{"id":12036,"date":"2012-11-13T22:14:55","date_gmt":"2012-11-13T22:14:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/b2b-marketing-complexities\/"},"modified":"2025-09-16T21:45:51","modified_gmt":"2025-09-17T01:45:51","slug":"b2b%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e8%a4%87%e9%9b%91%e3%81%95","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/b2b-marketing-complexities\/","title":{"rendered":"B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-e01e3757\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e01e3757\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"B2B 2 (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<h2>\u4f01\u696d\u9593\u53d6\u5f15\uff08B2B\u53d6\u5f15\uff09\u3068\u306f\u3001\u4f01\u696d\u540c\u58eb\u3067\u884c\u308f\u308c\u308b\u53d6\u5f15\u306e\u3053\u3068\u3067\u3042\u308b\u3002.<\/h2>\n<p>\u4ed6\u306e\u4f01\u696d\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u305d\u308c\u3089\u306e\u4f01\u696d\u304c\u3055\u3089\u306b\u52a0\u5de5\u3001\u518d\u8ca9\u3001\u307e\u305f\u306f\u696d\u52d9\u3092\u5186\u6ed1\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u306f\u3001B2B\u53d6\u5f15\u3068\u307f\u306a\u3055\u308c\u307e\u3059\u3002.<\/p>\n<p>B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001B2C (Business-to-Consumer) \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u4f01\u696d\u304c\u81ea\u793e\u88fd\u54c1\u3092\u4ed6\u306e\u4f01\u696d\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u8ca9\u58f2\u3059\u308b\u5834\u5408\u3001\u305d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u52d5\u5411\u306f\u3001\u6d88\u8cbb\u8005\u3078\u306e\u8ca9\u58f2\u6226\u7565\u3068\u306f\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u6d88\u8cbb\u8005\u5e02\u5834\u3068B2B\u5e02\u5834\u306e\u9055\u3044<\/h2>\n<p>\u901a\u5e38\u3001\u6d88\u8cbb\u8005\u304c\u552f\u4e00\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u3067\u3042\u308b B2C \u8cfc\u5165\u3068\u306f\u5bfe\u7167\u7684\u306b\u3001B2B \u8cfc\u5165\u306f\u3088\u308a\u8907\u96d1\u3067\u3001\u901a\u5e38\u306f\u30b0\u30eb\u30fc\u30d7\u6d3b\u52d5\u304c\u4f34\u3044\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u7d44\u7e54\u30ec\u30d9\u30eb\u3084\u3055\u307e\u3056\u307e\u306a\u5206\u91ce\u306e\u4eba\u3005\u304c\u7406\u89e3\u3067\u304d\u308b\u3001\u8907\u6570\u306e\u7570\u306a\u308b\u304c\u7d71\u5408\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<h2>\u8cfc\u5165\u30b5\u30a4\u30af\u30eb<\/h2>\n<p>B2B\u53d6\u5f15\u306e\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u306f\u3001\u7279\u5b9a\u306e\u6226\u7565\u30ec\u30d9\u30eb\u306b\u3088\u3063\u3066\u660e\u78ba\u306b\u5b9a\u7fa9\u3067\u304d\u3001\u9032\u884c\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u53d6\u5f15\u306e\u6027\u8cea\u3001\u95a2\u4fc2\u8005\u3001\u305d\u3057\u3066\u9ad8\u3044\u8ca1\u52d9\u30ea\u30b9\u30af\u304c\u4f34\u3046\u305f\u3081\u3001\u8abf\u67fb\u3068\u8a55\u4fa1\u30d7\u30ed\u30bb\u30b9\u304c\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u3001\u975e\u5e38\u306b\u5927\u304d\u306a\u8ca0\u62c5\u3068\u306a\u308a\u307e\u3059\u3002.<\/p>\n<h2>\u904b\u8ee2\u624b<\/h2>\n<p>B2B 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\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u4ed6\u306e\u4f01\u696d\u306b\u5bfe\u5fdc\u3059\u308b\u969b\u306b\u983b\u7e41\u306b\u53d6\u308a\u7d44\u3080\u91cd\u8981\u306a\u5074\u9762\u3067\u3059\u3002<\/p>\n<h2>\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9<\/h2>\n<p>B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u3082\u3046\u4e00\u3064\u306e\u8ab2\u984c\u306f\u3001\u7d39\u4ecb\u3068\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u4eca\u65e5\u306e\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3067\u306f\u3001\u307b\u3068\u3093\u3069\u306eB2B\u30d0\u30a4\u30e4\u30fc\u3068\u30bb\u30e9\u30fc\u306e\u9593\u3067\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u6982\u5ff5\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u8cfc\u5165\u306b\u306f\u6642\u9593\u3068\u8cac\u4efb\u304c\u4f34\u3046\u305f\u3081\u3001\u4fe1\u983c\u306f\u53d6\u5f15\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002B2B\u5206\u91ce\u3067\u306f\u3001\u5fe0\u5b9f\u306a\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u6a5f\u4f1a\u304c\u5c11\u306a\u3044\u305f\u3081\u3001\u4f01\u696d\u306e\u30ea\u30fc\u30c9\u3068\u5c02\u9580\u6027\u306fB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u4ed6\u306b\u3082\u8ab2\u984c\u306f\u5b58\u5728\u3057\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30bf\u30fc\u306f\u4f01\u696d\u3068\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u53ce\u76ca\u6027\u304c\u9ad8\u3044\u50be\u5411\u304c\u3042\u308b\u305f\u3081\u3001\u30d0\u30a4\u30e4\u30fc\u3084\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u9577\u671f\u7684\u306b\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002.<\/p>\n<h2>\u60c5\u5831\u30ae\u30e3\u30c3\u30d7<\/h2>\n<p>B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u60c5\u5831\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u53d6\u5f15\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u8ca9\u58f2\u8005\u306f\u3001\u81ea\u793e\u88fd\u54c1\u306e\u4f7f\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8cfc\u5165\u8005\u306b\u8a73\u3057\u304f\u8aac\u660e\u3057\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5f37\u8abf\u3059\u308b\u305f\u3081\u306b\u3001\u591a\u304f\u306e\u6642\u9593\u3092\u8cbb\u3084\u3059\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002.<\/p>\n<h2>\u8003\u616e\u4e8b\u9805<\/h2>\n<p>B2B\u696d\u754c\u3067\u306f\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u3001\u8abf\u9054\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u7d39\u4ecb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30ea\u30fc\u30c9\u7372\u5f97\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u4e3b\u8981\u306a\u8981\u7d20\u3068\u3057\u3066\u3057\u3070\u3057\u3070\u6319\u3052\u3089\u308c\u307e\u3059\u3002B2B\u8cfc\u8cb7\u306b\u304a\u3044\u3066\u8003\u616e\u3055\u308c\u308b\u305d\u306e\u4ed6\u306e\u8981\u7d20\u306b\u306f\u3001\u6ce8\u6587\u6642\u9593\u3001\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3001\u4fe1\u983c\u6027\u3001\u54c1\u8cea\u3001\u67d4\u8edf\u6027\u3001\u305d\u3057\u3066\u91cd\u8981\u306a\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u30b5\u30dd\u30fc\u30c8\u304c\u542b\u307e\u308c\u307e\u3059\u3002.<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>B2B 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