{"id":12015,"date":"2019-10-15T00:22:09","date_gmt":"2019-10-15T00:22:09","guid":{"rendered":"https:\/\/www.sisinternational.com\/ensuring-customers-remember-your-message\/"},"modified":"2025-09-17T00:57:55","modified_gmt":"2025-09-17T04:57:55","slug":"%e9%a1%a7%e5%ae%a2%e3%81%ab%e3%83%a1%e3%83%83%e3%82%bb%e3%83%bc%e3%82%b8%e3%82%92%e8%a6%9a%e3%81%88%e3%81%a6%e3%82%82%e3%82%89%e3%81%86","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/%e9%a1%a7%e5%ae%a2%e3%81%ab%e3%83%a1%e3%83%83%e3%82%bb%e3%83%bc%e3%82%b8%e3%82%92%e8%a6%9a%e3%81%88%e3%81%a6%e3%82%82%e3%82%89%e3%81%86\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u6d3b\u6027\u5316\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-52bbfd4f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-52bbfd4f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Quantitative research (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2>\u5f37\u529b\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/h2>\n<p>\u3057\u304b\u3057\u3001\u9867\u5ba2\u306e\u5fc3\u306e\u4e2d\u306b\u591a\u304f\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u6e26\u5dfb\u304f\u6642\u4ee3\u306b\u304a\u3044\u3066\u306f\u3001\u4f01\u696d\u304c\u81ea\u793e\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u9867\u5ba2\u306b\u4f1d\u308f\u3089\u306a\u3044\u3088\u3046\u306b\u5168\u529b\u3092\u5c3d\u304f\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5e83\u544a\u3084\u4f01\u696d\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u7121\u8996\u3059\u308b\u3053\u3068\u306b\u6163\u308c\u3066\u3044\u308b\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306e\u3088\u3046\u306a\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u3055\u3089\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><strong>\u5f37\u529b\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u8003\u616e\u4e8b\u9805\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/strong><\/p>\n<ul>\n<li>\n<h2>\u8a73\u7d30<\/h2>\n<ul>\n<li>\u9867\u5ba2\u306e\u5fc3\u306e\u4e2d\u3067\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30a8\u30f3\u30b3\u30fc\u30c9\u3059\u308b\u969b\u306b\u3001\u523a\u6fc0\u3092\u4ed6\u306e\u60c5\u5831\u306b\u30ea\u30f3\u30af\u3059\u308b<\/li>\n<li>\u4f8b\u3092\u4f7f\u3063\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5f37\u8abf\u3059\u308b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h2>\u8996\u899a\u30a4\u30e1\u30fc\u30b8<\/h2>\n<ul>\n<li>\u899a\u3048\u305f\u3044\u5358\u8a9e\u3092\u8868\u3059\u8996\u899a\u30a4\u30e1\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<li>\u9867\u5ba2\u306e\u5fc3\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u5177\u4f53\u7684\u306a\u5bfe\u8c61\u3092\u5f37\u8abf\u3059\u308b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"unindentedList\">\n<li>\n<h2>\u8a18\u61b6\u8853<\/h2>\n<ul>\n<li>\u899a\u3048\u3084\u3059\u3044\u69cb\u9020\u3068\u30c7\u30fc\u30bf\u3068\u306e\u95a2\u9023\u4ed8\u3051\u3092\u63d0\u4f9b\u3059\u308b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h2>\u9023\u60f3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/h2>\n<ul>\n<li>\u7814\u7a76\u3067\u306f\u3001\u3053\u306e\u8003\u5bdf\u306f\u8a18\u61b6\u306e\u6d3b\u6027\u5316\u30e2\u30c7\u30eb\u3001\u95a2\u9023\u60c5\u5831\u306e\u9023\u60f3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u76f8\u4e92\u63a5\u7d9a\u3055\u308c\u305f\u30ce\u30fc\u30c9\u306e\u77e5\u8b58\u69cb\u9020\u306b\u95a2\u4fc2\u3057\u3066\u3044\u308b\u3002<\/li>\n<li>\u30b7\u30f3\u30dc\u30eb\u3001\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u8a18\u61b6\u306e\u4e2d\u3067\u3069\u308c\u3060\u3051\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u304b\u306b\u5fdc\u3058\u3066\u30ea\u30f3\u30af\u3055\u308c\u307e\u3059\u3002<\/li>\n<li>The activated thought in the customers&#8217; mind represents the overall meaning of the product for the <a href=\"https:\/\/www.sisinternational.com\/ja\/%e9%a1%a7%e5%ae%a2%e6%ba%80%e8%b6%b3%e5%ba%a6%e5%88%86%e6%9e%90\/\" title=\"\u5c0f\u58f2\u696d\u306b\u304a\u3051\u308b\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b8\u3064\u306e\u65b9\u6cd5\"  data-wpil-monitor-id=\"9066\">\u6d88\u8cbb\u8005<\/a> at that time.<\/li>\n<li>\u6d3b\u6027\u5316\u3055\u308c\u305f\u601d\u8003\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u74b0\u5883\u5185\u3067\u6d3b\u6027\u5316\u3055\u308c\u305f\u523a\u6fc0\u306e\u7d50\u679c\u3068\u3057\u3066\u751f\u3058\u308b\u8a8d\u77e5\u30d7\u30ed\u30bb\u30b9\u3084\u6697\u9ed9\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u60c5\u71b1\u3001\u8208\u596e\u3001\u884c\u52d5\u559a\u8d77\u3092\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3092\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h2>\u6d3b\u6027\u5316\u306e\u5e83\u304c\u308a<\/h2>\n<ul class=\"unindentedList\">\n<li>\u4e00\u3064\u306e\u601d\u8003\u304c\u6d3b\u6027\u5316\u3055\u308c\u308b\u3068\u3001\u305d\u308c\u306b\u95a2\u9023\u3059\u308b\u4ed6\u306e\u30ce\u30fc\u30c9\u3082\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u59cb\u3081\u308b\u3002<\/li>\n<li>\u9867\u5ba2\u306e\u5fc3\u3092\u30a6\u30a7\u30d6\u3068\u3057\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u30021 \u3064\u306e\u601d\u8003\u304c\u5f15\u304d\u8d77\u3053\u3055\u308c\u308b\u3068\u3001\u305d\u308c\u306b\u95a2\u9023\u3059\u308b\u601d\u8003\u3082\u5f15\u304d\u8d77\u3053\u3055\u308c\u307e\u3059\u3002<\/li>\n<li><span style=\"text-decoration: underline;\">\u95a2\u9023\u30ce\u30fc\u30c9:<\/span>\n<ul>\n<li>\u30d6\u30e9\u30f3\u30c9\u56fa\u6709<\/li>\n<li>\u5e83\u544a\u56fa\u6709<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u8b58\u5225<\/li>\n<li>\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea<\/li>\n<li>\u8a55\u4fa1\u53cd\u5fdc<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>\u9867\u5ba2\u7dad\u6301\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e8%a3%bd%e5%93%81%e3%83%86%e3%82%b9%e3%83%88-%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/%e3%83%88%e3%83%83%e3%83%97%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%93%e3%83%aa%e3%83%86%e3%82%a3%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e4%bc%9a%e7%a4%be\/\" title=\"Usability testing Company\"  data-wpil-monitor-id=\"9067\">Companies can use the Starch test<\/a> \u2013 trying to see what memories are left after reading magazine ads. Not a lot of effort has to be put into this. Another approach is \u201cassociative\u201d based on associations and what is \u201cread most\u201d<\/p>\n<h2><strong><br \/>\n<\/strong>\u8a18\u61b6\u4fdd\u6301\u306e\u305f\u3081\u306e\u305d\u306e\u4ed6\u306e\u30d2\u30f3\u30c8:<\/h2>\n<p>Research firms need to be aware of the following obstructions to memory and <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a3%e3%83%b3%e3%83%86%e3%83%83%e3%82%af%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e7%a0%94%e7%a9%b6\/%e9%87%91%e8%9e%8d%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e9%a1%a7%e5%ae%a2%e7%b6%ad%e6%8c%81%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/\" title=\"\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u9867\u5ba2\u7dad\u6301\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\"  data-wpil-monitor-id=\"9068\">retention of messages among customers<\/a>:<\/p>\n<ul>\n<li><strong>\u4e8b\u5b9f\u306e\u8a18\u61b6\u3068\u611f\u60c5\u306e\u8a18\u61b6<\/strong> \u2013 \u4e8b\u5b9f\u3088\u308a\u3082\u611f\u60c5\u3084\u611f\u60c5\u306e\u72b6\u614b\u3092\u899a\u3048\u3066\u304a\u304f\u65b9\u304c\u7c21\u5358\u3067\u3059\u3002<\/li>\n<li><strong>\u30a8\u30f3\u30b3\u30fc\u30c9\u306e\u7279\u7570\u6027<\/strong> \u2013 \u8a18\u61b6\u306f\u7279\u5b9a\u306e\u74b0\u5883\u3068\u6587\u8108\u3067\u8a18\u9332\u3055\u308c\u307e\u3059\u3002\u4f01\u696d\u306f\u8a18\u61b6\u304c\u767a\u751f\u3059\u308b\u6587\u8108\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u6c17\u5206\u4e00\u81f4\u52b9\u679c<\/strong> \u2013 \u8a18\u61b6\u306f\u3001\u30a8\u30f3\u30b3\u30fc\u30c9\u306e\u6642\u70b9\u3067\u6d88\u8cbb\u8005\u306e\u5fc3\u306e\u72b6\u614b\u3068\u300c\u4e00\u81f4\u300d\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u5f37\u529b\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u306e\u5fc3\u306e\u4e2d\u306b\u591a\u304f\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u6d6e\u304b\u3093\u3067\u3044\u308b\u6642\u4ee3\u3067\u306f\u3001\u4f01\u696d\u304c\u81ea\u793e\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u9867\u5ba2\u306b\u4f1d\u308f\u3089\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u4e00\u81f4\u56e3\u7d50\u3057\u3066\u52aa\u529b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306e\u3088\u3046\u306a\u3001\u5e45\u5e83\u3044\u9867\u5ba2\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u305d\u308c\u304c\u3055\u3089\u306b\u91cd\u8981\u3067\u3059\u3002 <a title=\"\u30d6\u30e9\u30f3\u30c9\u6d3b\u6027\u5316\u5e02\u5834\u8abf\u67fb\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ja\/%e9%a1%a7%e5%ae%a2%e3%81%ab%e3%83%a1%e3%83%83%e3%82%bb%e3%83%bc%e3%82%b8%e3%82%92%e8%a6%9a%e3%81%88%e3%81%a6%e3%82%82%e3%82%89%e3%81%86\/\" aria-label=\"Brand Activation Market Research \u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8aad\u3080\">\u3082\u3063\u3068\u8aad\u3080<\/a><\/p>","protected":false},"author":1,"featured_media":67029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-12015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/12015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=12015"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/12015\/revisions"}],"predecessor-version":[{"id":81517,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/12015\/revisions\/81517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/67029"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=12015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/categories?post=12015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/tags?post=12015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}