{"id":12052,"date":"2010-07-17T14:56:53","date_gmt":"2010-07-17T14:56:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/the-new-american-consumer-trends-facing-us-retailers\/"},"modified":"2025-09-16T22:35:42","modified_gmt":"2025-09-17T02:35:42","slug":"%e3%82%a2%e3%83%a1%e3%83%aa%e3%82%ab%e3%81%ae%e6%96%b0%e3%81%9f%e3%81%aa%e6%b6%88%e8%b2%bb%e8%80%85%e5%88%86%e6%9e%90%e3%80%81%e7%b1%b3%e5%9b%bd%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/the-new-american-consumers-analysis-trends-facing-us-retailers\/","title":{"rendered":"\u65b0\u305f\u306a\u30a2\u30e1\u30ea\u30ab\u6d88\u8cbb\u8005\u5206\u6790\uff1a\u7c73\u56fd\u5c0f\u58f2\u696d\u8005\u304c\u76f4\u9762\u3059\u308b\u30c8\u30ec\u30f3\u30c9"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-3e99085f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3e99085f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"USA (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p>2009 \u5e74\u306e\u300c\u5927\u4e0d\u6cc1\u300d\u306e\u5f8c\u3001\u6d88\u8cbb\u8005\u306f\u300c\u30cb\u30e5\u30fc\u30ce\u30fc\u30de\u30eb\u300d\u306e\u4e2d\u3067\u751f\u6d3b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u30012010 \u5e74\u306b\u6d88\u8cbb\u8005\u3068\u5c0f\u58f2\u696d\u8005\u304c\u76f4\u9762\u3059\u308b\u5909\u5316\u306e\u4e00\u90e8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u5039\u7d04<\/strong><\/p>\n<p>Consumers are spending less. Coupons, private-labeled goods, loyalty rewards cards, products in bulk, self-service, and discount stores are increasingly part of the consumer\u2019s protection against financial worries. Deflation in prices is a fear among retailers.<\/p>\n<p>\u6d88\u8cbb\u8005\u306f\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u969b\u306b\u3001\u3088\u308a\u77e5\u8b58\u304c\u3042\u308a\u3001\u30ea\u30b9\u30af\u3092\u56de\u907f\u3057\u3066\u3044\u307e\u3059\u3002 <a href=\"http:\/\/www.yelp.com\" target=\"_blank\" rel=\"noopener\">\u88fd\u54c1\u8a55\u4fa1\u30b5\u30a4\u30c8<\/a> \u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u88fd\u54c1\u8a55\u4fa1\u3092\u8aad\u3093\u3067\u3001\u4fa1\u683c\u3068\u6a5f\u80fd\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u306e\u6d88\u8cbb\u8005\u306f\u3001\u533b\u7642\u5c02\u9580\u5bb6\u306e\u52a9\u3051\u3092\u501f\u308a\u305a\u306b\u5065\u5eb7\u3092\u5897\u9032\u3057\u3088\u3046\u3068\u3059\u308b\u50be\u5411\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002 <a href=\"http:\/\/www.wholefoodsmarket.com\/\" target=\"_blank\" rel=\"noopener\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u5c0f\u58f2\u5e97<\/a> \u80a5\u6e80\u306e\u8513\u5ef6\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u3088\u308a\u4e3b\u6d41\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u518d\u5b9a\u7fa9\u3055\u308c\u305f\u6d88\u8cbb\u4e3b\u7fa9\u3068\u4fa1\u5024\u89b3<\/strong><\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u306e\u6d88\u8cbb\u8005\u5206\u6790\u306b\u3088\u308b\u3068\u3001\u8caa\u6b32\u306a\u6d88\u8cbb\u4e3b\u7fa9\u306b\u5bfe\u3059\u308b\u614b\u5ea6\u306f\u5909\u5316\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002\u3042\u308b\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u56de\u7b54\u8005\u306e 75% \u304c\u3001\u304a\u91d1\u3092\u7a3c\u3050\u3088\u308a\u3082\u5bb6\u65cf\u3068\u904e\u3054\u3059\u6642\u9593\u3092\u5897\u3084\u3057\u305f\u3044\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u306f\u3001\u904e\u53bb\u306e\u6d88\u8cbb\u7fd2\u6163\u3092\u7d9a\u3051\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u501f\u91d1\u3092\u8fd4\u6e08\u3057\u3001\u5fc5\u8981\u306a\u88fd\u54c1\u306e\u307f\u3092\u6d88\u8cbb\u3059\u308b\u3088\u3046\u3001\u307e\u3059\u307e\u3059\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u3092\u611f\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Increasingly, consumers want to know about product sustainability and the origin of goods.\u00a0 Locally produced goods are increasingly becoming a fixture in supermarkets.<\/p>\n<p><strong>\u5b9f\u5e97\u8217\u306f\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u6d88\u6ec5\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044<\/strong><\/p>\n<p>\u5b9f\u5e97\u8217\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3084\u30d3\u30c7\u30aa\u5e97\u304c\u8870\u9000\u3059\u308b\u4e00\u65b9\u3067\u3001\u5c0f\u58f2\u9280\u884c\u3084\u5c02\u9580\u5e97\uff08\u4f8b\uff1a <a href=\"http:\/\/www.apple.com\/retail\/soho\/\" target=\"_blank\" rel=\"noopener\">\u30a2\u30c3\u30d7\u30eb\u30b9\u30c8\u30a2<\/a> \u5b9f\u5e97\u8217\uff08\u5b9f\u5e97\u8217\u3001\u30bd\u30cb\u30fc\u30b9\u30c8\u30a2\u306a\u3069\uff09\u306f\u4f9d\u7136\u3068\u3057\u3066\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3059\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3084\u5730\u5143\u306e\u5c0f\u58f2\u5e97\u306e\u91cd\u8981\u6027\u306f\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u90fd\u5e02\u90e8\u3067\u306e\u98df\u6599\u54c1\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306a\u3069\u3001\u65b0\u305f\u306a\u6d88\u8cbb\u50be\u5411\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>Retailers are finding new ways to be relevant to consumers\u00a0<\/strong><\/p>\n<p>\u6d17\u7df4\u3055\u308c\u305f\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u306f\u3001\u5c0f\u58f2\u696d\u8005\u304c\u7279\u58f2\u54c1\u3092\u5ba3\u4f1d\u3057\u305f\u308a\u3001\u5e97\u5185\u306e\u58f2\u308a\u4e0a\u3052\u306e\u6709\u52b9\u6027\u3092\u8ffd\u8de1\u3057\u305f\u308a\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u3002 <a href=\"http:\/\/www.johnryan.com\/\" target=\"_blank\" rel=\"noopener\">\u5e97\u982d\u5e83\u544a<\/a> \u305d\u3057\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3002<\/p>\n<p>\u300c\u30ce\u30b9\u30bf\u30eb\u30b8\u30a2 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306f\u3001\u7279\u306b\u30d9\u30d3\u30fc\u30d6\u30fc\u30de\u30fc\u4e16\u4ee3\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u88fd\u54c1\u3067\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u610f\u5473\u306e\u3042\u308b\u30b7\u30f3\u30dc\u30eb\u3068\u306e\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u5f37\u8abf\u3057\u305f\u5546\u54c1\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"full-image-float-left ssNonEditable\"><\/span><\/p>\n<p>2009 \u5e74\u306e\u300c\u5927\u4e0d\u6cc1\u300d\u306e\u5f8c\u3001\u6d88\u8cbb\u8005\u306f\u300c\u30cb\u30e5\u30fc\u30ce\u30fc\u30de\u30eb\u300d\u306e\u4e2d\u3067\u751f\u6d3b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u30012010 \u5e74\u306b\u6d88\u8cbb\u8005\u3068\u5c0f\u58f2\u696d\u8005\u304c\u76f4\u9762\u3059\u308b\u5909\u5316\u306e\u4e00\u90e8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002 &nbsp;<\/p>\n<p><strong>\u5039\u7d04<\/strong><\/p>\n<p>\u6d88\u8cbb\u8005\u306e\u652f\u51fa\u306f\u6e1b\u5c11\u3057\u3066\u3044\u307e\u3059\u3002\u30af\u30fc\u30dd\u30f3\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\u5546\u54c1\u3001\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3001\u5927\u91cf\u8cfc\u5165\u5546\u54c1\u3001\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u3001\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u30b9\u30c8\u30a2\u306f\u3001\u6d88\u8cbb\u8005\u306e\u91d1\u92ad\u7684\u4e0d\u5b89\u306b\u5bfe\u3059\u308b\u9632\u5fa1\u624b\u6bb5\u3068\u3057\u3066\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5c0f\u58f2\u696d\u8005\u306e\u9593\u3067\u306f\u3001\u4fa1\u683c\u306e\u30c7\u30d5\u30ec\u304c\u61f8\u5ff5\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u306f\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u969b\u306b\u3001\u3088\u308a\u77e5\u8b58\u304c\u3042\u308a\u3001\u30ea\u30b9\u30af\u3092\u56de\u907f\u3057\u3066\u3044\u307e\u3059\u3002 <a href=\"http:\/\/www.yelp.com\">\u88fd\u54c1\u8a55\u4fa1\u30b5\u30a4\u30c8<\/a> \u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u88fd\u54c1\u8a55\u4fa1\u3092\u8aad\u3093\u3067\u3001\u4fa1\u683c\u3068\u6a5f\u80fd\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002&nbsp;<\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u306e\u6d88\u8cbb\u8005\u306f\u3001\u533b\u7642\u5c02\u9580\u5bb6\u306e\u52a9\u3051\u3092\u501f\u308a\u305a\u306b\u5065\u5eb7\u3092\u5897\u9032\u3057\u3088\u3046\u3068\u3059\u308b\u50be\u5411\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002 <a href=\"http:\/\/www.wholefoodsmarket.com\/\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u5c0f\u58f2\u5e97<\/a> \u80a5\u6e80\u306e\u8513\u5ef6\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u3088\u308a\u4e3b\u6d41\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u518d\u5b9a\u7fa9\u3055\u308c\u305f\u6d88\u8cbb\u4e3b\u7fa9\u3068\u4fa1\u5024\u89b3<\/strong><\/p>\n<p>\u8caa\u6b32\u306a\u6d88\u8cbb\u4e3b\u7fa9\u306b\u5bfe\u3059\u308b\u30a2\u30e1\u30ea\u30ab\u4eba\u306e\u614b\u5ea6\u306f\u5909\u5316\u3057\u307e\u3057\u305f\u3002\u3042\u308b\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u56de\u7b54\u8005\u306e 75% \u304c\u3001\u304a\u91d1\u3092\u7a3c\u3050\u3088\u308a\u3082\u5bb6\u65cf\u3068\u904e\u3054\u3059\u6642\u9593\u3092\u5897\u3084\u3057\u305f\u3044\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u306f\u3001\u904e\u53bb\u306e\u6d88\u8cbb\u3092\u7d9a\u3051\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u501f\u91d1\u3092\u8fd4\u6e08\u3057\u3001\u5fc5\u8981\u306a\u3082\u306e\u3060\u3051\u3092\u6d88\u8cbb\u3059\u308b\u3088\u3046\u307e\u3059\u307e\u3059\u5727\u529b\u3092\u53d7\u3051\u3066\u3044\u308b\u3002 <a href=\"http:\/\/www.philly.com\/philly\/business\/personal_finance\/071410_credit_card_incentives.html\">\u7fd2\u6163<\/a>.<\/p>\n<p>\u6d88\u8cbb\u8005\u306f\u307e\u3059\u307e\u3059\u3001\u88fd\u54c1\u306e\u6301\u7d9a\u53ef\u80fd\u6027\u3084\u539f\u7523\u5730\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u3068\u601d\u3046\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5730\u5143\u3067\u751f\u7523\u3055\u308c\u305f\u5546\u54c1\u306f\u3001\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u5b9a\u756a\u5546\u54c1\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n<p><strong>\u5b9f\u5e97\u8217\u306f\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u6d88\u6ec5\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044<\/strong><\/p>\n<p>\u5b9f\u5e97\u8217\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3084\u30d3\u30c7\u30aa\u5e97\u304c\u8870\u9000\u3059\u308b\u4e00\u65b9\u3067\u3001\u5c0f\u58f2\u9280\u884c\u3084 <span class=\"removed_link\" title=\"http:\/\/www.crn.com\/software\/225900095\">\u5c02\u9580<\/span> \u5e97\u8217\uff08\u4f8b\uff1a <a href=\"http:\/\/www.apple.com\/retail\/soho\/\">\u30a2\u30c3\u30d7\u30eb\u30b9\u30c8\u30a2<\/a> \u5b9f\u5e97\u8217\uff08\u5b9f\u5e97\u8217\u3001\u30bd\u30cb\u30fc\u30b9\u30c8\u30a2\u306a\u3069\uff09\u306f\u4f9d\u7136\u3068\u3057\u3066\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3059\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3084\u5730\u5143\u306e\u5c0f\u58f2\u5e97\u306e\u91cd\u8981\u6027\u306f\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n<p>\u90fd\u5e02\u90e8\u3067\u306e\u98df\u6599\u54c1\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306a\u3069\u3001\u65b0\u305f\u306a\u6d88\u8cbb\u50be\u5411\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u5c0f\u58f2\u696d\u8005\u306f\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u306e\u3042\u308b\u65b0\u3057\u3044\u65b9\u6cd5\u3092\u898b\u3064\u3051\u3066\u3044\u308b&nbsp;<\/strong><\/p>\n<p>\u6d17\u7df4\u3055\u308c\u305f\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u306f\u3001\u5c0f\u58f2\u696d\u8005\u304c\u7279\u58f2\u54c1\u3092\u5ba3\u4f1d\u3057\u305f\u308a\u3001\u5e97\u5185\u306e\u58f2\u308a\u4e0a\u3052\u306e\u6709\u52b9\u6027\u3092\u8ffd\u8de1\u3057\u305f\u308a\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u3002 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