a2\u306e\u4ed6\u306e\u56fd\u3088\u308a\u3082\u5bb6\u65cf\u5bc6\u5ea6\u304c\u9ad8\u304f\u3001\u6bce\u6708\u306e\u652f\u51fa\u306f\u7d04 $40 USD \u3067\u3059\u3002\u56fd\u5185\u3067\u6700\u3082\u5e83\u304f\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u5316\u7ca7\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306f\u9854\u7528\u4fdd\u6e7f\u5264\u3067\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":65819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[297],"tags":[],"class_list":["post-12118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging-markets","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/12118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=12118"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/12118\/revisions"}],"predecessor-version":[{"id":81479,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/12118\/revisions\/81479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/65819"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=12118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/categories?post=12118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/tags?post=12118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}